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UK Hypertension Crisis 2025

UK Hypertension Crisis 2025 2025 | Top Insurance Guides

UK 2025 Shock New Data Reveals Over 2 in 5 Britons Secretly Battle Undiagnosed or Uncontrolled High Blood Pressure, Fueling a Staggering £4.2 Million+ Lifetime Burden of Preventable Heart Attacks, Strokes, Kidney Failure, Cognitive Decline & Eroding Quality of Life – Your PMI Pathway to Proactive Cardiovascular Screening, Integrated Lifestyle Management & LCIIP Shielding Your Foundational Health & Future Financial Resilience

The ticking time bomb of the UK’s cardiovascular health is no longer a distant threat; it's a present and escalating crisis. Projections for 2025, based on startling new analysis of data from the British Heart Foundation and NHS Digital, paint a sobering picture. It's estimated that over two in every five adults in the UK are now living with undiagnosed or poorly managed high blood pressure.

This isn't merely a statistic. It's a silent epidemic unfolding in our homes, workplaces, and communities. Hypertension, often dubbed the "silent killer" for its lack of obvious symptoms, is methodically laying the groundwork for a future wave of devastating health events. Each elevated reading on a blood pressure monitor is a potential precursor to a heart attack, a debilitating stroke, chronic kidney disease, or the insidious creep of vascular dementia.

The human cost is immeasurable. The financial cost, however, is not. The lifetime burden for an individual suffering a major, life-altering stroke can spiral upwards of £4.2 million, factoring in lost earnings, extensive private care, home modifications, and the profound impact on their family's financial stability.

But this is not a story of inevitability. It's a call to action. You hold the power to rewrite your health and financial future. This definitive guide will illuminate the pathway forward, demonstrating how a strategic combination of Private Medical Insurance (PMI) for proactive screening and integrated wellness, alongside a robust Life, Critical Illness, and Income Protection (LCIIP) shield, can protect both your foundational health and your future financial resilience against this rising tide.

The Silent Epidemic: Deconstructing the 2025 Hypertension Data

To truly grasp the scale of the challenge, we must look beyond the headline figure. The "2 in 5" statistic is a composite of two distinct, and equally concerning, groups.

  • The Undiagnosed: It's estimated that as many as 5.5 million adults in the UK have high blood pressure without knowing it. They feel fine, they go about their daily lives, completely unaware of the damage being done to their arteries and organs.
  • The Uncontrolled: A further 7-8 million people have been diagnosed but are not receiving effective treatment to bring their blood pressure down to a safe level. This could be due to medication non-adherence, lifestyle factors overriding treatment, or a need for a specialist review that faces lengthy NHS waiting times.

This isn't a problem confined to the elderly. While risk increases with age, trends show a worrying rise in hypertension among younger demographics, particularly those in high-stress professions, the self-employed, and company directors who often prioritise their business over their personal health.

Age GroupEstimated Prevalence of High Blood Pressure (2025 Projections)Key Contributing Factors
30-441 in 7High-stress jobs, sedentary work, poor dietary habits, rising obesity.
45-591 in 3Cumulative lifestyle effects, pre-menopausal/menopausal changes, peak career stress.
60-741 in 2Natural ageing of arteries, co-morbidities (e.g., diabetes), historical lifestyle.
75+2 in 3Arterial stiffness, polypharmacy, increased prevalence of kidney issues.

Source: Projections based on analysis of current trends from NHS Digital Health Survey for England and British Heart Foundation reports.

The primary drivers behind this crisis are multifaceted:

  • Dietary Habits: The UK's continued reliance on ultra-processed foods, high in salt and saturated fats, is a major culprit.
  • Sedentary Lifestyles: An estimated 20 million adults in the UK are physically inactive, failing to meet the Chief Medical Officer's recommended guidelines.
  • Chronic Stress: The pressures of modern life, financial worries, and work-life imbalance contribute directly to elevated cortisol levels and sustained high blood pressure.
  • Screening Gaps: While the NHS Health Check for those over 40 is a valuable initiative, its reach is not universal, and many individuals, especially busy professionals and freelancers, may miss these crucial opportunities.

Beyond the Reading: The Devastating Health and Financial Domino Effect

A blood pressure reading is more than just two numbers. It is a direct indicator of the force being exerted on the walls of your arteries. When this force is consistently too high, it triggers a cascade of damage throughout the body.

The Health Consequences:

  1. Heart Attack: High blood pressure damages arteries, making them susceptible to atherosclerosis (narrowing of the arteries). This dramatically increases the risk of a blockage causing a heart attack.
  2. Stroke: Hypertension is the single biggest risk factor for stroke. It can lead to either an ischaemic stroke (a clot blocking blood flow to the brain) or a haemorrhagic stroke (a weakened blood vessel bursting in the brain).
  3. Vascular Dementia: Reduced blood flow to the brain over time can damage and kill brain cells, leading to problems with memory, reasoning, and thinking – a condition known as vascular dementia.
  4. Kidney Disease: The delicate blood vessels in the kidneys that filter waste from your blood are easily damaged by high pressure, leading to chronic kidney disease and, eventually, kidney failure requiring dialysis.
  5. Eyesight Damage: The tiny vessels supplying blood to your retina can be strained and damaged (hypertensive retinopathy), leading to blurred vision and even permanent sight loss.

The Staggering Financial Fallout

While the health impact is terrifying, the financial repercussions can be just as life-shattering, creating a second crisis for a family already reeling from a medical emergency. The £4.2 million+ lifetime burden is not an abstract figure; it's a potential reality built from tangible costs.

Let's consider the example of 'David', a 48-year-old self-employed IT consultant earning £80,000 a year, who suffers a severe stroke.

Financial Impact CategoryDescriptionEstimated Lifetime Cost
Lost EarningsDavid is unable to return to his high-pressure job. He loses his primary income stream for the next 19 years until retirement.£1,520,000
Private Care CostsHe requires significant daily care. While some is NHS-provided, the family tops this up with private carers for better quality and consistency. (£40k/year for 15 years)£600,000
Home & Vehicle ModificationsA downstairs wet room, ramps, hoists, and a specially adapted vehicle are needed to accommodate his disability.£120,000
Spouse's Lost IncomeDavid's wife has to reduce her working hours to become a part-time carer, impacting her own earnings and pension contributions. (£25k/year for 10 years)£250,000
Ongoing Medical & WellnessPrivate physiotherapy, speech therapy, specialist consultations, and other wellness treatments to improve quality of life.£150,000+
TOTAL (Illustrative)£2,640,000+

This illustrative total already exceeds £2.6 million. When you factor in inflation over two decades, the loss of pension growth, and the intangible cost of a lost quality of life, the figure can easily climb towards, and even exceed, the £4.2 million mark. This is the financial abyss that a lack of proactive health and financial planning can create.

Your First Line of Defence: How PMI Transforms Hypertension Management

The NHS is a national treasure, but it is a reactive system designed to treat sickness. Private Medical Insurance (PMI) offers a powerful alternative: a proactive pathway to wellness. For a condition like hypertension, this difference is critical.

PMI empowers you to move from being a passive patient to the active CEO of your own health. Here’s how:

  • Advanced Proactive Screening: Many premium PMI policies include comprehensive health screenings that go far beyond a standard check-up. These can include detailed blood panels to check organ function, cholesterol profiles, and inflammation markers, as well as an electrocardiogram (ECG) to assess your heart's rhythm and electrical activity. This provides a far richer picture of your cardiovascular risk.
  • Swift Specialist Access: If your screening or GP check reveals high blood pressure, the NHS waiting list to see a cardiologist can be months long. With PMI, you can often secure an appointment with a leading consultant within days. This speed can be vital for getting an accurate diagnosis, refining medication, and creating a management plan.
  • Integrated Wellness Programmes: Modern PMI is not just about illness; it's about staying well. Insurers increasingly offer a suite of benefits designed to tackle the root causes of hypertension:
    • Discounted gym memberships
    • Access to digital GP services
    • Mental health support and therapy sessions
    • Nutritional consultations and diet planning
    • Wearable tech integration and rewards for healthy living

This integrated approach helps you manage your health holistically, addressing the lifestyle factors that contribute to high blood pressure.

FeatureStandard NHS Health CheckComprehensive PMI Health Screen
AccessOffered once every 5 years for ages 40-74Often available annually as a policy benefit
Blood PressureYesYes, often with follow-up monitoring
CholesterolBasic checkFull lipid panel (HDL, LDL, Triglycerides)
Heart CheckPulse check, questionsResting Electrocardiogram (ECG) included
Blood TestsBasic kidney/diabetes screenComprehensive panel for liver/kidney function, blood count, inflammation markers
Follow-upGP appointmentDirect referral to a private specialist
Wellness SupportGeneral lifestyle adviceAccess to nutritionists, mental health support, gym discounts

Fortifying Your Finances: The Life, Critical Illness, and Income Protection Shield

While PMI protects your physical health, you need a separate, powerful shield to protect your financial health. This is where the LCIIP suite of insurances comes in. They are designed to provide cash precisely when you need it most, preventing a health crisis from becoming a financial catastrophe.

1. Income Protection: The Foundation of Your Plan

If your income is the engine of your financial life, Income Protection is the oil that keeps it running. It pays you a regular, tax-free monthly income if you are unable to work due to any illness or injury, including recovering from a stroke or heart attack.

  • Why it's essential: It replaces your salary, allowing you to continue paying your mortgage, bills, and living expenses without draining your savings or relying on meagre state benefits (Employment and Support Allowance is currently around £138 per week). For the self-employed, it is the only true equivalent to sick pay.

2. Critical Illness Cover: The Emergency Capital Injection

This cover pays out a single, tax-free lump sum on the diagnosis of a specified serious illness. Most policies cover heart attack, stroke, and kidney failure as standard.

  • How it's used: This money is incredibly flexible. It can be used to:
    • Pay off your mortgage or other debts
    • Fund the home adaptations seen in David's example
    • Pay for private medical treatments or rehabilitation not covered by PMI
    • Replace a partner's lost income if they become a carer
    • Give you the financial breathing space to recover without money worries

3. Life Insurance: The Ultimate Family Safeguard

Life Insurance provides a lump sum payment to your loved ones if you pass away. In the context of hypertension, where the risk of a fatal heart attack or stroke is elevated, it's a non-negotiable part of responsible financial planning.

  • Types to Consider:
    • Level Term Assurance: Pays a fixed lump sum, ideal for covering an interest-only mortgage and providing a legacy for your family.
    • Decreasing Term Assurance: The payout amount reduces over time, designed to cover a repayment mortgage.
    • Family Income Benefit: Instead of a lump sum, it pays out a regular, tax-free income until the end of the policy term. This can feel more manageable and replaces the deceased's lost salary in a structured way.
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The Business Imperative: Protecting Your Livelihood and Your Company

For company directors, freelancers, and the self-employed, the personal is the professional. Your health is your business's most critical asset. A stroke doesn't just put you out of action; it can put your company in jeopardy. Specialist business protection products are therefore crucial.

Executive Income Protection

This is an income protection policy owned and paid for by your limited company. The premiums are typically an allowable business expense, making it highly tax-efficient. The policy pays a monthly benefit to the company, which can then be distributed to you as income, ensuring continuity while you recover.

Key Person Insurance

Who in your business is indispensable? It could be you, a co-director, or a top salesperson. Key Person Insurance protects the business itself from the financial impact of losing that key individual to critical illness or death. The policy pays a lump sum to the business to:

  • Cover lost profits during the disruption.
  • Recruit and train a suitable replacement.
  • Reassure lenders and investors that the business can weather the storm.

Relevant Life Cover

This is a tax-efficient alternative to a traditional "death-in-service" scheme, perfect for small businesses and contractors. The policy is paid for by the company, but the benefit is paid directly to the employee's family, free from inheritance tax. It provides a valuable employee benefit without the complexity of setting up a full group scheme.

Navigating these business-specific options requires expert advice. A specialist broker, like WeCovr, can help you structure the most tax-efficient and comprehensive protection for both you and your business entity.

From Awareness to Action: Your 5-Step Plan to Cardiovascular Wellness

The data is clear, and the risks are significant. Now is the time for decisive action. Follow this five-step plan to take control of your cardiovascular health and secure your future.

Step 1: Know Your Numbers – Immediately

You cannot manage what you do not measure. Don't wait for a formal invitation to an NHS health check.

  • Visit a Pharmacy: Most high-street pharmacies offer free, on-the-spot blood pressure checks.
  • Buy a Home Monitor: For under £30, you can get a validated home blood pressure monitor. This allows you to track your readings over time, providing a more accurate picture than a single, potentially stressful, clinic reading.
  • Consult Your GP: Discuss your readings with your GP. An ideal reading is typically considered to be between 90/60mmHg and 120/80mmHg.

Step 2: Engineer a Heart-Healthy Lifestyle

Medication is vital, but lifestyle is the foundation upon which good blood pressure control is built.

  • Diet: Focus on the DASH (Dietary Approaches to Stop Hypertension) diet. This means reducing your intake of salt (aim for less than 6g a day), sugar, and saturated fat. Radically increase your consumption of fruit, vegetables, whole grains, lean protein, and nuts.
  • Activity: Aim for at least 150 minutes of moderate-intensity activity (like brisk walking, cycling, or swimming) or 75 minutes of vigorous activity (like running or HIIT) per week.
  • Alcohol & Smoking: Cut down on alcohol and stop smoking completely. Smoking doubles your risk of a heart attack.
  • Stress & Sleep: Prioritise 7-9 hours of quality sleep per night. Incorporate stress-management techniques like mindfulness, yoga, or simply making time for hobbies you love.

To support your dietary goals, WeCovr provides its clients with complimentary access to CalorieHero, our proprietary AI-powered calorie and nutrition tracking app. It’s a powerful tool to help you make informed choices and take control of your diet, demonstrating our commitment to your holistic wellbeing beyond just insurance.

Step 3: Understand Your Family Tree

Genetics play a role. If your parents or siblings developed high blood pressure or had a heart attack or stroke before the age of 60, your own risk is significantly higher. Share this information with your doctor and your insurance adviser.

Step 4: Explore Your Proactive Health Options (PMI)

Investigate Private Medical Insurance not as a luxury, but as a strategic investment in your long-term health. The ability to get rapid specialist input and access to comprehensive wellness tools can be game-changing in preventing or managing hypertension effectively.

Step 5: Conduct a Full Financial Protection Audit (LCIIP)

Sit down, either alone or with an adviser, and ask the hard questions:

  • If my income stopped tomorrow, how would we pay the bills? (This identifies your need for Income Protection).
  • If I was diagnosed with a serious illness, where would the money come from for a mortgage, adaptations, and recovery? (This identifies your need for Critical Illness Cover).
  • If the worst happened, is my family protected from financial hardship? (This identifies your need for Life Insurance).

The UK protection insurance market is vast and complex. Policies, definitions, and underwriting standards vary hugely between insurers. Trying to navigate this alone, especially with a pre-existing condition like high blood pressure, can be a frustrating and ultimately costly exercise.

This is where an expert, independent broker like WeCovr provides immense value.

  • Whole-of-Market Access: We are not tied to any single insurer. We compare policies and premiums from all the major UK providers to find the most suitable and cost-effective cover for your unique circumstances.
  • Underwriting Expertise: We understand how different insurers view hypertension. Some may load premiums heavily, while others may offer standard rates if the condition is well-managed. We know who to approach to get you the best possible terms.
  • Tailored Advice: Whether you're a freelancer needing simple income protection, a parent building a family fortress, or a company director structuring complex business protection, we tailor our advice to your specific goals. We do the hard work of reading the small print so you don't have to.

Your Health, Your Wealth: Securing a Resilient Future

The 2025 hypertension crisis is a stark warning, but it is not a sentence. It is a call to be proactive, to be informed, and to take decisive control over the two most important pillars of your life: your health and your financial wellbeing.

The solution lies in a dual strategy. First, attack the problem at its source through proactive health management, using the advanced screening and integrated wellness tools offered by Private Medical Insurance. Second, build an unbreakable financial safety net with the powerful combination of Life Insurance, Critical Illness Cover, and Income Protection.

Don't allow yourself or your family to become another statistic in this silent epidemic. The power to monitor your health, improve your lifestyle, and secure your finances is in your hands. Take the first step today. Know your numbers, understand your risks, and build the protection that will guarantee your peace of mind for years to come.


Why life insurance and how does it work?

What is Life Insurance?

Life insurance is an insurance policy that can provide financial support for your loved ones when you or your joint policy holder passes away. It can help clear any outstanding debts, such as a mortgage, and cover your family's living and other expenses such costs of education, so your family can continue to pay bills and living expenses. In addition to life insurance, insurance providers offer related products such as income protection and critical illness, which we will touch upon below.

How does it work?

Life insurance pays out if you die. The payout can be in the form of a lump sum payment or can be paid as a replacement for a regular income. It's your decision how much cover you'd like to take based on your financial resources and how much you'd like to leave to your family to help them deal with any outstanding debts and living expenses. Your premium depends on a number of factors, including your occupation, health and other criteria.

The payout amount can change over time or can be fixed. A level term or whole of life policy offers a fixed payout. A decreasing term policy offers a payout that decreases over the term of the cover.

With critical illness policies, a payout is made if you’re diagnosed with a terminal illness with a remaining life expectancy of less than 12 months. While income protection policies ensure you can continue to meet your financial commitments if you are forced to take an extended break from work. If you can’t work because you’ve had an accident, fallen sick, or lost your job through no fault of your own, income protection insurance pays you an agreed portion of your salary each month.

Income protection is particularly helpful for people in dangerous occupations who want to be sure their mortgage will always be covered. Income protection only covers events beyond your control: you’re much less likely to be covered if you’re fired from your job or if you injure yourself deliberately.

Questions to ask yourself regarding life insurance

Just ask yourself:
👉 Who would pay your mortgage or rent if you were to pass away or fall seriously ill?
👉 Who would pay for your family’s food, clothing, study fees or lifestyle?
👉 Who would provide for the costs of your funeral or clear your debts?
👉 Who would pay for your costs if you're unable to work due to serious illness or disability?

Many families don’t realise that life, income protection and critical illness insurance is one of the most effective ways to protect their finances. A great insurance policy can cover costs, protect a family from inheriting debts and even pay off a mortgage.

Many would think that the costs for all the benefits provided by life insurance, income protection insurance or critical illness insurance are too high, but the great news is in the current market policies are actually very inexpensive.

Benefits offered by income protection, life and critical illness insurance

Life insurance, income protection and critical illness insurance are indispensable for every family because a child loses a parent every 22 minutes in the UK, while every single day tragically 60 people suffer major injuries on the UK roads. Some people become unable to work because of sickness or disability.

Life insurance cover pays out a lump sum to your family, loved ones or whomever you choose to get the money. This can be used to secure the financial future of your loved ones meaning they would not have to struggle financially in the event of your death.

If it's a critical illness cover, the payout happens sooner - upon diagnosis of a serious illness, disability or medical condition, easing the financial hardship such an event inevitably brings.

Income protection insurance can be very important for anyone who relies on a pay check to cover their living costs, but it's especially important if you’re self-employed or own a small business, where your employment and income is a bit less stable. It pays a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire.

In a world where 1 in 4 of us would struggle financially after just four weeks without work, the stark reality hits hard – a mere 7% of UK adults possess the vital shield of income protection. The urgency of safeguarding our financial well-being has never been more palpable.

Let's face it – relying on savings isn't a solution for everyone. Almost 25% of people have no savings at all, and a whopping 50% have £1,000 or less tucked away. Even more concerning, 51% of Brits – that's a huge 27 million people – wouldn't last more than one month living off their savings. That's a 10% increase from 2022.

And don't even think about state benefits being a safety net. The maximum you can expect from statutory sick pay is a mere £109.40 per week for up to 28 weeks. Not exactly a financial lifeline, right?

Now, let's tackle a common objection: "But I have critical illness insurance. I don't need income protection too." Here's the deal – the two policies apply to very different situations. In a nutshell:

  • Critical illness insurance pays a single lump sum if you're diagnosed with or undergo surgery for a specified potentially life-threatening illness. It's great for handling big one-off expenses or debts.
  • Income protection, on the other hand, pays a percentage of your salary as a regular payment if you can't work due to illness or injury. It's the superhero that tackles those relentless monthly bills.

Types of life insurance policies

Common reasons for getting a life insurance policy are to:
✅ Leave behind an amount of money to keep your family comfortable
✅ Protect the family home and pay off the mortgage in full or in part
✅ Pay for funeral costs

Starting from as little as a couple of pounds per week, you can do all that with a Life Policy.

Level Term Life Insurance
One of the simplest forms of life insurance, level term life insurance works by selecting a length of time for which you would want to be covered and then deciding how much you would like your loved ones to receive should the worst happen. Should your life insurance policy pay out to your family, it would be in a lump sum amount that can be used in whatever way the beneficiary may wish.

Decreasing Term Life Insurance
Decreasing term life insurance works in the same way as level term, except the lump sum payment amount upon death decreases with time. The common use for decreasing term life cover is to protect against mortgage repayment as the lump sum decreases along with the principal of the mortgage itself.

Increasing Term Life Insurance
Increasing term life insurance aims to pay out a cash sum growing each year if the worst happens while covered by the policy. With increasing term life cover amount insured increases annually by a fixed amount for the length of the policy. This can protect your policy's value against inflation, which could be advantageous if you’re looking to maintain your loved ones’ living standards, continue paying off your mortgage in line with its repayment schedule and cover your children’s education fees.

Whole of Life Insurance
Whereas term life insurance policies only pay out if you pass away during their term, whole of life insurance pays out to your beneficiaries whenever this should happen. The most common uses for whole life insurance are to cover the costs of a funeral or as a vehicle for your family's inheritance tax planning.

Family Income Benefit
Family income benefit is a somewhat lesser-known product in the family of life insurance products. Paying out a set amount every month of year to your beneficiaries, it is the most cost-effective way of maintaining your family's living standards to an age where you'd expect them to be able to support themselves financially. The most common use would be for a family with children who are not working yet so are unable to take care of themselves financially.

Relevant Life Insurance
Relevant Life Insurance is a tax-efficient policy for a director or single employee. A simple level term life insurance product, it is placed in a specific trust to ensure its tax efficiency. The premiums are tax deductible and any benefit payable should a claim arise is also paid out tax free, which makes it an attractive product for entrepreneurs and their businesses.

Important Fact!

There is no need to wait until the renewal of your current policy.
We can look at a more suitable option mid-term!

Why is it important to get life insurance early?

👉 Many people are very thankful that they had their life, income protection, and critical illness insurance cover in place before running into some serious issues. Critical illness and income protection insurance is as important as life insurance for protecting your family's finances.

👉 We insure our cars, houses, bicycles and even bags! Yet our life and health are the most precious things we have.

Easily one of the most important insurance purchases an individual or family can make in their lifetime, the decision to buy life, income protection, critical illness and private medical health insurance can be made much simpler with the help of FCA-authorised advisers. They are the specialists who do the searching and analysis helping people choose between various types of life insurance policies available in the market, including income protection, critical illness and other types of policies most suitable to the client's individual circumstances.

It certainly won't do any harm if you speak with one of our experienced FCA-authorised insurance partner experts who are passionate about advising people on financial matters related to life insurance and are keen to provide you with a free consultation.

You can discuss with them in detail what affordable life, income protection, critical illness or private medical health insurance plan for the necessary peace of mind they would recommend! WeCovr works with some of the best advisers in the market.

By tapping the button below, you can book a free call with them in less than 30 seconds right now:

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Any questions?

Life, income protection, and/or critical illness insurance are safety nets, very important at a difficult time. If anything happened to you before your cover ends, your life or critical illness insurance would pay a lump sum to your family and/or you (if you took a critical illness or income protection cover) to help cover the losses. Being diagnosed with a critical illness can be devastating, and it won't help matters to be also worrying about how you would cope financially. With a life, income protection, or critical illness policy, you can choose how much cover you need, how you want the policy to pay out, and whether you want cover for both you and your partner. Income protection insurance pays you a regular income if you can't work because of sickness or disability and continues until you return to paid work or you retire. Also known as permanent health insurance, it is quite important for anyone who relies on a paycheck to cover their living costs, but it's particularly important if you're self-employed or own a small business, where your income might be a bit less stable.

Life, income protection, and critical illness insurance pay out millions to families every day. Your expert will explain to you that you need to be honest and open when applying for your insurance.

If you're single with no dependants then it may be that you don't need life assurance. However, if you were to become seriously ill and unable to work, you may benefit from a critical illness or income protection policy. They can help you keep up to date with your rent, bills, food, and other expenses.

It's free to use WeCovr to find life, income protection, and critical illness insurance - we never charge you for quotes. Critical illness, income protection, and life insurance is an investment that pays many times over for you and/or your loved ones.

Life, income protection, and critical illness insurance are important financial products that insurance companies take a lot of care and diligence, so speaking to real human beings ensures that they understand your requirements fully so that you can get the right cover.

All of our partners are carefully vetted and authorised by the FCA, which means they are held to the highest standards that the FCA expects from them and treat all customers fairly!

Our insurance partners give us a few pounds when you take out a policy with one of their experts.

The cost of life insurance depends on several factors, including your age, occupation, health status, and the level of coverage you choose. Your life insurance policy is tailored to your needs, and the cost can vary based on the sum assured, policy term, and other factors.

Some life insurance policies offer an option to add critical illness cover as a rider or as a separate policy. This provides a lump sum payment if you are diagnosed with a critical illness covered by your policy, offering financial support during a difficult time.

Yes, life insurance is available to self-employed individuals to provide financial protection for their loved ones in the event of their death. It ensures that your family can maintain their standard of living and cover expenses such as mortgage payments, bills, and education costs.

If you outlive your life insurance policy and it expires without a claim, you will not receive any payout. Term life insurance policies are designed to provide coverage for a specific period, and once that period ends, the policy terminates without any residual value. However, you can typically renew or purchase a new policy if you still need coverage.

Critical illness insurance provides a lump sum payment if you're diagnosed with a serious illness covered by your policy, offering financial support during a difficult time. It can help cover medical expenses, mortgage payments, and other financial obligations while you focus on recovery.

Critical illness insurance covers a range of serious illnesses and medical conditions specified in your policy, such as cancer, heart attack, stroke, and organ failure. The lump sum payment can be used to cover medical treatment, ongoing care, and living expenses during your recovery.

The cost of critical illness insurance varies depending on factors such as your age, health status, lifestyle, and the level of coverage you choose. Our experts can provide personalised quotes to help you find affordable coverage.

Yes, you can have critical illness insurance alongside your health insurance coverage. Critical illness insurance provides additional financial protection specifically for serious illnesses, complementing your health insurance benefits.

Critical illness insurance policies typically have exclusions for pre-existing conditions and certain medical conditions not covered by the policy. It's essential to review the terms and conditions of your policy to understand what is and isn't covered.

Some critical illness insurance policies may provide coverage for recurring illnesses, while others may not. It's crucial to review the policy terms and understand the specific conditions under which you can make additional claims for recurring illnesses. Your insurer can provide more details on their coverage for recurring critical illnesses.

Yes, you can customise your life insurance policy to suit your individual needs and circumstances. Options may include choosing the sum assured, policy term, premium payment frequency, and additional riders for enhanced coverage.

If you miss a premium payment for your life insurance policy, your coverage may lapse, and your policy could be terminated. However, many insurers offer a grace period during which you can make the payment to keep your policy active. It's essential to contact your insurer to discuss your options if you're unable to make a payment.

Yes, you can typically change the beneficiary of your life insurance policy at any time by completing a beneficiary change form provided by your insurer. It's essential to keep your beneficiary designation up to date to ensure that the proceeds are distributed according to your wishes.

Term life insurance provides cover for a fixed period, such as 10, 20 or 30 years, and pays out a lump sum if you die during that time. It’s often chosen to protect a mortgage or to provide financial support while dependants still rely on your income. Whole-of-life insurance is designed to last for the rest of your life and guarantees a payout whenever you die, as long as premiums are maintained. It’s usually more expensive than term insurance and is sometimes used to help with inheritance tax planning or to leave a guaranteed legacy.

Some term life insurance policies offer the option to convert to a whole life insurance policy without the need for a medical exam or new underwriting. This conversion feature allows you to maintain coverage beyond the term of your policy and provides lifelong protection.

Some life insurance policies offer accelerated death benefits or living benefits that allow you to access a portion of the death benefit if you are diagnosed with a terminal illness. This feature provides financial assistance to help cover medical expenses and other costs during your final months.

While having savings can provide a financial cushion during tough times, income protection insurance offers additional security by replacing a portion of your income if you're unable to work due to illness or disability. It ensures that you can maintain your standard of living and cover essential expenses even if your savings are depleted.

Yes, self-employed individuals can claim income protection insurance if they're unable to work due to illness or disability. Income protection provides a regular income stream to replace lost earnings, helping self-employed individuals cover their living expenses and business costs during periods of incapacity.

The waiting period, also known as the elimination period, is the length of time you must wait after becoming unable to work due to illness or disability before you can start receiving benefits from your income protection insurance policy. Waiting periods typically range from 30 to 90 days, but longer waiting periods may result in lower premiums.

Income protection insurance is designed to provide financial support if you're unable to work due to illness or disability, not for redundancy. However, some policies may offer optional redundancy cover or unemployment cover as an additional benefit, providing a lump sum or monthly payments if you're made redundant.

The tax treatment of income protection insurance benefits depends on whether the premiums were paid with pre-tax or after-tax dollars. Benefits from policies funded with after-tax dollars are typically tax-free, while benefits from policies funded with pre-tax dollars may be subject to income tax. It's essential to consult with a tax advisor to understand the tax implications of your income protection insurance benefits.

Income protection insurance provides a regular income stream if you're unable to work due to illness or disability, while critical illness insurance provides a lump sum payment if you're diagnosed with a covered critical illness, such as cancer, heart attack, or stroke. Critical illness insurance offers financial support to cover medical expenses, living costs, or other obligations during your recovery.

Income protection insurance policies typically have a waiting period (also known as an elimination period) during which you do not receive benefits. If you become unable to work before this waiting period ends, you will not receive any income protection benefits until the waiting period has elapsed. It's important to have sufficient savings or other financial resources to cover your expenses during this initial period.

Many income protection insurance policies allow you to increase your coverage amount if your income rises, without the need for additional underwriting or medical examinations. This feature, sometimes called a 'guaranteed insurability option,' ensures that your coverage keeps pace with your increasing income and financial obligations.

The maximum age to purchase critical illness insurance varies depending on the insurer and the specific policy. While some insurers may offer critical illness insurance up to age 70 or beyond, others may have lower age limits. It's essential to check with insurers to determine their age eligibility criteria for purchasing critical illness insurance.

Whether you can get critical illness insurance if you have pre-existing conditions depends on the insurer's underwriting guidelines and the specific medical conditions. Some insurers may offer coverage with exclusions for pre-existing conditions, while others may decline coverage altogether. It's essential to disclose any pre-existing conditions when applying for critical illness insurance and discuss your options with insurers.

While health insurance provides coverage for medical expenses, critical illness insurance offers financial protection for broader expenses associated with a serious illness, such as lost income, household bills, and lifestyle changes. Critical illness insurance complements health insurance by providing additional financial support during a challenging time, ensuring that you can focus on recovery without worrying about financial burdens.

If you don't make a claim on your critical illness insurance during the policy term, you won't receive a benefit payout. However, having critical illness insurance provides peace of mind knowing that you're financially protected if you're diagnosed with a covered critical illness during the policy term. It's a form of financial preparation for unexpected events and offers valuable protection for you and your family.

If you outlive your critical illness insurance policy and don't make a claim for a covered critical illness during the policy term, the coverage will expire, and you won't receive a benefit payout. Critical illness insurance provides financial protection for a specific period, typically until a specified age or policy term, and offers peace of mind knowing that you're prepared for the unexpected.

Yes, many insurers offer optional riders or add-ons that you can add to your critical illness insurance policy for enhanced coverage. Common riders may include waiver of premium, which waives future premium payments if you become disabled, or return of premium, which refunds a portion of your premiums if you don't make a claim during the policy term. It's essential to review available riders with insurers to customise your coverage to meet your specific needs.

To make a claim on your critical illness insurance policy, you'll need to notify your insurer of your diagnosis and submit a claim form along with any required medical documentation, such as medical reports, test results, and physician statements. Once your claim is reviewed and approved by the insurer, you'll receive the lump sum benefit payment, which you can use to cover medical expenses, living costs, or other financial needs during your recovery.

As we age, the likelihood of encountering health complications increases for us all. In the event that you develop a severe medical condition, critical illness protection can assist with the expenses of crucial bills – enabling you to concentrate on recuperation or adjusting to your new health circumstance.

The typical expense of a Critical Illness protection policy will fluctuate based on aspects such as your age and medical background. As per our investigation, you can secure a policy starting from as low as £8 (for a non-smoking 21-year-old individual).

The most prevalent critical illnesses in the UK are cancer, cardiac arrest, and cerebrovascular accident (stroke).

Cancer is one of the primary causes for critical illness insurance claims in the UK. Cancer constitutes over 80% of critical illness cover claims for females and about 45% of critical illness claims for males.


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