TL;DR
Navigating private medical insurance (PMI) complaints in the UK can feel daunting. At WeCovr, an FCA-authorised broker that has helped arrange over 900,000 policies, we believe you should be fully informed. This guide explains how to raise an issue with your provider or the ombudsman.
Key takeaways
- An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery. Examples include a broken bone, appendicitis, or a cataract.
- A chronic condition is a disease, illness, or injury that has one or more of the following characteristics: it needs ongoing or long-term monitoring, has no known cure, requires palliative care, or is likely to recur. Examples include diabetes, asthma, arthritis, and high blood pressure.
- Rejected Claims: The most common issue. A claim might be rejected because the insurer believes the condition is pre-existing, chronic, or falls under a specific policy exclusion (e.g., cosmetic surgery, experimental treatments).
- Delays in Authorisation: You need treatment, but the insurer is taking too long to approve it. This can be incredibly stressful and may impact your health outcome.
- Poor Customer Service: Difficulty getting through on the phone, unhelpful staff, or lost paperwork can all be grounds for a complaint.
Navigating private medical insurance (PMI) complaints in the UK can feel daunting. At WeCovr, an FCA-authorised broker that has helped arrange over 900,000 policies, we believe you should be fully informed. This guide explains how to raise an issue with your provider or the ombudsman.
How to raise an issue with your insurer or the ombudsman
Feeling let down by your private medical insurance provider is frustrating, especially when you're dealing with a health concern. Whether it's a rejected claim, a delay in treatment authorisation, or poor service, you have the right to complain. The process is regulated and designed to protect you, the consumer.
This guide will walk you through every step, from preparing your case to approaching the Financial Ombudsman Service if you can't find a resolution directly with your insurer.
Before You Complain: Understand Your PMI Policy
The single biggest cause of complaints is a misunderstanding of what a policy covers. Before raising an issue, it's vital to review your policy documents and be clear on the fundamentals of UK private health cover.
Crucial Point: Acute vs. Chronic Conditions
Standard UK private medical insurance is designed to cover acute conditions.
- An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery. Examples include a broken bone, appendicitis, or a cataract.
- A chronic condition is a disease, illness, or injury that has one or more of the following characteristics: it needs ongoing or long-term monitoring, has no known cure, requires palliative care, or is likely to recur. Examples include diabetes, asthma, arthritis, and high blood pressure.
PMI does not cover the routine management of chronic conditions. It may cover an acute flare-up of a chronic condition, but the long-term care will revert to the NHS.
The Rule on Pre-existing Conditions
PMI also does not cover pre-existing conditions. These are any health issues you had, sought advice for, or experienced symptoms of before you took out your policy. This is why complete honesty during your application is non-negotiable. Hiding a condition will almost certainly lead to a rejected claim later.
If your complaint is about a rejected claim for a chronic or pre-existing condition, it is unlikely to be successful unless the insurer has made a clear error.
Common Reasons for PMI Complaints in the UK
While every situation is unique, most complaints fall into a few key categories. Understanding these can help you frame your own issue more clearly.
- Rejected Claims: The most common issue. A claim might be rejected because the insurer believes the condition is pre-existing, chronic, or falls under a specific policy exclusion (e.g., cosmetic surgery, experimental treatments).
- Delays in Authorisation: You need treatment, but the insurer is taking too long to approve it. This can be incredibly stressful and may impact your health outcome.
- Poor Customer Service: Difficulty getting through on the phone, unhelpful staff, or lost paperwork can all be grounds for a complaint.
- Disputes Over Policy Terms: You and the insurer interpret a clause in your policy differently. A common example is the "reasonable and customary charges" clause, where an insurer will only pay up to a certain amount for a procedure, leaving you with a shortfall.
- Mis-selling or Bad Advice: You feel the policy you were sold is unsuitable for your needs or that you weren't given clear information when you bought it. This is less common if you use a reputable PMI broker.
- Issues with Hospital or Specialist Lists: Your chosen hospital or consultant is not on the insurer's approved list, limiting your options for treatment.
According to data from the UK public and industry sources (FOS), a significant number of complaints about private medical insurance relate to claims being declined based on policy exclusions and pre-existing conditions. This highlights the importance of thoroughly understanding your cover from day one.
A Step-by-Step Guide to Making a Complaint
Follow this structured process to ensure your complaint is handled efficiently and effectively.
Step 1: Gather Your Evidence
Before you write a single word, get organised. A well-documented complaint is much stronger. Collect everything related to your issue:
- Your Policy Documents: Including the policy schedule and terms and conditions.
- All Correspondence: Emails, letters, or records of phone calls (with dates, times, and who you spoke to).
- Medical Information: Letters from your GP or specialist, diagnostic reports, and any treatment plans.
- A Timeline of Events: Write a clear, chronological account of what happened. For example:
- 1st May: Visited GP with knee pain.
- 5th May: GP referred me to a specialist.
- 6th May: Called insurer to pre-authorise the consultation.
- 15th May: Insurer declined authorisation, stating it was a pre-existing condition.
Step 2: Complain Directly to Your Insurer
You must always complain to your insurer first. They need to be given a fair chance to put things right.
- Find the Right Contact: Check your policy documents or the insurer's website for their official complaints procedure. They will have a dedicated complaints department or a specific process to follow.
- Write Your Complaint: It's best to complain in writing (email or letter) so you have a record. Be clear, concise, and professional. Avoid emotional language and stick to the facts.
What to Include in Your Complaint Letter/Email:
- Your Details: Full name, address, and policy number.
- A Clear Subject Line: e.g., "Formal Complaint - Policy Number [Your Number]".
- A Summary: Start with "I am writing to make a formal complaint about..." and briefly state the problem.
- Your Timeline: Lay out the sequence of events as you prepared in Step 1.
- Explain the Impact: Describe how this issue has affected you (e.g., financial loss, stress, delay in treatment).
- Refer to Your Policy: If you believe the insurer has breached the terms of your policy, quote the relevant section.
- State Your Desired Outcome: What do you want the insurer to do? Overturn a decision? Pay a claim? Apologise and offer compensation for distress? Be specific.
- Attach Your Evidence: Include copies of all the documents you gathered.
Step 3: The Insurer's Response
Under rules set by the Financial Conduct Authority (FCA), your insurer has a set timeframe to deal with your complaint.
- Acknowledgement: They should acknowledge your complaint promptly, usually within a few working days.
- Final Response: They have up to eight weeks from the date they receive your complaint to send you a "final response".
The final response letter will either:
- Uphold your complaint and explain what they will do to put things right.
- Reject your complaint and explain their reasons.
This letter is important because it will also state that if you remain dissatisfied, you have the right to take your complaint to the Financial Ombudsman Service within six months.
Step 4: Escalate to the Financial Ombudsman Service (FOS)
If you are not happy with the insurer's final response, or if they have not provided one within eight weeks, you can escalate your case to the FOS.
The FOS is a free, independent, and impartial service that settles disputes between consumers and financial businesses. Their decision is binding on the insurer if you accept it.
You can start a complaint with the FOS via their website or by phone. You will need to provide them with:
- Details of your complaint.
- Your insurer's final response letter (if you have one).
- The evidence you've already gathered.
An FOS case handler will review the evidence from both you and the insurer. They will decide what is fair and reasonable in the circumstances, considering both the law and good industry practice. This can take several months, so patience is key.
Complaint Process: Insurer vs. Financial Ombudsman
| Feature | Complaining Directly to Your Insurer | Escalating to the Financial Ombudsman Service (FOS) |
|---|---|---|
| Who you contact | The insurer's dedicated complaints department | The Financial Ombudsman Service |
| Cost | Free | Free for consumers |
| Typical Timescale | Up to 8 weeks for a final response | Can take several months, depending on complexity |
| The Goal | To give the insurer a chance to resolve the issue internally | To get an independent, impartial, and final decision |
| Outcome | The insurer's final decision on your complaint | An impartial decision that is legally binding on the insurer if you accept it |
How a Good PMI Broker Can Help Prevent Complaints
Many complaints arise from a mismatch between a customer's expectations and what the policy actually delivers. This is where an expert broker plays a crucial preventative role.
Working with an independent broker like WeCovr can significantly reduce the risk of future disputes. Here’s how:
- Understanding Your Needs: We take the time to understand your specific health circumstances, budget, and what's important to you in a policy.
- Comparing the Market: We use our expertise to compare policies from a wide range of top UK providers, explaining the key differences in cover, hospital lists, and claim philosophies.
- Explaining the Small Print: We translate the jargon and highlight crucial exclusions, especially around pre-existing conditions, so you know exactly what you are and are not covered for before you buy.
- Application Support: We guide you through the application process to ensure you declare everything correctly, minimising the risk of a claim being rejected later due to non-disclosure.
Choosing the right private medical insurance UK policy from the outset is the best way to avoid disappointment. As an FCA-authorised broker, our priority is to find cover that truly fits, giving you peace of mind.
Staying Healthy: A Proactive Approach
While having robust private health cover is important, the best-case scenario is not needing to use it. A healthy lifestyle can reduce your risk of developing many acute conditions that require treatment.
Diet and Nutrition
A balanced diet is the cornerstone of good health. Aim for a diet rich in fruits, vegetables, lean proteins, and whole grains. Reducing your intake of processed foods, sugar, and saturated fats can lower your risk of heart disease, type 2 diabetes, and other conditions.
For tailored support, WeCovr provides complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero, to all our PMI and life insurance clients. It's a fantastic tool to help you understand your eating habits and make healthier choices.
Regular Physical Activity
The NHS recommends at least 150 minutes of moderate-intensity activity a week or 75 minutes of vigorous-intensity activity. This could be anything from a brisk walk or cycling to swimming or a gym class. Regular exercise boosts your immune system, strengthens your heart, and improves your mental wellbeing.
Quality Sleep
Sleep is not a luxury; it's essential for physical and mental recovery. Most adults need 7-9 hours of quality sleep per night. Poor sleep is linked to a higher risk of various health problems. Create a relaxing bedtime routine and ensure your bedroom is dark, quiet, and cool.
Managing Stress
Chronic stress can take a heavy toll on your body. Find healthy ways to manage stress, such as mindfulness, yoga, spending time in nature, or engaging in hobbies you enjoy.
By taking these proactive steps, you can support your long-term health and wellbeing, making your PMI policy a safety net rather than a frequently used service.
Frequently Asked Questions (FAQs)
What is the most common reason a PMI claim is rejected in the UK?
How long do I have to complain to the Financial Ombudsman?
Can a PMI broker like WeCovr help me with a complaint?
Get the Right Private Health Cover Today
The best way to avoid complaints is to have the right policy. Don't leave it to chance.
At WeCovr, our expert advisors provide no-obligation, independent advice to help you navigate the UK's private medical insurance market. We'll compare leading insurers to find a policy that matches your needs and budget, all at no cost to you.
Plus, when you purchase PMI or life insurance through us, you get complimentary access to our CalorieHero app and can enjoy discounts on other insurance products.
[Get Your Free, No-Obligation PMI Quote Today]
Sources
- Office for National Statistics (ONS): Mortality, earnings, and household statistics.
- Financial Conduct Authority (FCA): Insurance and consumer protection guidance.
- Association of British Insurers (ABI): Life insurance and protection market publications.
- HMRC: Tax treatment guidance for relevant protection and benefits products.






