
As an FCA-authorised expert broker that has helped arrange over 900,000 policies, WeCovr provides this guide to navigating private medical insurance in the UK. This article explains how private GPs work with insurers to get you seen quickly, detailing the referral process and how your policy covers you.
Waiting for a GP appointment can be frustrating, especially when you're feeling unwell. With NHS waiting lists for specialist treatment in England reaching 7.54 million in early 2024, according to NHS England figures, many are looking for faster ways to access healthcare. This is where private medical insurance (PMI) and its integrated private GP services have become a game-changer.
A private GP service, often included as a standard feature in modern health insurance policies, acts as your first port of call. It provides rapid access to a qualified doctor, usually via a phone or video call, often within hours. This initial consultation is the crucial first step that unlocks the rest of your private healthcare journey, leading to swift referrals for specialist diagnosis and treatment.
This guide will demystify the process, explaining how these digital-first consultations work, what your referral options are, and how to ensure your journey from GP to specialist is covered by your insurer.
The way we access healthcare has been transformed. The days of waiting on the phone at 8 am to book a GP appointment are increasingly being supplemented by digital alternatives. This shift, accelerated since 2020, has seen patients and doctors alike embrace the convenience and efficiency of virtual consultations.
Major UK health insurers have been at the forefront of this revolution. They recognised that by offering a digital GP service, they could provide immense value to their members, improving both the speed and convenience of care.
Key Features of Insurer-Provided Digital GP Services:
These services are not designed to replace the NHS but to work alongside it, offering a fast and convenient alternative for non-emergency issues. They serve as the gateway to the private system, providing the necessary referrals to get you the specialist care you need, when you need it.
Understanding the journey from your initial GP call to seeing a specialist is key to making the most of your private medical insurance. It's a straightforward process designed for speed and efficiency.
Here is the typical step-by-step journey:
Step 1: The Initial GP Consultation You feel unwell or have a health concern. Instead of waiting for a local GP appointment, you use the app or phone number provided by your insurer to book a virtual consultation with a private GP.
Step 2: Diagnosis and a Referral During your consultation, the GP will listen to your symptoms, ask questions, and may look at any physical symptoms via video. Based on this, they will make an initial assessment. If they believe you need to see a specialist for further investigation or treatment, they will issue a referral.
Step 3: The "Open Referral" Most insurer-integrated GPs provide what's known as an open referral. This is a crucial concept. Instead of referring you to a specific named consultant (e.g., "Dr. Smith, the cardiologist at The London Clinic"), they refer you to a type of specialist (e.g., "a cardiologist"). This gives your insurer the flexibility to find a recognised specialist within their network who can see you quickly.
Step 4: Contacting Your Insurer for Authorisation With your open referral in hand, your next call is to your insurer's claims or pre-authorisation team. You'll provide them with the details of the referral.
Step 5: Your Insurer's Guided Options Your insurer will use the open referral to provide you with a list of 2-3 approved specialists who are covered under your policy and have short waiting times. This removes the guesswork and ensures the costs will be covered. You choose the consultant and hospital that is most convenient for you from this list.
Step 6: Booking Your Specialist Appointment Your insurer provides you with an authorisation number for the consultation and any initial diagnostics they've approved. You then contact the specialist's secretary or hospital to book your appointment, quoting your membership and authorisation numbers.
This streamlined process means you can often go from a GP consultation to seeing a specialist in a matter of days, not weeks or months.
This is the most important section for any potential or current policyholder to understand. UK private medical insurance is designed for a specific purpose: to diagnose and treat new, acute medical conditions that arise after you have taken out your policy.
Critical Information: Standard private health insurance in the UK does not cover pre-existing conditions or chronic conditions. A chronic condition is a long-term illness that can be managed but not cured, such as diabetes, asthma, or high blood pressure.
Your policy is there to help you with short-term, curable conditions like a hernia requiring surgery, joint pain needing investigation, or cataracts that can be removed.
| Typically Covered (for Acute Conditions) | Typically Not Covered |
|---|---|
| Private GP consultations (often included) | Pre-existing conditions (conditions you had before the policy started) |
| Specialist consultations | Chronic conditions (long-term management, e.g., diabetes, asthma) |
| Diagnostic tests (MRI, CT, X-rays, blood tests) | Routine pregnancy and childbirth |
| In-patient and day-patient hospital treatment | Cosmetic surgery (unless for reconstructive purposes after an accident) |
| Surgical procedures | Emergency treatment (A&E visits should always be via the NHS) |
| Cancer treatment (often a core benefit) | Mental health issues (can be an add-on or have limits) |
| Physiotherapy and other therapies | Unproven or experimental treatments |
When you apply for cover, insurers use a process called underwriting to decide how they will handle any medical conditions you've had in the past.
An expert PMI broker, such as WeCovr, can explain these options in detail and help you decide which is best for your circumstances.
The type of referral your GP gives you can significantly impact your treatment journey, cost, and choice. The "open referral" is favoured by insurers and is the most common route when using an integrated digital GP.
An open referral recommends a type of specialist without naming a specific doctor.
A named referral is when your GP (often your NHS GP) recommends a specific consultant.
| Feature | Open Referral | Named Referral |
|---|---|---|
| Speed | Often faster, as the insurer directs you to specialists with immediate availability. | Can be slower if your chosen specialist has a long waiting list. |
| Cost Control | Helps keep costs down for the insurer (and therefore premiums for you) as they use their network. | Can lead to shortfalls if the consultant's fees are above the insurer's limits. |
| Choice | Your choice is guided by the insurer from a pre-approved list. | You have more initial choice, but it's subject to the insurer's approval. |
| Simplicity | Very simple. The insurer does the legwork of finding appropriate specialists. | Requires more admin from you to check if the doctor and hospital are covered. |
| Common Use | The standard method for most insurer-provided digital GP services. | More common when getting a referral from your own NHS GP for private care. |
Not all policies are created equal. When your priority is fast access to a GP and a seamless referral journey, there are specific features you should look for.
Integrated Digital GP Service:
Outpatient Cover:
Hospital List:
Excess:
Comparing these variables across different providers can be complex. A specialist PMI broker can be invaluable, doing the hard work for you and presenting the options in a clear, easy-to-understand format.
Modern private medical insurance is evolving beyond simply treating illness. The best PMI providers now offer a holistic ecosystem of wellness services designed to help you stay healthy in the first place. These are often included as standard benefits and can provide significant day-to-day value.
Look for policies that include:
At WeCovr, we believe in promoting proactive health. That's why clients who purchase PMI or Life Insurance through us receive complimentary access to CalorieHero, our AI-powered calorie and nutrition tracking app. We also offer discounts on other types of insurance, helping you protect your health and your finances in one place.
The UK's private medical insurance market is crowded and complex, with dozens of providers and hundreds of policy variations. Trying to compare them on your own can be overwhelming. This is where an independent, FCA-authorised broker like WeCovr adds immense value.
Why use a broker?
With high customer satisfaction ratings, WeCovr is committed to making private medical insurance simple, transparent, and accessible for everyone.
Ready to explore how private medical insurance can give you and your family peace of mind and fast access to healthcare?






