
Entering your seventies is a time for reflection, enjoying family, and making the most of your retirement. It's also a time when many people consider their financial legacy. A common question we hear is, "Is it too late to get life insurance?" The answer is a resounding no.
Life insurance for over 70s is not only available but can be a powerful tool for providing financial peace of mind for you and your loved ones. Whether you want to cover funeral expenses, leave a cash gift for your grandchildren, or help your family manage a potential Inheritance Tax bill, there is a policy designed to meet your needs.
The market can seem complex, with different products, providers, and jargon. This comprehensive guide is designed to demystify over 70s life insurance in the UK. We'll explore the best providers, break down the policy types, and provide the insights you need to make an informed decision for your future.
When you're looking for life insurance in your seventies, you'll find that the market is dominated by two main types of products: guaranteed acceptance 'Over 50s' plans and medically underwritten 'Whole of Life' insurance. The best provider for you will depend on your health, your budget, and what you want the policy to achieve.
Below is a comparison of some of the leading UK providers offering life insurance suitable for those in their 70s.
| Provider | Policy Type(s) | Max. Entry Age | Guaranteed Acceptance? | Key Features |
|---|---|---|---|---|
| Aviva | Guaranteed Lifelong Protection | 80 | Yes | Fixed premiums; Funeral Benefit Option; Accidental death cover for first year. |
| Legal & General | Over 50s Life Insurance | 80 | Yes | Premiums stop at age 90; Flexible Funeral Benefit Option with Dignity. |
| Royal London | Over 50s Life Cover | 80 | Yes | Full cover after 1 year (many others are 2); Premiums stop after a set term. |
| SunLife | Guaranteed Over 50 Plan | 85 | Yes | First month free; £100 Love2shop voucher; Funeral Benefit Option. |
| OneFamily | Over 50s Life Cover | 80 | Yes | Protected Benefit (get some money back if you stop paying); Terminal illness benefit. |
| LV= (Liverpool Victoria) | 50 Plus Plan | 80 | Yes | Fixed monthly premiums; Gift card on signup; Optional Funeral Benefit. |
| AIG | Whole of Life Insurance | 84 | No (Underwritten) | For larger sums; Can be used for IHT planning; Requires medical questions. |
It's clear there's a lot of choice. Let's briefly look at what makes some of these providers stand out:
Royal London: Their standout feature is a 12-month waiting period, whereas most competitors impose a 24-month period. This means your policy pays out the full lump sum for death by natural causes after just one year.
SunLife: As one of the original pioneers of the Over 50s plan, they have a strong brand presence. Their high maximum entry age of 85 makes them an option for those who have left it a little later.
Legal & General: A household name, they offer competitive premiums and a trusted Funeral Benefit Option. The fact that premiums stop at age 90, but cover continues for life, can be an attractive feature.
AIG / Scottish Widows / Zurich: These providers are specialists in underwritten Whole of Life policies. If you are in good health and want to secure a larger payout (often £25,000+) to cover an Inheritance Tax liability or leave a significant legacy, these are the providers an expert broker would approach on your behalf.
The key takeaway is that the "best" provider is entirely personal. Comparing quotes and features is crucial, which is where working with an independent broker like WeCovr can be invaluable. We have access to the whole market and can help you weigh the pros and cons of each provider based on your specific circumstances.
When you start your search, you'll encounter a few different policy types. Understanding the distinction between them is the first step to choosing the right cover.
Despite the name, these plans are widely available to UK residents up to the age of 80 or even 85. They are the most common and straightforward option for this age group.
The main appeal is simplicity and the guarantee of acceptance, making it a great option for those with pre-existing health conditions who might struggle to get other types of cover.
This is a more traditional form of life insurance that provides a guaranteed payout whenever you pass away, as long as you have kept up with your monthly premiums.
While it requires more effort to set up, an underwritten Whole of Life policy can offer far greater value for money if you are in reasonably good health.
Term insurance covers you for a fixed period (the "term"), such as 10 or 20 years. If you die within the term, the policy pays out. If you outlive the term, the cover ceases, and you get nothing back.
For those over 70, term insurance is less common and often not the most suitable choice. Insurers are reluctant to offer long terms to older applicants, and the maximum age at which a policy can end is usually around 85 or 90. This means a 75-year-old might only be able to get a 10-year policy, which may not meet their goal of leaving a guaranteed legacy. It is also often more expensive than a Whole of Life policy for the same level of cover over a shorter period.
| Feature | Over 50s Plan | Whole of Life Insurance | Term Life Insurance |
|---|---|---|---|
| Payout | Guaranteed (on death) | Guaranteed (on death) | Only if death occurs within term |
| Medical Questions | No | Yes | Yes |
| Typical Purpose | Funeral costs, small gift | Legacy, Inheritance Tax | Covering a specific debt/need |
| Cover Amount | Smaller (£2k - £25k) | Larger (£25k+) | Variable, can be large |
| Cost | Relatively affordable | Higher, based on health | Can be expensive at this age |
| Acceptance | Guaranteed | Depends on health | Depends on health |
With a clearer understanding of the products available, how do you decide which path is right for you? It comes down to a few personal questions.
Think carefully about why you want the insurance.
This is the biggest dividing line.
Life insurance is a long-term commitment. You must be confident you can afford the monthly premiums for the rest of your life (or until the payment term ends).
A £10,000 payout today is worth more than a £10,000 payout in 20 years' time. Inflation erodes the purchasing power of money.
Many providers of Over 50s plans have partnerships with funeral directors (e.g., Dignity or Co-op Funeralcare). If you opt for this, the payout is made directly to the funeral director. In return, they often add a contribution (e.g., £250-£300) towards the cost of your funeral, effectively boosting the value of your policy, but only if you use their services.
Premiums for over 70s life insurance are determined by a simple principle: risk. The higher the perceived risk to the insurer, the higher the premium.
Key factors influencing your premium:
To give you an idea, here are some illustrative examples. These are not quotes, and the actual premium you pay will depend on the specific insurer and your individual details.
Table: Illustrative Monthly Premiums for a £5,000 Over 50s Plan
| Age | Estimated Monthly Premium |
|---|---|
| 70 | £18 - £25 |
| 75 | £28 - £38 |
| 80 | £45 - £60 |
Table: Illustrative Monthly Premiums for a £50,000 Whole of Life Policy (Non-Smoker, Good Health)
| Age | Estimated Monthly Premium |
|---|---|
| 70 | £140 - £180 |
| 75 | £210 - £270 |
As you can see, age has a dramatic impact on cost, especially for larger, underwritten policies. This is why it's wise to consider life insurance sooner rather than later. However, even at 75, securing a policy to cover a significant IHT liability can be a very sound financial decision for your estate.
The process of applying for cover differs significantly between the two main policy types.
For a Guaranteed Acceptance Over 50s Plan: The process is incredibly simple and can often be completed online or over the phone in minutes. You will typically only need to provide:
For a Medically Underwritten Whole of Life Plan: The process is more involved, but a good broker will guide you through every step.
This is where the expertise of a broker like WeCovr is crucial. We know the underwriting appetites of different insurers. For example, some insurers are more lenient on applicants with well-managed diabetes, while others may offer better terms for those with a higher BMI. We take your profile to the most suitable insurer first, saving you time and increasing your chances of getting the best possible terms.
Life insurance in your seventies often intersects with wider estate planning.
Inheritance Tax is a tax on the estate (the property, money, and possessions) of someone who has passed away. In the 2025/26 tax year:
Any part of the estate valued above these thresholds is typically taxed at 40%. A £1.2 million estate, for example, could face an IHT bill of £80,000.
A Whole of Life policy written 'in trust' is the single most effective way to provide for this liability. By placing the policy in trust, the payout is made to your chosen beneficiaries outside of your estate, so it doesn't increase the IHT bill. The funds can then be used by your beneficiaries to pay the tax man, leaving the rest of your estate intact.
If you make a large financial gift to someone (e.g., £50,000 to a child for a house deposit), that gift may still be considered part of your estate for IHT purposes if you pass away within seven years. This is known as a Potentially Exempt Transfer (PET). A specialised insurance policy, often called Gift Inter Vivos cover, can be taken out to cover the potential tax liability on that gift. It's a type of term assurance designed to decrease in value in line with the tapering tax rules.
While insurance provides a financial safety net, living a healthy lifestyle is the best investment you can make in your seventies and beyond. Not only does it improve your quality of life, but for underwritten insurance, it can directly lead to lower premiums.
Stay Active: The NHS recommends older adults aim for at least 150 minutes of moderate-intensity activity a week. This doesn't have to mean the gym. Brisk walking, gardening, swimming, dancing, and bowls are all fantastic ways to stay active. Regular activity is proven to reduce the risk of heart disease, stroke, type 2 diabetes, and some cancers.
Eat a Balanced Diet: Focus on a diet rich in fruits, vegetables, and fibre. Oily fish is excellent for heart and brain health. Staying hydrated is also crucial, as the sensation of thirst can diminish with age. A balanced diet helps maintain a healthy weight and provides the energy to stay active.
Prioritise Sleep: Good quality sleep is vital for cognitive function, mood, and immune response. Establish a regular sleep routine, make sure your bedroom is dark and quiet, and avoid caffeine and heavy meals late at night.
Stay Socially Connected: Loneliness and social isolation are significant health risks for older adults. Make an effort to connect with family, friends, and community groups. Joining clubs or volunteering are excellent ways to meet new people and stay mentally engaged.
At WeCovr, we believe in supporting our customers' overall wellbeing. That's why, in addition to finding you the best protection policy, we provide our customers with complimentary access to CalorieHero, our AI-powered calorie and nutrition tracking app. It's a simple, effective tool to help you make mindful choices about your diet, supporting your health goals long after your policy is in place.
You could go directly to an insurer like SunLife or Aviva, but you would only be getting one price and one product. The protection market is vast, and a 'one-size-fits-all' approach rarely yields the best result. Using an independent, whole-of-market broker offers several distinct advantages, especially for applicants over 70.
Unbiased Expert Advice: We are not tied to any single insurer. Our loyalty is to you, the client. We start by understanding your needs and then search the entire market to find the policy that best fits your requirements and budget.
Access to the Whole Market: We work with all the major UK insurers, including specialist providers that don't sell directly to the public. This gives you the widest possible choice.
Help with the Difficult Cases: If you have health conditions, applying for insurance can be daunting. We know which insurers are most likely to offer favourable terms for specific conditions, saving you the stress of multiple applications and potential rejections.
Trusts and Estate Planning: Writing a policy in trust is one of the most important parts of life insurance, yet it's often overlooked. It's a free service that ensures the right people get the money quickly and without it being liable for Inheritance Tax. We handle all the trust paperwork for you as part of our service.
No Extra Cost to You: Our service is free. We receive a commission from the insurance provider you choose to proceed with. This means you get expert, impartial advice and support without it costing you a penny extra.
Life insurance in your seventies is a tangible way to express care for your family, providing a financial cushion when they need it most. It’s a solution for covering final expenses, leaving a meaningful gift, or ensuring the wealth you’ve built is passed on efficiently.
The choice between a simple, guaranteed acceptance Over 50s plan and a more comprehensive, medically underwritten Whole of Life policy depends entirely on your health, finances, and goals.
Navigating this landscape alone can be overwhelming. The most valuable step you can take is to seek professional, independent advice. An expert adviser can lay out all your options, explain the small print, and tailor a solution that provides not just a policy, but true and lasting peace of mind.






