
As an FCA-authorised broker that has helped arrange over 900,000 policies, WeCovr knows the UK private medical insurance market inside and out. Today, PMI is about far more than just covering treatment costs; it’s about empowering you to live a healthier life. Aviva's DigiCare+ app is a perfect example of this evolution.
In this comprehensive guide, we'll break down everything you need to know about the Aviva DigiCare+ app. We’ll explore its features, explain how it adds value to your health insurance, and show you how it fits into the broader landscape of UK wellness services.
Think of the Aviva DigiCare+ app not as your insurance policy, but as your personal health and wellbeing companion that comes included with it. It’s a value-added service, provided at no extra cost with eligible Aviva private health insurance, life insurance, and income protection policies.
Developed in partnership with healthcare provider Square Health, the app provides a suite of digital services designed to help you manage your health proactively. It’s all accessible from your smartphone, putting expert medical advice and support right at your fingertips.
The goal is simple: to help you and your family stay healthy, catch potential issues early, and get convenient support when you need it most. This shift towards preventative care is transforming the private health cover landscape, and Aviva is at the forefront.
The real power of DigiCare+ lies in its array of practical, easy-to-use services. Let's explore each one in detail to understand the benefits they bring.
One of the most valuable features is on-demand access to a UK-based, GMC-registered GP. This service allows you to book a video or phone consultation 24 hours a day, 7 days a week.
How it helps you:
Real-Life Example: Sarah, a freelance designer, starts feeling unwell on a Tuesday afternoon before a big project deadline. Instead of trying to get a last-minute appointment at her local surgery, she uses the DigiCare+ app. Within an hour, she has a video call with a GP who diagnoses a sinus infection and sends a prescription to her nearest chemist. She picks it up and starts treatment the same day, minimising disruption to her work.
Mental wellbeing is just as important as physical health. The UK has seen a significant rise in people seeking support for their mental health. The Office for National Statistics (ONS) noted in early 2025 that rates of depression among adults remain a significant public health concern. DigiCare+ provides crucial, timely support.
Eligible users typically receive access to a set number of therapy or counselling sessions per year (often up to 6) for issues like:
How it helps you:
Real-Life Example: David has been feeling overwhelmed and anxious due to pressure at work. He’s hesitant to talk to his manager and knows the NHS waiting list is long. Through DigiCare+, he books a series of virtual counselling sessions. His therapist helps him develop strategies to manage his stress, improving both his work-life and his overall wellbeing.
This is a cornerstone of the app's preventative approach. Once a year, you can order a home-testing kit to check for key health indicators. The process is straightforward:
The test checks around 20 different health markers, giving you a snapshot of your current health status.
| Biomarker Category | What It Checks For | Why It's Important |
|---|---|---|
| Cholesterol Status | Total cholesterol, HDL, LDL, triglycerides | High cholesterol is a major risk factor for heart disease and stroke. |
| Liver Function | Key liver enzyme levels | Assesses the health of your liver, which is vital for detoxification. |
| Diabetes Risk | HbA1c (blood sugar) levels | Provides an early warning sign for pre-diabetes or type 2 diabetes. |
| Kidney Health | Creatinine and eGFR levels | Indicates how well your kidneys are filtering waste from your blood. |
| Bone Health | Calcium and protein levels | Important for maintaining strong bones and preventing osteoporosis. |
| Gout Risk | Uric acid levels | High levels can lead to the painful joint condition, gout. |
This annual check helps you spot potential health problems before they become serious, empowering you to make lifestyle changes or seek further medical advice if needed.
Receiving a serious diagnosis can be a frightening and confusing experience. The Second Medical Opinion service provides invaluable reassurance and clarity.
If you or an eligible family member are diagnosed with a serious condition, you can have your case reviewed by a world-leading clinical expert. This service can:
This is a global service, meaning your case could be reviewed by a specialist in the US, Europe, or anywhere in the world, depending on who has the most expertise in that specific field. It offers peace of mind at a time when you need it most.
Real-Life Example: After being diagnosed with a complex autoimmune disorder, Maria feels uncertain about the proposed treatment plan. She uses the Second Medical Opinion service through DigiCare+. Her case is sent to a renowned specialist in Germany, who confirms the diagnosis but suggests a newer, less invasive treatment option that her local consultant hadn't considered. Maria discusses this with her UK doctor, and they agree on a new course of action.
"You are what you eat" is an old saying with a lot of truth. Diet plays a massive role in our energy levels, weight, and long-term health. DigiCare+ offers a number of consultations with a registered nutritionist each year.
You can use these sessions to discuss:
This expert guidance helps you move beyond generic advice and create a nutritional plan that is tailored specifically to you.
Regular physical activity is one of the pillars of good health. According to a 2024 Sport England survey, while many people want to be more active, cost can be a barrier. Aviva tackles this head-on by offering discounts on memberships at thousands of gyms, fitness centres, and health clubs across the UK through the MyGymDiscounts service.
This makes it more affordable to join a gym, attend classes, or use fitness facilities, providing a tangible incentive to stay active.
It's crucial to understand that DigiCare+ isn't a replacement for a robust private medical insurance policy. Your PMI policy is what covers the costs of diagnosis and treatment for acute medical conditions. DigiCare+ is the layer of support that helps you before and alongside any potential treatment.
Here’s how it adds significant value:
When you're comparing the best PMI providers, it's easy to get lost in the details of hospital lists and excess levels. An expert PMI broker like WeCovr can help you look beyond the basics and understand the true value of these wellness benefits, ensuring you choose a policy that supports your health in every way.
This is one of the most important things to understand about private medical insurance in the UK. Standard PMI policies are designed to cover the diagnosis and treatment of acute conditions that arise after you take out your policy.
Standard private health cover does not cover pre-existing or chronic conditions.
While the DigiCare+ app offers services like nutritional advice that can help you manage a chronic condition like diabetes, your core Aviva PMI policy would not cover the ongoing treatment or medication for it. The policy is there for new, unexpected, and treatable health issues.
Most major UK insurers now offer a wellness app, but the features and focus can vary. Understanding the differences is key to finding the right fit.
| Provider | Wellness App/Platform | Key Features | Rewards Focus |
|---|---|---|---|
| Aviva | DigiCare+ | Digital GP, Annual Health Check, Mental Health Support, Second Medical Opinion, Nutrition Advice, Gym Discounts. | Broad wellness support and proactive health management. |
| Bupa | Bupa Touch | Digital GP, symptom checker, direct access for certain conditions (e.g., mental health, cancer), pre-authorisation. | Streamlining access to care and managing your Bupa policy. |
| AXA Health | AXA Doctor at Hand | Digital GP (provided by Doctor Care Anywhere), online health assessments, policy management. | Convenient GP access and digital policy administration. |
| Vitality | Vitality Programme | Digital GP, health assessments, mental health support. Heavily focused on rewards. | Earning points for healthy activities (steps, gym visits, healthy food purchases) to unlock rewards like cinema tickets and coffee. |
As you can see, while most offer a Digital GP, Aviva's DigiCare+ stands out with its comprehensive annual health check and second medical opinion service. Vitality, on the other hand, places a much stronger emphasis on a gamified rewards system to encourage healthy behaviour.
Choosing between them depends on your personal preferences. Do you want a robust set of built-in health services, or are you more motivated by daily rewards? A broker can walk you through these options.
At WeCovr, we believe in going the extra mile for our clients. When you arrange your private medical insurance through us, you not only get expert, impartial advice at no cost, but you also unlock exclusive benefits designed to further support your health journey.
Our commitment to our clients is reflected in our consistently high customer satisfaction ratings on major review platforms. We're here to be your trusted partner in health and financial protection.
To make sure you're leveraging the full power of this tool, follow these simple steps:
The Aviva DigiCare+ app is a testament to how modern private health cover has evolved. It’s no longer just a safety net for when things go wrong; it’s a proactive partner in your lifelong health journey.
By combining fast access to medical experts, powerful preventative checks, and holistic wellbeing support, it transforms a great insurance policy into an exceptional one.
Ready to explore how an Aviva policy with DigiCare+ or other leading options could benefit you? The expert team at WeCovr is here to help. We provide free, impartial advice, compare policies from across the market, and ensure you find the perfect cover for your needs and budget.
Contact WeCovr today for your free, no-obligation private medical insurance quote and start your journey to a healthier, more secure future.






