TL;DR
As an FCA-authorised broker that has arranged over 900,000 policies, WeCovr understands that choosing private medical insurance for your family is a major decision. This guide explores whether AXA Health offers the best private health cover for UK families, providing an expert, in-depth review and market comparison. WeCovr reviews AXA's family plans and compares them with other leading providers Protecting your family's health is, without doubt, a top priority.
Key takeaways
- Beating the Queues: According to the latest NHS England data, the number of people on waiting lists for routine hospital treatment remains a significant concern, with millions waiting many months, and sometimes over a year, for procedures. For a child in pain or a parent unable to work, this wait can be agonising. PMI offers a way to bypass these queues and get treatment swiftly.
- Choice and Control: Private health cover gives you more control over your healthcare journey. You can often choose:
- The specialist or consultant who treats you.
- The hospital where you receive treatment from an approved list.
- A time for your appointment or surgery that fits around your family and work life.
As an FCA-authorised broker that has arranged over 900,000 policies, WeCovr understands that choosing private medical insurance for your family is a major decision. This guide explores whether AXA Health offers the best private health cover for UK families, providing an expert, in-depth review and market comparison.
WeCovr reviews AXA's family plans and compares them with other leading providers
Protecting your family's health is, without doubt, a top priority. In an era of growing NHS waiting lists, many UK families are turning to private medical insurance (PMI) for peace of mind and faster access to treatment. AXA Health is one of the most prominent names in the UK's PMI market. But does its reputation translate into the best possible cover for you and your loved ones?
In this comprehensive guide, we'll break down AXA Health's family offerings, analyse how they stack up against competitors like Bupa and Vitality, and help you understand the crucial details so you can make an informed choice.
What is Private Medical Insurance and Why Consider It for Your Family?
Before diving into AXA specifically, let's clarify what private medical insurance is and why it's becoming increasingly popular.
In simple terms, PMI is a type of insurance policy designed to cover the costs of private healthcare for specific, treatable medical conditions. It works alongside the NHS, not as a replacement for it. For example, you would still rely on the NHS for accidents and emergencies, GP visits (unless your policy includes a private GP service), and the management of long-term chronic illnesses.
A Crucial Point on UK Health Insurance: Pre-existing and Chronic Conditions
This is the single most important concept to understand about UK private health cover. Standard policies are designed to cover acute conditions – diseases, illnesses, or injuries that are likely to respond quickly to treatment and return you to your previous state of health.
PMI policies do not cover chronic conditions, which are long-term illnesses that require ongoing management, such as diabetes, asthma, or hypertension. They also exclude pre-existing conditions – any ailment you had symptoms of, or received advice or treatment for, before your policy started (typically within the last five years).
Why Are UK Families Choosing PMI?
-
Beating the Queues: According to the latest NHS England data, the number of people on waiting lists for routine hospital treatment remains a significant concern, with millions waiting many months, and sometimes over a year, for procedures. For a child in pain or a parent unable to work, this wait can be agonising. PMI offers a way to bypass these queues and get treatment swiftly.
-
Choice and Control: Private health cover gives you more control over your healthcare journey. You can often choose:
- The specialist or consultant who treats you.
- The hospital where you receive treatment from an approved list.
- A time for your appointment or surgery that fits around your family and work life.
-
Comfort and Privacy: A significant benefit is access to a private room in a hospital, usually with an en-suite bathroom, TV, and more flexible visiting hours. This can make a stressful time much more comfortable, especially when a child is unwell.
-
Access to Specialist Drugs and Treatments: Some advanced cancer drugs and treatments, while approved, may not be available on the NHS due to cost constraints (a situation often referred to as the "NHS funding lottery"). Many comprehensive PMI policies provide access to these, offering families more treatment options.
A Deep Dive into AXA Health's Family PMI Plans
AXA is a global insurance giant, and its UK health insurance arm, AXA Health, has a long-standing reputation for providing comprehensive and reliable cover. Their core product for individuals and families is the Personal Health plan.
The Personal Health plan is built on a modular basis. This means you start with a core foundation of cover and then add optional extras to tailor the policy to your family's specific needs and budget.
AXA Health's Core Cover: What's Included as Standard?
The foundational Personal Health plan provides substantial cover for the most significant medical costs.
| Feature Covered by Core Plan | Description |
|---|---|
| In-patient & Day-patient Treatment | Covers tests and surgery when you are admitted to a hospital bed, even if just for the day. This includes hospital fees, specialist fees, and diagnostics like MRI/CT scans. |
| Extensive Cancer Cover | Comprehensive cover for cancer diagnosis and treatment, including surgery, chemotherapy, and radiotherapy. It also includes ongoing monitoring and check-ups. |
| NHS Hospital Cash Benefit | If you choose to use the NHS for treatment that your policy would have covered, AXA pays you a cash sum for each night you spend in an NHS hospital. |
| 'Doctor at Hand' Digital GP | 24/7 access to a private GP via phone or video call. This is incredibly useful for families, allowing you to get medical advice for a poorly child in the middle of the night without leaving home. |
| Health at Hand Support Line | 24/7 access to a team of nurses, counsellors, and pharmacists for medical advice and support. |
| Strong Mental Health Support | Even on the core plan, AXA provides support for mental health, a feature that has become increasingly important for families post-pandemic. |
Tailoring Your Cover: AXA's Optional Add-ons
This is where you can customise your policy. The most common options families consider are:
- Out-patient Cover: This is arguably the most important add-on. Without it, your policy only covers treatment once you're admitted to hospital. Out-patient cover pays for specialist consultations and diagnostic tests before a hospital admission is needed. AXA typically offers different levels, from a full-cover option to a capped amount per policy year.
- Therapies Option: This covers treatment from physiotherapists, osteopaths, and chiropractors. For active families with children prone to sports injuries, this can be invaluable.
- Mental Health Option: While core cover provides some support, this upgraded option gives you more extensive access to psychiatrists and therapists as an out-patient or in-patient.
- Dentist and Optician Cashback: This helps with the costs of routine dental check-ups, treatments, eye tests, and prescription glasses. It's a cashback benefit, meaning you pay first and claim a percentage back.
- Travel Cover: You can choose to add European or Worldwide travel insurance to your health plan.
Key Features for Families
AXA Health's plan includes several features that are particularly appealing to families:
- Adding Children: You can add children to your policy at any time. Newborns can often be added free of charge for the first three months.
- Child-Only Policies: It is possible to take out a policy just for your children.
- Simplicity: AXA's modular approach is relatively straightforward to understand compared to some of the more complex, rewards-based models on the market.
How Does AXA Health's Family Cover Compare to Other Leading UK Providers?
No provider exists in a vacuum. To judge if AXA is the "best," we must compare it to its main rivals: Bupa and Vitality. These three providers represent the lion's share of the UK private medical insurance market.
- Bupa: A household name synonymous with private healthcare. Bupa is known for its extensive network of hospitals and a strong focus on comprehensive clinical care.
- Vitality: The market disruptor. Vitality's model is unique, focusing on rewarding healthy living. Members earn points for being active, which reduces their premiums and unlocks rewards like free cinema tickets and coffee.
Here is a simplified comparison of their typical family offerings. Note that specific details can vary based on the exact policy chosen.
Comparison of Leading UK Family PMI Providers
| Feature | AXA Health (Personal Health) | Bupa (Bupa By You) | Vitality (Personal Healthcare) |
|---|---|---|---|
| Core Philosophy | Traditional, comprehensive insurance focused on treatment. Straightforward and reliable. | Strong clinical reputation with a focus on extensive treatment pathways and direct access services. | Wellness and rewards-driven. Encourages healthy behaviour to lower costs and earn benefits. |
| Core Cover | Strong in-patient and cancer cover as standard. 'Doctor at Hand' 24/7 GP included. | Comprehensive in-patient and cancer cover. Access to 'Digital GP' and direct access for certain conditions (e.g., cancer, mental health). | Comprehensive in-patient and cancer cover. 'Vitality GP' app included. |
| Out-patient Options | Flexible. Can choose full cover, a monetary limit, or no out-patient cover to manage cost. | Flexible. Comprehensive and limited (capped) options are available. | Flexible. Options for full cover or capped consultations/diagnostics. |
| Mental Health | Good standard support. An enhanced option can be added for more extensive psychiatric and therapy cover. | A market leader in mental health. Often includes extensive cover even on standard plans, with no annual limit for eligible conditions. | Strong focus on mental wellbeing. Cover is usually very good, integrated with their wellness programme. |
| Wellness Programme | ActivePlus: A newer, simpler rewards scheme. Members track activity to earn rewards from partners like TUI and Fitbit. Less complex than Vitality. | No integrated rewards programme. Focus is purely on health treatment and support services. | The Vitality Programme: The core of their proposition. Track activity via a watch/app to earn points, achieve a status (Bronze to Platinum), and get rewards and premium discounts. |
| Best For Families Who... | Want straightforward, reliable, and comprehensive cover without the complexity of a mandatory wellness programme. | Value a trusted brand with a huge network and market-leading mental health and cancer support pathways. | Are active, tech-savvy, and motivated by rewards. Happy to engage with the programme to lower their premiums. |
Analysis: Where Does AXA Stand Out?
- Balance: AXA strikes a great balance between comprehensive, traditional insurance and modern digital services. The 'Doctor at Hand' GP service is excellent, and the ActivePlus programme is a nice-to-have benefit without being a mandatory part of the experience.
- Clarity: The policy structure is arguably simpler to understand than Vitality's. You're buying insurance for treatment, and the wellness perks are a bonus, not the central pillar.
- Reliability: As a global insurance powerhouse, AXA offers a sense of security and has a well-established claims process.
Navigating these differences can be complex, especially when trying to get like-for-like quotes. This is where using an independent PMI broker like WeCovr becomes invaluable. We can compare the entire market for you, explain the nuances, and find the policy that truly fits your family's needs at no extra cost to you.
Understanding the Cost of AXA Health Family Insurance
The cost of a private medical insurance UK policy is not one-size-fits-all. Premiums are highly personalised and depend on several key factors:
- Age: The older you are, the higher the premium, as the statistical likelihood of needing treatment increases.
- Location: Healthcare costs vary across the UK. Living in Central London, for example, will result in a higher premium than living in a more rural area.
- Level of Cover: The more options you add (like full out-patient, dental, and therapies), the more expensive your policy will be.
- Excess (illustrative): This is the amount you agree to pay towards a claim. A higher excess (e.g., £500) will significantly lower your monthly premium compared to a £0 or £100 excess.
- Hospital List: Most insurers offer different hospital lists. A list that includes only local or partner hospitals will be cheaper than one that gives you access to every private hospital in the country, including the top-tier London clinics.
Example Cost Scenarios (Illustrative)
To give you a rough idea, here are some potential monthly costs for an AXA Health Personal Health plan. These are for illustrative purposes only.
| Family Profile | Location | Level of Cover | Estimated Monthly Premium |
|---|---|---|---|
| 2 Adults (40), 2 Children (8, 12) | Leeds | Core + Mid-level Out-patient + £250 Excess | £180 - £250 |
| 2 Adults (40), 2 Children (8, 12) | Central London | Core + Full Out-patient + £100 Excess | £300 - £450 |
| 1 Adult (35), 1 Child (5) | Bristol | Core Only + £500 Excess | £80 - £120 |
How to Manage the Cost of Your Family's Policy
- The 6-Week Option: This is a popular way to reduce premiums. With this option, if the NHS can provide the in-patient treatment you need within six weeks of it being recommended, you would use the NHS. If the wait is longer than six weeks, your private policy kicks in. It's a pragmatic compromise that can save you 20-30% on your premium.
- Increase Your Excess: As shown above, being willing to pay the first £250 or £500 of a claim yourself drastically reduces your ongoing cost.
- Review Your Options: Do you really need the top-tier dental and optical cover, or could you pay for that out-of-pocket? Tailoring your add-ons carefully is key.
- Speak to a Broker: An expert broker can find exclusive deals and knows which combination of options from which provider will offer the best value for your specific circumstances.
The AXA Health Member Experience: Benefits Beyond Medical Treatment
A good health insurance policy today is about more than just paying for operations. It's about supporting your family's overall wellbeing. AXA excels in this area.
Staying Active and Healthy as a Family
Health insurers have a vested interest in keeping you healthy. AXA's ActivePlus programme is their way of encouraging this. By syncing a fitness tracker, you can unlock member offers and discounts from partners. This provides a gentle nudge towards a healthier lifestyle.
Here are some tips for keeping your family active and well:
- Make it Fun: Frame exercise as play. Go on family bike rides, explore local woods, play tag in the park, or have a dance-off in the living room.
- Healthy Eating Habits: Involve children in meal planning and cooking. Our partner app, CalorieHero, which WeCovr customers get complimentary access to, is a great tool for understanding nutrition in a simple, visual way.
- Prioritise Sleep: A consistent sleep schedule is vital for physical and mental health, especially for growing children. The NHS recommends 9-12 hours for school-age children and 7-9 hours for adults.
- Digital Detox: Set aside screen-free time each day for the whole family to connect and unwind.
Mind Health: Supporting Your Family's Mental Wellbeing
AXA's Mind Health service provides confidential telephone support from trained counsellors. This can be used for any number of worries, from child-related anxiety to work stress or bereavement. Knowing this professional support is just a phone call away offers enormous reassurance.
Is AXA Health the Best Choice for Your Family? A Final Verdict
So, after this deep dive, is AXA Health the best PMI provider for UK families? The honest answer is: it depends entirely on your family's priorities and budget.
Here’s a summary of the pros and cons to help you decide.
| Pros of AXA Health for Families | Cons of AXA Health for Families |
|---|---|
| ✅ Comprehensive and clear core cover. | ❌ Can be more expensive than some competitors if you add all the options. |
| ✅ Excellent 'Doctor at Hand' 24/7 digital GP service. | ❌ The ActivePlus wellness scheme is less extensive and rewarding than Vitality's. |
| ✅ Strong, reliable brand with a straightforward claims process. | ❌ The standard hospital list may exclude some high-end city hospitals unless you pay for an upgrade. |
| ✅ Good balance of traditional insurance and modern digital tools. | |
| ✅ Flexible options to tailor the policy to your budget. |
AXA Health is likely the best choice for you if:
- You prioritise comprehensive, easy-to-understand cover for treatment.
- You value a 24/7 digital GP service for quick family medical advice.
- You want the reassurance of a major, trusted insurance brand.
- You are not motivated by complex, game-like rewards programmes and prefer a simpler approach.
You might prefer another provider if:
- You are a very active, data-driven family and want to be heavily rewarded for it (consider Vitality).
- Your absolute top priority is the most extensive mental health pathway available from day one (consider Bupa).
- You are on a very tight budget and are looking for a more basic, no-frills plan (other providers might offer cheaper entry-level options).
How WeCovr Can Help You Find the Right Family Health Insurance
Choosing the best PMI provider can feel overwhelming. That’s where WeCovr comes in. As an independent, FCA-authorised broker with high customer satisfaction ratings, our service is designed to make your life easier.
- We're Experts: We live and breathe private medical insurance. We know the UK market inside out and can explain the pros and cons of each policy in simple, human terms.
- We're Independent: We are not tied to any single insurer. Our loyalty is to you, our client. We compare policies from across the market, including AXA, Bupa, Vitality, and others, to find the perfect fit for your family.
- There's No Cost to You: Our service is completely free. We receive a commission from the insurer you choose, which is already built into the premium. You pay the same price as going direct, but you get our expert guidance and support included.
- Extra Benefits: When you arrange your family's health insurance through WeCovr, you get complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero. Plus, you'll be eligible for discounts on other insurance products, such as life insurance or income protection, helping you protect your family in every way.
Let us do the hard work for you. We'll handle the research, compare the quotes, and present you with clear, tailored recommendations.
Do I need to declare my family's pre-existing medical conditions?
Can I add a newborn baby to my AXA Health policy?
What is the difference between an in-patient and an out-patient?
Is cancer treatment always fully covered by private health cover?
Ready to find the best health insurance for your family?
Get a free, no-obligation quote from WeCovr today. Our expert advisors will compare the leading UK providers to find the right cover at the right price, giving you the peace of mind you deserve.
Sources
- NHS England: Waiting times and referral-to-treatment statistics.
- Office for National Statistics (ONS): Health, mortality, and workforce data.
- NICE: Clinical guidance and technology appraisals.
- Care Quality Commission (CQC): Provider quality and inspection reports.
- UK Health Security Agency (UKHSA): Public health surveillance reports.
- Association of British Insurers (ABI): Health and protection market publications.











