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SunLife vs LV= Over-50s Life Insurance Compared

SunLife vs LV= Over-50s Life Insurance Compared 2025

WeCovr reviews the best later-life policies for UK customers

Planning for the future is one of the most thoughtful things you can do for your loved ones. For many people in their 50s, 60s, and beyond, this means ensuring there’s a financial safety net in place to cover final expenses, clear outstanding bills, or simply leave a legacy for children and grandchildren. This is where over-50s life insurance comes in – a straightforward and accessible way to secure a guaranteed cash sum when you pass away.

In the UK, the over-50s market is dominated by a few household names, with SunLife and LV= (Liverpool Victoria) standing out as two of the most popular and trusted providers. Both have spent decades helping British families secure peace of mind. But while their core offerings might seem similar, there are crucial differences in their policies that could make one a significantly better fit for you than the other.

Choosing the right plan can feel daunting. That’s why we’ve created this definitive guide. As expert insurance specialists, our job at WeCovr is to demystify the options and empower you with the knowledge to make the best decision for your unique circumstances. We’ll delve into the details of the SunLife and LV= over-50s plans, comparing them feature by feature, so you can see exactly what you’re getting for your money.

From premium costs and payout amounts to welcome gifts and funeral benefits, we will leave no stone unturned. This comprehensive comparison will provide you with the clarity needed to choose a policy that aligns perfectly with your goals and budget.

What is Over-50s Life Insurance and How Does It Work?

Before we pit these two giants against each other, let's quickly recap what an over-50s life insurance plan is. In essence, it's a type of whole-of-life insurance policy designed specifically for UK residents aged 50 and over.

The key attraction is its simplicity and accessibility. Here’s how it typically works:

  • Guaranteed Acceptance: If you’re within the eligible age range (usually 50 to 80 or 85), your acceptance is guaranteed. There are no medical questions to answer and no health checks or blood tests required. This is a significant benefit for those who may have pre-existing health conditions that could make other types of life insurance difficult or expensive to obtain.
  • Fixed Premiums: You choose a monthly premium you’re comfortable with, and this amount is fixed for the life of the policy. It will never increase, making it easy to budget for.
  • Guaranteed Cash Payout: In return for your premiums, the policy guarantees to pay out a fixed cash sum upon your death. This lump sum is determined at the start of the policy and depends on your age, your premium amount, and whether you smoke.
  • The Waiting Period: Over-50s plans have a 'waiting' or 'qualifying' period, which is typically the first 12 or 24 months of the policy. If you pass away from natural causes during this initial period, the full cash sum isn't paid out. Instead, the insurer will refund the premiums you’ve paid. However, if death is the result of an accident during this time, the full lump sum is usually paid. Once the waiting period is over, you are fully covered for death by any cause.

These plans are most commonly used to cover funeral costs, which, according to SunLife's 2024 Cost of Dying Report, have now reached an average of £4,141 in the UK. The payout can also be used to settle small debts, pay for legal fees, or be left as a final gift to loved ones.

A Head-to-Head Comparison: SunLife vs LV=

Both SunLife and LV= offer popular, highly-rated over-50s plans. On the surface, they share many features, but the devil is in the detail. Understanding these nuances is key to finding the best value.

Here is a side-by-side overview of their core features:

FeatureSunLife Guaranteed Over 50 PlanLV= Over 50s Life Cover
Acceptance Age49 - 8550 - 80
Guaranteed Acceptance?Yes, for UK residents in the age rangeYes, for UK residents in the age range
Medical Questions?NoNo
Minimum PremiumFrom £3.70 per monthFrom £5 per month
Maximum PremiumUp to £74 per monthUp to £100 per month
Waiting Period1 year1 year
Payout in First YearRefund of 1.5x premiums paid (natural causes)Refund of all premiums paid (natural causes)
Accidental Death CoverImmediate, full payoutImmediate, full payout
Premium Payments StopAt age 90 or after 30 years of paymentsAt age 95 or after 30 years of payments
Funeral Benefit Option?Yes, with Dignity FuneralsYes, with Dignity Funerals
Funeral Benefit Bonus£250 contribution towards your funeral£300 contribution towards your funeral
Welcome GiftTypically a gift card (e.g., M&S)Typically a gift card (e.g., M&S or Amazon)
Defaqto Rating (2025)5 Star5 Star

As the table shows, while both providers offer excellent, 5-star rated products, there are clear differences in their age eligibility, premium refund policy, and funeral benefit contribution. Let's explore these in more detail.

Deep Dive: SunLife Guaranteed Over 50 Plan

SunLife is arguably the most recognised name in the over-50s market, thanks to their extensive advertising and long-standing presence. They have specialised in this type of cover for over 40 years, giving them a deep understanding of their customers' needs.

Key Features Explained

  • Broad Age Range (49-85): SunLife offers one of the widest acceptance age ranges on the market. Allowing applications from age 49 gives those on the cusp of 50 a head start, while the upper limit of 85 provides an option for those who may have left financial planning until later in life.
  • The Payout: The cash sum you can get depends on how much you want to pay each month, your age when the plan starts, and your smoking status. The older you are when you take out the plan, the lower the cash sum will be for the same monthly premium.
  • Unique First-Year Payout: This is a key differentiator. If you die from natural causes within the first 12 months, SunLife will not just refund your premiums; they will pay out 1.5 times the total premiums you've paid. For example, if you paid £20 a month for 10 months (£200 total), your family would receive £300. This provides a little extra value if the unexpected happens early on.
  • Stopping Premiums: With SunLife, you stop paying your premiums on the policy anniversary after your 90th birthday or after you have paid in for 30 years, whichever comes first. Your cover then continues for the rest of your life at no further cost.
  • Funeral Benefit Option: SunLife has a long-standing partnership with Dignity, one of the UK's largest funeral plan providers. If you choose to have the policy payout go directly to Dignity to help pay for your funeral, they will add an extra £250 towards the cost. This can provide both a financial boost and peace of mind for your family, as Dignity can help them with the arrangements.
  • Welcome Gift: SunLife is famous for its welcome gift offers, typically a high-street voucher (like M&S), which is a nice introductory perk.

Who is the SunLife Plan Best For?

The SunLife Guaranteed Over 50 Plan is an excellent choice for:

  • Individuals at the upper end of the age spectrum (81-85) who have fewer options available elsewhere.
  • People who value the brand recognition and long history of a specialist provider.
  • Those who are attracted by the 1.5x premium refund if death occurs in the first year.
  • Customers looking for a plan with a very low starting premium (from just £3.70 per month).
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Deep Dive: LV= Over 50s Life Cover

LV=, or Liverpool Victoria, started as a "friendly society" in 1843. It has a powerful reputation for customer service and has won numerous awards for its products and support. As a mutual, it is owned by its members, which many customers feel aligns the company's interests with their own.

Key Features Explained

  • Strong Reputation: LV= is consistently praised for its customer-centric approach. For many, knowing their family will be dealt with compassionately and efficiently during a difficult time is a top priority.
  • Higher Maximum Payout: While the payout is still determined by age and premium, LV= allows for higher monthly premiums (up to £100) than SunLife. This means you can potentially secure a larger guaranteed cash sum, up to £25,000 depending on your age.
  • First-Year Payout: If you pass away from natural causes during the first 12 months, LV= will refund 100% of the premiums you have paid. While not as generous as SunLife's 1.5x refund, it ensures your family gets your money back.
  • Stopping Premiums: With LV=, you stop paying premiums on the policy anniversary following your 95th birthday or after 30 years of payments, whichever is first. The age 95 cap is slightly higher than SunLife's age 90, which could be a consideration for those taking out a policy later in life.
  • Generous Funeral Benefit Option: LV= also partners with Dignity Funerals. If your loved ones use the payout for a funeral with Dignity, LV= will add an extra £300 to the sum. This is one of the more generous funeral benefit contributions on the market.
  • Member Benefits: As LV= is a mutual, policyholders can sometimes access additional member benefits, such as discounts on other LV= products.

Who is the LV= Plan Best For?

The LV= Over 50s Life Cover is a compelling option for:

  • Individuals who prioritise outstanding customer service and a provider with a strong ethical reputation.
  • Those looking to secure a larger cash payout, as the higher premium limit allows for this.
  • People for whom the more generous £300 funeral benefit contribution is a deciding factor.
  • Customers who may hold other LV= products and wish to keep their policies with one trusted provider.

Cost Comparison: Getting a Quote

The only way to know for sure how much cover you can get for your money is to get a personalised quote. The amount of the cash payout is highly sensitive to your age when you start the plan.

To illustrate, here are some example quotes for a non-smoker looking for a policy with SunLife and LV=.

Table: Sample Monthly Premiums for a £4,000 Payout (Non-Smoker, 2025)

Applicant's AgeSunLife (Approx. Monthly Premium)LV= (Approx. Monthly Premium)
55£13.50£13.20
65£20.80£20.50
75£38.00£37.50

Table: Sample Payout for a £20 Monthly Premium (Non-Smoker, 2025)

Applicant's AgeSunLife (Approx. Payout)LV= (Approx. Payout)
55£5,925£6,060
65£3,845£3,900
75£2,105£2,130

Disclaimer: These figures are for illustrative purposes only and are based on rates available in late 2024/early 2025. Actual quotes will vary based on your precise age, smoking status, and the rates at the time of application. Rates can and do change.

As you can see, the quotes are often very competitive, with LV= sometimes offering slightly more cover for the same premium. However, the differences can be small. This is why using an independent broker like WeCovr is so valuable. We can instantly compare quotes from not just SunLife and LV=, but a whole panel of leading UK insurers, ensuring you find the absolute best value available on the market.

The Fine Print: What to Watch Out For with Over-50s Plans

While simple, these plans have important considerations that you must understand before signing up.

  1. Inflation is the Silent Thief: The cash payout is fixed. This means that a £5,000 payout agreed today will have less purchasing power in 10, 20, or 30 years due to inflation. According to the Bank of England's inflation calculator, an item that cost £4,000 in 2004 would cost over £7,000 in 2024. The cash sum that seems adequate for a funeral today might fall short in the future.
  2. The Risk of Paying in More Than the Payout: This is a crucial point. If you take out a policy at a younger age (e.g., in your 50s) and live a long life, you could end up paying more in total premiums than the policy will ever pay out.
    • Example: A 55-year-old man takes a policy with a £20 monthly premium for a £5,925 payout. If he lives to be 86, he will have paid premiums for 31 years. Total paid: £20 x 12 months x 31 years = £7,440. He has paid in over £1,500 more than his family will receive. This is the fundamental trade-off of a guaranteed acceptance plan. It's protection against dying "too soon," not an investment for living "too long."
  3. Missed Payments Have Consequences: If you stop paying your monthly premiums, your cover will cease, and you won't get any of the money you've paid in back. It's vital to choose a premium that you are confident you can afford for the long term.
  4. No Cash-In Value: These are protection policies, not savings plans. You cannot 'cash in' the policy at any time to get your money back. The only payout is upon death.

The Smart Solution: Placing Your Policy in Trust

This is one of the most important yet often overlooked aspects of any life insurance policy. When a policy pays out, the money automatically forms part of your legal 'estate'. This can lead to two major problems:

  1. Inheritance Tax (IHT): If the total value of your estate (including property, savings, and the insurance payout) is above the current threshold (£325,000 in 2025), the excess could be subject to 40% Inheritance Tax. This means a chunk of the money intended for your family could go to the taxman.
  2. Probate Delays: Before your estate can be distributed, your executors need to get a legal document called a Grant of Probate. This process can take months, sometimes even longer. Your family may need the money immediately to pay for the funeral, but it could be tied up in legal administration.

The solution is simple and, in most cases, free: placing your policy in trust.

Writing your policy in trust is a legal arrangement that separates the policy payout from your estate. You appoint 'trustees' (e.g., trusted adult children or a solicitor) who manage the policy. When you pass away, the insurance company pays the money directly to the trustees, who then distribute it to your chosen 'beneficiaries'.

The benefits are immense:

  • Avoids Probate: The payout is made quickly, often within a few weeks of the insurer receiving the death certificate.
  • Avoids Inheritance Tax: The money isn't part of your estate, so it isn't assessed for IHT.
  • Gives You Control: You decide exactly who gets the money.

Both SunLife and LV= make this process very easy and provide the necessary forms and guidance. At WeCovr, our expert advisers always discuss writing a policy in trust with our clients, as it's a critical step to ensure your loved ones get the full benefit of your forethought.

Are There Alternatives to Over-50s Life Insurance?

An over-50s plan is a great solution for many, but it's not the only option. It's worth considering alternatives, especially if you are in good health.

  • Term Life Insurance: This covers you for a fixed period (the 'term'), for example, until you reach age 80. It requires medical underwriting, so you'll be asked health and lifestyle questions. If you are healthy, you can often get a much larger amount of cover for a lower premium compared to an over-50s plan. However, acceptance isn't guaranteed, and if you outlive the term, the policy ends, and there's no payout.
  • Whole-of-Life Insurance: Similar to an over-50s plan, this covers you for your entire life. However, it is fully medically underwritten. Again, if you are in good health, it can provide significantly better value than a guaranteed acceptance plan, offering a much higher payout for your premiums.
  • Savings or Investments: You could simply save money in a dedicated account. This gives you flexibility and access to the cash. However, it requires discipline, and if you pass away sooner than expected, you may not have saved enough to cover costs.
  • Pre-paid Funeral Plans: These allow you to pay for your funeral director's services at today's prices, protecting you from future cost inflation. However, they are less flexible than a cash payout and may not cover all costs, such as the wake or headstone.

A Note for Business Owners and the Self-Employed

If you run your own business or are self-employed, your financial planning needs are more complex. An over-50s plan is a personal safety net, but you should also consider your business and income resilience.

  • Relevant Life Insurance: As a company director, you can have your business pay the premiums for your personal life insurance. This is treated as a legitimate business expense, making it highly tax-efficient. The payout goes directly to your family, tax-free.
  • Key Person Insurance: What would happen to your business if you, or another vital employee, were to pass away or become critically ill? Key Person cover provides a lump sum to the business to manage the financial impact, such as covering lost profits or recruiting a replacement.
  • Income Protection: For the self-employed, this is arguably the most important insurance of all. An over-50s plan pays out when you die, but what if a serious illness or injury means you can't work for months or even years? Income Protection pays you a regular, tax-free monthly income to replace your lost earnings, allowing you to pay your mortgage and bills while you recover.

An expert broker can help you explore these business and personal protection solutions to build a comprehensive financial shield.

Health & Wellness: Protecting Your Most Important Asset

While insurance provides financial protection, your health is your greatest asset. Taking proactive steps to maintain your wellbeing in your 50s and beyond can dramatically improve your quality and length of life.

  • Stay Active: The NHS recommends at least 150 minutes of moderate-intensity activity a week. This could be brisk walking, cycling, swimming, or even vigorous gardening. Regular exercise reduces the risk of major illnesses, such as heart disease, stroke, type 2 diabetes, and some cancers.
  • Eat a Balanced Diet: Focus on a diet rich in fruits, vegetables, whole grains, and lean proteins. Limiting processed foods, sugar, and saturated fats is crucial for maintaining a healthy weight and cardiovascular system.
  • Prioritise Sleep: Aim for 7-9 hours of quality sleep per night. Good sleep is vital for cognitive function, mood regulation, and physical repair.
  • Stay Socially Connected: Maintaining strong social ties with friends, family, and community groups is proven to boost mental health and reduce feelings of loneliness and isolation.

At WeCovr, we believe in a holistic approach to your wellbeing. We want to help you live a long and healthy life. That's why, in addition to finding you the right insurance policy, we provide our customers with complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero. It’s a simple tool to help you make informed choices and stay on top of your health goals, showing our commitment to supporting you beyond just the policy.

Conclusion: Making the Right Choice for Your Peace of Mind

So, SunLife or LV=? As we've seen, there's no single "best" plan. The right choice depends entirely on your personal priorities.

  • Choose SunLife if: You are aged between 81 and 85, you are attracted by the 1.5x premium refund in the first year, or you value the reputation of the UK's most well-known over-50s specialist.
  • Choose LV= if: You prioritise outstanding customer service, you want the option of a higher maximum payout, or the more generous £300 funeral benefit contribution is important to you.

Both providers offer excellent, 5-star rated products that will deliver on their promise to provide a guaranteed cash sum for your loved ones. However, the over-50s market is broader than just these two giants. Other providers like Royal London, Legal & General, and OneFamily also offer competitive plans with their own unique features.

The most effective and efficient way to navigate this landscape is to seek independent advice. An expert broker can compare the entire market for you in minutes, highlighting the policy that offers the very best value for your specific age and budget.

At WeCovr, we are dedicated to providing clear, impartial advice. We'll help you compare all the leading plans, explain the pros and cons of each, and guide you through the simple but essential process of placing your policy in trust. Our goal is to ensure you secure not just a policy, but genuine peace of mind for the years ahead.


Can I have more than one over-50s life insurance policy?

Yes, you absolutely can. There is no legal limit to how many over-50s plans you can hold. Some people choose to take out multiple smaller policies with different providers over time to build up their desired level of cover. However, you should always ensure that the total monthly premium for all policies remains affordable for you.

What happens if I stop paying my premiums?

If you stop paying your monthly premiums, your policy will 'lapse'. This means your cover will end, and your family will not receive a payout when you pass away. Crucially, you will not get back any of the premiums you have already paid. This is why it is vital to choose a premium amount you are confident you can afford for the long term.

Is the payout from an over-50s plan taxable?

The payout itself is not subject to income tax or capital gains tax. However, the cash sum is typically paid into your estate. If the total value of your estate exceeds the Inheritance Tax (IHT) threshold (£325,000 for 2024/25), the payout could be subject to a 40% tax. This can be easily and completely avoided by writing your policy in trust, which is a simple process that most insurers offer for free.

Do I need a medical exam for a SunLife or LV= over-50s plan?

No. Both SunLife and LV= offer guaranteed acceptance for UK residents within their eligible age ranges. You will not be asked any questions about your health or lifestyle, and you will not need to undergo a medical examination or have any blood tests. Your acceptance is guaranteed.

Is an over-50s plan the same as a pre-paid funeral plan?

No, they are different products. An over-50s plan pays out a fixed cash sum to your loved ones, which they can use for any purpose, including but not limited to funeral costs. A pre-paid funeral plan is a contract where you pay for your funeral director's services in advance, at today's prices. A cash plan offers more flexibility, while a funeral plan offers protection against the rising cost of the specific services included.

Why should I use an insurance broker like WeCovr?

Using an independent broker like WeCovr gives you a significant advantage. Instead of going to just one insurer, we compare policies from all the UK's leading providers, including SunLife and LV=. This ensures you find the best possible value and the right features for your needs. We also provide expert, impartial advice on complex issues like placing your policy in trust, saving you time, money, and giving you confidence in your choice.

Why life insurance and how does it work?

What is Life Insurance?

Life insurance is an insurance policy that can provide financial support for your loved ones when you or your joint policy holder passes away. It can help clear any outstanding debts, such as a mortgage, and cover your family's living and other expenses such costs of education, so your family can continue to pay bills and living expenses. In addition to life insurance, insurance providers offer related products such as income protection and critical illness, which we will touch upon below.

How does it work?

Life insurance pays out if you die. The payout can be in the form of a lump sum payment or can be paid as a replacement for a regular income. It's your decision how much cover you'd like to take based on your financial resources and how much you'd like to leave to your family to help them deal with any outstanding debts and living expenses. Your premium depends on a number of factors, including your occupation, health and other criteria.

The payout amount can change over time or can be fixed. A level term or whole of life policy offers a fixed payout. A decreasing term policy offers a payout that decreases over the term of the cover.

With critical illness policies, a payout is made if you’re diagnosed with a terminal illness with a remaining life expectancy of less than 12 months. While income protection policies ensure you can continue to meet your financial commitments if you are forced to take an extended break from work. If you can’t work because you’ve had an accident, fallen sick, or lost your job through no fault of your own, income protection insurance pays you an agreed portion of your salary each month.

Income protection is particularly helpful for people in dangerous occupations who want to be sure their mortgage will always be covered. Income protection only covers events beyond your control: you’re much less likely to be covered if you’re fired from your job or if you injure yourself deliberately.

Questions to ask yourself regarding life insurance

Just ask yourself:
👉 Who would pay your mortgage or rent if you were to pass away or fall seriously ill?
👉 Who would pay for your family’s food, clothing, study fees or lifestyle?
👉 Who would provide for the costs of your funeral or clear your debts?
👉 Who would pay for your costs if you're unable to work due to serious illness or disability?

Many families don’t realise that life, income protection and critical illness insurance is one of the most effective ways to protect their finances. A great insurance policy can cover costs, protect a family from inheriting debts and even pay off a mortgage.

Many would think that the costs for all the benefits provided by life insurance, income protection insurance or critical illness insurance are too high, but the great news is in the current market policies are actually very inexpensive.

Benefits offered by income protection, life and critical illness insurance

Life insurance, income protection and critical illness insurance are indispensable for every family because a child loses a parent every 22 minutes in the UK, while every single day tragically 60 people suffer major injuries on the UK roads. Some people become unable to work because of sickness or disability.

Life insurance cover pays out a lump sum to your family, loved ones or whomever you choose to get the money. This can be used to secure the financial future of your loved ones meaning they would not have to struggle financially in the event of your death.

If it's a critical illness cover, the payout happens sooner - upon diagnosis of a serious illness, disability or medical condition, easing the financial hardship such an event inevitably brings.

Income protection insurance can be very important for anyone who relies on a pay check to cover their living costs, but it's especially important if you’re self-employed or own a small business, where your employment and income is a bit less stable. It pays a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire.

In a world where 1 in 4 of us would struggle financially after just four weeks without work, the stark reality hits hard – a mere 7% of UK adults possess the vital shield of income protection. The urgency of safeguarding our financial well-being has never been more palpable.

Let's face it – relying on savings isn't a solution for everyone. Almost 25% of people have no savings at all, and a whopping 50% have £1,000 or less tucked away. Even more concerning, 51% of Brits – that's a huge 27 million people – wouldn't last more than one month living off their savings. That's a 10% increase from 2022.

And don't even think about state benefits being a safety net. The maximum you can expect from statutory sick pay is a mere £109.40 per week for up to 28 weeks. Not exactly a financial lifeline, right?

Now, let's tackle a common objection: "But I have critical illness insurance. I don't need income protection too." Here's the deal – the two policies apply to very different situations. In a nutshell:

  • Critical illness insurance pays a single lump sum if you're diagnosed with or undergo surgery for a specified potentially life-threatening illness. It's great for handling big one-off expenses or debts.
  • Income protection, on the other hand, pays a percentage of your salary as a regular payment if you can't work due to illness or injury. It's the superhero that tackles those relentless monthly bills.

Types of life insurance policies

Common reasons for getting a life insurance policy are to:
✅ Leave behind an amount of money to keep your family comfortable
✅ Protect the family home and pay off the mortgage in full or in part
✅ Pay for funeral costs

Starting from as little as a couple of pounds per week, you can do all that with a Life Policy.

Level Term Life Insurance
One of the simplest forms of life insurance, level term life insurance works by selecting a length of time for which you would want to be covered and then deciding how much you would like your loved ones to receive should the worst happen. Should your life insurance policy pay out to your family, it would be in a lump sum amount that can be used in whatever way the beneficiary may wish.

Decreasing Term Life Insurance
Decreasing term life insurance works in the same way as level term, except the lump sum payment amount upon death decreases with time. The common use for decreasing term life cover is to protect against mortgage repayment as the lump sum decreases along with the principal of the mortgage itself.

Increasing Term Life Insurance
Increasing term life insurance aims to pay out a cash sum growing each year if the worst happens while covered by the policy. With increasing term life cover amount insured increases annually by a fixed amount for the length of the policy. This can protect your policy's value against inflation, which could be advantageous if you’re looking to maintain your loved ones’ living standards, continue paying off your mortgage in line with its repayment schedule and cover your children’s education fees.

Whole of Life Insurance
Whereas term life insurance policies only pay out if you pass away during their term, whole of life insurance pays out to your beneficiaries whenever this should happen. The most common uses for whole life insurance are to cover the costs of a funeral or as a vehicle for your family's inheritance tax planning.

Family Income Benefit
Family income benefit is a somewhat lesser-known product in the family of life insurance products. Paying out a set amount every month of year to your beneficiaries, it is the most cost-effective way of maintaining your family's living standards to an age where you'd expect them to be able to support themselves financially. The most common use would be for a family with children who are not working yet so are unable to take care of themselves financially.

Relevant Life Insurance
Relevant Life Insurance is a tax-efficient policy for a director or single employee. A simple level term life insurance product, it is placed in a specific trust to ensure its tax efficiency. The premiums are tax deductible and any benefit payable should a claim arise is also paid out tax free, which makes it an attractive product for entrepreneurs and their businesses.

Important Fact!

There is no need to wait until the renewal of your current policy.
We can look at a more suitable option mid-term!

Why is it important to get life insurance early?

👉 Many people are very thankful that they had their life, income protection, and critical illness insurance cover in place before running into some serious issues. Critical illness and income protection insurance is as important as life insurance for protecting your family's finances.

👉 We insure our cars, houses, bicycles and even bags! Yet our life and health are the most precious things we have.

Easily one of the most important insurance purchases an individual or family can make in their lifetime, the decision to buy life, income protection, critical illness and private medical health insurance can be made much simpler with the help of FCA-authorised advisers. They are the specialists who do the searching and analysis helping people choose between various types of life insurance policies available in the market, including income protection, critical illness and other types of policies most suitable to the client's individual circumstances.

It certainly won't do any harm if you speak with one of our experienced FCA-authorised insurance partner experts who are passionate about advising people on financial matters related to life insurance and are keen to provide you with a free consultation.

You can discuss with them in detail what affordable life, income protection, critical illness or private medical health insurance plan for the necessary peace of mind they would recommend! WeCovr works with some of the best advisers in the market.

By tapping the button below, you can book a free call with them in less than 30 seconds right now:

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Any questions?

Life, income protection, and/or critical illness insurance are safety nets, very important at a difficult time. If anything happened to you before your cover ends, your life or critical illness insurance would pay a lump sum to your family and/or you (if you took a critical illness or income protection cover) to help cover the losses. Being diagnosed with a critical illness can be devastating, and it won't help matters to be also worrying about how you would cope financially. With a life, income protection, or critical illness policy, you can choose how much cover you need, how you want the policy to pay out, and whether you want cover for both you and your partner. Income protection insurance pays you a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire. Also known as permanent health insurance, it is quite important for anyone who relies on a paycheck to cover their living costs, but it's particularly important if you're self-employed or own a small business, where your income might be a bit less stable.

Life, income protection, and critical illness insurance pay out millions to families every day. Your expert will explain to you that you need to be honest and open when applying for your insurance.

If you're single with no dependants then it may be that you don't need life assurance. However, if you were to become seriously ill and unable to work, you may benefit from a critical illness or income protection policy. They can help you keep up to date with your rent, bills, food, and other expenses.

It's free to use WeCovr to find life, income protection, and critical illness insurance - we never charge you for quotes. Critical illness, income protection, and life insurance is an investment that pays many times over for you and/or your loved ones.

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The cost of life insurance depends on several factors, including your age, occupation, health status, and the level of coverage you choose. Your life insurance policy is tailored to your needs, and the cost can vary based on the sum assured, policy term, and other factors.

Some life insurance policies offer an option to add critical illness cover as a rider or as a separate policy. This provides a lump sum payment if you are diagnosed with a critical illness covered by your policy, offering financial support during a difficult time.

Yes, life insurance is available to self-employed individuals to provide financial protection for their loved ones in the event of their death. It ensures that your family can maintain their standard of living and cover expenses such as mortgage payments, bills, and education costs.

If you outlive your life insurance policy and it expires without a claim, you will not receive any payout. Term life insurance policies are designed to provide coverage for a specific period, and once that period ends, the policy terminates without any residual value. However, you can typically renew or purchase a new policy if you still need coverage.

Critical illness insurance provides a lump sum payment if you're diagnosed with a serious illness covered by your policy, offering financial support during a difficult time. It can help cover medical expenses, mortgage payments, and other financial obligations while you focus on recovery.

Critical illness insurance covers a range of serious illnesses and medical conditions specified in your policy, such as cancer, heart attack, stroke, and organ failure. The lump sum payment can be used to cover medical treatment, ongoing care, and living expenses during your recovery.

The cost of critical illness insurance varies depending on factors such as your age, health status, lifestyle, and the level of coverage you choose. Our experts can provide personalised quotes to help you find affordable coverage.

Yes, you can have critical illness insurance alongside your health insurance coverage. Critical illness insurance provides additional financial protection specifically for serious illnesses, complementing your health insurance benefits.

Critical illness insurance policies typically have exclusions for pre-existing conditions and certain medical conditions not covered by the policy. It's essential to review the terms and conditions of your policy to understand what is and isn't covered.

Some critical illness insurance policies may provide coverage for recurring illnesses, while others may not. It's crucial to review the policy terms and understand the specific conditions under which you can make additional claims for recurring illnesses. Your insurer can provide more details on their coverage for recurring critical illnesses.

Yes, you can customise your life insurance policy to suit your individual needs and circumstances. Options may include choosing the sum assured, policy term, premium payment frequency, and additional riders for enhanced coverage.

If you miss a premium payment for your life insurance policy, your coverage may lapse, and your policy could be terminated. However, many insurers offer a grace period during which you can make the payment to keep your policy active. It's essential to contact your insurer to discuss your options if you're unable to make a payment.

Yes, you can typically change the beneficiary of your life insurance policy at any time by completing a beneficiary change form provided by your insurer. It's essential to keep your beneficiary designation up to date to ensure that the proceeds are distributed according to your wishes.

Term life insurance provides cover for a fixed period, such as 10, 20 or 30 years, and pays out a lump sum if you die during that time. It’s often chosen to protect a mortgage or to provide financial support while dependants still rely on your income. Whole-of-life insurance is designed to last for the rest of your life and guarantees a payout whenever you die, as long as premiums are maintained. It’s usually more expensive than term insurance and is sometimes used to help with inheritance tax planning or to leave a guaranteed legacy.

Some term life insurance policies offer the option to convert to a whole life insurance policy without the need for a medical exam or new underwriting. This conversion feature allows you to maintain coverage beyond the term of your policy and provides lifelong protection.

Some life insurance policies offer accelerated death benefits or living benefits that allow you to access a portion of the death benefit if you are diagnosed with a terminal illness. This feature provides financial assistance to help cover medical expenses and other costs during your final months.

While having savings can provide a financial cushion during tough times, income protection insurance offers additional security by replacing a portion of your income if you're unable to work due to illness or disability. It ensures that you can maintain your standard of living and cover essential expenses even if your savings are depleted.

Yes, self-employed individuals can claim income protection insurance if they're unable to work due to illness or disability. Income protection provides a regular income stream to replace lost earnings, helping self-employed individuals cover their living expenses and business costs during periods of incapacity.

The waiting period, also known as the elimination period, is the length of time you must wait after becoming unable to work due to illness or disability before you can start receiving benefits from your income protection insurance policy. Waiting periods typically range from 30 to 90 days, but longer waiting periods may result in lower premiums.

Income protection insurance is designed to provide financial support if you're unable to work due to illness or disability, not for redundancy. However, some policies may offer optional redundancy cover or unemployment cover as an additional benefit, providing a lump sum or monthly payments if you're made redundant.

The tax treatment of income protection insurance benefits depends on whether the premiums were paid with pre-tax or after-tax dollars. Benefits from policies funded with after-tax dollars are typically tax-free, while benefits from policies funded with pre-tax dollars may be subject to income tax. It's essential to consult with a tax advisor to understand the tax implications of your income protection insurance benefits.

Income protection insurance provides a regular income stream if you're unable to work due to illness or disability, while critical illness insurance provides a lump sum payment if you're diagnosed with a covered critical illness, such as cancer, heart attack, or stroke. Critical illness insurance offers financial support to cover medical expenses, living costs, or other obligations during your recovery.

Income protection insurance policies typically have a waiting period (also known as an elimination period) during which you do not receive benefits. If you become unable to work before this waiting period ends, you will not receive any income protection benefits until the waiting period has elapsed. It's important to have sufficient savings or other financial resources to cover your expenses during this initial period.

Many income protection insurance policies allow you to increase your coverage amount if your income rises, without the need for additional underwriting or medical examinations. This feature, sometimes called a 'guaranteed insurability option,' ensures that your coverage keeps pace with your increasing income and financial obligations.

The maximum age to purchase critical illness insurance varies depending on the insurer and the specific policy. While some insurers may offer critical illness insurance up to age 70 or beyond, others may have lower age limits. It's essential to check with insurers to determine their age eligibility criteria for purchasing critical illness insurance.

Whether you can get critical illness insurance if you have pre-existing conditions depends on the insurer's underwriting guidelines and the specific medical conditions. Some insurers may offer coverage with exclusions for pre-existing conditions, while others may decline coverage altogether. It's essential to disclose any pre-existing conditions when applying for critical illness insurance and discuss your options with insurers.

While health insurance provides coverage for medical expenses, critical illness insurance offers financial protection for broader expenses associated with a serious illness, such as lost income, household bills, and lifestyle changes. Critical illness insurance complements health insurance by providing additional financial support during a challenging time, ensuring that you can focus on recovery without worrying about financial burdens.

If you don't make a claim on your critical illness insurance during the policy term, you won't receive a benefit payout. However, having critical illness insurance provides peace of mind knowing that you're financially protected if you're diagnosed with a covered critical illness during the policy term. It's a form of financial preparation for unexpected events and offers valuable protection for you and your family.

If you outlive your critical illness insurance policy and don't make a claim for a covered critical illness during the policy term, the coverage will expire, and you won't receive a benefit payout. Critical illness insurance provides financial protection for a specific period, typically until a specified age or policy term, and offers peace of mind knowing that you're prepared for the unexpected.

Yes, many insurers offer optional riders or add-ons that you can add to your critical illness insurance policy for enhanced coverage. Common riders may include waiver of premium, which waives future premium payments if you become disabled, or return of premium, which refunds a portion of your premiums if you don't make a claim during the policy term. It's essential to review available riders with insurers to customise your coverage to meet your specific needs.

To make a claim on your critical illness insurance policy, you'll need to notify your insurer of your diagnosis and submit a claim form along with any required medical documentation, such as medical reports, test results, and physician statements. Once your claim is reviewed and approved by the insurer, you'll receive the lump sum benefit payment, which you can use to cover medical expenses, living costs, or other financial needs during your recovery.

As we age, the likelihood of encountering health complications increases for us all. In the event that you develop a severe medical condition, critical illness protection can assist with the expenses of crucial bills – enabling you to concentrate on recuperation or adjusting to your new health circumstance.

The typical expense of a Critical Illness protection policy will fluctuate based on aspects such as your age and medical background. As per our investigation, you can secure a policy starting from as low as £8 (for a non-smoking 21-year-old individual).

The most prevalent critical illnesses in the UK are cancer, cardiac arrest, and cerebrovascular accident (stroke).

Cancer is one of the primary causes for critical illness insurance claims in the UK. Cancer constitutes over 80% of critical illness cover claims for females and about 45% of critical illness claims for males.


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