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UK Private Health Insurance Renewal: Optimise & Save

UK Private Health Insurance Renewal: Optimise & Save 2025

Your Annual Renewal Playbook: Strategies for Optimising Cover & Managing Costs

UK Private Health Insurance: Your Annual Renewal Playbook – Strategies for Optimising Cover & Managing Costs

For many in the UK, private health insurance (PMI) is a valued investment, offering peace of mind and swift access to medical care when it’s needed most. However, the annual renewal notice can often arrive with an unwelcome surprise: a significant increase in premiums. Far from being a mere formality, your annual renewal is a crucial opportunity to review, optimise, and potentially save on your private health cover.

This comprehensive guide serves as your definitive playbook, equipping you with the knowledge and strategies to navigate the complexities of PMI renewals. We'll delve into the factors driving premium increases, explore actionable ways to tailor your policy for better value, and reveal how leveraging expert advice can secure you the best possible coverage at a manageable cost.

Understanding Your Annual Renewal Notice: More Than Just a Bill

When your private health insurance policy approaches its renewal date, your insurer will issue a renewal invitation. This document is far more than just a request for payment; it's a critical summary of your policy for the upcoming year. Understanding its components is the first step towards an informed decision.

Typically, your renewal notice will include:

  • New Premium: The cost of your policy for the next 12 months.
  • Policy Details: A summary of your current level of cover, including any limits, excesses, and specific benefits.
  • Changes to Cover: Crucially, this section highlights any alterations the insurer is making to the policy terms, benefits, or exclusions. These could be subtle but significant.
  • Claims History: Sometimes, the notice might reference claims made during the past year, which can impact your No Claims Discount (NCD).
  • Renewal Date: The precise date by which you need to confirm your intention to renew or switch.

It’s imperative to scrutinise every detail, particularly the new premium and any proposed changes to your cover. Insurers often adjust their offerings, and what worked for you last year might not be the most cost-effective or suitable option for the year ahead.

Did You Know? A 2023 report by LaingBuisson estimated the UK private healthcare market to be worth over £16.5 billion, with private medical insurance accounting for a substantial portion. This significant market size underscores the importance of competitive pricing and informed consumer choices.

Why Do Premiums Increase? Deciphering the Drivers

One of the most common frustrations for PMI policyholders is the seemingly relentless year-on-year increase in premiums. While it can feel arbitrary, these increases are typically driven by a combination of factors, many of which are beyond your direct control but are essential to understand.

1. Age

As you get older, the likelihood of needing medical treatment generally increases. Insurers calculate risk based on actuarial data, and age is a primary determinant of that risk. Premiums naturally rise as policyholders move into higher age bands. For example, a 60-year-old is statistically more likely to claim than a 30-year-old.

2. Medical Inflation

Healthcare costs consistently rise at a rate higher than general inflation. This "medical inflation" is influenced by:

  • Advancements in Medical Technology: New diagnostic tools, treatments, and drugs, while beneficial, are often expensive.
  • Increased Demand: A growing and aging population naturally increases the demand for healthcare services.
  • Staffing Costs: The salaries of highly skilled medical professionals, nurses, and support staff contribute significantly to overall costs.
  • Pharmaceutical Costs: The development and distribution of new medications can be very costly.

The UK market is not immune to these pressures.

3. Claims History

If you've made claims on your policy in the previous year, this can directly impact your No Claims Discount (NCD). Similar to car insurance, a higher NCD means a lower premium. If you lose NCD levels due to claims, your premium will increase. Some policies offer NCD protection for an additional fee, which can be worthwhile if you anticipate needing to claim.

Even if you haven't claimed, your premium can still increase due to the overall claims experience of your insurer's customer base. If the insurer has paid out more in claims than anticipated across their entire portfolio, they will adjust premiums for all policyholders to maintain profitability and sustainability.

5. Geographical Location

Healthcare costs can vary significantly across the UK. Private hospitals in London, for instance, tend to have higher consultation and treatment fees than those in other regions. If you move to a more expensive postcode, your premium may rise accordingly.

6. Lifestyle and Health Changes

While not always directly factored into annual renewals unless you declare a significant change (e.g., taking up smoking, developing a serious new condition if on a Full Medical Underwriting basis), an insurer’s overall risk assessment for your demographic might subtly reflect broader lifestyle trends.

7. Insurer's Risk Appetite and Market Positioning

Insurers regularly review their pricing strategies to remain competitive while managing their own financial risks. They might adjust their premiums to attract certain demographics or to exit certain risk profiles.

Understanding these drivers empowers you to ask informed questions and assess whether a premium increase is reasonable or if it's time to explore alternative options.

The Criticality of Reviewing Your Cover Annually: More Than Just a Price Check

Simply accepting an increased premium or letting your policy auto-renew without review is a common mistake that can lead to overpaying or, worse, being under-insured. Your annual renewal is not just about the price; it's about ensuring your cover still meets your needs.

Why a Thorough Annual Review is Essential:

  • Life Changes: Has your family situation changed? Do you have new dependents? Has your income shifted? Are your health priorities different? For instance, if you've recently had children, you might consider adding them to your policy or ensuring maternity cover is available if it's a benefit you value.
  • Health Needs: Have you developed any new acute conditions that might require ongoing treatment? (Crucial note: standard UK private medical insurance does not cover chronic or pre-existing conditions. More on this later.) If you've been managing a new acute issue, ensuring your policy covers the appropriate specialist consultations and treatments is vital.
  • NHS Landscape: The state of NHS waiting lists can influence your need for private care. In recent years, NHS waiting lists have grown considerably, making the prospect of private treatment more appealing for many. According to NHS England data, the waiting list for routine hospital treatment stood at 7.6 million at the end of October 2023, up from around 4.5 million before the pandemic. This increased pressure on the NHS often drives demand for PMI.
  • Policy Suitability: The market evolves. New policies or benefits might have emerged that are better suited to your specific requirements or budget. Your current insurer might have changed their offerings, perhaps removing or adding benefits you care about.
  • Cost-Effectiveness: You might be paying for benefits you no longer need or are unaware of options that could significantly reduce your premium without compromising essential cover.

Neglecting this annual review can result in paying for unnecessary benefits, having insufficient cover for new needs, or missing out on substantial savings available elsewhere in the market.

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Optimising Your Policy: Cover Adjustments for Better Value

The good news is that you have a significant degree of control over your private health insurance premium. By understanding and adjusting various policy components, you can often find a sweet spot between comprehensive cover and affordability. Here are the key levers you can pull:

1. Increase Your Policy Excess

An excess is the amount you pay towards your claim before your insurer pays the rest. Choosing a higher excess will directly reduce your annual premium.

  • Example: If your current excess is £100 and you increase it to £500, your premium could significantly decrease. This is a good option if you prefer to pay a larger amount upfront in the event of a claim, knowing you'll save on your annual payments.
  • Consideration: Ensure you can comfortably afford the chosen excess should you need to make a claim.
Excess OptionImpact on PremiumSuitability
£0 (No Excess)Highest PremiumIdeal for those who want no out-of-pocket costs at claim time.
£100 - £250Moderate SavingsA common choice, offering some savings without a large upfront cost.
£500 - £1,000Significant SavingsBest for those who are willing to self-fund minor treatments or have emergency savings available.
£2,000+Maximum SavingsFor those who view PMI as catastrophic cover for major, expensive treatments.

2. Explore the 6-Week NHS Wait Option

Many insurers offer a "6-week NHS wait" or "NHS cashback" option. With this, if the NHS can provide the required treatment within six weeks, you agree to use the NHS. If the NHS waiting list is longer than six weeks, or if the treatment isn't available, your private cover kicks in.

  • Benefit: This option can lead to substantial premium reductions, as you're effectively sharing some of the risk with the NHS.
  • Consideration: Be comfortable with the possibility of using the NHS for certain treatments, especially for less urgent procedures.

3. Review Your Hospital List

Your policy's "hospital list" dictates which private hospitals and facilities you can access.

  • Comprehensive (Full National List): Offers access to almost all private hospitals, including those in central London. This is the most expensive option.
  • Mid-Tier (Countrywide or Standard List): Excludes central London hospitals but includes a wide range of private facilities across the rest of the UK. This offers good balance.
  • Budget (Guided/Local List or Partnership Hospitals): Limits you to a specific network of hospitals, often chosen for their cost-effectiveness. This is the cheapest option. Some policies may also offer "Consultant Choice" where the insurer guides you to a specific consultant for a specific procedure.
  • Action: If you live outside a major city or rarely travel to London for medical care, downgrading your hospital list can significantly reduce your premium without compromising local access. Conversely, if you've moved to London, you might need to upgrade.
Hospital List TypePremium ImpactAccess & FlexibilityIdeal For
Full National
(incl. Central London)
Highest PremiumMaximum flexibility, access to all top private facilities nationwide.Those needing specialist care in London or frequent business travellers.
Mid-Tier/Standard
(Excl. Central London)
Moderate SavingsGood access to private facilities across the UK outside central London.Most UK residents who prefer non-London based care.
Budget/Local/GuidedSignificant SavingsLimited to a specific network of hospitals, potentially with guided consultant choice.Those prioritising cost savings and willing to accept less choice.

4. Adjust Out-patient Limits

Out-patient cover includes consultations with specialists, diagnostic tests (e.g., MRI, X-rays), and physiotherapy that don't require an overnight stay in hospital.

  • Options: You can choose full cover, a fixed annual limit (e.g., £1,000, £1,500), or no out-patient cover at all.
  • Impact: Reducing or removing out-patient cover will lower your premium.
  • Consideration: Diagnostic tests can be very expensive. If you reduce this, be prepared to pay for these yourself or rely on the NHS for diagnosis. Many people opt for a limited out-patient amount (e.g., one or two consultations) and then full in-patient cover.

5. Review Mental Health Cover

Mental health is increasingly recognised as a vital part of overall wellbeing. Many policies offer mental health benefits, ranging from digital GP support and counselling to in-patient psychiatric treatment.

  • Options: Full cover, limited out-patient sessions, or no mental health cover.
  • Action: If you have existing mental health support or prefer to access NHS services for this, you might consider reducing or removing this benefit. However, for many, this is a highly valued component of PMI.

6. Therapies Limits

This covers complementary therapies like osteopathy, chiropody, acupuncture, etc., usually following a GP or specialist referral.

  • Action: If you rarely use these services, you can often reduce or remove this benefit for a small saving.

7. Travel Add-ons / International Cover

Some policies offer international cover for emergencies while travelling or even full global cover.

  • Action: If you have separate travel insurance or do not travel frequently, ensure you are not paying for unnecessary international health cover.

8. Dental and Optical Add-ons

These are typically add-ons that cover routine dental check-ups, hygienist appointments, and optical costs (eye tests, glasses/lenses).

  • Action: Compare the cost of the add-on to your actual annual dental and optical expenses. Often, these add-ons are not cost-effective unless you have significant ongoing needs.

9. No-Claims Discount (NCD) Protection

Some insurers allow you to pay an extra premium to protect your NCD, meaning it won't be affected by claims.

  • Consideration: This can be a smart investment if you've built up a high NCD and anticipate needing to claim, as it prevents a significant premium jump the following year.

By strategically combining these options, you can tailor your policy to fit both your health priorities and your budget. Remember, the goal is not just to cut costs, but to ensure you have the right level of protection for your individual needs.

Understanding Underwriting Methods and Their Impact on Renewals

The way your policy was originally underwritten plays a crucial role in how your policy renews, especially if you consider switching insurers. Underwriting determines how an insurer assesses your medical history and what conditions, if any, will be excluded from your cover.

Crucial Clarification: Regardless of the underwriting method, standard UK private medical insurance does not cover chronic conditions or pre-existing conditions. Private health insurance is designed to cover acute conditions that arise after your policy begins.

  • Acute Condition: A disease, illness or injury that is likely to respond quickly to treatment, which aims to return you to the state of health you were in immediately before suffering the disease, illness or injury, or which leads to your full recovery. Examples: A broken bone, appendicitis, cataract removal.
  • Chronic Condition: A disease, illness or injury that has one or more of the following characteristics: it needs ongoing or long-term management; it continues indefinitely; it comes back or is likely to come back; it has no known cure; it is permanent. Examples: Diabetes, asthma, epilepsy, arthritis.

Here are the primary underwriting methods in the UK:

1. Full Medical Underwriting (FMU)

  • How it works: When you apply, you complete a comprehensive medical questionnaire. Your insurer reviews your full medical history, and any pre-existing conditions (conditions you had before taking out the policy) will typically be excluded from your cover.
  • Impact on Renewals: If you remain with the same insurer, these exclusions usually remain in place. If you develop a new acute condition while covered, it will be covered (subject to policy terms).
  • Switching: If you switch to a new insurer on FMU, you'll go through the full medical questionnaire again, and any new conditions that arose during your previous policy could become new pre-existing conditions with the new insurer, and thus be excluded. This is why switching can be complex without expert guidance.

2. Moratorium Underwriting

  • How it works: This is the most common method. You don't declare your full medical history upfront. Instead, the insurer applies a blanket exclusion for any condition you have experienced symptoms of, or received treatment, medication, advice, or care for, in the 5 years prior to the policy start date.
    • The Moratorium Period: This exclusion typically lasts for a continuous period (e.g., 2 years) from your policy start date.
    • "Rolling Off": If, during this 2-year period, you experience no symptoms, treatment, or advice for a pre-existing condition, it may then become covered. However, if symptoms recur or you seek treatment, the 2-year moratorium period resets for that condition.
  • Impact on Renewals: Each year, the moratorium period for individual conditions is assessed.
  • Switching: If you switch insurers under moratorium, the 2-year moratorium period generally resets with the new insurer for all your previous pre-existing conditions. This means you effectively start fresh with new exclusions.

3. Continued Medical Exclusion (CME) or "Switch" Underwriting

  • How it works: This method is specifically designed for individuals who are switching from one PMI provider to another. The new insurer essentially agrees to mirror the terms and exclusions of your previous policy, provided it was on a comparable underwriting basis (usually FMU or Moratorium with a completed moratorium period).
  • Benefit: This is highly advantageous because it means conditions that became covered under your previous policy (e.g., after a moratorium period rolled off) or conditions that arose and were covered by your previous policy will continue to be covered by the new insurer. It prevents new conditions from being treated as "pre-existing" just because you switched.
  • Availability: Not all insurers offer CME, and there are strict criteria (e.g., must switch within a certain timeframe of your old policy ending, no break in cover).
  • Impact on Renewals/Switching: If you are considering switching, CME is often the best option to ensure continuity of cover for conditions that have become eligible under your old policy. It’s crucial to ask new insurers if they offer this and what their specific terms are.

Underwriting Summary Table

Underwriting MethodInitial ApplicationPre-existing ConditionsImpact on Switching InsurersKey Benefit
Full Medical Underwriting (FMU)Full medical questionnaire required.Permanently excluded, or specific terms applied.New insurer reassesses, potentially adding new exclusions for conditions that arose under previous policy.Clarity on exclusions from day one.
MoratoriumNo initial medical questions (usually).Excluded for a set period (e.g., 2 years) if symptoms experienced in prior 5 years. May become covered if symptom-free during moratorium.Moratorium period typically resets with new insurer for all past conditions.Simpler initial application.
Continued Medical Exclusion (CME)Based on previous policy's underwriting.Exclusions from previous policy are carried over; conditions that became covered under old policy remain covered.Seamless transfer of cover for conditions that arose under previous policy.Continuity of cover when switching.

Understanding your current underwriting method and the options available when switching is paramount. A specialist broker like WeCovr can help you navigate these complexities and ensure you don't inadvertently lose cover when moving providers.

The Myth of "Loyalty Discounts" – Why Staying Put Might Cost You

In many industries, customer loyalty is rewarded. In private health insurance, however, remaining with the same insurer year after year without review can often lead to paying more than you need to. The concept of a "loyalty discount" is largely a myth in this market.

The Dynamics of Insurer Pricing:

  • Acquisition vs. Retention: Insurers are often more aggressive with pricing for new customers to capture market share. They might offer introductory rates or more competitive terms to entice you to switch.
  • Premium Creep: Over time, your premium with your existing insurer can gradually increase due to age, medical inflation, and their overall claims experience, without them necessarily offering you their most competitive current rates.
  • Limited Negotiation Power: Unless you explicitly state your intention to switch, your current insurer has little incentive to offer you their best price. They assume you will renew.

Recent data from sources like Consumer Intelligence consistently show that loyal customers in insurance markets often pay more than those who shop around. While not specific to PMI, this trend is broadly applicable across the insurance industry.

Therefore, the most effective "loyalty discount" you can achieve is by actively reviewing the market and being prepared to switch if a better deal, offering comparable or superior cover, is available elsewhere.

How to Switch Insurers Seamlessly and What to Watch Out For

Switching private health insurance providers can seem daunting, but with the right approach, it can be a straightforward process that yields significant savings or improved cover.

Step-by-Step Guide to Switching:

  1. Review Your Current Policy Thoroughly: Understand your existing cover limits, exclusions, and most importantly, your underwriting method and any conditions that are currently covered or excluded.
  2. Assess Your Current Needs: Revisit your health priorities, lifestyle changes, and budget. What's essential, and what can be adjusted?
  3. Gather Quotes from Multiple Insurers: Don't just compare premiums; compare the level of cover, hospital lists, excess options, and value-added benefits.
  4. Pay Close Attention to Underwriting: This is the most critical step. If you have conditions that became covered under your previous policy (e.g., after the moratorium period, or a fully covered acute condition), you will ideally want to move to a new insurer under Continued Medical Exclusion (CME) to maintain that cover. If CME is not an option, understand the implications of new Moratorium or FMU.
  5. Declare Medical History Accurately: When applying to a new insurer, always be completely honest and transparent about your medical history. Failure to do so could invalidate your policy later.
  6. Confirm No-Claims Discount Transfer: If you have an NCD, check if the new insurer will honour it. Most major insurers will accept NCD proof from another reputable UK insurer.
  7. Time Your Switch: Ensure there's no gap in your cover. It's usually best to have your new policy start the day after your old one expires.
  8. Cancel Your Old Policy: Once your new policy is active and you're satisfied, formally cancel your old policy.

Key Considerations When Switching:

  • Existing Conditions: This cannot be stressed enough. If you have had any health issues since your current policy started, you must understand how a new insurer will treat them. This is where CME becomes invaluable. If you switch from an FMU policy, a new FMU policy with another insurer will likely exclude anything that arose under the previous policy.
  • Waiting Periods: New policies might have initial waiting periods before you can claim for certain conditions or benefits (e.g., for maternity care or specific outpatient treatments).
  • Consistency of Benefits: Ensure the new policy provides a comparable level of cover for the benefits you value most (e.g., mental health, therapies, diagnostic tests).
  • Broker Assistance: This is where a specialist broker can be indispensable. They understand the nuances of different insurers' underwriting rules, especially CME, and can guide you to a policy that truly maintains your current level of cover.

Leveraging a Specialist Broker (like WeCovr) for Your Renewal

While it's possible to navigate the renewal process yourself, partnering with an independent specialist broker can offer significant advantages, often saving you time, money, and hassle.

How an Expert Broker Adds Value:

  1. Whole-of-Market Access: Unlike going directly to an insurer, a broker isn't tied to one provider. WeCovr, for instance, works with all the major UK private health insurance providers. This allows us to compare a vast array of policies, not just in terms of price, but also benefits, hospital lists, and underwriting terms, ensuring you see the full picture.
  2. Expert Advice & Tailored Recommendations: Our deep understanding of the UK PMI market means we can:
    • Decipher policy jargon: Explain complex terms like underwriting methods, excesses, and benefit limits in plain English.
    • Assess your needs accurately: Help you identify what cover truly matters to you and where you can safely cut back without compromising essential protection.
    • Identify the 'best fit' policy: Recommend policies that align with your specific health needs, budget, and risk profile. We can highlight policies that offer the best value for your circumstances.
  3. Navigating Underwriting Complexities (Especially CME): This is perhaps one of the most critical areas where a broker's expertise shines. We understand the intricacies of Continued Medical Exclusion (CME) and can advise on how to switch insurers without losing valuable cover for conditions that became eligible under your previous policy. We guide you through the process of declaring your medical history correctly and ensure the new insurer applies the most favourable underwriting terms available.
  4. Time-Saving & Convenience: Comparing multiple policies yourself is a time-consuming task. A broker does the legwork for you, presenting clear, concise comparisons. We also handle the application process, paperwork, and liaison with insurers on your behalf.
  5. Advocacy & Support: Should you encounter any issues during the application process or need clarification on policy terms, your broker acts as your advocate, communicating with the insurer on your behalf.
  6. No Extra Cost: In the UK, brokers are typically paid commission directly by the insurer, meaning you don't pay extra for their services. You get expert advice and support at no additional cost beyond your premium.

By using an expert broker like WeCovr, you gain a trusted advisor who can simplify the renewal process, ensure you're optimally covered, and potentially save you a substantial amount on your premiums year after year. We help you make an informed decision, giving you confidence in your private health insurance cover.

Beyond the Premium: Value-Added Benefits and Wellness Programmes

Modern private health insurance policies often offer more than just cover for acute medical treatment. Many insurers now include a range of value-added benefits and wellness programmes designed to support your overall health and well-being. These can enhance the value of your policy and should be factored into your renewal review.

Common Value-Added Benefits:

  • Digital GP Services: Access to virtual GP appointments, often 24/7, providing quick medical advice, prescriptions, and referrals without waiting for an in-person appointment. This has become an extremely popular feature, especially post-pandemic.
  • Mental Health Support Lines & Apps: Confidential helplines, online counselling sessions, or mental health apps to support emotional well-being. Some even offer direct access to therapists without a GP referral for a limited number of sessions.
  • Health Assessments & Screenings: Discounts or complimentary health checks, blood tests, or cancer screenings.
  • Gym Discounts & Wellness Rewards: Partnerships with fitness centres offering discounted memberships or reward programmes (e.g., points for activity, leading to discounts on healthy food, travel, or even cashback).
  • Second Medical Opinion Services: Access to an independent specialist to review your diagnosis and treatment plan, providing reassurance or alternative perspectives.
  • Physiotherapy & Chiropractic Helpline: Direct access to qualified professionals for assessment and advice on musculoskeletal conditions.
  • Online Health Resources: Access to extensive online libraries of health information, articles, and tools.
  • Travel Assistance: While not full travel insurance, some policies offer emergency medical assistance or helplines when you're abroad.

When comparing policies at renewal, consider which of these benefits genuinely add value to your life. For instance, if you regularly use a gym, a policy with a strong wellness rewards programme could lead to significant indirect savings. If you value quick access to medical advice, a robust digital GP service is a major plus. These benefits often provide proactive health support, helping you manage your health and potentially reduce the need for future claims.

The Unwavering Truth: Private Health Insurance is for Acute Conditions Only

This point is paramount and cannot be overstated: standard UK private medical insurance (PMI) is designed to cover acute medical conditions that arise after your policy begins, and it does not cover chronic conditions or pre-existing conditions.

This is a fundamental principle of private health insurance, and misunderstanding it is a common source of disappointment and frustration for policyholders.

Defining the Key Terms:

  • Acute Condition: A disease, illness, or injury that is likely to respond quickly to treatment, which aims to return you to the state of health you were in immediately before suffering the disease, illness, or injury, or which leads to your full recovery.
    • Examples: A broken arm, appendicitis, cataracts, a sudden infection, a hernia. These are typically short-term and treatable.
  • Chronic Condition: A disease, illness, or injury that has one or more of the following characteristics:
    1. It needs ongoing or long-term management.
    2. It continues indefinitely.
    3. It comes back or is likely to come back.
    4. It has no known cure.
    5. It is permanent.
    • Examples: Diabetes, asthma, high blood pressure, epilepsy, multiple sclerosis, arthritis, Crohn's disease, long-term mental health conditions requiring ongoing medication or therapy. These require continuous management and do not have a full recovery.
  • Pre-existing Condition: Any disease, illness, or injury for which you have received medication, advice, or treatment, or experienced symptoms, before the start date of your private health insurance policy.
    • Note: The definition of "pre-existing" varies slightly between insurers and underwriting methods (as discussed earlier). For moratorium underwriting, it typically refers to anything in the 5 years prior to policy inception.

Why the Exclusion?

Insurers operate on the principle of covering unexpected future risks. If a condition is already present (pre-existing) or requires ongoing, lifelong management (chronic), it represents a known, continuous cost rather than an unpredictable event. Covering such conditions would make premiums prohibitively expensive for the vast majority of policyholders.

What This Means for You:

  • No Cover for Existing Issues: If you have high blood pressure or diabetes before you take out a policy, your PMI will not cover any treatment related to these conditions.
  • No Cover for Ongoing Management: If you develop an acute condition that then becomes chronic (e.g., an injury that leads to lifelong arthritis), your PMI will cover the initial acute phase of treatment, but it will cease to cover the condition once it is deemed chronic and requires ongoing management. For chronic conditions, patients will typically be transferred back to the NHS for long-term care.
  • Clarity is Key: Always be clear about what PMI covers. It offers peace of mind for new, acute health challenges, ensuring quicker diagnosis and treatment, often bypassing NHS waiting lists. It is not a substitute for the NHS for long-term, chronic health management.

Understanding this core distinction is critical to setting realistic expectations for your private health insurance and avoiding disappointment when you need to make a claim.

The UK private health insurance market is dynamic, influenced by technological advancements, evolving health needs, and pressures on the NHS. Understanding these trends can help you anticipate future changes and make more informed decisions at renewal.

  • Digitalisation of Services: The rise of virtual GP consultations, online health portals, and app-based wellness programmes is set to continue. Insurers will increasingly leverage technology to provide convenient access to care and proactive health management tools. This reduces the need for physical appointments for many conditions, making healthcare more accessible.
  • Focus on Prevention and Wellness: Expect a greater emphasis on preventative care. Insurers are incentivised to keep their policyholders healthy, leading to more sophisticated wellness programmes, health assessments, and incentives for healthy living. The aim is to reduce the incidence of illness and costly claims.
  • Personalisation of Policies: As data analytics improve, policies may become even more tailored to individual risk profiles and lifestyle choices. This could lead to more granular pricing and customised benefit packages.
  • Integration with Wearable Technology: Insurers may increasingly integrate with fitness trackers and wearable devices, offering rewards or discounts for active policyholders who share their data (with consent).
  • Rising Mental Health Awareness: While standard PMI excludes chronic mental health conditions, there will likely be continued expansion of cover for acute mental health issues, counselling, and early intervention services, reflecting growing societal awareness and demand. The pandemic certainly amplified this focus.
  • Impact of NHS Pressures: Persistent NHS waiting lists and funding challenges will likely drive continued demand for private medical insurance, solidifying its role as a complementary service to the public health system. This increased demand could, paradoxically, put upward pressure on private healthcare costs if supply doesn't keep pace.
  • Telemedicine and Remote Monitoring: Beyond virtual GPs, remote monitoring for chronic conditions and post-operative care through technology is a growing area, potentially shifting some care out of traditional hospital settings.
  • Specialised Care Pathways: Insurers may increasingly develop specialised care pathways for common conditions, working with specific networks of providers to offer streamlined, high-quality, and cost-effective treatment.

These trends indicate a shift towards more proactive, technology-enabled, and personalised health insurance that aims to support overall well-being, not just react to illness. Staying informed about these developments can help you make the most of your PMI in the years to come.

Your Annual Renewal Checklist: A Step-by-Step Playbook

To ensure you're always getting the best value and most suitable cover from your private health insurance, follow this comprehensive annual renewal checklist:

Pre-Renewal Phase (2-3 Months Before Renewal Date):

  1. Locate Your Current Policy Documents: Gather your renewal invitation, policy summary, and terms and conditions.
  2. Review Your Current Cover:
    • What are your current benefits and limits (in-patient, out-patient, therapies, mental health)?
    • What is your current excess?
    • Which hospital list are you on?
    • What is your underwriting method (FMU, Moratorium)?
    • What is your current No Claims Discount (NCD) level?
  3. Assess Your Health & Lifestyle Changes:
    • Have there been any significant changes to your health since last renewal? (Remember the pre-existing/chronic condition rule.)
    • Have your personal circumstances changed (e.g., marriage, new dependents, children leaving home, change of address/postcode)?
    • Are there any new health priorities for you or your family?
  4. Evaluate Claims Made (if any): Understand how any claims made in the past year have impacted your NCD or eligibility.

Renewal Notice Arrives (Approx. 1 Month Before Renewal Date):

  1. Scrutinise the New Premium: How much has it increased by? Is this increase justifiable based on age, claims, or market trends?
  2. Identify Any Changes to Terms: Read through the entire renewal notice, paying close attention to any highlighted changes in benefits, exclusions, or policy wording from your insurer.
  3. Review Value-Added Benefits: Are there any new wellness programmes or digital services included that you might use?

Action Phase (2-4 Weeks Before Renewal Date):

  1. Consider Policy Adjustments to Optimise Cost:
    • Could you increase your excess?
    • Would the 6-week NHS wait option be suitable?
    • Is your hospital list still appropriate for your location and needs?
    • Can you adjust out-patient, mental health, or therapies limits without compromising essential cover?
    • Are you paying for any unnecessary add-ons (dental, optical, international travel)?
  2. Contact a Specialist Broker (Highly Recommended):
    • Provide them with your current policy details and your assessed needs.
    • Ask them to conduct a whole-of-market comparison, focusing on comparable cover and the best underwriting terms (especially CME if switching).
    • Discuss the pros and cons of staying with your current insurer vs. switching.
  3. Get Quotes & Compare:
    • Review the quotes provided by your broker. Don't just look at price; compare the full policy features.
    • Ensure you understand the underwriting basis for any new policy being considered.
  4. Ask Key Questions:
    • How does the new policy treat pre-existing conditions?
    • Are there any waiting periods for new benefits?
    • What is the process for making a claim?
    • What support services are available?

Final Decision & Action (1 Week Before Renewal Date):

  1. Make an Informed Decision: Based on all the information, choose the policy that offers the best balance of cover, value, and affordability for your needs.
  2. Confirm Your Choice:
    • If renewing with your current insurer: Confirm your intention to renew, especially if you've made changes to your cover.
    • If switching: Confirm your new policy with the chosen insurer/broker. Ensure the new policy start date aligns perfectly with the end date of your old policy to avoid any gaps in cover.
  3. Cancel Old Policy (if switching): Once your new policy is firmly in place, formally notify your previous insurer that you will not be renewing.

By following this playbook, you transform your annual renewal from a passive acceptance of increased costs into an active opportunity to manage your health cover strategically, ensuring it continues to serve your needs effectively and efficiently.


Why private medical insurance and how does it work?

What is Private Medical Insurance?

Private medical insurance (PMI) is a type of health insurance that provides access to private healthcare services in the UK. It covers the cost of private medical treatment, allowing you to bypass NHS waiting lists and receive faster, more convenient care.

How does it work?

Private medical insurance works by paying for your private healthcare costs. When you need treatment, you can choose to go private and your insurance will cover the costs, subject to your policy terms and conditions. This can include:

• Private consultations with specialists
• Private hospital treatment and surgery
• Diagnostic tests and scans
• Physiotherapy and rehabilitation
• Mental health treatment

Your premium depends on factors like your age, health, occupation, and the level of cover you choose. Most policies offer different levels of cover, from basic to comprehensive, allowing you to tailor the policy to your needs and budget.

Questions to ask yourself regarding private medical insurance

Just ask yourself:
👉 Are you concerned about NHS waiting times for treatment?
👉 Would you prefer to choose your own consultant and hospital?
👉 Do you want faster access to diagnostic tests and scans?
👉 Would you like private hospital accommodation and better food?
👉 Do you want to avoid the stress of NHS waiting lists?

Many people don't realise that private medical insurance is more affordable than they think, especially when you consider the value of faster treatment and better facilities. A great insurance policy can provide peace of mind and ensure you receive the care you need when you need it.

Benefits offered by private medical insurance

Private medical insurance provides numerous benefits that can significantly improve your healthcare experience and outcomes:

Faster Access to Treatment
One of the biggest advantages is avoiding NHS waiting lists. While the NHS provides excellent care, waiting times can be lengthy. With private medical insurance, you can often receive treatment within days or weeks rather than months.

Choice of Consultant and Hospital
You can choose your preferred consultant and hospital, giving you more control over your healthcare journey. This is particularly important for complex treatments where you want a specific specialist.

Better Facilities and Accommodation
Private hospitals typically offer superior facilities, including private rooms, better food, and more comfortable surroundings. This can make your recovery more pleasant and potentially faster.

Advanced Treatments
Private medical insurance often covers treatments and medications not available on the NHS, giving you access to the latest medical advances and technologies.

Mental Health Support
Many policies include comprehensive mental health coverage, providing faster access to therapy and psychiatric care when needed.

Tax Benefits for Business Owners
If you're self-employed or a business owner, private medical insurance premiums can be tax-deductible, making it a cost-effective way to protect your health and your business.

Peace of Mind
Knowing you have access to private healthcare when you need it provides invaluable peace of mind, especially for those with ongoing health conditions or concerns about NHS capacity.

Private medical insurance is particularly valuable for those who want to take control of their healthcare journey and ensure they receive the best possible treatment when they need it most.

Important Fact!

There is no need to wait until the renewal of your current policy.
We can look at a more suitable option mid-term!

Why is it important to get private medical insurance early?

👉 Many people are very thankful that they had their private medical insurance cover in place before running into some serious health issues. Private medical insurance is as important as life insurance for protecting your family's finances.

👉 We insure our cars, houses, and even our phones! Yet our health is the most precious thing we have.

Easily one of the most important insurance purchases an individual or family can make in their lifetime, the decision to buy private medical insurance can be made much simpler with the help of FCA-authorised advisers. They are the specialists who do the searching and analysis helping people choose between various types of private medical insurance policies available in the market, including different levels of cover and policy types most suitable to the client's individual circumstances.

It certainly won't do any harm if you speak with one of our experienced insurance experts who are passionate about advising people on financial matters related to private medical insurance and are keen to provide you with a free consultation.

You can discuss with them in detail what affordable private medical insurance plan for the necessary peace of mind they would recommend! WeCovr works with some of the best advisers in the market.

By tapping the button below, you can book a free call with them in less than 30 seconds right now:

Our Group Is Proud To Have Issued 800,000+ Policies!

We've established collaboration agreements with leading insurance groups to create tailored coverage
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How It Works

1. Complete a brief form
Complete a brief form
2. Our experts analyse your information and find you best quotes
Experts discuss your quotes
3. Enjoy your protection!
Enjoy your protection

Any questions?

Life Insurance and Private Medical Insurance cover you for two different purposes, so you will need to assess your needs but may wish to consider holding the two policies. Private Medical Insurance covers you if you get sick or need treatment and want or need to go privately. Life Insurance covers you in the case of death, giving a payout to family/those left behind.

Health insurance covers conditions that develop after your policy starts. Pre-existing conditions are typically not covered, and insurers may exclude related issues. Some policies may cover symptoms of pre-existing conditions under specific circumstances. Always review your policy's exclusions. Coverage for pre-existing medical conditions may be available if you currently hold a medical insurance policy or are transitioning from a company scheme. However, if you have never had medical insurance before or if your policy is not active at the moment, pre-existing conditions will not be covered. This limitation exists because health insurance is primarily intended to protect against unexpected health issues. To simplify, it's akin to getting into a car accident and then trying to obtain insurance coverage afterward to repair the vehicle — insurance companies typically do not cover such claims. Nevertheless, there is an option to gain coverage for pre-existing conditions after a two-year waiting period, subject to specific rules and conditions.

If you prefer to get straight into treatment in the private sector without the long waiting times with the NHS, or you just prefer the private sector anyway, without having to pay it all yourself, then you would need to have Private Medical Insurance to cover it. Sometimes treatments and drugs that are not covered by the NHS can be covered by Private Medical Insurance.

It's free to use WeCovr to find health insurance - we never charge you for quotes. Health or private medical insurance is an investment that can pay for itself the first time you might need medical treatment.

It depends on your personal choice and preferences. If you are prepared to limit yourself to NHS-covered treatments only and can or want to endure long waiting times to get into treatment, then yes, NHS might work for you. Your cover there is free. If you don't want to be exposed to long waiting times or if your treatment is not covered by the NHS, then you would benefit from Private Medical Insurance.

Private Medical Insurance is an important financial product that insurance companies take a lot of care and diligence so speaking to real human beings ensures that they understand your requirements fully so that you can get the right cover.

All of our partners are carefully vetted and authorised by the FCA, which means they are held to the highest standards that the FCA expects from them and treat all customers fairly!

Our revenue comes from commissions paid by the insurance providers when a policy is taken out through us. Essentially, when you choose to secure a policy from one of the providers we work with, they compensate us for facilitating the transaction. It's important to note that this commission does not impact the premium you pay. We remain committed to providing transparent and unbiased quotes to help you find the best insurance options tailored to your needs.

The cost of private health insurance depends on several factors, including your age, location, smoking status, and the type of policy you choose. Your health insurance policy is tailored to your needs, and the cost can vary based on the level of cover you require, such as the amount of excess and specific treatment allowances.

Private health insurance covers you for conditions that arise after your policy begins. You pay a monthly fee and can make claims for private healthcare covered by your policy. One of the main benefits of private healthcare is quicker access to treatment compared to the NHS, along with access to new drugs or specialist treatments.

Most health insurance covers private hospital stays and may include outpatient treatments like scans, tests, or appointments. Policies vary in coverage, and exclusions often include emergency treatment, maternity care, cosmetic surgery, and ongoing conditions present before the policy started.

Unfortunately, you cannot pay extra to have a pre-existing condition covered as part of your health insurance policy. However, you have access to support from a nurse or digital GP. If you have questions about what is covered under your policy, please contact us for clarification.

Your health insurance policy begins once you've selected your policy and set up your payment. After setup, you'll receive your cover documents detailing what is and isn't covered. It's important to review these details carefully as policies differ.

An excess is the amount you contribute towards treatment when you make a claim. Choosing a higher excess can reduce your policy's monthly cost but requires a larger contribution when claiming. WeCovr's experts will offer you flexible excess options depending on your preferences.

To reduce health insurance costs, consider choosing a higher excess, which lowers the monthly premium. However, ensure the plan still meets your needs. Other factors affecting cost include lifestyle choices like smoking and potential savings for couples or family plans.

There is no age limit for taking out health insurance, but age influences the policy's cost. The benefits of health insurance are consistent regardless of age. If you're considering health insurance, you can get a quote from WeCovr's experts regardless of your age.

Let WeCovr's experts do the legwork for you and compare health insurance plans at no cost to you to find the best fit for your needs. Consider individual, couple, or family plans and review coverage details thoroughly before choosing. WeCovr provides transparent information on coverage options for easy comparison.

Yes, you can add your partner (if you live at the same address) or dependents to your policy at any time. The cost of couple's or family health insurance depends on factors like location, age, health, and chosen excess. Contact WeCovr or your insurer for assistance in adding someone to your policy.

While WeCovr's private health insurance plans are tailored for the UK, we offer global health insurance options for those living or working abroad. For holiday coverage, travel insurance is recommended.

Comprehensive cover provides extensive benefits, including full outpatient services such as consultations, diagnostic tests, physiotherapy, and mental health therapies. Our team at WeCovr can assist in understanding the various coverage levels available.

Private health insurance typically does not cover dental treatment. However, WeCovr's experts can guide you to dental insurance policies offered by our partner insurers. Reach out to us to explore these options.

Yes, private health insurance covers cancer treatment from diagnosis through treatment. At WeCovr, we can help you navigate the cancer cover options that suit your needs.

At WeCovr, you have flexibility in adjusting your cover. Speak to our experts within 21 days of receiving your paperwork or at policy renewal to make changes.

Accessing a private GP appointment is fast and convenient with WeCovr's services, available through your digital platform provided under your chosen insurance plan.

Yes, family members on the same policy can potentially have different levels of cover tailored to their individual needs.

WeCovr works with insurers offering a range of cover levels to accommodate different budgets and needs. Our experts can discuss these options with you.

Discovering healthcare facilities and specialists is easy with WeCovr's resources. Contact us for personalised assistance by tapping one of the buttons above or below and filling in a few details for personalised assistance.

Fee-assured consultants provides transparency and no hidden costs for clients.

WeCovr prioritises mental health support with comprehensive coverage and access to specialist advice and services.

Children up to a certain age can be included in your policy, and we offer discounts for family coverage.

Like most health insurance plans, premiums may increase annually due to factors such as age and medical cost inflation.

The cost of health insurance varies based on several factors. Connect with our experts by tapping a button below and get your own personalised quote.

Private health insurance offers quicker access to consultations, treatments, and personalised care compared to the NHS.

Yes, WeCovr's experts can guide you which health insurance plans include coverage for physiotherapy treatments.

Immediate access to certain services like our digital GP app is available upon enrolment.

You can obtain a range of suitable quotes easily by tapping one of the buttons above or below and filling in a few details for personalised assistance.

Health insurance covers new conditions that arise after the policy starts. Pre-existing conditions and certain exclusions may apply.

WeCovr's experts help you arrange health insurance that simplifies access to private healthcare services, including consultations and treatments.

Outpatient cover includes consultations, physiotherapy, and mental health therapies outside hospital admissions.

Yes, you can use your health insurance cover immediately. You have access to a nurse through your helpline and can consult with a GP using the digital GP app. If you need to make a claim right away, we may require a medical report from your GP. Health insurance is designed to cover new conditions that arise after the policy has started.

No, health insurance does not cover A&E (Accident and Emergency) visits. Private hospitals do not typically have the facilities for handling A&E cases. In case of an emergency, please dial 999 or use the NHS emergency services. However, if you require follow-up treatment after an emergency situation, your private medical insurance may be able to assist.

Yes, many insurers offer rewards in leisure, wellbeing, and health. Speak to WeCovr's experts or visit your insurer's website for more details on member rewards.

You may continue your cover or get another own personal policy. If you continue your cover, existing or ongoing medical conditions might be covered depending on the level of cover you choose. Contact our friendly experts to discuss your options and find the right option for you.

You can tap one of the buttons above or below and fill in a quick form to arrange a call with us to discuss your options.

Your cover may be similar but not identical. We will help you find the right level of cover that suits your needs, and ongoing medical conditions may be covered. Contact our friendly advisers to explore all available options.

No, the price won't be the same as before since employers often contribute to the cost of employee cover. Additionally, different cover levels and medical histories may affect the price. Contact WeCovr's experts for detailed information.

You have a few weeks or months from leaving your job to decide to continue with your insurer or change to another one. Your policy may start the day after you left your work policy, and our experts can guide you through other available options.

After leaving your job, contact WeCovr's experts with your leave date to discuss available options.

Yes, ongoing treatment may be covered on your new personal policy, although it could affect the price. Contact our experts for personalised advice on your options.

Details on paying excess fees will be provided when you contact your insurer for treatment authorisation.

No, there is no excess fee for utilising these services.

Excess adjustments can be made at specific intervals during your policy term.

No claims discounts can impact renewal costs based on claims history.

Pre-existing conditions typically aren't covered but can be discussed with our healthcare specialists.

This involves health-related questions before policy enrolment to determine coverage.

Moratorium underwriting simplifies enrolment but may require health disclosures during claims.

Claims may require additional information if under moratorium underwriting.

Pre-existing conditions refer to medical issues existing before policy inception. A pre-existing condition is anything you've previously had medical treatment for, such as diabetes, heart disease, or asthma. Most insurance providers consider any condition you've had symptoms or treatment for in the past five years as pre-existing. Our experts at WeCovr can help you understand how pre-existing conditions affect your policy options.

While some insurance providers automatically renew your private healthcare cover, it's beneficial to compare policies when yours is about to end. This ensures you're still getting the best deal for the coverage you need. Our experts at WeCovr can assist you in finding the right policy for you.

Typically, you must be over 18 to take out your own policy, but minors can usually be included in a family policy. There may also be an upper age limit for private health insurance, and premiums typically increase with age. Our experts at WeCovr can provide guidance on age-related policy aspects.

Paying for health insurance annually often results in savings compared to monthly payments. However, this depends on your insurance provider. For help determining the most cost-effective option, consider consulting our experts at WeCovr.

If your employer offers private health insurance as part of your benefits package, you likely don't need additional cover. However, there may be limits on the cover you receive, and it may not extend to your entire family. Remember, any insurance you get through work only covers you while you're employed there.

If you don't have pre-existing conditions, a medical exam is usually not required. You'll just need to complete a medical history form and select your level of cover. However, if you're older, have a pre-existing condition, or lead an unhealthy lifestyle, a medical exam may be necessary. Our experts at WeCovr can clarify the requirements of different policies.

Many private health insurance providers now offer GP services, either digitally or face-to-face. This means you can often get a private GP appointment quickly, sometimes even on the same day. Our experts at WeCovr can help you find policies that offer GP services.

With private health insurance, you can often secure a GP appointment much quicker than with traditional methods, sometimes even on the same day. Our experts at WeCovr can help you find policies that offer quick GP appointment services.

Inpatient care refers to any treatment requiring a stay in a hospital or clinic for at least one night. Outpatient care refers to treatments or tests that don't require hospital admission, such as minor diagnostic tests or physiotherapy sessions. Our experts at WeCovr can help you understand the different types of care and find a policy that suits your needs.

Private health insurance covers your medical treatment if you fall ill, while critical illness cover provides additional financial help if you develop one of the critical illnesses listed in the policy, such as covering loss of income if you're unable to work. For assistance in understanding the differences and finding the right coverage, consult our experts at WeCovr.

Health insurance policies are designed for cover in the UK. For cover abroad, consider travel insurance for short trips or international health insurance for longer stays or if you have a holiday home overseas. Our experts at WeCovr can guide you in finding the appropriate coverage for your travel needs.

If your employer provides health insurance, it's considered a 'benefit in kind' and is not tax deductible. Your employer should calculate the tax you owe for your health insurance premiums and deduct it from your pay. There are some exceptions for small companies. For more information on tax implications, consider reaching out to our experts at WeCovr.

When you purchase a policy, you choose how much excess you pay, which is your contribution to the cost of treatment if you make a claim. The higher your excess, the lower your premium is likely to be. Our experts at WeCovr can help you understand how excess works and choose the right level for you.

These are two methods of underwriting a health insurance policy, relating to how insurance providers consider your pre-existing medical conditions when you take out cover. For help understanding the differences and choosing the right option for you, consult our experts at WeCovr.

Some private health insurance providers offer a no-claims discount, similar to car insurance. Every year you don't make a claim gives you an extra year of no-claims discount, potentially reducing your premium when you renew. Our experts at WeCovr can help you find policies that offer no-claims discounts.

To find the best health insurance for you, compare various policies to find one that offers the features you need at a price you can afford. Consider your personal circumstances and what you want from your policy. Our experts at WeCovr can assist you in evaluating your options and selecting the right coverage for you.

If you need treatment, a GP referral is not always necessary. However, this depends on how you plan to pay for your treatment. Most hospitals will allow you to book appointments with a consultant without a GP referral if you are paying out-of-pocket. If you have private medical insurance, you'll need to check the terms of your policy to see whether your insurer requires you to consult with a GP first (most insurers do). Some policies offer a direct booking system without a referral for certain conditions, such as counseling for mental health issues.

Yes, you can obtain financing for a loan to cover the cost of surgery. Many private healthcare companies have partnerships with finance companies to allow you to spread the cost of private treatment over time. You could also explore getting an ordinary loan from your bank if this option proves to be more cost-effective for you.

WeCovr has conducted extensive research into the cost of private health insurance in the UK. Click the link to find out more detailed information.

Yes, you can continue to receive treatment through the NHS even if you have private health insurance and have received private treatment in the past. This could be for rehabilitation after private surgery or for treatment that is not covered by your health insurance policy. For example, some cosmetic surgeries may be available through the NHS but are generally not covered by private medical insurance.

This is a difficult question to answer definitively. There are certain services that cannot be obtained privately, such as emergency treatment at an Accident and Emergency (A&E) department. Many NHS consultants also practice privately, so you could potentially see the same consultant regardless of whether you choose private or public healthcare. However, private healthcare typically offers shorter waiting times, guaranteed private rooms, and more relaxed visiting hours. Additionally, you may have access to treatments and drugs that are not routinely available through the NHS.

Yes, you can self-refer to a private specialist without the need for a GP referral. However, the British Medical Association believes that in most cases, it is best practice to start with your GP, as they are familiar with your medical history.

Yes, if you have a health concern and pay for private tests and scans but cannot afford to have private surgery, you should be able to have your test results transferred to an NHS provider for treatment.


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Who Are WeCovr?

WeCovr is an insurance specialist for people valuing their peace of mind and a great service.

👍 WeCovr will help you get your private medical insurance, life insurance, critical illness insurance and others in no time thanks to our wonderful super-friendly experts ready to assist you every step of the way.

Just a quick and simple form and an easy conversation with one of our experts and your valuable insurance policy is in place for that needed peace of mind!

Important Information

Since 2011, WeCovr has helped thousands of individuals, families, and businesses protect what matters most. We make it easy to get quotes for life insurance, critical illness cover, private medical insurance, and a wide range of other insurance types. We also provide embedded insurance solutions tailored for business partners and platforms.

Political And Credit Risks Ltd is a registered company in England and Wales. Company Number: 07691072. Data Protection Register Number: ZA207579. Registered Office: 22-45 Old Castle Street, London, E1 7NY. WeCovr is a trading style of Political And Credit Risks Ltd. Political And Credit Risks Ltd is Authorised and Regulated by the Financial Conduct Authority and is on the Financial Services Register under number 735613.

About WeCovr

WeCovr is your trusted partner for comprehensive insurance solutions. We help families and individuals find the right protection for their needs.