TL;DR
As an FCA-authorised expert broker that has helped arrange over 900,000 policies, WeCovr is perfectly placed to review the UK's private medical insurance market. In this guide, we turn our focus to General & Medical, a specialist provider you may not know, to see if they offer the right cover for you. WeCovr reviews General & Medical's policies to see if this niche provider is a hidden gem for you In a private medical insurance market dominated by a few household names, smaller, specialist providers like General & Medical can often be overlooked.
Key takeaways
- A Specialist Focus: They are particularly well-known for providing health insurance for professional and amateur sports players, teams, and associations. This expertise in sports-related injuries gives them a unique perspective on musculoskeletal health.
- A UK-Based Team: Their entire operation, from sales to claims, is based in the UK, which many customers find reassuring.
- Flexible Policies: They offer a range of plans designed to suit individuals, families, and businesses, with a strong emphasis on creating a policy that fits your specific needs and budget.
- Strong Values: As a family-founded business, they often emphasise their commitment to customer service and building long-term relationships with their clients.
- Pre-existing Conditions: Any illness or injury you had before your policy started.
As an FCA-authorised expert broker that has helped arrange over 900,000 policies, WeCovr is perfectly placed to review the UK's private medical insurance market. In this guide, we turn our focus to General & Medical, a specialist provider you may not know, to see if they offer the right cover for you.
WeCovr reviews General & Medical's policies to see if this niche provider is a hidden gem for you
In a private medical insurance market dominated by a few household names, smaller, specialist providers like General & Medical can often be overlooked. But does niche mean limited? Or does it mean focused, expert service that could be the perfect fit for your health and wellbeing needs?
This comprehensive 2026 review will explore every facet of General & Medical's health insurance offering. We'll break down their policies, analyse their costs, and compare their features to help you decide if this long-standing provider is the hidden gem you've been searching for.
Who Are General & Medical?
General & Medical is not a newcomer. Established in the 1980s, they have carved out a unique space in the UK's private health cover landscape. Unlike some of the giant corporations, General & Medical prides itself on a more personal, tailored approach.
Key characteristics of General & Medical include:
- A Specialist Focus: They are particularly well-known for providing health insurance for professional and amateur sports players, teams, and associations. This expertise in sports-related injuries gives them a unique perspective on musculoskeletal health.
- A UK-Based Team: Their entire operation, from sales to claims, is based in the UK, which many customers find reassuring.
- Flexible Policies: They offer a range of plans designed to suit individuals, families, and businesses, with a strong emphasis on creating a policy that fits your specific needs and budget.
- Strong Values: As a family-founded business, they often emphasise their commitment to customer service and building long-term relationships with their clients.
While they may not have the same brand recognition as Bupa or AXA, their decades of experience and dedicated focus make them a serious contender worth considering.
First, What Exactly is Private Medical Insurance (PMI)?
Before we dive into General & Medical's specifics, it's vital to understand what private medical insurance is for and, just as importantly, what it isn't for.
PMI is an insurance policy you pay for that covers the cost of private medical treatment for acute conditions. An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery. Think of things like joint replacements, cataract surgery, or hernia repairs.
The Golden Rule of UK PMI
Crucially, standard private medical insurance in the UK does not cover pre-existing conditions or chronic conditions.
- Pre-existing Conditions: Any illness or injury you had before your policy started.
- Chronic Conditions: Conditions that are long-lasting and cannot be cured, only managed. Examples include diabetes, asthma, high blood pressure, and arthritis.
PMI is designed to work alongside the NHS, not replace it. Accident and Emergency services, for example, will always be provided by the NHS. The primary benefit of PMI is to bypass NHS waiting lists for eligible treatments, giving you more choice and control over your healthcare.
Why Are Britons Considering PMI in 2026?
The NHS is a national treasure, but it is under significant pressure. For many, the appeal of PMI lies in speed, choice, and comfort.
According to the latest NHS England data from autumn 2025, the challenge of waiting times remains a significant concern for the public. The total waiting list for consultant-led elective care stood at over 7.5 million treatment pathways. For individuals facing months or even years of waiting in discomfort, the ability to access private treatment in a matter of weeks can be life-changing.
PMI offers:
- Speed: Get diagnosed and treated faster.
- Choice: Choose your specialist and hospital from an approved list.
- Comfort: Access to private rooms, more flexible visiting hours, and other amenities.
A Deep Dive into General & Medical's Health Insurance Policies
General & Medical organises its cover into several distinct tiers, allowing you to balance the level of protection you want with your budget. Let's break down their main individual policy options.
| Policy Tier | Core Purpose & Who It's For |
|---|---|
| Everyday | A budget-friendly, entry-level plan focusing on essential inpatient and day-patient cover. |
| Lifestyle | A mid-range option offering a good balance of core cover with some outpatient benefits. |
| Premier | A comprehensive plan with more extensive outpatient limits and additional benefits. |
| Elite | The top-tier policy providing the most extensive cover available, including generous limits. |
Core Cover: What Comes as Standard?
With any General & Medical policy, you get a solid foundation of cover for the most significant medical costs. This typically includes:
- In-patient & Day-patient Treatment: This covers costs when you are admitted to a hospital for treatment that requires a bed, either overnight (in-patient) or for the day (day-patient). This includes hospital charges, specialist fees, and diagnostic tests like MRI scans whilst you are admitted.
- Extensive Cancer Cover: This is a cornerstone of modern PMI. General & Medical provides cover for the diagnosis and treatment of cancer, including surgery, radiotherapy, and chemotherapy.
- NHS Cash Benefit: If you choose to have your eligible treatment on the NHS instead of using your private cover, the policy will pay you a cash amount for each night you spend in an NHS hospital.
Comparing the Policy Tiers: Inpatient vs. Outpatient
The main difference between the policy tiers is the level of outpatient cover.
- Outpatient Treatment: Medical care that does not require a hospital bed. This includes specialist consultations, diagnostic tests (like blood tests, X-rays, and MRI/CT scans), and therapies like physiotherapy.
Here’s a simplified comparison of how the cover levels differ:
| Feature | Everyday Plan | Lifestyle Plan | Premier Plan | Elite Plan |
|---|---|---|---|---|
| Inpatient/Day-patient | Paid in full | Paid in full | Paid in full | Paid in full |
| Cancer Cover | Extensive as standard | Extensive as standard | Extensive as standard | Extensive as standard |
| Outpatient Consultations | Not covered as standard | Up to 2 consultations per year | Up to £1,000 limit per year | Paid in full |
| Outpatient Diagnostics | Not covered as standard | Up to £500 limit per year | Included within £1,000 outpatient limit | Paid in full |
| Therapies (e.g., Physio) | Not covered as standard | Covered after inpatient treatment | Up to £500 limit per year | Up to £1,500 limit per year |
| Mental Health Cover | Optional Add-on | Optional Add-on | Optional Add-on | Up to 28 days inpatient included |
Disclaimer: This table is for illustrative purposes based on typical policy structures. Features and limits can change. A personalised quote from an expert broker like WeCovr will provide the most accurate and up-to-date information.
Key Features of General & Medical Cover Explained
Let's look closer at some of the most important components of a General & Medical policy.
Comprehensive Cancer Care
Facing a cancer diagnosis is one of the most difficult experiences anyone can go through. Having comprehensive cover can provide immense peace of mind. General & Medical's cancer cover is robust and includes:
- No time limits on surgical and medical treatment when you use their approved specialists.
- Cover for chemotherapy and radiotherapy.
- Monitoring of your condition after treatment.
- Palliative care and end-of-life treatment.
It is crucial to check the policy details for any limits, especially regarding new or experimental drugs, which may not always be covered as standard.
Mental Health Support
Awareness of mental health has grown significantly, and PMI providers are responding. General & Medical typically offers mental health cover as an optional upgrade on most of its plans, with more inclusive cover on its Elite tier. This cover is for acute mental health conditions, not chronic ones. It can provide:
- Access to psychiatrists, psychologists, and therapists.
- In-patient and day-patient treatment for conditions like severe anxiety or depression.
If mental health support is a priority for you, it's essential to select this option and understand the limits of the cover provided.
Hospital Choice and Your Premium
General & Medical, like other insurers, uses a "hospital list" to manage costs. The list you choose directly impacts your premium.
- Signature Hospital List: A carefully selected list of quality private hospitals across the UK. Choosing this list results in a lower premium.
- Freedom Hospital List: Gives you a wider choice of hospitals, including many in Central London where costs are higher. This option comes with a higher premium.
- Blue-Ribbon Hospitals: A selection of premier hospitals, mainly in London, available with the Elite policy.
For most people, the Signature list provides excellent choice and value. However, if you live near or prefer to be treated at a specific hospital not on this list, you'll need to consider the Freedom option.
Optional Extras to Tailor Your Policy
General & Medical allows you to bolt on additional benefits to create a truly personalised plan. Popular options include:
- Dental & Optical Cover: Provides money back towards routine check-ups, treatments, and the cost of glasses or contact lenses.
- Worldwide Travel Cover: Extends your medical cover for trips abroad, often including non-medical benefits like cancellation and lost baggage.
- Mental Health Upgrade: As discussed, this enhances the psychiatric cover available on your policy.
Adding these extras will increase your monthly premium, so it's a case of weighing the cost against the potential benefit.
How Much Does General & Medical Health Insurance Cost?
This is the number one question for most people. The price of private medical insurance UK varies widely based on a set of personal and policy-related factors.
Key Factors Influencing Your Premium:
- Age: The older you are, the higher the statistical likelihood of needing treatment, so premiums increase.
- Location: Treatment costs vary across the country, with London and the South East being the most expensive.
- Cover Level: An Elite plan with full outpatient cover will cost more than an Everyday plan focused on inpatient care.
- Excess: This is the amount you agree to pay towards a claim. For example, if you have a £250 excess and your treatment costs £3,000, you pay the first £250 and the insurer pays the rest. A higher excess leads to a lower monthly premium.
- Underwriting: The method the insurer uses to assess your medical history.
Illustrative Monthly Premiums
To give you an idea, here are some example costs. Please remember these are for illustration only and are not a formal quote.
| Persona | Policy Type | Excess | Example Monthly Premium |
|---|---|---|---|
| 30-year-old, non-smoker in Manchester | Lifestyle Plan (balanced cover) | £250 | £45 - £65 |
| 45-year-old couple in Bristol | Premier Plan (comprehensive cover) | £100 | £140 - £190 (total) |
| 55-year-old individual in Surrey (South East) | Elite Plan (full outpatient cover) | £500 | £150 - £220 |
The best way to get an accurate price is to speak with a specialist PMI broker. At WeCovr, we can run a detailed market comparison in minutes, including quotes from General & Medical and other leading providers, ensuring you get the best possible value at no extra cost to you.
Understanding Underwriting: Mori vs. FMU
When you apply for PMI, the insurer needs to know about your medical history to apply the "no cover for pre-existing conditions" rule. They do this using one of two main methods.
| Underwriting Type | How It Works | Pros | Cons |
|---|---|---|---|
| Moratorium (Mori) | The most common type. You don't declare your medical history upfront. Any condition you've had symptoms, advice, or treatment for in the 5 years before the policy starts is automatically excluded for 2 years. | Quick and easy to set up. | Lack of certainty. You only find out if something is covered when you claim. |
| Full Medical Underwriting (FMU) | You complete a detailed health questionnaire, declaring your full medical history. The insurer then tells you exactly what is and isn't covered from day one. | Complete clarity from the start. No surprises at the point of claim. May cover conditions that a moratorium would exclude. | The application process is longer. The exclusions are permanent unless you can get them reviewed later. |
General & Medical offers both options, so you can choose the path that best suits your circumstances. An adviser can help you decide which is more appropriate for you.
Is General & Medical the Right Choice for You?
So, is this niche provider a true hidden gem? The answer depends on what you value most.
General & Medical could be a great fit if:
- You value a personal touch and UK-based customer service.
- You are involved in sports and want an insurer with expertise in this area.
- You want flexible policy options that you can tailor with specific add-ons.
- You are looking for a well-established, reliable provider outside of the "big four".
You might want to consider other options if:
- Your main priority is access to a wide range of digital health apps and rewards programmes (an area where providers like Vitality specialise).
- You are purely driven by finding the absolute cheapest premium on the market, as their focus is more on value and service than being a budget brand.
- You require cover for a specific hospital that only appears on the most extensive lists from larger insurers.
How WeCovr Makes Choosing Your PMI Simple
Navigating the private health insurance market can be complex. That's where an independent, expert broker like WeCovr comes in.
- We're on Your Side: Unlike going direct to an insurer who can only sell their own products, we work for you. We compare policies from across the market, including General & Medical, AXA, Bupa, Vitality, and more.
- Expert, Free Advice: Our service is completely free to you. We receive a commission from the insurer you choose, which is already built into the price of the policy, so you don't pay a penny extra.
- We Do the Hard Work: We'll take the time to understand your needs, budget, and health concerns. Then, we'll present you with the most suitable options in a clear, easy-to-understand way, cutting through the jargon.
Exclusive WeCovr Benefits: When you arrange your private medical insurance with us, you also get complimentary access to CalorieHero, our AI-powered calorie and nutrition tracking app, to support your health goals. Plus, our clients often receive discounts on other policies, such as life or income protection insurance.
Bonus Section: Simple Steps to a Healthier You
While PMI is there for when things go wrong, the best strategy is always to stay as healthy as possible. A healthier lifestyle can reduce your risk of developing many acute and chronic conditions.
- Eat a Rainbow: Aim for a balanced diet rich in fruits, vegetables, lean proteins, and whole grains. The variety of colours in fruit and veg often corresponds to a variety of essential vitamins and minerals.
- Move Your Body: The NHS recommends adults get at least 150 minutes of moderate-intensity activity (like a brisk walk or cycling) or 75 minutes of vigorous-intensity activity (like running or tennis) a week.
- Prioritise Sleep: Aim for 7-9 hours of quality sleep per night. Poor sleep is linked to a range of health issues, from a weakened immune system to poor mental health.
- Manage Stress: Chronic stress can take a toll on your body. Find healthy coping mechanisms that work for you, whether it's mindfulness, yoga, spending time in nature, or a hobby you love.
Taking small, consistent steps to improve your wellbeing is the best investment you can make in your long-term health.
Frequently Asked Questions (FAQs)
Does General & Medical health insurance cover pre-existing conditions?
What is a policy excess and how does it work with General & Medical?
Can I add my family to my General & Medical policy?
Why should I use a PMI broker like WeCovr instead of going directly to General & Medical?
Ready to find out if General & Medical is the right fit for you, or to compare it against the UK's other leading providers?
Take the first step today. Get your free, no-obligation quote from WeCovr and let our friendly experts find the perfect private health cover for your peace of mind.











