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Pink Tax Lifetime Estimator

See how recurring price gaps can add up over time.

Budget illustration

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Pink tax lifetime estimator guide for UK shoppers

WeCovr's pink tax lifetime estimator helps UK shoppers see long-term pricing gaps, backed by FCA-authorised guidance and 900,000+ policies issued. WeCovr also supports private medical insurance UK planning while this guide explains pink tax costs.

What this pink tax estimator calculates

The calculator estimates the lifetime cost of paying higher prices for similar goods marketed to women.

It focuses on recurring items with small differences that add up over time.

  • Shows cumulative cost of price gaps.

  • Highlights recurring spending categories.

  • Supports more informed purchasing.

How to reduce the impact

Compare alternatives, buy gender-neutral products, and track long-term spending patterns.

Why WeCovr supports smarter spending

WeCovr provides FCA-authorised guidance with high customer satisfaction ratings. We also offer complimentary access to the CalorieHero AI calorie tracking app and discounts when customers take PMI or Life insurance. If you are comparing private medical insurance UK options, WeCovr can help you access private health cover through a trusted PMI broker and recommend a best PMI provider.

Data sources and guidance references

This guide references UK consumer pricing studies and household spending research.

Price gap examples
Item typeTypical gapFrequencyImpact
Personal careSmallMonthlyAdds up
RazorsMediumRegularHigher spend
Clothing basicsVariableSeasonalBudget impact
Related WeCovr resources
  • Cost of being a woman
  • Budget calculator
  • Subscription zombie audit

FAQs
Is the pink tax a literal tax?

No. It refers to pricing differences for similar products.

Does this apply to every product?

No. It varies by category, brand, and retailer.

Can I adjust the numbers?

Yes. Use your own spending to get a more accurate estimate.

Is this advice?

No. It is a budgeting tool only.