
Navigating the UK's private medical insurance (PMI) market can feel like a daunting task. At WeCovr, an FCA-authorised broker that has helped arrange over 900,000 policies of various kinds, we believe knowledge is power. Asking a broker the right questions is the crucial first step toward securing the perfect health cover for you and your family.
This guide is designed to arm you with those essential questions. A good broker won't just sell you a policy; they will act as your expert guide, helping you understand the intricacies of cover, claims, and costs.
Choosing a private medical insurance policy is a significant decision. Your broker's role is to provide clarity and confidence. Below are the critical areas to explore with them, along with the detailed, transparent answers you should expect to receive.
Before a broker even mentions an insurer or a policy, they should first seek to understand you. A quality broker’s initial questions should revolve around your personal circumstances, expectations, and budget. If they launch straight into a sales pitch, it’s a red flag.
A great broker will want to build a complete picture of your needs. They should ask you about:
The Best Answer a Broker Should Give: "To find the best policy, I first need to understand what 'best' means for you. We'll discuss your budget, who needs cover, and what's most important to you—whether that's fast access to treatment, comprehensive cancer care, or mental health support. We'll then match your unique needs to the insurers and policies that are the best fit, explaining the pros and cons of each."
Once your broker understands your needs, the conversation can turn to the specifics of the policies available. This is where detail is everything.
This is the single most important question you can ask. Misunderstanding the scope of cover is the primary source of frustration for policyholders.
A good broker must explain this fundamental principle of UK private medical insurance from the outset:
Your broker should provide a clear table of common inclusions and exclusions.
| Common Inclusions (for Acute Conditions) | Common Exclusions |
|---|---|
| In-patient and day-patient surgery & treatment | Pre-existing conditions (see underwriting section below) |
| Consultations with specialists | Management of chronic conditions (e.g., diabetes, asthma) |
| Diagnostic tests (MRI, CT, PET scans) | Routine GP services and A&E visits |
| Cancer treatment (chemotherapy, radiotherapy) | Normal pregnancy and childbirth |
| Hospital accommodation and nursing care | Cosmetic surgery (unless medically necessary) |
| Out-patient therapies (e.g., physiotherapy) | Experimental or unproven treatments |
| Mental health support (varies by policy) | Alcohol or substance abuse treatment |
The Best Answer a Broker Should Give: "Your policy is designed to get you diagnosed and treated quickly for new, acute medical conditions that arise after your policy starts. It covers things like surgery, consultations, and cancer care. It's important to understand it doesn't cover pre-existing conditions or the day-to-day management of long-term chronic illnesses like diabetes. Let's walk through some specific examples so you're completely clear on what you're protected for."
This follows directly from the previous question. Underwriting is the process an insurer uses to assess your medical history and decide which conditions, if any, to exclude from your cover.
Your broker must explain the two main types of underwriting in the UK:
| Feature | Moratorium (Mori) Underwriting | Full Medical Underwriting (FMU) |
|---|---|---|
| Application Process | Quick and simple. No health forms. | Slower. Requires a detailed health questionnaire. |
| Clarity on Cover | Can be grey areas. An insurer may need to check your medical history at the point of a claim. | Fully transparent. You know exactly what is excluded from the start. |
| Best For | People with few or no recent health issues who want a fast application. | People with a complex medical history who want certainty about what's covered. |
| Claim Process | Potentially slower as the insurer may need to investigate if a condition is pre-existing. | Generally faster as exclusions are already defined. |
The Best Answer a Broker Should Give: "We have two main options for underwriting. With 'Moratorium', it's quick to set up as there are no health forms, but any condition you've had in the last five years is automatically excluded for the first two years of your policy. With 'Full Medical Underwriting', you fill out a health form, and the insurer tells you upfront exactly what is excluded. We can discuss your medical history in confidence to help you decide which path gives you the most peace of mind."
PMI is not a one-size-fits-all product. Policies are typically structured in tiers, allowing you to balance the level of cover with the cost of the premium.
Your broker should explain the three main levels:
| Feature | Basic Cover | Mid-Range Cover | Comprehensive Cover |
|---|---|---|---|
| In-patient & Day-patient | ✅ | ✅ | ✅ |
| Cancer Cover | Core treatment is usually standard. | Enhanced options available (e.g., choice of drugs). | Full, advanced cover often included. |
| Out-patient Limits | Often excluded or very low (e.g., £0-£500). | Capped limit (e.g., £1,000-£1,500). | Full cover or very high limits (e.g., £2,000+). |
| Therapies (Physio etc.) | Usually excluded. | Often included with limits. | Included with higher limits. |
| Mental Health Support | Limited or excluded. | Can be added as an option. | More extensive cover usually included. |
The Best Answer a Broker Should Give: "We can tailor the level of cover to your priorities. A 'Basic' policy focuses on covering the big costs like surgery. A 'Mid-Range' policy adds cover for the consultations and scans you'd need beforehand, which is what most clients choose. A 'Comprehensive' plan provides the most extensive protection, including higher limits for therapies and mental health. Let's look at the price difference between these to see what offers you the best value."
A key advantage of using a broker is their ability to fine-tune a policy to fit your budget. They should proactively suggest ways to manage your premium without sacrificing the cover that matters most to you.
Key customisation options include:
The Best Answer a Broker Should Give: "There are several ways we can make your policy more affordable. The most effective is adjusting the 'excess'—the amount you pay per claim. We can also look at the 'hospital list' to ensure you're not paying for access to hospitals you'd never use. Finally, the 'six-week option' is a fantastic way to lower costs, leveraging the NHS for quicker treatments while still having private cover as a safety net for longer waits."
It's not just the policy you need to question, but also the person and the companies behind it.
You need to feel confident in the broker's expertise and impartiality.
The Best Answer a Broker Should Give: "As an FCA-authorised broker, our primary duty is to you, not the insurance company. We are independent and have access to a wide panel of leading UK insurers, so we're not tied to just one provider. Our service is provided at no cost to you, as we are paid a commission by the insurer you choose. Our role is to use our market expertise to find you the best possible cover for your budget and support you throughout the life of your policy, including helping you if you ever need to make a claim. At WeCovr, we pride ourselves on our high customer satisfaction and our ability to make the complex simple for our clients."
A good broker won't have a single "best" insurer. The best insurer is the one that best matches your specific needs.
The Best Answer a Broker Should Give: "There is no single 'best' provider—it all depends on what you're looking for. For example:
My job is to explain the strengths of each and recommend the one whose underwriting, claims philosophy, and pricing aligns best with the needs we've already discussed."
A policy is only as good as its ability to pay out when you need it.
Understanding the process in advance removes stress and uncertainty when you're unwell.
The Best Answer a Broker Should Give: "The process is designed to be straightforward. Let's use an example: you develop persistent knee pain.
This tests the broker's commitment to you after the sale.
The Best Answer a Broker Should Give: "If you run into any issues, you should call us. As your broker, we can speak to the insurer on your behalf to help resolve any confusion. A 'shortfall' can sometimes happen if a specialist charges more than the insurer's published fee guidelines. The best way to avoid this is to always use a specialist from the insurer's approved list and to get full authorisation before any treatment. We always guide our clients on how to do this correctly."
Modern PMI is evolving beyond just paying for treatment. Many policies now include proactive health and wellness benefits.
The Best Answer a Broker Should Give: "Many top-tier policies now include fantastic wellness benefits to help you stay healthy. These can include:
For instance, at WeCovr, all our health and life insurance clients receive complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero, to support their health goals. Furthermore, when you take out a PMI policy with us, we can often provide you with discounts on other crucial cover like life insurance or income protection, helping you build a comprehensive financial safety net."
It's vital to understand that your premium will not stay the same forever. A transparent broker will explain the factors that cause increases.
The Best Answer a Broker Should Give: "Your premium is likely to increase each year for three main reasons:
Our job is to review your cover each year to ensure it still represents good value. If your renewal price is too high, we can re-broke the market for you to see if another insurer can offer better terms."
Before signing on the dotted line, run through this final checklist with your broker:
Choosing private medical insurance is a partnership between you, your broker, and the insurer. By asking these questions, you empower yourself to make an informed choice, ensuring the policy you buy is the one that will truly be there for you when you need it most.
Ready to find the right private health cover for your needs? The expert team at WeCovr is here to provide free, impartial advice and compare leading UK insurers for you.
[Get Your Free, No-Obligation Quote Today and let us demystify the world of PMI for you.]






