UK Private Health: Your Health Roadmap
In the bustling landscape of modern life, our health often feels like a journey we navigate day by day. Sometimes it's smooth sailing, sometimes we encounter unexpected detours or need urgent repairs. In the UK, we're fortunate to have the National Health Service (NHS), a cornerstone of our society, providing essential care free at the point of use. However, as demand on the NHS continues to grow, many individuals are looking for ways to take a more proactive, empowered approach to their health and well-being. This is where private health insurance, also known as Private Medical Insurance (PMI), becomes an invaluable part of your personal health roadmap.
This comprehensive guide will help you understand how private healthcare fits into the UK system, why it might be the right choice for you, and how to build a robust health roadmap that prioritises your well-being. From understanding policy types to navigating the application process and maximising your benefits, we'll equip you with the knowledge to make informed decisions for a healthier future.
Understanding the UK Healthcare Landscape: NHS vs. Private
To truly appreciate the value of private health insurance, it's essential to understand its place within the broader UK healthcare system. The NHS provides universal healthcare coverage, funded primarily through general taxation. It offers a wide range of services, from GP consultations and emergency care to complex surgeries and long-term condition management.
The Strengths and Challenges of the NHS
Strengths:
- Universal Access: Available to all UK residents, regardless of income or social status.
- Comprehensive Care: Covers a vast array of medical conditions and treatments.
- Emergency Services: World-class emergency and critical care.
- Cost-Free at Point of Use: No direct charges for consultations or treatments (though prescriptions and some services may have fees).
Challenges:
- Waiting Lists: Increasingly long waiting lists for specialist appointments, diagnostics (like MRI scans), and elective surgeries. This can lead to delays in diagnosis and treatment, potentially impacting recovery and quality of life.
- Limited Choice: Patients generally cannot choose their consultant or hospital, being directed to the next available specialist within their local trust.
- Funding Pressures: Continuous strain on resources, which can impact staffing levels and the availability of the latest treatments or medications.
- GP Appointment Difficulties: Growing challenges in securing timely GP appointments, often requiring advanced booking or online triage.
The Role of Private Healthcare
Private healthcare, funded either directly by individuals or through private health insurance, operates alongside the NHS. It offers an alternative route to diagnosis and treatment, often characterised by speed, choice, and comfort.
Key Advantages of Private Healthcare:
- Reduced Waiting Times: Often significantly shorter waits for consultations, diagnostics, and treatments. This can mean quicker diagnoses and faster paths to recovery.
- Choice of Specialist and Hospital: The ability to choose your consultant and often the hospital where you receive treatment, allowing you to select based on expertise, reputation, or location.
- Enhanced Comfort and Privacy: Private hospitals typically offer private rooms with en-suite facilities, flexible visiting hours, and a more hotel-like environment.
- Access to New Treatments: While the NHS is comprehensive, private providers may sometimes offer access to newer drugs or treatments not yet widely available on the NHS.
- Convenient Appointment Times: Greater flexibility in scheduling appointments to fit around your work or personal life.
Table 1: NHS vs. Private Healthcare Comparison
| Feature | NHS (National Health Service) | Private Healthcare (PMI) |
|---|
| Funding Source | General taxation | Individual payments or private health insurance premiums |
| Access | Universal, free at point of use | Requires payment or insurance |
| Waiting Times | Can be long for non-urgent appointments, diagnostics, surgery | Often significantly shorter |
| Choice of Doctor | Generally none, assigned by trust | Ability to choose from a list of approved specialists |
| Choice of Hospital | Assigned by trust | Ability to choose from a network of private hospitals |
| Accommodation | Mixed-sex wards common, limited private rooms | Private rooms with en-suite bathrooms often standard |
| Speed of Diagnosis | Can be delayed due to waiting lists | Quicker access to diagnostics (MRI, CT scans) |
| Mental Health | Available but often long waits for specialist therapy | Quicker access to psychiatrists, therapists; broader options |
| Cost | Free at point of use (some exceptions like prescriptions) | Requires premium payments or direct fees |
Why Consider Private Health Insurance (PMI)?
For many, PMI isn't about abandoning the NHS; it's about complementing it and providing peace of mind. It acts as a safety net, offering an alternative pathway when you need care most, without the anxieties of long waits or limited options.
Here are compelling reasons why individuals and families in the UK choose PMI:
- Speed of Access: This is often the primary driver. When faced with a health concern, getting a swift diagnosis and beginning treatment without delay can be crucial for peace of mind, recovery, and preventing conditions from worsening.
- Control and Choice: PMI empowers you to take control of your healthcare journey. You can choose your consultant, decide which hospital within your insurer's network you prefer, and often schedule appointments at times that suit you.
- Enhanced Comfort: Recovering from an illness or surgery in a private room with dedicated nursing care, better food, and flexible visiting hours can significantly improve your experience and recovery process.
- Access to Specific Treatments: While the NHS offers excellent care, private policies can sometimes provide access to newer drugs, therapies, or technologies that may not yet be routinely available on the NHS.
- Specialised Mental Health Support: Many policies now offer comprehensive mental health benefits, providing quicker access to psychiatrists, psychologists, and a wider range of therapies than might be readily available through the NHS.
- Dental and Optical Options: While not always standard, some comprehensive policies or add-ons can include cover for routine dental and optical care, reducing out-of-pocket expenses for these common needs.
- Peace of Mind: Knowing you have a private option if serious health issues arise can alleviate significant stress for you and your family.
- Business Benefits: For employers, offering PMI as an employee benefit can boost morale, aid recruitment and retention, and reduce employee downtime due to illness.
Ultimately, PMI is an investment in your health, giving you more options, more comfort, and greater control when you need medical attention.
Building Your Personal Health Roadmap: Key Stages
Developing a personal health roadmap with private health insurance involves several crucial stages. It's not just about buying a policy; it's about understanding your needs, choosing the right cover, and knowing how to utilise it effectively.
Stage 1: Assessing Your Needs and Goals
Before even looking at policies, take time to consider what you want from private health insurance.
- Who needs cover? Just you, your partner, your children, or the whole family?
- What are your priorities? Is it primarily about avoiding NHS waiting lists for serious conditions, or do you want cover for everyday ailments, mental health, or even complementary therapies?
- What is your budget? Premiums vary significantly based on age, location, chosen level of cover, and medical history.
- Do you have any specific health concerns? While private health insurance generally does not cover pre-existing or chronic conditions, understanding your health history is vital for the underwriting process. Pre-existing conditions are typically defined as any disease, illness, or injury for which you have received medication, advice, or treatment, or experienced symptoms, before your policy starts. It is crucial to understand this fundamental exclusion.
Table 2: Key Considerations When Choosing a Policy
| Consideration | Description |
|---|
| Budget | How much can you comfortably afford to pay monthly/annually? This will influence the level of cover and excess options. |
| Age & Health | Premiums increase with age. Your current health status, especially any pre-existing conditions, will significantly impact what can be covered. |
| Coverage Scope | Do you need basic inpatient cover, or comprehensive cover including outpatient, mental health, and complementary therapies? |
| Excess Amount | Are you willing to pay a higher excess (the amount you pay towards a claim) to reduce your premium? |
| Hospital Network | Does the insurer's hospital network include facilities convenient for you and meet your preferences? |
| Benefit Limits | Are there annual limits on certain treatments (e.g., physiotherapy, mental health sessions)? Do these meet your potential needs? |
| Underwriting Type | Understanding moratorium vs. full medical underwriting is crucial, particularly if you have a medical history. |
Stage 2: Understanding Policy Types and Coverage
PMI policies are not one-size-fits-all. They come in various forms, offering different levels of cover.
Core Coverage: Inpatient Treatment
Almost all private health insurance policies will cover inpatient treatment. This means care you receive when formally admitted to a hospital bed. This includes:
- Hospital accommodation
- Consultant fees for surgery or medical treatment
- Nursing care
- Diagnostic tests (e.g., MRI, CT scans, X-rays) performed during an inpatient stay
- Surgical procedures and anaesthetist fees
Optional Extras and Levels of Cover
Beyond inpatient care, you can typically add various modules or choose more comprehensive plans.
Table 3: Types of Private Health Insurance Policies & Optional Extras
| Policy Type / Module | Description |
|---|
| Inpatient Only | Covers treatment received when admitted to a hospital bed. This is the most basic and often cheapest form of cover. It's designed for major surgeries or serious conditions requiring hospitalisation. |
| Outpatient Cover | Essential for full control over your health roadmap. This covers consultations with specialists before hospital admission, diagnostic tests (e.g., blood tests, scans) performed as an outpatient, and sometimes physiotherapy or other therapies. Often available with limits (e.g., X number of consultations or a monetary limit). |
| Mental Health | Provides access to psychiatrists, psychologists, and therapists. Cover can range from limited online consultations to extensive inpatient and outpatient therapy. Increasingly popular due to rising awareness of mental well-being. |
| Therapies | Covers treatments like physiotherapy, osteopathy, chiropractic, and sometimes acupuncture. Often requires a GP or specialist referral and may have limits on the number of sessions. |
| Cancer Cover | While most policies include cancer care as standard, some offer enhanced cancer benefits, covering more advanced treatments, drugs not yet available on the NHS, or palliative care. This is a vital component for many. |
| Dental & Optical | Covers routine check-ups, hygienist appointments, fillings, and eye tests or glasses/lenses. Often an add-on or separate cash plan. |
| Travel Cover | Some policies offer emergency medical cover while abroad, though dedicated travel insurance is usually more comprehensive for trips. |
| No Claims Discount | Similar to car insurance, a no-claims discount can reduce your premium if you don't make claims. Making a claim will typically reduce your discount. |
| Excess | The amount you agree to pay towards the cost of any claim. A higher excess usually means a lower premium. |
Understanding Exclusions
Every health insurance policy comes with exclusions – conditions or circumstances not covered. It's vital to read these carefully.
Common Exclusions:
- Pre-existing Conditions: As mentioned, this is the most significant exclusion. Conditions you had before taking out the policy are almost never covered.
- Chronic Conditions: Long-term, incurable conditions (e.g., diabetes, asthma, epilepsy) are generally not covered. PMI is for acute conditions that are curable and short-term.
- Emergency Services: Accidents and emergencies are typically handled by the NHS A&E departments. Private hospitals generally don't have full A&E facilities.
- Normal Pregnancy and Childbirth: Complications arising from pregnancy are sometimes covered, but routine maternity care is usually excluded.
- Cosmetic Surgery: Procedures primarily for aesthetic purposes.
- Organ Transplants: Unless specifically listed as an inclusion, these are generally excluded.
- Drug or Alcohol Abuse: Treatment for addiction.
- HIV/AIDS: Specific exclusions often apply.
- Self-inflicted Injuries: Injuries resulting from suicide attempts or dangerous activities.
- Experimental Treatments: Procedures not yet widely accepted as standard medical practice.
Table 4: Common Exclusions in PMI Policies (Not Exhaustive)
| Exclusion Category | Examples |
|---|
| Pre-existing Conditions | Any illness, injury, or symptom you had or received advice/treatment for, or experienced symptoms of, prior to the policy start date. |
| Chronic Conditions | Long-term, incurable conditions requiring ongoing management (e.g., diabetes, asthma, hypertension, multiple sclerosis). |
| Emergency Care | Accidents, emergencies, and A&E visits (these are NHS domain). |
| Normal Pregnancy | Routine maternity care, childbirth (though complications might be covered by some policies). |
| Cosmetic Surgery | Procedures primarily for aesthetic purposes, not medically necessary. |
| Organ Transplants | Unless specifically outlined in policy benefits, typically excluded. |
| Substance Abuse | Treatment for addiction to drugs or alcohol. |
| Self-inflicted Injury | Injuries resulting from suicide attempts or intentional self-harm. |
| Overseas Treatment | Treatment received outside the UK (unless specific travel cover is included). |
| Routine Health Checks | General health check-ups, screenings (unless specifically offered as an added benefit on premium plans). |
| Mobility Aids | Wheelchairs, crutches, hearing aids, unless part of post-operative recovery within policy limits. |
| Experimental Treatment | Treatments not recognised as standard medical practice or still undergoing clinical trials. |
| Unlicensed Drugs | Medications not approved by regulatory bodies for general use. |
Remember, the specifics of exclusions vary between insurers and policies. Always read the policy documents carefully.
Stage 3: Navigating the Application Process
Applying for private health insurance involves more than just filling out a form. The underwriting process is key to determining what will be covered.
Underwriting Methods
Insurers use different methods to assess your medical history and determine your premium and exclusions:
-
Moratorium Underwriting (Mori):
- How it works: This is the most common and often quickest method. You don't need to provide full medical history upfront. Instead, the insurer automatically excludes any condition for which you've had symptoms, advice, or treatment in the past 5 years.
- "Rolling Moratorium": If you go two continuous years after your policy starts without symptoms, treatment, or advice for that previously excluded condition, it may then become eligible for cover.
- Pros: Quick to set up, no extensive medical questionnaire initially.
- Cons: You won't know exactly what's covered until you make a claim. This can lead to uncertainty.
-
Full Medical Underwriting (FMU):
- How it works: You complete a comprehensive medical questionnaire at the application stage, detailing your full medical history. The insurer may also contact your GP for further information.
- Outcome: Based on this information, the insurer will explicitly state what is covered and what is permanently excluded (e.g., specific conditions).
- Pros: Provides certainty about what is covered from day one. You know exactly where you stand.
- Cons: Longer application process, requires more detailed medical information upfront.
-
Continued Personal Medical Exclusions (CPME):
- How it works: If you're switching from one insurer to another and had Full Medical Underwriting with your previous policy, a new insurer might offer CPME. This means they will honour the same exclusions that applied to your previous policy, effectively transferring your medical history over without a new underwriting process.
- Pros: Smooth transition if switching, maintains existing cover/exclusions.
- Cons: Only applicable if you had FMU previously.
Crucial Point on Pre-existing and Chronic Conditions:
Regardless of the underwriting method, the fundamental principle remains: private health insurance is designed for acute conditions that respond quickly to treatment. It is not designed to cover pre-existing conditions or chronic, long-term illnesses that require ongoing management. If you have a long-term condition like diabetes, asthma, or an autoimmune disease, your policy will generally not cover the costs associated with managing that condition. However, if a new, unrelated acute condition arises, that would be covered (assuming it's not another exclusion).
For example, if you have asthma (a chronic condition), your private policy won't cover your inhalers or regular check-ups for asthma. But if you then develop appendicitis (an acute condition), your private policy would cover the appendectomy, provided it's not related to your chronic condition and wasn't pre-existing under moratorium terms.
Stage 4: Maximising Your Policy's Value
Once your policy is active, knowing how to use it effectively is key to getting the most out of your investment.
The Referral Process
In the UK, most private health insurance policies require a GP referral before you can see a private consultant. This ensures that:
- You receive the most appropriate specialist care.
- Your treatment journey is clinically sound.
- Your insurer authorises the claim.
Steps:
- Consult your NHS GP: Explain your symptoms and that you're considering using your private health insurance. Ask for an "open referral" letter to a private specialist.
- Contact your insurer: Before booking an appointment, contact your health insurance provider. They will need details of your GP referral and symptoms to pre-authorise the consultation and tell you which specialists and hospitals are covered by your plan.
- Choose your specialist: Your insurer can provide a list of approved consultants and hospitals within their network. You can then choose based on location, availability, or consultant specialism.
- Attend your private appointment: The consultant will assess you and recommend a course of action (e.g., further tests, treatment, surgery).
- Pre-authorise further treatment: For any further diagnostic tests, scans, or treatments recommended by the specialist, you must contact your insurer for pre-authorisation. Do not proceed without this, as you risk not being covered.
Utilising Additional Benefits
Don't forget to explore all the benefits your policy offers:
- Mental Health Support: Many policies offer helplines, online cognitive behavioural therapy (CBT) programmes, or direct access to therapists.
- Digital GP Services: Many insurers now include 24/7 digital GP access, allowing for quick video or phone consultations, prescriptions, and referrals.
- Wellness Programmes: Some providers offer discounts on gym memberships, health assessments, or rewards for healthy living.
- Online Portals/Apps: Use your insurer's online tools to manage claims, find specialists, and access policy documents.
Stage 5: Ongoing Management and Review
Your health roadmap isn't static. It evolves as your life circumstances and health needs change.
- Annual Review: At renewal, review your policy. Has your health changed? Are your needs different? Could you get better value elsewhere?
- Policy Adjustments: Consider adjusting your excess, adding or removing modules (e.g., adding mental health cover), or changing your hospital network to manage costs or enhance benefits.
- Staying Informed: Keep abreast of changes in healthcare, new treatments, and innovations.
- Utilise Your Broker: If you used a broker (like us at WeCovr), reach out to them annually. We can help you compare policies, negotiate renewals, and ensure your cover remains suitable.
The Financial Aspect: Costs vs. Benefits
Private health insurance is an investment, and understanding its cost-benefit analysis is crucial.
Factors Influencing Premiums
- Age: Premiums generally increase with age, as the likelihood of needing medical care rises.
- Location: Healthcare costs can vary regionally, with London typically being more expensive.
- Level of Cover: More comprehensive policies (e.g., with extensive outpatient and mental health cover) are more expensive than basic inpatient-only plans.
- Excess: A higher voluntary excess (the amount you pay per claim or per year before the insurer pays out) will reduce your premium.
- Hospital Network: Policies allowing access to a wider range of hospitals (especially central London ones) will cost more.
- Medical History: While pre-existing conditions are excluded, your broader medical history (under FMU) can influence overall premiums or specific exclusions.
- No Claims Discount: A good no-claims history can reduce your premiums over time.
- Smoker Status: Smokers typically pay higher premiums.
Weighing the Costs Against the Benefits
While premiums can be a significant outgoing, consider what you're gaining:
- Time Savings: Avoiding long NHS waiting lists can mean quicker return to work, reduced pain, and improved quality of life.
- Reduced Stress: Peace of mind from knowing you have options when health issues arise.
- Access to Choice: The ability to choose your consultant and hospital.
- Comfort and Privacy: A better patient experience during treatment and recovery.
- Improved Outcomes: Potentially quicker diagnosis and treatment leading to better health outcomes.
For example, a private knee replacement might cost £12,000-£15,000 privately. An individual paying £50-£100 a month in premiums would take many years to accumulate this cost, let alone the cost of consultations, diagnostics, and physiotherapy. The insurance spreads this risk and makes expensive treatments accessible.
Specific Scenarios and How PMI Helps
Let's look at a few common scenarios where private health insurance can make a tangible difference:
-
Scenario 1: Lingering Pain and Diagnosis
- Problem: You've had persistent back pain for months. Your NHS GP refers you for physiotherapy, but the waiting list for an MRI scan is 6-8 weeks.
- PMI Solution: With private cover, your GP refers you to a private orthopaedic consultant. You see them within days. They immediately recommend an MRI, which you have next week. The diagnosis comes quickly, and you start targeted private physiotherapy or even a minor procedure, significantly reducing your discomfort and getting you back to normal sooner.
-
Scenario 2: Cancer Diagnosis
- Problem: You find a lump. Your NHS GP fast-tracks you, but waiting for all diagnostic tests and specialist appointments feels agonisingly slow.
- PMI Solution: Many policies offer enhanced cancer pathways. You get a rapid referral to a private oncologist, quick diagnostic tests (biopsy results back within days), and access to a cancer nurse specialist. Treatment plans are often initiated faster, and some policies may even cover innovative treatments or drugs not yet routinely available on the NHS.
-
Scenario 3: Mental Health Crisis
- Problem: You're struggling with anxiety or depression, but the NHS waiting lists for talking therapies are months long.
- PMI Solution: If your policy includes mental health cover, you can access private therapists, psychologists, or even psychiatrists much faster. This rapid intervention can be crucial for managing mental health conditions before they escalate.
-
Scenario 4: Elective Surgery
- Problem: You need a cataract operation or hip replacement, but the NHS waiting list is over a year, impacting your quality of life and ability to work.
- PMI Solution: With PMI, you can schedule your elective surgery at a private hospital at a time that suits you, potentially within weeks or months, vastly improving your mobility and independence much sooner.
Common Myths and Misconceptions
Dispelling common myths is important for a clear understanding of private health insurance.
- Myth 1: "PMI completely replaces the NHS."
- Reality: This is false. PMI complements the NHS. For emergencies, chronic conditions, and many long-term health needs, the NHS remains your primary port of call. Private insurance gives you options for acute conditions, faster access, and more choice. You will almost always need to consult your NHS GP first to get a referral.
- Myth 2: "Private health insurance covers everything."
- Reality: Absolutely not. As discussed, pre-existing conditions and chronic conditions are generally excluded. There are also exclusions for normal pregnancy, cosmetic surgery, and substance abuse, among others. It’s crucial to understand your policy’s limitations.
- Myth 3: "It's only for the wealthy."
- Reality: While it is an added expense, there are many flexible policies available. Choosing a higher excess, limiting outpatient cover, or selecting a restricted hospital network can make premiums much more affordable for a wider range of budgets. Many people see it as an essential investment in their well-being.
- Myth 4: "I'll never need it."
- Reality: While we all hope to stay healthy, unexpected illnesses or injuries can strike anyone, at any age. PMI provides a safety net, ensuring you have options when you need them most, reducing the impact of unforeseen health issues.
- Myth 5: "Once I have a pre-existing condition, I can never get cover for it."
- Reality: While generally true for the initial cover, Moratorium underwriting offers a chance for some conditions to become covered after a period of being symptom-free (usually two years). Full medical underwriting gives you clarity on permanent exclusions from the start.
Choosing the Right Provider and Policy
With numerous reputable insurers in the UK, how do you choose?
Key Insurers (examples, not exhaustive or preferential):
- Bupa
- AXA Health
- Vitality Health
- Aviva Health
- WPA
- The Exeter
- National Friendly
- Freedom Health Insurance
Each insurer has its strengths, network, and policy quirks. It's not just about the cheapest premium.
Considerations when comparing:
- Reputation and Financial Strength: Choose an insurer with a solid track record.
- Customer Service: How easy is it to contact them? Are their claims processes straightforward?
- Hospital Network: Does their network include hospitals convenient to you?
- Policy Flexibility: Can you tailor the policy to your specific needs (e.g., adding or removing modules)?
- Reviews and Feedback: What do existing customers say about their experience?
This is where expert guidance becomes invaluable.
We specialise in simplifying the complex world of UK private health insurance. We work with all major insurers, comparing their offerings to find a policy that perfectly matches your individual or family needs and budget. We provide clear, unbiased advice, helping you navigate the options and understand the small print, especially concerning crucial aspects like pre-existing and chronic conditions. And the best part? Our service comes at no cost to you, as we're paid a commission directly by the insurer when you take out a policy.
WeCovr: Your Partner in Building Your Health Roadmap
Navigating the intricacies of private health insurance can be daunting. With so many providers, policy types, and crucial details about exclusions (especially pre-existing and chronic conditions) to understand, it's easy to feel overwhelmed. This is precisely where our expertise becomes your greatest asset.
At WeCovr, we act as your dedicated, modern UK health insurance broker. Our mission is to empower you to make informed decisions about your health roadmap.
How we help you:
- Comprehensive Market Comparison: We don't just offer one insurer's product. We work with all the major UK health insurance providers, giving you access to a wide spectrum of options. We analyse hundreds of policies to find those that best fit your specific requirements.
- Personalised Advice: We take the time to understand your unique health needs, lifestyle, and budget. Whether you're a single individual, a growing family, or a business looking for employee benefits, we tailor our recommendations. We're especially diligent in explaining how factors like pre-existing conditions are handled, ensuring you have realistic expectations from the outset.
- Transparent Explanation of Exclusions: We simplify complex policy wording, ensuring you fully understand what is and isn't covered, particularly concerning chronic and pre-existing conditions, which are typically excluded. Our goal is to ensure there are no surprises down the line.
- Cost-Free Service: Our service is entirely free for you, the client. We are remunerated by the insurer once a policy is taken out, meaning our advice is accessible without adding to your financial burden.
- Ongoing Support: Our relationship doesn't end once you take out a policy. We're here for ongoing support, including annual reviews, assistance with claims, and helping you adjust your cover as your needs change.
Think of us as your personal guide, helping you design and implement the most effective health roadmap for your future, ensuring you find the best coverage from all major insurers, and do so at no cost.
Conclusion: Empowering Your Health Journey
Your health is your most valuable asset, and a well-thought-out health roadmap is an investment in your future. While the NHS remains a vital part of our healthcare system, private health insurance offers a powerful complement, providing choice, speed, and comfort when you need it most.
By understanding the landscape, assessing your needs, carefully choosing a policy that aligns with your goals (and acknowledging its limitations regarding pre-existing and chronic conditions), and actively managing your cover, you can truly empower your health journey. Whether it's the peace of mind of quicker diagnoses, the comfort of a private room, or rapid access to specialist care, private health insurance can be a transformative element in how you approach your well-being.
Take control, plan ahead, and build a health roadmap that truly serves you and your family for years to come.