
Deciding on the right private medical insurance in the UK can feel complex, but at WeCovr, an FCA-authorised broker that has helped arrange over 800,000 policies, we make it simple. This guide will help you understand whether a family policy or individual plans are more cost-effective for your needs.
When it comes to protecting your family's health, Private Medical Insurance (PMI) offers a valuable alternative to relying solely on the NHS, providing faster access to specialists and treatments. A crucial question for many households is whether to purchase individual policies for each family member or to combine everyone under a single family plan.
The answer, in most cases, is that a family policy is significantly cheaper. Insurers actively encourage joint and family applications by offering attractive multi-person discounts. These discounts can make a substantial difference to your monthly premiums, alongside the major benefit of simplifying your admin with a single policy to manage.
However, the "cheapest" option isn't always the "best" one. The right choice depends on your family's unique circumstances, ages, and healthcare needs. In this article, we'll break down the pros and cons of each approach, look at real-world cost comparisons, and explore the factors that determine your final premium.
Before we dive into the cost comparison, let's clarify what PMI is and what it does. Private Medical Insurance is a type of insurance policy designed to cover the costs of private healthcare for acute conditions.
An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery. Examples include joint replacements, cataract surgery, hernia repairs, or treatment for infections.
It is absolutely vital to understand that standard UK private medical insurance does not cover:
PMI is there to get you diagnosed and treated quickly for new, eligible conditions that arise after you take out your policy, helping you bypass potential NHS waiting lists.
An individual PMI policy is straightforward: it's a contract between you and an insurer that covers the healthcare costs for one person.
Who is it for?
The cost of an individual policy is calculated based on a range of personal factors.
A family or couples policy, often called a joint policy, combines two or more people under a single plan. This typically includes a main policyholder and their dependants.
Who can be on a family policy?
The primary advantage is cost savings through multi-person discounts and special offers for children. It also simplifies life with one set of documents, one renewal date, and one payment.
For the vast majority of couples and families, the answer is a resounding yes. Insurers incentivise people to join together. Let's look at why.
Most leading UK PMI providers offer a discount when you add a second adult to a policy. This is often around 5%, but it can vary. While it may not sound like a huge number, it adds up over the year. Instead of paying for two full-price individual policies, you pay a slightly reduced rate for the second person.
This is where the most significant savings are made for families. Many insurers have pricing structures designed to be highly attractive to parents. Common offers include:
These incentives mean that a family of four (two adults, two children) will almost always pay substantially less on a family plan than they would for four separate individual policies.
To illustrate the savings, let's look at a typical scenario for a family living outside London. These are illustrative costs and your actual quote from a PMI broker like WeCovr will depend on your specific details.
Our Family:
| Policy Type | Description | Estimated Monthly Cost | Total Annual Cost |
|---|---|---|---|
| Individual Policies | Adult 1 (£75/mo) + Adult 2 (£70/mo) + Child 1 (£30/mo) + Child 2 (£30/mo) | £205 | £2,460 |
| Family Policy | Both adults on a joint plan with a 5% discount, and a "pay for one child" offer. | £168 | £2,016 |
| Potential Saving | - | £37 per month | £444 per year |
As you can see, the family policy offers a significant saving of over £400 a year in this example. The discount on the second adult and the 'free' second child create a much more affordable overall premium.
Whether you choose an individual or family plan, several key levers will determine your final price. Understanding these can help you tailor a policy to your budget.
| Factor | Impact on Premium | Explanation |
|---|---|---|
| Age & Health | High | Premiums increase with age. Your general health and lifestyle (e.g., smoking) are also major factors. |
| Location | Medium | Postcodes in and around London have the highest premiums due to more expensive private hospitals. |
| Level of Cover | High | Basic: Covers inpatient/day-patient care only. Comprehensive: Adds outpatient cover (scans, tests, consultations), therapies, and often mental health support. More cover = higher cost. |
| Excess | High | This is the amount you agree to pay towards a claim. A higher excess (e.g., £500 or £1,000) will significantly lower your premium. A £0 excess is the most expensive option. |
| Hospital List | Medium | Insurers offer different tiers of hospital lists. A plan with a limited local list is cheaper than one giving you access to premium central London hospitals. |
| Underwriting | N/A to cost, but vital | Moratorium: Easiest to set up. Excludes conditions you've had in the last 5 years. Full Medical Underwriting (FMU): You declare your full medical history. More admin upfront, but provides certainty on what's covered from day one. |
| No-Claims Discount | Medium | Similar to car insurance. For every year you don't claim, you get a discount on your renewal premium, up to a maximum level (often 60-75%). |
Working with an expert like WeCovr allows you to navigate these options effortlessly. We can model different scenarios for you, showing how adjusting the excess or hospital list can bring a policy within your budget without compromising on the core protection you need.
While family policies are usually the default choice for cost-saving, there are a few scenarios where separate individual policies might make more sense.
Vastly Different Cover Needs: Imagine one partner wants a top-tier, all-inclusive policy with full mental health and dental cover, while the other is happy with a basic, inpatient-only plan. Most family policies apply the same level of cover to everyone. In this case, two separate policies tailored to individual needs could be more practical, even if slightly more expensive.
Significant Age Gap: If there's a large age difference between partners (e.g., 20+ years), it's worth getting quotes for both a joint policy and two individual ones. The lower premium for the much younger partner on a solo plan might offset the loss of the multi-person discount, though this is rare.
Complex Medical Histories: If one partner has a complicated medical history, keeping policies separate can sometimes be administratively simpler. However, remember the rule: pre-existing conditions won't be covered on a new policy anyway, regardless of whether it's individual or joint.
Protecting your children's health is a primary motivator for many seeking private medical insurance in the UK. The speed of access that PMI provides can be particularly reassuring for parents.
Yes, most insurers offer 'child-only' policies. These can be a great option for:
However, for a nuclear family unit, it is almost always more cost-effective to add children to a parent's policy to take advantage of the family-friendly pricing structures.
The UK's private health cover market is competitive, with excellent providers like Bupa, Aviva, AXA Health, and Vitality all offering different benefits and pricing. Trying to compare them all yourself can be overwhelming.
This is where an independent, FCA-authorised broker like WeCovr becomes your most valuable asset.
While the financial savings are compelling, there are other practical advantages to having a single family policy.
A healthy lifestyle is the best insurance of all. It reduces your risk of developing many conditions and helps keep your long-term PMI premiums lower.
For the vast majority of UK couples and families, a joint private medical insurance policy is the clear winner. The combination of multi-person discounts and "kids go free" (or heavily discounted) offers results in significant annual savings compared to buying separate individual policies.
Beyond the cost savings, the simplicity of managing a single policy for the entire family is a major practical benefit.
The key is to ensure the policy you choose provides the right level of cover for everyone. By using a specialist PMI broker like WeCovr, you can be confident you’re not just getting the cheapest price, but the best value and protection for the people who matter most.
Ready to find out exactly how much you could save with a family policy? Contact WeCovr today for a free, no-obligation quote. Our friendly experts will compare the UK's leading insurers to find the perfect cover for your family at the best possible price.






