
As an FCA-authorised broker that has helped arrange over 800,000 policies of various kinds, WeCovr demystifies private medical insurance costs in the UK. Understanding how premiums are set is the first step towards finding the right cover at the best price. This guide breaks down every factor for you.
Private Medical Insurance (PMI) offers peace of mind, providing prompt access to high-quality private healthcare when you need it most. But how do insurers arrive at the monthly or annual premium you pay? It’s not arbitrary; it's a carefully calculated risk assessment based on a blend of personal details, policy choices, and wider market forces.
Understanding these elements empowers you to build a policy that fits your needs and your budget. Think of it like adjusting the settings on a new gadget – each tweak affects the final performance and cost. At WeCovr, our expertise lies in helping you navigate these settings, ensuring you don't pay for features you don't need while securing the cover that truly matters.
Let's dive into the core components that shape your health insurance premium.
Insurers begin with you. Your personal circumstances are the single most significant driver of your initial quote.
This is, without a doubt, the number one factor. From an insurer's perspective, the statistical likelihood of needing medical treatment increases as we get older. Younger applicants typically benefit from lower premiums because they are statistically less likely to make a claim.
As you age, your premium will be reviewed annually and will likely increase, even if you haven't claimed. This is known as "age-related banding." Most insurers move you into a new age band each year, which comes with a corresponding price adjustment.
Illustrative Example: Age-Based Premium Changes
| Age Bracket | Typical Monthly Premium (Mid-Range Cover) | Why the Change? |
|---|---|---|
| 25-30 | £30 - £45 | Lowest risk profile; statistically very healthy. |
| 40-45 | £55 - £75 | Risk of age-related conditions begins to increase. |
| 55-60 | £90 - £140 | Higher probability of needing joint replacements, cardiac care, or cancer treatment. |
| 65+ | £150 - £250+ | Highest risk profile; reflects the increased use of medical services. |
Note: These are illustrative figures for a non-smoker with a standard policy. Actual quotes will vary.
Where you live in the UK has a major impact on your premium. This is because the cost of private medical treatment varies significantly by region.
Insurers use "postcode rating" to group different areas. A quote for someone in Inverness will be substantially lower than an identical policy for someone in Kensington.
Your health habits matter. Smokers and, increasingly, vapers, will always pay more for private health cover. The link between smoking and a vast range of health conditions—from cancer and heart disease to respiratory illnesses—is undeniable.
Insurers typically classify you as a smoker if you have used any tobacco or nicotine products (including patches, gum, and vapes) in the last 12 months. Expect to pay anywhere from 25% to 50% more than a non-smoker for the same policy. Honesty is crucial here; failing to declare your smoking status can invalidate your policy when you need to make a claim.
While not as direct a factor as smoking, your overall health, often measured by BMI, can influence underwriting decisions. Some insurers may ask for your height and weight to assess potential risks associated with being significantly overweight or underweight.
Proactively managing your health is the best long-term strategy for managing premiums. At WeCovr, we support our clients' wellness journeys by providing complimentary access to CalorieHero, our AI-powered calorie and nutrition tracking app, helping you stay on top of your health goals.
Once your personal profile sets the baseline, the choices you make about your policy have the biggest impact on the final price. This is where you have the most control.
PMI policies are not one-size-fits-all. They are typically structured in tiers:
Comparison of Cover Levels
| Feature | Basic Cover | Mid-Range Cover | Fully Comprehensive Cover |
|---|---|---|---|
| In-patient/Day-patient Care | ✅ Fully Covered | ✅ Fully Covered | ✅ Fully Covered |
| Cancer Cover | ✅ Core Cover (e.g., surgery, chemo) | ✅ Enhanced Cover (often with more drug choices) | ✅ Extensive Cover (inc. new drugs, support) |
| Out-patient Consultations & Scans | ❌ Not included | ✅ Included (up to a limit, e.g., £1,000) | ✅ Fully Covered (or very high limit) |
| Therapies (Physio, Osteo etc.) | ❌ Not included | ✅ Often included as an option or standard | ✅ Included with higher limits |
| Mental Health Cover | ❌ Rarely included | ✅ Can be added as an option | ✅ Often included as standard |
| Dental & Optical | ❌ Not included | ❌ Usually an optional add-on | ✅ Can be added or may be included |
An excess is the amount you agree to pay towards a claim before the insurer pays the rest. It's a standard feature of most insurance products, from car to home insurance, and PMI is no different.
The rule is simple: a higher excess means a lower premium.
You typically pay the excess once per policy year, per person, regardless of how many claims you make.
Choosing an excess of £250, £500, or even £1,000 can significantly reduce your monthly payments, making it a powerful tool for managing costs.
Insurers negotiate rates with hospital groups across the country. They then offer you a choice of "hospital lists" that dictate where you can receive treatment.
Choosing a more limited hospital list is an effective way to lower your premium without sacrificing the quality of care, as long as the list contains good quality, accessible hospitals near you. A skilled PMI broker like WeCovr can help you review the lists to ensure they meet your needs.
This is where you can truly customise your plan. Most of the best PMI providers in the UK offer a menu of optional benefits you can add to a core policy for an additional cost. Common add-ons include:
Only add what you genuinely believe you will use. It's easy to over-insure yourself with benefits that sound good but you are unlikely to claim on.
This is a clever cost-saving feature offered by some insurers. If you add the six-week option to your policy, you agree to use the NHS for in-patient treatment if the NHS waiting list for that procedure is less than six weeks. If the waiting list is longer, your private cover kicks in immediately.
Because this reduces the likelihood of the insurer having to pay for your treatment, it can lower your premium by around 15-25%. It's a popular compromise, offering a safety net against long NHS waits while keeping costs down.
This is one of the most important and often misunderstood aspects of private medical insurance in the UK.
Standard UK PMI is designed to cover new, acute medical conditions that arise after your policy begins. It is not designed to cover pre-existing or chronic conditions.
Let's define these terms:
Private insurers do not cover chronic conditions because they require ongoing, long-term management rather than a short-term curative treatment, which falls outside the intended scope of PMI. Management of chronic conditions remains with the NHS.
When you apply, the insurer will use one of two main methods to deal with your medical history. This is called underwriting.
An expert PMI broker can explain the pros and cons of each method and help you decide which is right for your circumstances.
Finally, your premium is also affected by factors beyond your control that impact the entire insurance market.
The cost of healthcare consistently rises faster than general inflation (the Consumer Price Index). This is due to:
Recent data from UK health analysts suggests that medical inflation often runs between 8% and 12% annually, compared to general inflation which may be much lower. This underlying cost increase is a primary reason why all health insurance premiums tend to rise each year at renewal.
IPT is a tax on general insurance premiums, including PMI. The current standard rate in the UK is 12%. This is automatically included in the price you are quoted, so a £100 base premium becomes £112 after tax. Any future changes to the IPT rate by the government will directly affect your renewal price.
Similar to car insurance, most PMI providers operate a No Claims Discount system to reward customers who don't make a claim. It works on a ladder system.
This system encourages you to consider whether to claim for minor expenses, perhaps paying for a single physiotherapy session out-of-pocket to protect a significant long-term discount.
Navigating these variables can feel complex, but you don't have to do it alone. As an independent and FCA-authorised broker, WeCovr provides impartial, expert advice to help you find the right private health cover.
Your health is your most valuable asset. Understanding how your health insurance premium is calculated is the first step to protecting it wisely.
Get a free, no-obligation quote from WeCovr today. Our expert advisors will compare the UK's leading insurers and help you build a policy that fits your life and your budget.






