
As an FCA-authorised expert broker that has helped arrange over 900,000 policies, WeCovr is perfectly placed to review the UK's private medical insurance market. In this guide, we turn our focus to General & Medical, a specialist provider you may not know, to see if they offer the right cover for you.
In a private medical insurance market dominated by a few household names, smaller, specialist providers like General & Medical can often be overlooked. But does niche mean limited? Or does it mean focused, expert service that could be the perfect fit for your health and wellbeing needs?
This comprehensive 2026 review will explore every facet of General & Medical's health insurance offering. We'll break down their policies, analyse their costs, and compare their features to help you decide if this long-standing provider is the hidden gem you've been searching for.
General & Medical is not a newcomer. Established in the 1980s, they have carved out a unique space in the UK's private health cover landscape. Unlike some of the giant corporations, General & Medical prides itself on a more personal, tailored approach.
Key characteristics of General & Medical include:
While they may not have the same brand recognition as Bupa or AXA, their decades of experience and dedicated focus make them a serious contender worth considering.
Before we dive into General & Medical's specifics, it's vital to understand what private medical insurance is for and, just as importantly, what it isn't for.
PMI is an insurance policy you pay for that covers the cost of private medical treatment for acute conditions. An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery. Think of things like joint replacements, cataract surgery, or hernia repairs.
The Golden Rule of UK PMI
Crucially, standard private medical insurance in the UK does not cover pre-existing conditions or chronic conditions.
PMI is designed to work alongside the NHS, not replace it. Accident and Emergency services, for example, will always be provided by the NHS. The primary benefit of PMI is to bypass NHS waiting lists for eligible treatments, giving you more choice and control over your healthcare.
The NHS is a national treasure, but it is under significant pressure. For many, the appeal of PMI lies in speed, choice, and comfort.
According to the latest NHS England data from autumn 2025, the challenge of waiting times remains a significant concern for the public. The total waiting list for consultant-led elective care stood at over 7.5 million treatment pathways. For individuals facing months or even years of waiting in discomfort, the ability to access private treatment in a matter of weeks can be life-changing.
PMI offers:
General & Medical organises its cover into several distinct tiers, allowing you to balance the level of protection you want with your budget. Let's break down their main individual policy options.
| Policy Tier | Core Purpose & Who It's For |
|---|---|
| Everyday | A budget-friendly, entry-level plan focusing on essential inpatient and day-patient cover. |
| Lifestyle | A mid-range option offering a good balance of core cover with some outpatient benefits. |
| Premier | A comprehensive plan with more extensive outpatient limits and additional benefits. |
| Elite | The top-tier policy providing the most extensive cover available, including generous limits. |
With any General & Medical policy, you get a solid foundation of cover for the most significant medical costs. This typically includes:
The main difference between the policy tiers is the level of outpatient cover.
Here’s a simplified comparison of how the cover levels differ:
| Feature | Everyday Plan | Lifestyle Plan | Premier Plan | Elite Plan |
|---|---|---|---|---|
| Inpatient/Day-patient | Paid in full | Paid in full | Paid in full | Paid in full |
| Cancer Cover | Extensive as standard | Extensive as standard | Extensive as standard | Extensive as standard |
| Outpatient Consultations | Not covered as standard | Up to 2 consultations per year | Up to £1,000 limit per year | Paid in full |
| Outpatient Diagnostics | Not covered as standard | Up to £500 limit per year | Included within £1,000 outpatient limit | Paid in full |
| Therapies (e.g., Physio) | Not covered as standard | Covered after inpatient treatment | Up to £500 limit per year | Up to £1,500 limit per year |
| Mental Health Cover | Optional Add-on | Optional Add-on | Optional Add-on | Up to 28 days inpatient included |
Disclaimer: This table is for illustrative purposes based on typical policy structures. Features and limits can change. A personalised quote from an expert broker like WeCovr will provide the most accurate and up-to-date information.
Let's look closer at some of the most important components of a General & Medical policy.
Facing a cancer diagnosis is one of the most difficult experiences anyone can go through. Having comprehensive cover can provide immense peace of mind. General & Medical's cancer cover is robust and includes:
It is crucial to check the policy details for any limits, especially regarding new or experimental drugs, which may not always be covered as standard.
Awareness of mental health has grown significantly, and PMI providers are responding. General & Medical typically offers mental health cover as an optional upgrade on most of its plans, with more inclusive cover on its Elite tier. This cover is for acute mental health conditions, not chronic ones. It can provide:
If mental health support is a priority for you, it's essential to select this option and understand the limits of the cover provided.
General & Medical, like other insurers, uses a "hospital list" to manage costs. The list you choose directly impacts your premium.
For most people, the Signature list provides excellent choice and value. However, if you live near or prefer to be treated at a specific hospital not on this list, you'll need to consider the Freedom option.
General & Medical allows you to bolt on additional benefits to create a truly personalised plan. Popular options include:
Adding these extras will increase your monthly premium, so it's a case of weighing the cost against the potential benefit.
This is the number one question for most people. The price of private medical insurance UK varies widely based on a set of personal and policy-related factors.
Key Factors Influencing Your Premium:
To give you an idea, here are some example costs. Please remember these are for illustration only and are not a formal quote.
| Persona | Policy Type | Excess | Example Monthly Premium |
|---|---|---|---|
| 30-year-old, non-smoker in Manchester | Lifestyle Plan (balanced cover) | £250 | £45 - £65 |
| 45-year-old couple in Bristol | Premier Plan (comprehensive cover) | £100 | £140 - £190 (total) |
| 55-year-old individual in Surrey (South East) | Elite Plan (full outpatient cover) | £500 | £150 - £220 |
The best way to get an accurate price is to speak with a specialist PMI broker. At WeCovr, we can run a detailed market comparison in minutes, including quotes from General & Medical and other leading providers, ensuring you get the best possible value at no extra cost to you.
When you apply for PMI, the insurer needs to know about your medical history to apply the "no cover for pre-existing conditions" rule. They do this using one of two main methods.
| Underwriting Type | How It Works | Pros | Cons |
|---|---|---|---|
| Moratorium (Mori) | The most common type. You don't declare your medical history upfront. Any condition you've had symptoms, advice, or treatment for in the 5 years before the policy starts is automatically excluded for 2 years. | Quick and easy to set up. | Lack of certainty. You only find out if something is covered when you claim. |
| Full Medical Underwriting (FMU) | You complete a detailed health questionnaire, declaring your full medical history. The insurer then tells you exactly what is and isn't covered from day one. | Complete clarity from the start. No surprises at the point of claim. May cover conditions that a moratorium would exclude. | The application process is longer. The exclusions are permanent unless you can get them reviewed later. |
General & Medical offers both options, so you can choose the path that best suits your circumstances. An adviser can help you decide which is more appropriate for you.
So, is this niche provider a true hidden gem? The answer depends on what you value most.
General & Medical could be a great fit if:
You might want to consider other options if:
Navigating the private health insurance market can be complex. That's where an independent, expert broker like WeCovr comes in.
Exclusive WeCovr Benefits: When you arrange your private medical insurance with us, you also get complimentary access to CalorieHero, our AI-powered calorie and nutrition tracking app, to support your health goals. Plus, our clients often receive discounts on other policies, such as life or income protection insurance.
While PMI is there for when things go wrong, the best strategy is always to stay as healthy as possible. A healthier lifestyle can reduce your risk of developing many acute and chronic conditions.
Taking small, consistent steps to improve your wellbeing is the best investment you can make in your long-term health.
Ready to find out if General & Medical is the right fit for you, or to compare it against the UK's other leading providers?
Take the first step today. Get your free, no-obligation quote from WeCovr and let our friendly experts find the perfect private health cover for your peace of mind.






