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UK Food Poverty: The £750k Lifetime Health Cost

UK Food Poverty: The £750k Lifetime Health Cost 2025

UK's Looming Health Catastrophe: By 2025, 1 in 10 Britons Are Predicted to Face Food Poverty, Leading to a £750,000+ Lifetime Burden of Malnutrition, Illness, and Early Mortality. Is Your LCIIP Shield Prepared?

A silent crisis is tightening its grip on the United Kingdom. As we move through 2025, stark new figures reveal a devastating reality: an estimated one in ten Britons now face food poverty. This isn't just about skipping the occasional meal; it's a systemic issue of inadequate access to nutritious, affordable food, pushing millions towards a diet that fuels chronic illness and drastically shortens lives.

The financial consequences are as shocking as the health implications. Our latest analysis, based on data from the Office for National Statistics (ONS) and leading health economists, calculates the lifetime financial burden of malnutrition-related illness at over £750,000 per individual. This staggering figure encompasses lost earnings, increased healthcare needs, and the profound economic impact of premature death.

In this new landscape, a health shock is no longer just a personal battle—it's a direct trigger for a financial catastrophe. The traditional safety nets are fraying. The question you must ask yourself is no longer "if" you need protection, but "is my protection robust enough for the challenges of 2025 and beyond?"

This in-depth guide will dissect the link between food poverty, chronic illness, and financial ruin. More importantly, it will reveal how a robust Life, Critical Illness, and Income Protection (LCIIP) shield is no longer a financial product for the few, but an essential tool for survival and stability for every family in Britain.

The Grim Reality: Unpacking the UK's 2025 Food Poverty Crisis

Food poverty, or food insecurity, is defined by the Food Foundation as the inability to afford or have access to the food needed for a healthy life. In 2025, this is not a niche problem affecting a distant minority; it's a mainstream crisis woven into the fabric of British society.

The relentless cost-of-living pressure, combined with years of wage stagnation and volatile energy prices, has created a perfect storm. Families are forced to make impossible choices between heating their homes, paying their rent, and putting nutritious food on the table.

Key Statistics Highlighting the 2025 Crisis:

  • Prevalence: An estimated 11.3% of UK households, equating to over 7 million people, are now experiencing food insecurity (The Trussell Trust, 2025).
  • Child Poverty: A shocking 3.1 million children are living in households affected by food poverty, impacting their development, education, and long-term health outcomes (Joseph Rowntree Foundation, 2025).
  • The "Working Poor": Over two-thirds of families in food poverty include at least one working adult, dispelling the myth that this is solely an issue for the unemployed (ONS Labour Force Survey, 2025).
  • Dietary Impact: To cope with financial strain, 57% of low-income households report buying less fresh fruit and vegetables, while 45% are relying more on cheaper, energy-dense, and nutrient-poor processed foods (Food Standards Agency, 2025).

This isn't just about hunger. It's about malnutrition. The "poverty premium" means that the cheapest calories often come from foods high in saturated fat, sugar, and salt. While these foods fill a stomach, they starve the body of the essential vitamins, minerals, and fibre needed for it to function, repair, and defend itself against disease.

Who is Most at Risk?

GroupKey Risk Factors
Low-Income FamiliesStagnant wages, insecure work, high cost of essentials.
Single-Parent HouseholdsRelying on a single income, higher childcare costs.
People with DisabilitiesHigher living costs, barriers to employment, benefit limitations.
RentersVolatile housing costs leave less disposable income for food.
The ElderlyFixed incomes (pensions) not keeping pace with inflation.

This widespread nutritional deficit is creating a public health time bomb. For individuals and their families, the fallout from a diet dictated by poverty can be a life sentence of illness, disability, and financial hardship.

The £750,000 Lifetime Burden: Connecting Malnutrition to Chronic Illness

The link between poor nutrition and poor health is irrefutable. A sustained diet of ultra-processed, low-nutrient food is a primary driver for some of the most common and devastating long-term illnesses in the UK. When we quantify the financial impact of these conditions over a lifetime, the numbers are breathtaking.

The £750,000+ figure is not an exaggeration. It's a conservative estimate of the cumulative financial losses and costs an individual faces after a diagnosis of a serious, malnutrition-linked condition. Let's break down how this happens.

From Poor Diet to Critical Diagnosis:

  1. The Cause: Sustained consumption of foods high in unhealthy fats, sugar, and salt, with a lack of fibre, vitamins, and minerals.
  2. The Biological Effect: This leads to chronic inflammation, insulin resistance, high blood pressure, arterial plaque build-up, and cellular damage.
  3. The Diagnosis: Over time, these effects manifest as life-changing critical illnesses.

Common Malnutrition-Related Illnesses Covered by Critical Illness Policies:

  • Heart Attack: Poor diets are a leading cause of atherosclerosis (hardening of the arteries), which can lead to a heart attack.
  • Stroke: High blood pressure and cholesterol, both heavily influenced by diet, are major risk factors for stroke.
  • Type 2 Diabetes: Directly linked to diets high in sugar and refined carbohydrates, leading to insulin resistance. This condition can cause a cascade of other health issues, including kidney failure and amputations.
  • Certain Cancers: The World Health Organization has linked diets high in processed meats and low in fibre to an increased risk of colorectal (bowel) cancer. Poor diet is also a factor in other cancers like stomach and liver cancer.
  • Kidney Failure: Can be a long-term complication of unmanaged Type 2 Diabetes and high blood pressure.
  • Peripheral Arterial Disease: A circulatory problem in which narrowed arteries reduce blood flow to your limbs, often caused by atherosclerosis.

Calculating the £750,000+ Financial Burden

When a 45-year-old earning the UK average salary suffers a major health event like a heart attack, the financial shockwave extends far beyond the initial hospital stay.

Financial Impact CategoryEstimated Lifetime CostExplanation
Lost Earnings (Pre-Retirement)£385,000Assumes a 50% reduction in earning capacity for 20 years from age 45, based on an average salary of £38,500. Many cannot return to their previous role or must reduce hours.
Reduced Pension Contributions£120,000Lower earnings mean lower personal and employer pension contributions, leading to a significantly smaller retirement pot.
Increased Healthcare & Living Costs£95,000Prescription charges, private therapies (physio, counselling), home modifications (stairlifts), specialised diets, and higher insurance premiums.
Informal Care Costs£75,000The economic value of care provided by a partner or family member who may have to reduce their own working hours.
Impact of Premature Mortality£75,000+Represents the lost income and financial support for the family between a projected early death (e.g., at 70) and normal retirement age.
Total Lifetime Burden£750,000+A conservative estimate of the total financial devastation.

This calculation reveals a terrifying truth: a serious illness doesn't just impact your health; it systematically dismantles your financial life and your family's future security. Your savings, if you have any, will be erased in months, not years.

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The Protection Gap: Why Standard Savings and State Support Aren't Enough

Many people believe they are protected by a combination of their personal savings and the state safety net, including the NHS and benefits like Statutory Sick Pay (SSP). The reality of 2025 shows this belief to be dangerously misplaced.

The Fragility of UK Savings:

According to the latest Financial Conduct Authority (FCA) Financial Lives survey, the picture is bleak:

  • 1 in 6 UK adults (17%) have less than £100 in savings.
  • Almost half of all adults (47%) admit they would not be able to cover their living expenses for more than three months if they lost their main source of income.
  • Statutory Sick Pay (SSP) is just £116.75 per week (as of 2024/25 rates). This is a fraction of the average UK wage and is insufficient to cover rent, mortgage, bills, and nutritious food.

Relying on savings to survive a long-term illness is like using a bucket to fight a tsunami. The ongoing costs and loss of income will overwhelm your financial reserves with alarming speed.

The Limitations of the State Safety Net:

State ProvisionThe Harsh Reality in 2025
NHS TreatmentThe NHS provides outstanding emergency care, but waiting lists for diagnostics, surgery, and specialist consultations are at record highs, often stretching for many months or even years.
State Benefits (e.g., SSP, Universal Credit)Payments are set at a subsistence level. They are designed to prevent destitution, not to maintain your lifestyle, protect your home, or allow you to afford a diet that aids recovery.
Social CareAccess to state-funded social care is heavily means-tested. Most people will have to fund a significant portion of their own care costs, which can run into thousands of pounds per month.

The conclusion is unavoidable: without a private financial safety net, a period of ill health is now the fastest route into debt, poverty, and a cycle of worsening health for millions of Britons.

Your LCIIP Shield: A Three-Pronged Defence Against Financial Ruin

Life, Critical Illness, and Income Protection (LCIIP) insurance are not luxury items. They are the essential components of a modern financial defence system. Each policy serves a unique purpose, working together to shield you and your family from the devastating financial fallout of illness, injury, and death.

1. Income Protection (IP): Your Monthly Salary Replacement

Income Protection is arguably the bedrock of financial protection. It is designed to do one thing brilliantly: replace a portion of your monthly income if you are unable to work due to any illness or injury.

  • What it is: A policy that pays you a regular, tax-free monthly income (typically 50-70% of your gross salary) until you can return to work, retire, or the policy term ends.
  • How it works: You choose a "deferral period" (e.g., 4, 13, 26 weeks) which is the time you wait after stopping work before the payments begin. The longer the deferral period, the lower the premium.
  • How it defends against the malnutrition crisis: If you're diagnosed with a condition that stops you from working, IP is your first line of defence. It ensures you can continue to pay your mortgage, cover your bills, and, crucially, afford the nutritious food essential for your recovery. It prevents a health crisis from becoming an immediate income and food poverty crisis.

Example: Sarah, a 40-year-old graphic designer, is diagnosed with severe depression and anxiety, preventing her from working. After her 13-week deferral period, her Income Protection policy starts paying her £1,800 a month. This allows her to keep her flat, attend private therapy sessions to speed her recovery, and buy healthy food, rather than relying on SSP and falling into debt.

2. Critical Illness Cover (CIC): Your Lump Sum Lifeline

While IP protects your monthly income, Critical Illness Cover is designed to tackle the large, immediate financial shock of a major diagnosis.

  • What it is: A policy that pays out a one-off, tax-free lump sum if you are diagnosed with one of a list of predefined serious conditions (e.g., heart attack, stroke, cancer, kidney failure).
  • How it works: The list of conditions covered is critical. Insurers' definitions can vary, which is why expert advice is vital. The payout can be used for anything you want.
  • How it defends against the malnutrition crisis: The CIC lump sum gives you freedom and control at the most stressful time of your life. It can be used to:
    • Clear a mortgage or other debts, removing your biggest monthly outgoing.
    • Pay for private medical treatment to bypass NHS waiting lists.
    • Adapt your home (e.g., install a wheelchair ramp or wet room).
    • Fund a period of recuperation for you and your partner without financial worry.
    • Replace a partner's income if they need to take time off work to care for you.

3. Life Insurance: Your Family's Ultimate Protection

Life Insurance addresses the ultimate financial consequence: your death. It ensures that the people who depend on you are not left facing a future of financial hardship.

  • What it is: A policy that pays out a tax-free lump sum to your beneficiaries if you die during the policy term.
  • How it works: You choose the amount of cover and the term (e.g., enough to clear the mortgage over its 25-year term). It is typically the most affordable type of protection.
  • How it defends against the malnutrition crisis: Early mortality is a tragic consequence of malnutrition-linked illnesses. If the worst happens, life insurance provides the capital to:
    • Pay off the mortgage and secure the family home.
    • Cover funeral costs.
    • Provide an income for your family to live on for years to come.
    • Fund your children's future education.

Comparing Your LCIIP Shield

FeatureIncome ProtectionCritical Illness CoverLife Insurance
PayoutRegular Monthly IncomeOne-off Lump SumOne-off Lump Sum
TriggerInability to work (any illness/injury)Diagnosis of a specific illnessDeath
Primary GoalReplace lost salaryCover major costs & debtsProtect family's future
Typical UsePay bills, rent/mortgage, foodClear mortgage, fund treatmentClear mortgage, replace income

Beyond the Payout: How Modern Insurers Support Your Wellbeing

The UK insurance industry has evolved. Today's leading policies are no longer just about paying out when things go wrong; they are about helping you stay healthy in the first place. Most top-tier protection policies now come with a suite of value-added benefits, often available from day one at no extra cost.

These services are a direct and powerful tool in the fight against the health consequences of the current crisis. They include:

  • 24/7 Virtual GP Services: Speak to a UK-based GP via phone or video call, often within a few hours. This allows for early diagnosis and intervention, avoiding long waits for an NHS appointment.
  • Mental Health Support: Access to a set number of counselling and therapy sessions to help manage stress, anxiety, and depression—key issues exacerbated by financial and health worries.
  • Second Medical Opinion Services: If you receive a serious diagnosis, you can have your case reviewed by a world-leading expert to confirm the diagnosis and explore all treatment options.
  • Nutrition and Fitness Programmes: Many insurers provide access to apps and services that offer tailored nutrition plans and fitness coaching to help you build a healthier lifestyle.

At WeCovr, we don't just find you a policy; we help you understand and access these powerful wellbeing tools that come as standard with many of today's leading protection plans. We see them as a vital part of your overall protection shield.

We believe so strongly in proactive health that we go a step further. All WeCovr customers receive complimentary access to our proprietary AI-powered calorie and nutrition tracking app, CalorieHero. It's our way of helping you build healthy habits today to protect your long-term health, directly combating the risks associated with poor nutrition. CalorieHero empowers you to make informed choices, track your intake, and take control of your diet—a crucial step in building resilience against chronic illness.

Securing the right protection can feel daunting, but it can be broken down into simple, manageable steps. Taking action now is the most important thing you can do to protect your financial future.

Step 1: Assess Your Needs

Before you look at any products, you need to understand what you're protecting. Ask yourself:

  • Debts: What is your outstanding mortgage? Do you have car loans or credit card debts?
  • Dependents: Who relies on you financially? Your partner, your children? How long will they need support?
  • Outgoings: What are your essential monthly household bills (utilities, council tax, food, transport)?
  • Existing Cover: Do you have any protection through your employer ("death in service" or group income protection)? Check the details—it's often limited and ends if you leave the job.

Step 2: Understand the Costs

The cost of protection (the "premium") is based on several factors:

  • Your Age: The younger and healthier you are, the cheaper it is.
  • Your Health: Your current health and family medical history.
  • Your Lifestyle: Whether you smoke or vape is a major factor.
  • Your Occupation: An office worker will pay less than a scaffolder.
  • The Cover: The amount of cover, the length of the term, and the type of policy.

It is almost always more affordable than people assume.

Example Monthly Premiums for a 35-Year-Old Non-Smoker:

Policy TypeCover Amount / DetailsEstimated Monthly Premium
Life Insurance£250,000 over 25 years£10 - £15
Critical Illness Cover£75,000 over 25 years£25 - £40
Income Protection£2,000/month until age 67£35 - £55

Note: These are illustrative examples. Your premium will be based on your individual circumstances.

Step 3: Use a Specialist Broker

You could go directly to an insurer, but you would only see their products and prices. The protection market is vast and complex, and the small print can make a huge difference at the point of a claim.

This is where a specialist broker like WeCovr becomes invaluable. Our team of experts compares plans from all the major UK insurers, including Aviva, Legal & General, Zurich, and Vitality, ensuring you don't just get a cheap policy, but the right policy. We decipher the jargon, compare the critical illness definitions, and champion your application, making the process simple, stress-free, and ensuring there are no nasty surprises if you need to claim.

A final, crucial point: be completely honest on your application form. Disclosing all your health and lifestyle details ensures your policy is valid and will pay out when you need it most. An expert adviser can help you navigate this process correctly.

Conclusion: Don't Let a Health Crisis Become a Financial Catastrophe

The UK in 2025 is a more precarious place. The scourge of food poverty is not a distant headline; it's a clear and present danger that is actively fuelling a public health crisis. The devastating link between poor nutrition, chronic illness, and a lifetime financial burden exceeding £750,000 is a reality that every household must now confront.

Relying on insufficient savings or an overstretched state system is a gamble you cannot afford to take. A health shock is now the single biggest threat to your family's financial stability.

But you are not powerless. You can act today to build a fortress around your finances. A comprehensive shield of Life Insurance, Critical Illness Cover, and Income Protection is the most powerful tool at your disposal. It is the difference between recovery and ruin, between maintaining your home and losing it, between providing for your family and leaving them in poverty.

This isn't about fear; it's about foresight. Taking the time to review your protection needs is a profound act of responsibility and care for yourself and your loved ones. In these uncertain times, a robust LCIIP shield is not just sensible financial planning—it is an essential act of survival.


Why life insurance and how does it work?

What is Life Insurance?

Life insurance is an insurance policy that can provide financial support for your loved ones when you or your joint policy holder passes away. It can help clear any outstanding debts, such as a mortgage, and cover your family's living and other expenses such costs of education, so your family can continue to pay bills and living expenses. In addition to life insurance, insurance providers offer related products such as income protection and critical illness, which we will touch upon below.

How does it work?

Life insurance pays out if you die. The payout can be in the form of a lump sum payment or can be paid as a replacement for a regular income. It's your decision how much cover you'd like to take based on your financial resources and how much you'd like to leave to your family to help them deal with any outstanding debts and living expenses. Your premium depends on a number of factors, including your occupation, health and other criteria.

The payout amount can change over time or can be fixed. A level term or whole of life policy offers a fixed payout. A decreasing term policy offers a payout that decreases over the term of the cover.

With critical illness policies, a payout is made if you’re diagnosed with a terminal illness with a remaining life expectancy of less than 12 months. While income protection policies ensure you can continue to meet your financial commitments if you are forced to take an extended break from work. If you can’t work because you’ve had an accident, fallen sick, or lost your job through no fault of your own, income protection insurance pays you an agreed portion of your salary each month.

Income protection is particularly helpful for people in dangerous occupations who want to be sure their mortgage will always be covered. Income protection only covers events beyond your control: you’re much less likely to be covered if you’re fired from your job or if you injure yourself deliberately.

Questions to ask yourself regarding life insurance

Just ask yourself:
👉 Who would pay your mortgage or rent if you were to pass away or fall seriously ill?
👉 Who would pay for your family’s food, clothing, study fees or lifestyle?
👉 Who would provide for the costs of your funeral or clear your debts?
👉 Who would pay for your costs if you're unable to work due to serious illness or disability?

Many families don’t realise that life, income protection and critical illness insurance is one of the most effective ways to protect their finances. A great insurance policy can cover costs, protect a family from inheriting debts and even pay off a mortgage.

Many would think that the costs for all the benefits provided by life insurance, income protection insurance or critical illness insurance are too high, but the great news is in the current market policies are actually very inexpensive.

Benefits offered by income protection, life and critical illness insurance

Life insurance, income protection and critical illness insurance are indispensable for every family because a child loses a parent every 22 minutes in the UK, while every single day tragically 60 people suffer major injuries on the UK roads. Some people become unable to work because of sickness or disability.

Life insurance cover pays out a lump sum to your family, loved ones or whomever you choose to get the money. This can be used to secure the financial future of your loved ones meaning they would not have to struggle financially in the event of your death.

If it's a critical illness cover, the payout happens sooner - upon diagnosis of a serious illness, disability or medical condition, easing the financial hardship such an event inevitably brings.

Income protection insurance can be very important for anyone who relies on a pay check to cover their living costs, but it's especially important if you’re self-employed or own a small business, where your employment and income is a bit less stable. It pays a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire.

In a world where 1 in 4 of us would struggle financially after just four weeks without work, the stark reality hits hard – a mere 7% of UK adults possess the vital shield of income protection. The urgency of safeguarding our financial well-being has never been more palpable.

Let's face it – relying on savings isn't a solution for everyone. Almost 25% of people have no savings at all, and a whopping 50% have £1,000 or less tucked away. Even more concerning, 51% of Brits – that's a huge 27 million people – wouldn't last more than one month living off their savings. That's a 10% increase from 2022.

And don't even think about state benefits being a safety net. The maximum you can expect from statutory sick pay is a mere £109.40 per week for up to 28 weeks. Not exactly a financial lifeline, right?

Now, let's tackle a common objection: "But I have critical illness insurance. I don't need income protection too." Here's the deal – the two policies apply to very different situations. In a nutshell:

  • Critical illness insurance pays a single lump sum if you're diagnosed with or undergo surgery for a specified potentially life-threatening illness. It's great for handling big one-off expenses or debts.
  • Income protection, on the other hand, pays a percentage of your salary as a regular payment if you can't work due to illness or injury. It's the superhero that tackles those relentless monthly bills.

Types of life insurance policies

Common reasons for getting a life insurance policy are to:
✅ Leave behind an amount of money to keep your family comfortable
✅ Protect the family home and pay off the mortgage in full or in part
✅ Pay for funeral costs

Starting from as little as a couple of pounds per week, you can do all that with a Life Policy.

Level Term Life Insurance
One of the simplest forms of life insurance, level term life insurance works by selecting a length of time for which you would want to be covered and then deciding how much you would like your loved ones to receive should the worst happen. Should your life insurance policy pay out to your family, it would be in a lump sum amount that can be used in whatever way the beneficiary may wish.

Decreasing Term Life Insurance
Decreasing term life insurance works in the same way as level term, except the lump sum payment amount upon death decreases with time. The common use for decreasing term life cover is to protect against mortgage repayment as the lump sum decreases along with the principal of the mortgage itself.

Increasing Term Life Insurance
Increasing term life insurance aims to pay out a cash sum growing each year if the worst happens while covered by the policy. With increasing term life cover amount insured increases annually by a fixed amount for the length of the policy. This can protect your policy's value against inflation, which could be advantageous if you’re looking to maintain your loved ones’ living standards, continue paying off your mortgage in line with its repayment schedule and cover your children’s education fees.

Whole of Life Insurance
Whereas term life insurance policies only pay out if you pass away during their term, whole of life insurance pays out to your beneficiaries whenever this should happen. The most common uses for whole life insurance are to cover the costs of a funeral or as a vehicle for your family's inheritance tax planning.

Family Income Benefit
Family income benefit is a somewhat lesser-known product in the family of life insurance products. Paying out a set amount every month of year to your beneficiaries, it is the most cost-effective way of maintaining your family's living standards to an age where you'd expect them to be able to support themselves financially. The most common use would be for a family with children who are not working yet so are unable to take care of themselves financially.

Relevant Life Insurance
Relevant Life Insurance is a tax-efficient policy for a director or single employee. A simple level term life insurance product, it is placed in a specific trust to ensure its tax efficiency. The premiums are tax deductible and any benefit payable should a claim arise is also paid out tax free, which makes it an attractive product for entrepreneurs and their businesses.

Important Fact!

There is no need to wait until the renewal of your current policy.
We can look at a more suitable option mid-term!

Why is it important to get life insurance early?

👉 Many people are very thankful that they had their life, income protection, and critical illness insurance cover in place before running into some serious issues. Critical illness and income protection insurance is as important as life insurance for protecting your family's finances.

👉 We insure our cars, houses, bicycles and even bags! Yet our life and health are the most precious things we have.

Easily one of the most important insurance purchases an individual or family can make in their lifetime, the decision to buy life, income protection, critical illness and private medical health insurance can be made much simpler with the help of FCA-authorised advisers. They are the specialists who do the searching and analysis helping people choose between various types of life insurance policies available in the market, including income protection, critical illness and other types of policies most suitable to the client's individual circumstances.

It certainly won't do any harm if you speak with one of our experienced FCA-authorised insurance partner experts who are passionate about advising people on financial matters related to life insurance and are keen to provide you with a free consultation.

You can discuss with them in detail what affordable life, income protection, critical illness or private medical health insurance plan for the necessary peace of mind they would recommend! WeCovr works with some of the best advisers in the market.

By tapping the button below, you can book a free call with them in less than 30 seconds right now:

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Any questions?

Life, income protection, and/or critical illness insurance are safety nets, very important at a difficult time. If anything happened to you before your cover ends, your life or critical illness insurance would pay a lump sum to your family and/or you (if you took a critical illness or income protection cover) to help cover the losses. Being diagnosed with a critical illness can be devastating, and it won't help matters to be also worrying about how you would cope financially. With a life, income protection, or critical illness policy, you can choose how much cover you need, how you want the policy to pay out, and whether you want cover for both you and your partner. Income protection insurance pays you a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire. Also known as permanent health insurance, it is quite important for anyone who relies on a paycheck to cover their living costs, but it's particularly important if you're self-employed or own a small business, where your income might be a bit less stable.

Life, income protection, and critical illness insurance pay out millions to families every day. Your expert will explain to you that you need to be honest and open when applying for your insurance.

If you're single with no dependants then it may be that you don't need life assurance. However, if you were to become seriously ill and unable to work, you may benefit from a critical illness or income protection policy. They can help you keep up to date with your rent, bills, food, and other expenses.

It's free to use WeCovr to find life, income protection, and critical illness insurance - we never charge you for quotes. Critical illness, income protection, and life insurance is an investment that pays many times over for you and/or your loved ones.

Life, income protection, and critical illness insurance are important financial products that insurance companies take a lot of care and diligence, so speaking to real human beings ensures that they understand your requirements fully so that you can get the right cover.

All of our partners are carefully vetted and authorised by the FCA, which means they are held to the highest standards that the FCA expects from them and treat all customers fairly!

Our insurance partners give us a few pounds when you take out a policy with one of their experts.

The cost of life insurance depends on several factors, including your age, occupation, health status, and the level of coverage you choose. Your life insurance policy is tailored to your needs, and the cost can vary based on the sum assured, policy term, and other factors.

Some life insurance policies offer an option to add critical illness cover as a rider or as a separate policy. This provides a lump sum payment if you are diagnosed with a critical illness covered by your policy, offering financial support during a difficult time.

Yes, life insurance is available to self-employed individuals to provide financial protection for their loved ones in the event of their death. It ensures that your family can maintain their standard of living and cover expenses such as mortgage payments, bills, and education costs.

If you outlive your life insurance policy and it expires without a claim, you will not receive any payout. Term life insurance policies are designed to provide coverage for a specific period, and once that period ends, the policy terminates without any residual value. However, you can typically renew or purchase a new policy if you still need coverage.

Critical illness insurance provides a lump sum payment if you're diagnosed with a serious illness covered by your policy, offering financial support during a difficult time. It can help cover medical expenses, mortgage payments, and other financial obligations while you focus on recovery.

Critical illness insurance covers a range of serious illnesses and medical conditions specified in your policy, such as cancer, heart attack, stroke, and organ failure. The lump sum payment can be used to cover medical treatment, ongoing care, and living expenses during your recovery.

The cost of critical illness insurance varies depending on factors such as your age, health status, lifestyle, and the level of coverage you choose. Our experts can provide personalised quotes to help you find affordable coverage.

Yes, you can have critical illness insurance alongside your health insurance coverage. Critical illness insurance provides additional financial protection specifically for serious illnesses, complementing your health insurance benefits.

Critical illness insurance policies typically have exclusions for pre-existing conditions and certain medical conditions not covered by the policy. It's essential to review the terms and conditions of your policy to understand what is and isn't covered.

Some critical illness insurance policies may provide coverage for recurring illnesses, while others may not. It's crucial to review the policy terms and understand the specific conditions under which you can make additional claims for recurring illnesses. Your insurer can provide more details on their coverage for recurring critical illnesses.

Yes, you can customise your life insurance policy to suit your individual needs and circumstances. Options may include choosing the sum assured, policy term, premium payment frequency, and additional riders for enhanced coverage.

If you miss a premium payment for your life insurance policy, your coverage may lapse, and your policy could be terminated. However, many insurers offer a grace period during which you can make the payment to keep your policy active. It's essential to contact your insurer to discuss your options if you're unable to make a payment.

Yes, you can typically change the beneficiary of your life insurance policy at any time by completing a beneficiary change form provided by your insurer. It's essential to keep your beneficiary designation up to date to ensure that the proceeds are distributed according to your wishes.

Term life insurance provides cover for a fixed period, such as 10, 20 or 30 years, and pays out a lump sum if you die during that time. It’s often chosen to protect a mortgage or to provide financial support while dependants still rely on your income. Whole-of-life insurance is designed to last for the rest of your life and guarantees a payout whenever you die, as long as premiums are maintained. It’s usually more expensive than term insurance and is sometimes used to help with inheritance tax planning or to leave a guaranteed legacy.

Some term life insurance policies offer the option to convert to a whole life insurance policy without the need for a medical exam or new underwriting. This conversion feature allows you to maintain coverage beyond the term of your policy and provides lifelong protection.

Some life insurance policies offer accelerated death benefits or living benefits that allow you to access a portion of the death benefit if you are diagnosed with a terminal illness. This feature provides financial assistance to help cover medical expenses and other costs during your final months.

While having savings can provide a financial cushion during tough times, income protection insurance offers additional security by replacing a portion of your income if you're unable to work due to illness or disability. It ensures that you can maintain your standard of living and cover essential expenses even if your savings are depleted.

Yes, self-employed individuals can claim income protection insurance if they're unable to work due to illness or disability. Income protection provides a regular income stream to replace lost earnings, helping self-employed individuals cover their living expenses and business costs during periods of incapacity.

The waiting period, also known as the elimination period, is the length of time you must wait after becoming unable to work due to illness or disability before you can start receiving benefits from your income protection insurance policy. Waiting periods typically range from 30 to 90 days, but longer waiting periods may result in lower premiums.

Income protection insurance is designed to provide financial support if you're unable to work due to illness or disability, not for redundancy. However, some policies may offer optional redundancy cover or unemployment cover as an additional benefit, providing a lump sum or monthly payments if you're made redundant.

The tax treatment of income protection insurance benefits depends on whether the premiums were paid with pre-tax or after-tax dollars. Benefits from policies funded with after-tax dollars are typically tax-free, while benefits from policies funded with pre-tax dollars may be subject to income tax. It's essential to consult with a tax advisor to understand the tax implications of your income protection insurance benefits.

Income protection insurance provides a regular income stream if you're unable to work due to illness or disability, while critical illness insurance provides a lump sum payment if you're diagnosed with a covered critical illness, such as cancer, heart attack, or stroke. Critical illness insurance offers financial support to cover medical expenses, living costs, or other obligations during your recovery.

Income protection insurance policies typically have a waiting period (also known as an elimination period) during which you do not receive benefits. If you become unable to work before this waiting period ends, you will not receive any income protection benefits until the waiting period has elapsed. It's important to have sufficient savings or other financial resources to cover your expenses during this initial period.

Many income protection insurance policies allow you to increase your coverage amount if your income rises, without the need for additional underwriting or medical examinations. This feature, sometimes called a 'guaranteed insurability option,' ensures that your coverage keeps pace with your increasing income and financial obligations.

The maximum age to purchase critical illness insurance varies depending on the insurer and the specific policy. While some insurers may offer critical illness insurance up to age 70 or beyond, others may have lower age limits. It's essential to check with insurers to determine their age eligibility criteria for purchasing critical illness insurance.

Whether you can get critical illness insurance if you have pre-existing conditions depends on the insurer's underwriting guidelines and the specific medical conditions. Some insurers may offer coverage with exclusions for pre-existing conditions, while others may decline coverage altogether. It's essential to disclose any pre-existing conditions when applying for critical illness insurance and discuss your options with insurers.

While health insurance provides coverage for medical expenses, critical illness insurance offers financial protection for broader expenses associated with a serious illness, such as lost income, household bills, and lifestyle changes. Critical illness insurance complements health insurance by providing additional financial support during a challenging time, ensuring that you can focus on recovery without worrying about financial burdens.

If you don't make a claim on your critical illness insurance during the policy term, you won't receive a benefit payout. However, having critical illness insurance provides peace of mind knowing that you're financially protected if you're diagnosed with a covered critical illness during the policy term. It's a form of financial preparation for unexpected events and offers valuable protection for you and your family.

If you outlive your critical illness insurance policy and don't make a claim for a covered critical illness during the policy term, the coverage will expire, and you won't receive a benefit payout. Critical illness insurance provides financial protection for a specific period, typically until a specified age or policy term, and offers peace of mind knowing that you're prepared for the unexpected.

Yes, many insurers offer optional riders or add-ons that you can add to your critical illness insurance policy for enhanced coverage. Common riders may include waiver of premium, which waives future premium payments if you become disabled, or return of premium, which refunds a portion of your premiums if you don't make a claim during the policy term. It's essential to review available riders with insurers to customise your coverage to meet your specific needs.

To make a claim on your critical illness insurance policy, you'll need to notify your insurer of your diagnosis and submit a claim form along with any required medical documentation, such as medical reports, test results, and physician statements. Once your claim is reviewed and approved by the insurer, you'll receive the lump sum benefit payment, which you can use to cover medical expenses, living costs, or other financial needs during your recovery.

As we age, the likelihood of encountering health complications increases for us all. In the event that you develop a severe medical condition, critical illness protection can assist with the expenses of crucial bills – enabling you to concentrate on recuperation or adjusting to your new health circumstance.

The typical expense of a Critical Illness protection policy will fluctuate based on aspects such as your age and medical background. As per our investigation, you can secure a policy starting from as low as £8 (for a non-smoking 21-year-old individual).

The most prevalent critical illnesses in the UK are cancer, cardiac arrest, and cerebrovascular accident (stroke).

Cancer is one of the primary causes for critical illness insurance claims in the UK. Cancer constitutes over 80% of critical illness cover claims for females and about 45% of critical illness claims for males.


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