
"How much does life insurance cost?" It's one of the first questions we all ask when considering how to protect our families. The simple answer is: it varies. The more helpful answer is that it’s probably more affordable than you think.
Life insurance isn't a one-size-fits-all product. The premium you pay is a unique reflection of you – your age, your health, your lifestyle, and the level of financial security you want to provide for your loved ones. Navigating the options can feel daunting, but it doesn't have to be.
This comprehensive guide is designed to demystify the costs associated with life insurance, critical illness cover, and income protection in the UK. We'll break down every factor that influences your premium, provide clear cost examples, and empower you with the knowledge to make an informed decision for your family's future.
Understanding the price of protection starts with understanding the building blocks of a policy. Your monthly premium is calculated by an insurer based on the level of risk they are taking on. The lower the risk, the lower your premium. In this guide, we'll explore exactly what that means for you and your wallet.
At its heart, life insurance is a contract between you and an insurance company. You agree to pay a regular amount (the premium), and in return, the insurer promises to pay out a tax-free cash sum to your beneficiaries if you pass away during the term of the policy.
Think of it as a financial safety net for the people you leave behind.
Who needs it? You should strongly consider life insurance if:
The peace of mind that comes from knowing your family won't face financial hardship in your absence is, for many, the single most important reason to get covered.
Insurers use a process called 'underwriting' to assess your application and calculate your premium. They look at a range of factors to build a picture of your individual risk profile. Let's break down the most significant ones.
This is the single biggest factor. The younger and healthier you are when you take out a policy, the cheaper your premiums will be. This is because, statistically, you are less likely to pass away during the policy term. Locking in a low premium when you're young can save you thousands of pounds over the life of the policy.
Insurers will ask detailed questions about your health. This includes:
Your day-to-day habits have a major impact on your price.
An office-based job carries very little risk, whereas a job that involves working at height, with hazardous materials, or offshore will be considered higher risk, leading to a higher premium. Tradespeople, for instance, might see slightly higher premiums than someone with a desk job.
The kind of policy you choose is a fundamental cost driver. The main types are:
This is straightforward: the larger the payout you want your family to receive, the higher your monthly premium will be.
The longer you want the policy to run, the more it will cost. A 30-year term will be more expensive than a 15-year term for the same person, as there's a longer period during which a claim could be made.
Now for the question everyone wants answered. While we can't give you a personal quote without knowing your details, we can provide some clear, illustrative examples.
Disclaimer: The prices below are illustrative monthly premiums for healthy individuals, correct as of our 2025 market analysis. Your actual quote will depend on your specific circumstances. These examples are for level term assurance, where the payout amount stays the same.
Cover: £250,000 Level Term over 25 Years
| Age | Male Premium | Female Premium |
|---|---|---|
| 25 | £8.50 | £7.00 |
| 30 | £10.50 | £8.50 |
| 35 | £14.00 | £11.50 |
| 40 | £20.00 | £16.00 |
| 45 | £31.00 | £24.00 |
| 50 | £52.00 | £39.00 |
As you can see, the cost increases significantly with age. A 30-year-old can secure a quarter of a million pounds of cover for the price of a few coffees a month.
Cover: £250,000 Level Term over 25 Years
| Age | Male Premium | Female Premium |
|---|---|---|
| 25 | £15.00 | £12.00 |
| 30 | £19.50 | £15.50 |
| 35 | £27.00 | £22.00 |
| 40 | £40.00 | £32.00 |
| 45 | £60.00 | £47.00 |
| 50 | £99.00 | £75.00 |
The difference is stark. A 40-year-old male smoker pays double what a non-smoker pays for the exact same cover. This is one of the most powerful financial incentives to quit smoking.
Profile: 35-Year-Old Non-Smoker, £250,000 Cover over 25 Years
| Policy Type | Typical Monthly Premium |
|---|---|
| Level Term | £14.00 |
| Decreasing Term | £9.50 |
This table clearly shows why Decreasing Term cover is a popular choice for protecting a repayment mortgage. Because the potential payout reduces over time, the premiums are significantly lower.
Choosing the right type of policy is just as important as choosing the right amount of cover.
This is the most common type of policy. The amount of cover (the payout) remains fixed for the entire length of the policy.
Also known as 'mortgage protection insurance'. The amount of cover gradually decreases over the policy term, designed to run alongside and pay off a repayment mortgage.
Instead of a single lump sum, this policy pays out a regular, tax-free monthly or annual income to your family for the remainder of the policy term.
Unlike term insurance, this policy has no end date. It covers you for your entire life and guarantees a payout whenever you pass away.
This is a specialist type of policy, often a 7-year term plan. It's designed to cover the Inheritance Tax liability that can arise from large gifts you make during your lifetime. In the UK, if you die within 7 years of making a gift, it may still be considered part of your estate for IHT purposes. This policy provides the funds to pay that tax bill.
Life isn't just about what happens when you die. What if you become seriously ill and can't work? This is where other forms of protection become vital.
Critical Illness Cover (CIC) pays out a tax-free lump sum if you are diagnosed with one of a list of specific serious conditions defined in the policy. Common conditions include many types of cancer, heart attack, and stroke.
Profile: 35-Year-Old Non-Smoker, 25-Year Term
| Cover Type | £100,000 Cover | £250,000 Cover |
|---|---|---|
| Life Insurance Only | £7.50 | £14.00 |
| Life & Critical Illness Cover | £29.00 | £65.00 |
The cost is higher, but it protects you against a much wider range of life-changing events.
While Critical Illness Cover provides a one-off lump sum for a specific condition, Income Protection (IP) is designed to replace a portion of your monthly salary if you're unable to work due to any illness or injury.
If you work for yourself, you are your own safety net. There's no employer-provided death-in-service benefit or sick pay scheme. This makes personal protection not just a good idea, but an essential part of your business plan.
For anyone self-employed, Income Protection is arguably the most important insurance you can own. It is the one policy that protects your most valuable asset: your ability to earn an income. Without it, a period of illness could be financially devastating.
This is a highly tax-efficient solution for company directors. The limited company pays the premiums for the director's income protection policy.
What would happen to your business if a vital director or employee were to die or become critically ill? Key Person Insurance (or 'Key Man' cover) is a policy taken out by the business on that individual. The payout goes directly to the business to help it survive the loss, perhaps by covering lost profits or the cost of recruiting a replacement.
This is another tax-efficient vehicle for small businesses wanting to provide a 'death-in-service' benefit for their employees and directors.
Insurers reward healthy living with lower premiums. Taking steps to improve your health won't just make you feel better; it can save you real money.
As our tables show, quitting smoking or vaping is the single most effective way to slash your life insurance costs. Insurers will want to see that you've been completely nicotine-free (including all replacement products) for at least 12 months, but the savings can be over 50%.
Your Body Mass Index (BMI) is a key metric for underwriters. A BMI in the healthy range (18.5-24.9) will secure you the best rates. If your BMI is in the overweight or obese category, your premiums will be higher. Losing weight can be a direct route to a cheaper policy.
A healthy, balanced diet, regular physical activity, and good quality sleep all contribute to better health markers like blood pressure and cholesterol. When you apply for insurance, good readings for these metrics can qualify you for 'preferred rates', the lowest premiums available.
At WeCovr, we believe that being protected and being healthy go hand-in-hand. We're passionate about supporting our clients' overall wellbeing. That's why, in addition to helping you find the best insurance policy, we provide our customers with complimentary access to our AI-powered calorie tracking app, CalorieHero, to support them on their wellness journey.
Your life insurance policy shouldn't be a 'set and forget' purchase. If you've made a positive lifestyle change – like quitting smoking, losing a significant amount of weight, or changing to a less risky job – it's worth reviewing your cover. You may be able to get a new policy at a much cheaper rate.
Securing the right cover at the best price requires a smart approach.
The cheapest policy isn't always the best. Look at the details. Check the insurer's claims payout statistics – most major UK insurers publish these and have excellent records, paying out 97-98% of claims. Also, compare the policy definitions and any additional benefits, like children's cover or terminal illness benefit, which are often included as standard.
It can be tempting to omit a health issue or fib about your smoking habits to get a lower premium. Do not do this. This is called 'non-disclosure' and can lead to your policy being declared void. Your family could be left with nothing at the very moment they need it most. Be completely transparent.
The UK insurance market is vast, with dozens of providers all with slightly different underwriting criteria. One insurer might be best for someone with diabetes, while another offers better rates for people with a high BMI. How do you find the right one for you?
This is where an independent broker is invaluable. Using an expert broker like us at WeCovr means you get a comprehensive view of the entire market. We do the heavy lifting, comparing policies from all the major UK insurers to find the right cover for your specific needs and budget. Our expertise can be particularly crucial if you have a pre-existing health condition or a complex situation. We save you time, hassle, and ultimately, money.
For most term life insurance policies, writing the policy 'in trust' is a simple process that offers two huge advantages.
Setting up a trust is usually free and a good adviser can guide you through the simple paperwork.






