UK's Silent Metabolic Crisis
UK's Silent Metabolic Crisis: UK 2025 Shock New Data Reveals Over 1 in 3 Britons Secretly on Path to Metabolic Syndrome, Fueling a Staggering £4 Million+ Lifetime Burden of Heart Disease, Diabetes, Dementia & Eroding Longevity – Your PMI Pathway to Early Detection & Metabolic Optimisation, & LCIIP Shielding Your Foundational Health & Future Financial Security
A silent health crisis is tightening its grip on the United Kingdom. It doesn't arrive with a sudden, dramatic announcement but creeps in stealthily, impacting millions before they even realise they are at risk. New projections for 2025, based on startling current trends, indicate that more than one in three adults in the UK are now on a direct path to developing Metabolic Syndrome.
This isn't just a clinical term; it's a ticking time bomb for our nation's health and personal finances. Metabolic Syndrome is the dangerous precursor to a host of devastating chronic illnesses, including Type 2 diabetes, heart disease, stroke, and even certain forms of dementia and cancer. The cumulative lifetime cost—factoring in NHS treatments, long-term care, and lost income for a family dealing with severe, complex cases—can spiral into the millions, with some estimates reaching a staggering £4.2 million burden.
This is more than a health warning. It is a financial wake-up call. Your foundational health is inextricably linked to your future financial security.
In this definitive guide, we will dissect the 2025 data, unpack the true financial burden of this crisis, and reveal the powerful two-pronged strategy to protect yourself and your family. We will explore how Private Medical Insurance (PMI) serves as your essential early warning system for detection and optimisation, and how a robust shield of Life, Critical Illness, and Income Protection (LCIIP) provides an unbreakable financial safety net.
The Ticking Time Bomb: Unpacking the 2025 UK Metabolic Health Data
The term "Metabolic Syndrome" may sound technical, but its meaning is profoundly simple and deeply concerning. It is not a single disease but a cluster of five specific risk factors that, when present together, dramatically multiply your risk of developing serious, life-altering conditions.
According to a 2025 forecast by the UK Health Security Agency, extrapolating from recent data from the Health Survey for England(digital.nhs.uk) and Diabetes UK, the statistics paint a grim picture:
- Over 35% of UK adults are projected to meet the criteria for metabolic syndrome by the end of 2025, up from an estimated 25-30% just a few years prior.
- An estimated 14 million people in the UK are now living with prediabetes, the primary gateway to full-blown Type 2 diabetes. Many are completely unaware.
- Obesity rates continue to climb, with nearly two-thirds of adults now classified as overweight or obese, a key driver of metabolic dysfunction.
The "silent" nature of this crisis is its most dangerous feature. You can feel perfectly fine while your blood pressure, blood sugar, and cholesterol levels silently climb to dangerous heights. For millions, the first symptom is a catastrophic health event like a heart attack or stroke.
What Are the 5 Markers of Metabolic Syndrome?
To be clinically diagnosed with Metabolic Syndrome in the UK, an individual must have central obesity (defined by waist circumference) plus any two of the following four factors.
| Risk Factor | Diagnostic Threshold (UK Guidelines) | Why It Matters |
|---|---|---|
| 1. Central Obesity | Waist ≥94cm (37in) for men; ≥80cm (31.5in) for women. | Visceral fat around organs is metabolically active and inflammatory. |
| 2. Raised Triglycerides | ≥ 1.7 mmol/L | High levels of this blood fat contribute to the hardening of arteries. |
| 3. Low HDL Cholesterol | < 1.03 mmol/L for men; < 1.29 mmol/L for women. | HDL is "good" cholesterol; low levels mean less plaque removal from arteries. |
| 4. High Blood Pressure | Systolic ≥ 130 mmHg or Diastolic ≥ 85 mmHg (or on medication). | High pressure damages blood vessels, increasing risk of heart attack and stroke. |
| 5. Raised Fasting Glucose | ≥ 5.6 mmol/L (or diagnosed Type 2 diabetes). | Indicates insulin resistance, the core driver of prediabetes and diabetes. |
Source: Adapted from International Diabetes Federation (IDF) and NICE guidelines.
Having just one of these markers is a concern. Having three or more means your risk of a heart attack or stroke is double that of someone without the syndrome, and your risk of developing Type 2 diabetes is a staggering five times higher.
The £4.2 Million Lifetime Burden: Decoding the True Cost of Poor Metabolic Health
The headline figure of a £4.2 million lifetime burden represents a worst-case scenario for a high-earning family devastated by the consequences of metabolic disease. It combines the loss of a primary breadwinner's six-figure salary over decades, substantial private care costs for dementia, and the direct medical expenses not covered by the state.
While this is an extreme example, the individual costs are still crippling and demonstrate how quickly they can accumulate. This is not just a cost to the NHS; it's a direct and profound hit to your personal and family wealth.
Let's break down the realistic financial impact on an individual and their family.
Direct Costs to the NHS (and Taxpayer)
The strain on our public health service is immense. Data from leading health charities reveals the colossal annual expenditure on conditions directly linked to metabolic syndrome:
- Type 2 Diabetes: The NHS spends over £10 billion a year on treating diabetes, with the vast majority being Type 2. That's £1 million an hour.
- Cardiovascular Diseases: The British Heart Foundation(bhf.org.uk) estimates the healthcare cost of heart and circulatory diseases in the UK is around £9 billion annually.
- Dementia: With strong links between vascular health and dementia, the cost is astronomical. The Alzheimer's Society reports dementia costs the UK £34.7 billion a year, a figure set to rise to over £94 billion by 2040.
Indirect and Personal Costs: The Hit to Your Wallet
This is where the crisis truly comes home. The costs that fall directly on you and your family can be life-shattering.
| Cost Category | Potential Financial Impact | Real-Life Example |
|---|---|---|
| Loss of Income | £500,000 - £2,000,000+ | A 45-year-old project manager on £70,000 p.a. suffers a stroke. Unable to work for the next 20 years, the lost gross income is £1.4 million, not including lost promotions or pension contributions. |
| Long-Term Care | £50,000 - £150,000+ per person | An individual develops vascular dementia linked to metabolic health. The average cost of residential care is £35,000-£55,000 per year, often self-funded until assets are depleted. |
| Private Treatment | £5,000 - £50,000+ | Choosing to bypass NHS waiting lists for procedures like cardiac rehabilitation, specialist consultations, or advanced diagnostics can quickly add up. |
| Home Adaptations | £2,000 - £30,000 | A heart attack or stroke may necessitate costly home modifications like stairlifts, walk-in showers, and ramps, which are not always fully funded. |
| Lifestyle Overheads | £1,000 - £3,000 per year | This includes the "small" things: prescription costs, specialised diets, private physiotherapy, travel to appointments, and other out-of-pocket expenses. |
As you can see, a single severe diagnosis can erode a lifetime of savings and jeopardise your family's financial future. This is precisely why a proactive, preventative approach is no longer a luxury—it's a necessity.
The Early Warning System: How Private Medical Insurance (PMI) is Your First Line of Defence
While the NHS is a national treasure for acute and emergency care, it is fundamentally a reactive system. It is designed to treat sickness, not proactively maintain wellness. With waiting lists for diagnostics and specialist consultations at record highs, you cannot afford to wait for symptoms to appear.
This is where Private Medical Insurance (PMI) transforms from a "nice-to-have" into an essential tool for metabolic health. Modern PMI is no longer just about skipping queues; it's about giving you the power to take control of your health.
Key PMI Benefits for Metabolic Optimisation:
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Rapid Diagnostics and Specialist Access: If your GP suspects an issue, PMI allows you to bypass months-long NHS waits. You can see a cardiologist, endocrinologist, or dietitian within days or weeks, getting the answers you need to act decisively.
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Comprehensive Health Screenings: This is perhaps the most powerful benefit. Many leading PMI policies now include regular, in-depth health screenings that go far beyond a basic NHS check. These can detect the earliest warning signs of metabolic dysfunction, often years before symptoms emerge.
- Typical PMI Screenings Include: Detailed cholesterol panels (HDL, LDL, Triglycerides), HbA1c blood sugar tests, liver function tests, kidney function tests, and detailed blood pressure analysis.
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Advanced Scans and Tests: Should a screening flag a concern, PMI provides access to advanced diagnostic tools like MRI, CT scans, and specialist cardiac investigations (like ECGs and Echocardiograms) without delay.
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Wellness and Proactive Support: Insurers know that a healthy client is a low-risk client. That's why top-tier PMI plans now offer a suite of wellness benefits designed to help you stay healthy:
- Digital GP Services: 24/7 access to a GP via phone or video.
- Nutritionist Consultations: Personalised dietary advice to manage weight and blood sugar.
- Mental Health Support: Access to therapy and counselling, as stress is a key driver of metabolic dysfunction.
- Gym Discounts and Fitness Programmes: Financial incentives to stay active.
Navigating the PMI market to find a policy with the best preventative and wellness benefits can be complex. This is where an expert broker like WeCovr provides invaluable guidance. We help you compare policies from across the market to find cover that's tailored to proactive health management, not just reactive treatment.
Furthermore, we believe in supporting our clients' health journeys beyond just the policy. That's why all WeCovr customers receive complimentary access to CalorieHero, our exclusive AI-powered calorie and nutrition tracking app. It's a practical tool to help you implement the lifestyle changes needed to optimise your metabolic health, putting control directly into your hands.
Building Your Financial Fortress: The LCIIP Shield for Your Foundational Health
Early detection and a healthy lifestyle are your primary shield. But what happens if a diagnosis is unavoidable? What if a health event occurs despite your best efforts? This is where your financial fortress—a robust combination of Life, Critical Illness, and Income Protection (LCIIP) cover—becomes non-negotiable.
This suite of protection products is designed to prevent a health crisis from becoming a financial catastrophe.
1. Critical Illness Cover (CI)
A CI policy pays out a tax-free lump sum if you are diagnosed with one of a list of specific serious conditions. This money is yours to use as you see fit, providing a vital financial cushion at a time of immense stress.
Metabolic-Related Conditions Typically Covered:
- Heart Attack
- Stroke
- Coronary Artery Bypass Surgery
- Some types of Cancer (risk increased by obesity)
- Kidney Failure
- Type 1 Diabetes
- Major Organ Transplant
How the Payout Could Be Used:
- Clear your mortgage or other significant debts.
- Replace a partner's income so they can take time off to care for you.
- Pay for private medical treatments or specialist rehabilitation.
- Fund essential home adaptations.
- Provide a financial buffer to allow you to recover without financial worry.
2. Income Protection (IP)
Often considered the bedrock of any financial plan, Income Protection is arguably the most important cover for anyone who relies on their salary. If you're unable to work due to any illness or injury (not just a "critical" one), an IP policy pays you a regular, tax-free replacement income.
This is crucial for metabolic-related issues. You might not have a heart attack that triggers a CI payout, but you could suffer from chronic fatigue, diabetes-related complications, or mental health issues that still prevent you from working for months or even years. Statutory Sick Pay (SSP) is just £116.75 per week (as of 2024/25) – a fraction of what most families need to survive.
For tradespeople, nurses, electricians, and the self-employed, a specialist form of IP, often called Personal Sick Pay, is vital. With no employer benefits to fall back on, this cover ensures your bills are paid and your business can survive while you recover.
3. Life Insurance
The "eroding longevity" mentioned in our headline is a harsh reality of poor metabolic health. Life insurance is the ultimate safety net for your loved ones. It pays out a lump sum upon your death, ensuring your family can maintain their standard of living, pay off the mortgage, and fund future goals like university education.
- Family Income Benefit: A type of life insurance that pays a regular, tax-free income rather than a single lump sum. This can be easier for a family to manage and replaces the lost monthly salary.
- Gift Inter Vivos: This specialist plan is for those concerned with Inheritance Tax (IHT). If you've gifted assets (like property or cash) to your children, this policy can pay out a lump sum on death to cover the potential IHT bill if you die within seven years of making the gift.
LCIIP: A Comparison
| Feature | Life Insurance | Critical Illness Cover | Income Protection |
|---|---|---|---|
| When it pays | On your death (or diagnosis of a terminal illness). | On diagnosis of a specific serious illness. | When you're unable to work due to any illness or injury. |
| How it pays | Typically a tax-free lump sum or regular income. | A tax-free lump sum. | A monthly, tax-free income. |
| Primary purpose | Protect your family financially after you're gone. | Protect you and your family financially during a serious illness. | Protect your lifestyle by replacing your earned income. |
| Key Question | "How would my family cope financially if I died?" | "How would we cope financially if I got seriously ill?" | "How would I pay the bills if I couldn't work?" |
The Underwriting Perspective: How Your Metabolic Health Impacts Your Premiums
It’s a simple truth of the insurance industry: the healthier you are, the less you pay. Insurers are experts in risk, and they meticulously assess your metabolic health when you apply for any LCIIP product. Taking steps to improve your health before you apply can save you thousands of pounds over the life of a policy.
When you apply, underwriters will look closely at:
- Your BMI: Calculated from your height and weight.
- Your Medical Records: They will request a report from your GP.
- Specific Readings: They may ask for recent blood pressure, cholesterol (including the HDL/total ratio), and HbA1c (blood sugar) readings.
- Lifestyle: Your smoking status and alcohol consumption are critical factors.
- Family History: A history of early-onset heart disease or diabetes in your family can also impact your premium.
Poor metabolic markers will result in "loadings"—a percentage increase on the standard premium—or in some cases, an "exclusion" for certain conditions or even a decline of your application altogether.
The Financial Incentive to Get Healthy
Let's look at an illustrative example for a £250,000 Level Term Life Insurance policy over 25 years for a 40-year-old male non-smoker.
| Health Profile | Key Markers | Illustrative Monthly Premium | Total Cost over 25 Years |
|---|---|---|---|
| Excellent Health | Normal BMI, optimal BP & cholesterol, low HbA1c. | £18 | £5,400 |
| Moderate Risk | Overweight (High BMI), slightly elevated BP & cholesterol. | £32 (+78% loading) | £9,600 |
| High Risk | Obese (Very High BMI), high BP requiring medication, prediabetic HbA1c. | £55+ (+205% loading) or potential decline. | £16,500+ |
Disclaimer: These are illustrative premiums for educational purposes only. Actual premiums will vary based on the insurer and individual circumstances.
The message is clear: investing in your health pays a direct financial dividend. A healthier applicant can save over £11,000 on this one policy alone.
Your Action Plan: A 5-Step Pathway to Metabolic Optimisation and Financial Resilience
Confronted with these statistics, feeling overwhelmed is a natural reaction. But knowledge is power, and you can take immediate, concrete steps to reverse the trend, protect your health, and secure your finances.
Step 1: Know Your Numbers, Now
You cannot manage what you do not measure. Stop guessing about your health. The first and most critical step is to get a clear picture of your current metabolic status.
- Book an NHS Health Check: If you're aged 40-74, you're eligible for a free check-up.
- Use Your PMI: If you have Private Medical Insurance, schedule a comprehensive health screening.
- Go Private: For a few hundred pounds, you can get a private wellness check that provides a deep dive into your key biomarkers. Ask specifically for: HbA1c, a full lipid panel (including triglycerides), and a blood pressure reading.
Step 2: Embrace a Metabolic-Friendly Lifestyle
There is no magic pill. The path to metabolic health is paved with consistent, intelligent daily choices.
- Nutrition: Focus on whole, unprocessed foods. Drastically reduce your intake of sugar, sugary drinks, and refined carbohydrates (white bread, pasta, pastries). Increase your intake of fibre (vegetables, legumes), healthy fats (avocados, nuts, olive oil), and quality protein.
- Exercise: Aim for 150 minutes of moderate-intensity activity per week. A brisk walk counts. Crucially, incorporate 2-3 sessions of resistance training (lifting weights, bodyweight exercises) to build muscle, which is vital for glucose management.
- Sleep: Prioritise 7-9 hours of quality sleep per night. Poor sleep devastates metabolic hormones.
- Stress Management: Chronic stress raises cortisol, which in turn raises blood sugar. Find what works for you: meditation, walking in nature, mindfulness, or simply making time for hobbies.
Step 3: Leverage Technology for Success
Use modern tools to stay on track.
- Wearables: A fitness tracker can monitor your activity, sleep, and even heart rate variability.
- Health Apps: Use apps to track your food intake and exercise. As a WeCovr client, you get free access to our CalorieHero app, a powerful tool designed to make nutrition tracking simple and effective.
Step 4: Conduct a Financial Health Audit
Your physical health and financial health are two sides of the same coin. Just as you check your blood pressure, you must check your financial defences.
- Review Existing Cover: Do you have protection? Is it enough? A policy taken out ten years ago may no longer cover your mortgage or family's needs.
- Identify the Gaps: Do you have life insurance but no income protection? This is a common and dangerous gap in financial planning.
- Seek Expert Advice: This is where we come in. The team at WeCovr can provide a free, no-obligation review of your existing policies and your current needs. We are independent brokers, meaning we work for you, not the insurer. We search the entire market to build a protection portfolio that is robust, affordable, and perfectly tailored to your life.
Step 5: Act Now – Procrastination is the Enemy
The best time to improve your health was yesterday. The next best time is today. The same is true for insurance. Every year you wait, policies become more expensive, and the risk of developing a health condition that makes you uninsurable increases.
The UK's silent metabolic crisis is real, and its consequences are severe. But it is not a life sentence. By understanding the risks, leveraging the tools of early detection like PMI, and building a fortress of financial protection with LCIIP, you can seize control.
You can protect not only your own health and longevity but also the financial security and future of the people you care about most. Take the first step today.
Why life insurance and how does it work?
What is Life Insurance?
Life insurance is an insurance policy that can provide financial support for your loved ones when you or your joint policy holder passes away. It can help clear any outstanding debts, such as a mortgage, and cover your family's living and other expenses such costs of education, so your family can continue to pay bills and living expenses. In addition to life insurance, insurance providers offer related products such as income protection and critical illness, which we will touch upon below.How does it work?
Life insurance pays out if you die. The payout can be in the form of a lump sum payment or can be paid as a replacement for a regular income. It's your decision how much cover you'd like to take based on your financial resources and how much you'd like to leave to your family to help them deal with any outstanding debts and living expenses. Your premium depends on a number of factors, including your occupation, health and other criteria.The payout amount can change over time or can be fixed. A level term or whole of life policy offers a fixed payout. A decreasing term policy offers a payout that decreases over the term of the cover.
With critical illness policies, a payout is made if you’re diagnosed with a terminal illness with a remaining life expectancy of less than 12 months. While income protection policies ensure you can continue to meet your financial commitments if you are forced to take an extended break from work. If you can’t work because you’ve had an accident, fallen sick, or lost your job through no fault of your own, income protection insurance pays you an agreed portion of your salary each month.
Income protection is particularly helpful for people in dangerous occupations who want to be sure their mortgage will always be covered. Income protection only covers events beyond your control: you’re much less likely to be covered if you’re fired from your job or if you injure yourself deliberately.
Questions to ask yourself regarding life insurance
Just ask yourself:👉 Who would pay your mortgage or rent if you were to pass away or fall seriously ill?
👉 Who would pay for your family’s food, clothing, study fees or lifestyle?
👉 Who would provide for the costs of your funeral or clear your debts?
👉 Who would pay for your costs if you're unable to work due to serious illness or disability?
Many families don’t realise that life, income protection and critical illness insurance is one of the most effective ways to protect their finances. A great insurance policy can cover costs, protect a family from inheriting debts and even pay off a mortgage.
Many would think that the costs for all the benefits provided by life insurance, income protection insurance or critical illness insurance are too high, but the great news is in the current market policies are actually very inexpensive.
Benefits offered by income protection, life and critical illness insurance
Life insurance, income protection and critical illness insurance are indispensable for every family because a child loses a parent every 22 minutes in the UK, while every single day tragically 60 people suffer major injuries on the UK roads. Some people become unable to work because of sickness or disability.Life insurance cover pays out a lump sum to your family, loved ones or whomever you choose to get the money. This can be used to secure the financial future of your loved ones meaning they would not have to struggle financially in the event of your death.
If it's a critical illness cover, the payout happens sooner - upon diagnosis of a serious illness, disability or medical condition, easing the financial hardship such an event inevitably brings.
Income protection insurance can be very important for anyone who relies on a pay check to cover their living costs, but it's especially important if you’re self-employed or own a small business, where your employment and income is a bit less stable. It pays a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire.
In a world where 1 in 4 of us would struggle financially after just four weeks without work, the stark reality hits hard – a mere 7% of UK adults possess the vital shield of income protection. The urgency of safeguarding our financial well-being has never been more palpable.
Let's face it – relying on savings isn't a solution for everyone. Almost 25% of people have no savings at all, and a whopping 50% have £1,000 or less tucked away. Even more concerning, 51% of Brits – that's a huge 27 million people – wouldn't last more than one month living off their savings. That's a 10% increase from 2022.
And don't even think about state benefits being a safety net. The maximum you can expect from statutory sick pay is a mere £109.40 per week for up to 28 weeks. Not exactly a financial lifeline, right?
Now, let's tackle a common objection: "But I have critical illness insurance. I don't need income protection too." Here's the deal – the two policies apply to very different situations. In a nutshell:
- Critical illness insurance pays a single lump sum if you're diagnosed with or undergo surgery for a specified potentially life-threatening illness. It's great for handling big one-off expenses or debts.
- Income protection, on the other hand, pays a percentage of your salary as a regular payment if you can't work due to illness or injury. It's the superhero that tackles those relentless monthly bills.
Types of life insurance policies
Common reasons for getting a life insurance policy are to:✅ Leave behind an amount of money to keep your family comfortable
✅ Protect the family home and pay off the mortgage in full or in part
✅ Pay for funeral costs
Starting from as little as a couple of pounds per week, you can do all that with a Life Policy.
Level Term Life Insurance
One of the simplest forms of life insurance, level term life insurance works by selecting a length of time for which you would want to be covered and then deciding how much you would like your loved ones to receive should the worst happen. Should your life insurance policy pay out to your family, it would be in a lump sum amount that can be used in whatever way the beneficiary may wish.
Decreasing Term Life Insurance
Decreasing term life insurance works in the same way as level term, except the lump sum payment amount upon death decreases with time. The common use for decreasing term life cover is to protect against mortgage repayment as the lump sum decreases along with the principal of the mortgage itself.
Increasing Term Life Insurance
Increasing term life insurance aims to pay out a cash sum growing each year if the worst happens while covered by the policy. With increasing term life cover amount insured increases annually by a fixed amount for the length of the policy. This can protect your policy's value against inflation, which could be advantageous if you’re looking to maintain your loved ones’ living standards, continue paying off your mortgage in line with its repayment schedule and cover your children’s education fees.
Whole of Life Insurance
Whereas term life insurance policies only pay out if you pass away during their term, whole of life insurance pays out to your beneficiaries whenever this should happen. The most common uses for whole life insurance are to cover the costs of a funeral or as a vehicle for your family's inheritance tax planning.
Family Income Benefit
Family income benefit is a somewhat lesser-known product in the family of life insurance products. Paying out a set amount every month of year to your beneficiaries, it is the most cost-effective way of maintaining your family's living standards to an age where you'd expect them to be able to support themselves financially. The most common use would be for a family with children who are not working yet so are unable to take care of themselves financially.
Relevant Life Insurance
Relevant Life Insurance is a tax-efficient policy for a director or single employee. A simple level term life insurance product, it is placed in a specific trust to ensure its tax efficiency. The premiums are tax deductible and any benefit payable should a claim arise is also paid out tax free, which makes it an attractive product for entrepreneurs and their businesses.
Important Fact!
We can look at a more suitable option mid-term!
Why is it important to get life insurance early?
👉 Many people are very thankful that they had their life, income protection, and critical illness insurance cover in place before running into some serious issues. Critical illness and income protection insurance is as important as life insurance for protecting your family's finances.👉 We insure our cars, houses, bicycles and even bags! Yet our life and health are the most precious things we have.
Easily one of the most important insurance purchases an individual or family can make in their lifetime, the decision to buy life, income protection, critical illness and private medical health insurance can be made much simpler with the help of FCA-authorised advisers. They are the specialists who do the searching and analysis helping people choose between various types of life insurance policies available in the market, including income protection, critical illness and other types of policies most suitable to the client's individual circumstances.
It certainly won't do any harm if you speak with one of our experienced FCA-authorised insurance partner experts who are passionate about advising people on financial matters related to life insurance and are keen to provide you with a free consultation.
You can discuss with them in detail what affordable life, income protection, critical illness or private medical health insurance plan for the necessary peace of mind they would recommend! WeCovr works with some of the best advisers in the market.
By tapping the button below, you can book a free call with them in less than 30 seconds right now:
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WeCovr is an insurance specialist for people valuing their peace of mind and a great service.👍 WeCovr will help you get your private medical insurance, life insurance, critical illness insurance and others in no time thanks to our wonderful super-friendly experts ready to assist you every step of the way.
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