TL;DR
As a company director, you are the driving force behind your business. You shoulder immense responsibility, navigating complex challenges and steering your organisation towards success. But have you considered what would happen to your business, your family, and your financial legacy if you were no longer around or were unable to work?
Key takeaways
- Business Continuity: How would the business cope financially if you or another key director were to pass away or suffer a serious illness?
- Ownership Transition: What happens to your shares upon death? Can the surviving directors afford to buy them, or could they fall into the wrong hands?
- Income Replacement: If you were unable to work for months or even years due to illness, how would you maintain your income, especially if it's drawn as a mix of salary and dividends?
- Tax Efficiency: As a director, you have access to highly tax-efficient ways of arranging protection, paying for cover through the company rather than your personal, post-tax income.
- Corporation Tax Relief: The premiums paid by your limited company are generally treated as an allowable business expense. This means they can be offset against your company's corporation tax bill, reducing the net cost of the cover.
As a company director, you are the driving force behind your business. You shoulder immense responsibility, navigating complex challenges and steering your organisation towards success. But have you considered what would happen to your business, your family, and your financial legacy if you were no longer around or were unable to work?
Standard personal insurance policies often fall short of addressing the unique and multifaceted risks associated with leadership roles. This is where specialist protection for directors comes in, offering a suite of tax-efficient and strategically vital solutions designed to safeguard both your business and your loved ones. This definitive guide will explore the essential types of life insurance, critical illness cover, and income protection tailored specifically for UK company directors and their leadership teams.
Tailored protection for company directors and leadership teams
Being a director isn't just a job; it's a commitment that intertwines your personal and professional life. Your value to the company is immense, often extending far beyond your salary. You might be the lead strategist, the top salesperson, the technical genius, or the visionary leader who holds it all together.
This dual role demands a more sophisticated approach to protection planning. A plan must provide for your family's future while simultaneously ensuring the business you've built can survive and thrive in your absence.
The key challenges that specialist director protection aims to solve include:
- Business Continuity: How would the business cope financially if you or another key director were to pass away or suffer a serious illness?
- Ownership Transition: What happens to your shares upon death? Can the surviving directors afford to buy them, or could they fall into the wrong hands?
- Income Replacement: If you were unable to work for months or even years due to illness, how would you maintain your income, especially if it's drawn as a mix of salary and dividends?
- Tax Efficiency: As a director, you have access to highly tax-efficient ways of arranging protection, paying for cover through the company rather than your personal, post-tax income.
Understanding the different policies available is the first step towards building a robust financial safety net that works for you, your business, and your family.
Understanding Relevant Life Insurance: Tax-Efficient Protection for Your Family
Relevant Life Insurance is one of the most valuable and often overlooked benefits available to company directors. In essence, it is a 'death-in-service' policy for an individual, paid for by the business, with the payout going directly to the director's chosen beneficiaries.
How Does Relevant Life Insurance Work?
A Relevant Life Plan is a term life insurance policy. The company takes out the policy on the life of a director or employee. The company pays the monthly or annual premiums, and if the insured person dies during the policy term, a tax-free lump sum is paid out.
Critically, the policy is written into a discretionary trust from the outset. This means the payout goes to the nominated beneficiaries (e.g., your spouse and children) rather than to the company or into your personal estate. This simple mechanism is the key to its significant tax advantages.
The Unbeatable Tax Advantages
The primary appeal of Relevant Life Insurance lies in its tax efficiency. Let's break down why it's so much more cost-effective than a personal policy.
- Corporation Tax Relief: The premiums paid by your limited company are generally treated as an allowable business expense. This means they can be offset against your company's corporation tax bill, reducing the net cost of the cover.
- No P11D Benefit-in-Kind: Unlike a company car or private medical insurance, HMRC does not consider the premiums a 'benefit-in-kind'. This means the director does not have to pay any additional income tax or National Insurance contributions for this valuable benefit.
- Inheritance Tax (IHT) Free Payout: Because the policy is held in a trust, the lump sum payout is not considered part of your estate. This means it is not subject to the 40% Inheritance Tax, ensuring the full amount goes to your family.
To illustrate the savings, let's compare the true cost of a £500,000 life insurance policy with a £100 monthly premium for a director who is a higher-rate taxpayer.
| Feature | Personal Life Insurance | Relevant Life Insurance |
|---|---|---|
| Gross Monthly Premium | £100 | £100 |
| Funding Source | Post-Tax Personal Income | Pre-Tax Company Revenue |
| Gross Salary/Dividend Needed | £167 (approx.)* | N/A |
| Company Pays Premium | No | Yes (£100) |
| Corporation Tax Relief (at 25%) | N/A | -£25 |
| Effective Monthly Cost to Business | N/A | £75 |
| Benefit-in-Kind Tax for Director? | No | No |
*To have £100 post-tax, a 40% taxpayer needs to draw approximately £167 in salary or dividends, which also has a cost to the company. (illustrative estimate)
As the table shows, the actual cost to the business for a Relevant Life Policy can be significantly lower than the cost to the director for a personal policy providing the same level of cover. The savings can amount to nearly 50% for a higher-rate taxpayer.
Who is it for?
Relevant Life Cover is ideal for:
- Directors of limited companies.
- Salaried partners in a partnership or LLP.
- High-earning employees whose death-in-service benefits are limited by their pension 'lifetime allowance'.
- Small businesses that don't have enough employees to set up a full group life scheme.
Safeguarding Your Business: Key Person Insurance
While Relevant Life protects your family, Key Person Insurance (also known as Key Man Insurance) protects your business. It is a policy taken out by the business to cover the financial fallout from losing a director or employee who is critical to its success.
Think about your leadership team. Is there an individual whose skills, knowledge, contacts, or leadership are so vital that their unexpected absence would cause a significant financial dip? This is your 'key person'. For most small to medium-sized enterprises (SMEs), this is often one or more of the founding directors.
Why is Key Person Cover So Crucial?
The loss of a key individual can trigger a cascade of negative events:
- A drop in sales or loss of major clients.
- Disruption to projects or operations.
- A recall of business loans, as banks may lose confidence.
- Difficulty in recruiting and training a suitable replacement.
- A general loss of confidence from suppliers, customers, and remaining staff.
A recent report highlighted that over half of UK businesses believe they would cease trading within a year if they lost a key employee. This stark reality underscores the importance of having a financial buffer.
Key Person Insurance provides a cash injection to the business upon the death or diagnosis of a specified critical illness of the insured person. This money gives the business breathing room and options.
How Can the Payout Be Used?
The funds from a Key Person policy are versatile and can be used to:
- Cover lost profits: Replace the revenue that the key person would have generated.
- Recruit a replacement: The cost of hiring senior talent can be substantial.
- Repay business debt: Settle loans or overdrafts to satisfy lenders.
- Reassure stakeholders: Demonstrate financial stability to investors and clients.
- Wind down the business: In a worst-case scenario, provide the funds to close the business in an orderly manner, paying off all liabilities.
Calculating the Right Level of Cover
Determining the amount of cover needed requires a business valuation exercise. There are two common methods:
- Multiple of Profit: Calculate the individual's contribution to net or gross profit and insure for a multiple of that figure (e.g., 2-5 times). This method is suitable for individuals who directly generate revenue.
- Multiple of Salary: Insure for a multiple of the key person's salary and remuneration package (e.g., 5-10 times). This reflects the cost of replacing them.
At WeCovr, we can work with you and your accountant to analyse your business's specific circumstances and calculate an appropriate level of cover to ensure your business is adequately protected.
Securing the Future of Your Company: Shareholder and Partnership Protection
For any company with more than one director-shareholder, a critical question must be answered: What happens to a director's shares if they die?
Without a plan, the shares automatically pass to their estate and are distributed according to their will. This can create a nightmare scenario for the surviving directors.
The Risks of Inaction
- Loss of Control: An heir—perhaps a spouse or child with no business experience or interest—could inherit the shares and a position on the board.
- Deadlock: The family may want to sell the shares to release cash, but the surviving directors may not have the personal funds available to buy them.
- Unwanted Third Parties: If the surviving directors can't buy the shares, the family might be forced to sell them on the open market, potentially to a competitor.
This uncertainty can destabilise the business, distract management, and destroy value.
The Solution: A Robust Legal and Financial Agreement
Shareholder Protection provides a clean and pre-agreed solution. It consists of two essential components:
- A Cross-Option Agreement: This is a legal document drafted by solicitors. It sets out the terms for the transfer of shares upon a 'trigger event' (such as death or critical illness). It gives the surviving shareholders the 'option' to buy the deceased's shares, and it gives the deceased's estate the 'option' to sell the shares to the survivors.
- Insurance Policies: Each shareholder takes out a life insurance policy (often including critical illness cover) on the lives of their fellow shareholders. These policies are typically written in trust for the benefit of the other shareholders.
When a trigger event occurs, the insurance policy pays out to the surviving shareholders. They then have the cash available to purchase the shares from the deceased's estate at a price determined by a valuation method agreed upon in the cross-option agreement.
| Scenario | Without Shareholder Protection | With Shareholder Protection |
|---|---|---|
| Director A Dies | Shares pass to Director A's family. | A's life policy pays out to Directors B & C. |
| Director A's Family | May be forced to sell at a low price or get involved in the business. | Must sell the shares to B & C at a pre-agreed fair price. |
| Directors B & C | Scramble to find funds to buy the shares, potentially taking on debt. | Use the insurance payout to buy the shares, no personal cost. |
| Business Outcome | Instability, potential loss of control, distraction. | Seamless transition, stability, ownership remains with existing team. |
This structure ensures a smooth transition of ownership, provides a fair price for the departing shareholder's family, and allows the remaining directors to retain full control of their company. Partnership Protection works in a similar way for unincorporated businesses.
Protecting Your Most Valuable Asset: Executive Income Protection
Your ability to earn an income is your most valuable asset. While life insurance deals with the consequences of death, what happens if a serious illness or injury prevents you from working for a prolonged period? This is a far more common scenario. According to the Office for National Statistics (ONS), around 2.8 million people were economically inactive due to long-term sickness in early 2024, a significant increase in recent years.
For a company director, this risk is amplified. Your income might be a complex mix of a modest PAYE salary and larger dividend payments, which are dependent on company profits. If you're not working, those profits—and your dividends—can quickly dry up.
What is Executive Income Protection?
Executive Income Protection is a policy paid for by your company that provides a replacement monthly income if you are unable to work due to illness or injury. It can be a lifeline, ensuring you can continue to meet your personal financial commitments—mortgage, bills, school fees—while you focus on recovery.
Key Advantages for Directors
While personal income protection is available, the 'Executive' version offers distinct benefits for directors:
- Tax Efficiency: Like a Relevant Life Policy, the premiums are paid by the company and are typically a tax-deductible business expense. They are not treated as a P11D benefit-in-kind for the director.
- Higher Cover Limits: Insurers recognise that a director's remuneration is more than just their salary. Executive policies can often cover a high percentage (e.g., up to 80%) of your total earnings, including both salary and dividends.
- Comprehensive Definitions: The policy pays out based on your ability to do your job. The best definition of incapacity is 'Own Occupation'. This means the policy will pay out if you are unable to perform your specific role as a director, even if you could technically do a less demanding job. This is a critical feature to look for.
The payments from the policy are made to the company, which then pays them to you via PAYE. This means the income you receive is subject to income tax and National Insurance, just as your salary would be.
Key Features to Consider
When setting up a policy, you'll need to make some key decisions:
- Deferment Period: This is the waiting period before the payments begin. It can range from 4 weeks to 52 weeks. A longer deferment period results in a lower premium. You should align it with any cash reserves the business has.
- Payment Term: This is how long the policy will pay out for. It can be for a fixed period (e.g., 2 or 5 years) or, ideally, right up to your chosen retirement age (e.g., 68).
- Level of Cover: As mentioned, this can be based on your total remuneration package.
A Director's Personal Protection Checklist
Beyond the core business-funded policies, directors must also review their personal protection portfolio to ensure there are no gaps. These policies are paid for from your post-tax income but are no less vital.
Critical Illness Cover
This provides a tax-free lump sum on the diagnosis of a specified serious but not necessarily fatal condition, such as some forms of cancer, heart attack, or stroke. This money is incredibly flexible and can be used for:
- Paying off a mortgage or other debts to reduce financial pressure.
- Funding private medical treatment or specialist therapies.
- Adapting your home.
- Replacing lost income for a period of recovery. It can be taken as a standalone policy or combined with life insurance.
Family Income Benefit
Instead of a single lump sum, this type of life insurance pays out a regular, tax-free monthly or annual income to your family until the end of the policy term. It’s an excellent choice for directors with young families, as it replaces your lost income in a manageable way, making budgeting much simpler for your surviving partner.
Gift Inter Vivos Insurance
For directors undertaking estate planning, this is a specialist policy. If you make a large gift (e.g., cash or property) to a loved one, it may be subject to inheritance tax if you die within seven years. A Gift Inter Vivos policy is a 7-year decreasing term assurance plan that pays out a lump sum to cover this potential tax bill, ensuring your beneficiaries receive the full value of the gift.
Personal Sick Pay
While Executive Income Protection covers long-term absence, Personal Sick Pay insurance is designed for shorter periods off work. It's particularly useful for directors who have a 'hands-on' role (e.g., in construction, trades, or consultancy) where even a minor injury could prevent them from working for a few weeks or months.
The WeCovr Advantage: Holistic Protection and Wellness
Navigating the world of director protection can be complex. The policies are nuanced, and the implications for your business and personal tax situation are significant. This is where specialist advice is not just helpful, but essential.
At WeCovr, we don't just sell policies; we partner with you to build a comprehensive protection strategy that aligns with your unique circumstances. Our expert advisers understand the challenges and opportunities that come with being a company director.
Our process involves:
- A thorough consultation to understand your business structure, personal finances, and goals.
- A full market review, comparing policies and premiums from all of the UK's leading insurers.
- Clear, jargon-free recommendations on the most suitable and tax-efficient solutions.
- Full support with the application process and, crucially, help with setting up the necessary trusts to ensure your policies perform as intended.
We also believe that the best protection is a proactive approach to your health. That's why we go above and beyond for our clients. In addition to securing the best insurance cover, we provide all our customers with complimentary access to CalorieHero, our proprietary AI-powered calorie and nutrition tracking app. It’s our way of supporting your long-term health and wellness, which is the greatest asset you have.
Health, Wellness, and Reducing Your Premiums
It’s a simple fact: the healthier you are, the lower your insurance premiums will be. Insurers assess risk based on your health and lifestyle. As a busy director, investing in your well-being isn't just good for you—it's good for your bottom line.
| Risk Factors that Increase Premiums | Positive Factors that Can Lower Premiums |
|---|---|
| High BMI / Obesity | Healthy BMI |
| Smoking or Vaping | Being a non-smoker for 12+ months |
| High Blood Pressure / Cholesterol | Regular exercise and healthy diet |
| High Alcohol Consumption | Moderate or no alcohol intake |
| Family History of certain conditions | Clean medical history |
| High-stress levels, poor sleep | Good work-life balance, stress management |
A few small changes can make a big difference:
- Diet: A balanced diet rich in fruit, vegetables, and whole grains can lower your risk of heart disease, stroke, and type 2 diabetes. The Mediterranean diet is consistently cited as one of the healthiest eating patterns.
- Exercise: The NHS recommends at least 150 minutes of moderate-intensity activity a week. For a director, this could mean brisk walking meetings, cycling to work, or scheduling gym sessions like any other important appointment.
- Sleep: Chronic sleep deprivation impairs decision-making, increases stress, and weakens the immune system. Aim for 7-9 hours of quality sleep per night.
- Stress Management: High-pressure roles take their toll. Techniques like mindfulness, delegation, regular breaks, and protecting your personal time are crucial for long-term resilience.
By taking control of your health, you not only reduce your risk of needing to claim but also present yourself as a lower risk to insurers, leading to more favourable terms and premiums.
Frequently Asked Questions (FAQ)
Can I have both a Relevant Life Policy and personal life insurance?
Are the premiums for Key Person Insurance tax-deductible?
What happens to my director's protection policies if I sell my business or retire?
How much cover do I actually need?
Do I need a medical exam to get director's life insurance?
In conclusion, as a director, your value is immeasurable. But your financial contribution to your business and family is something that can, and should, be protected. The suite of specialist insurance products available to UK directors offers powerful, tax-efficient tools to build resilience into your business and provide security for your loved ones.
These policies are not simply an expense; they are a strategic investment in stability and peace of mind. By taking a proactive approach and combining Relevant Life, Key Person, Shareholder Protection, and Executive Income Protection, you can create a fortress of financial security around the enterprise you have built and the family you cherish. Don't leave your legacy to chance. Speak to a specialist adviser to build a protection portfolio that works as hard as you do.
Sources
- Department for Transport (DfT): Road safety and transport statistics.
- DVLA / DVSA: UK vehicle and driving regulatory guidance.
- Association of British Insurers (ABI): Motor insurance market and claims publications.
- Financial Conduct Authority (FCA): Insurance conduct and consumer information guidance.







