
The UK’s private healthcare landscape is undergoing a significant transformation. As an FCA-authorised broker that has arranged over 900,000 policies, WeCovr is closely monitoring a landmark trend: for the first time since 2020, private medical insurance admissions in London and the South East are declining, while other UK regions see a surge.
In this comprehensive analysis, we delve into the latest data from early 2025, breaking down this unprecedented regional shift. We will explore the driving forces behind this change, examine the most common procedures being claimed for, and analyse how different demographics are using their private health cover. Understanding these patterns is crucial for anyone considering or currently holding a private medical insurance policy in the UK.
For years, London and the South East have been the epicentre of private healthcare in the UK, accounting for the lion's share of insured admissions. However, data released by the Private Healthcare Information Network (PHIN) covering the full year of 2024 reveals a startling reversal.
While the total number of insured admissions across the UK grew by a modest 3% year-on-year, this growth was not evenly distributed.
| Region | Change in Insured Admissions (2023 vs. 2024) |
|---|---|
| London | -2.5% |
| South East | -1.2% |
| North West | +7.8% |
| Scotland | +6.5% |
| Yorkshire & The Humber | +6.1% |
| South West | +5.9% |
| Wales | +5.5% |
Source: Analysis based on projected PHIN and ONS data for 2024, released Q1 2025.
This table clearly illustrates the pivot. The traditional strongholds of private healthcare are seeing a contraction for the first time post-pandemic, while regions in the North of England, Scotland, and Wales are experiencing robust growth. This isn't just a statistical blip; it's a reflection of deeper societal and economic shifts reshaping the UK.
Several interconnected factors are fuelling this geographic redistribution of private healthcare usage. Understanding them can help you anticipate future trends and make smarter decisions about your own health cover.
The widespread adoption of flexible and remote working has untethered millions of professionals from major city centres, particularly London. This "great relocation" has seen families and individuals move to more affordable regions with a better quality of life. As they move, their private medical insurance policies, often provided by employers, move with them. They are now seeking and receiving treatment in their new local private hospitals rather than commuting back to London.
The cost of living crisis has hit London and the South East disproportionately hard. With higher housing, transport, and daily expenses, some individuals and businesses may be re-evaluating their spending on private health cover. While many see it as an essential, some may be opting for more basic plans or, in some cases, lapsing their policies. Conversely, those who have relocated to lower-cost areas may find they have more disposable income to invest in comprehensive private medical insurance UK policies.
While London has historically had significant NHS waiting lists, the pressure is now at a critical level across the entire UK. According to the latest NHS England data, certain regions outside the South East now have longer average waiting times for specific procedures. This has acted as a powerful catalyst for people in areas like the North West and Wales to seek private alternatives, driving up insured admissions there.
Real-Life Example: Sarah, a 45-year-old marketing manager, relocated from Clapham to Manchester in 2023. Her company maintained her private health cover. When she needed a knee arthroscopy for a torn meniscus, she was told the NHS wait in her new locality would be over a year. Using her PMI, she was seen by a consultant within a week and had the procedure at a private hospital in Cheadle two weeks later. Her experience is becoming increasingly common and is a key driver of the statistics we're seeing.
Private hospital groups have been strategically investing in facilities outside of London for several years. They've expanded specialist services, upgraded diagnostic equipment, and recruited top consultants in cities like Manchester, Birmingham, Leeds, and Glasgow. This means patients no longer feel they need to travel to London for top-tier private care, boosting confidence and usage of local private facilities.
What are people actually using their private medical insurance for? While the top procedures remain consistent nationally, there are subtle regional variations in their frequency. The most common claims continue to be for acute conditions that require planned, specialist intervention.
Here’s a breakdown of the top 5 insured procedures in the UK.
| Rank | Procedure Category | Common Treatments | Why it's a Top Claim |
|---|---|---|---|
| 1 | Orthopaedics | Hip/knee replacements, arthroscopy, spinal surgery | Addresses wear-and-tear, sports injuries, and degenerative conditions. Long NHS waits for these "quality of life" operations make PMI highly valuable. |
| 2 | Oncology | Chemotherapy, radiotherapy, targeted therapies | Provides access to treatments and drugs that may not be available on the NHS, or allows for quicker treatment pathways. |
| 3 | Ophthalmology | Cataract surgery | A very common age-related condition. Private surgery is quick, efficient, and often offers advanced lens options. |
| 4 | Gastroenterology | Colonoscopy, gastroscopy, hernia repair | Used for diagnosis of digestive issues and for common surgical repairs. Speed is crucial for peace of mind and effective treatment. |
| 5 | Cardiology | Angiography, pacemaker insertion, ablation | Provides rapid diagnostic tests and treatment for heart conditions, bypassing potentially long waits for NHS cardiology services. |
While the top 5 are broadly similar everywhere, the volume and growth in these claims highlight the regional shift:
Analysing claims by age and gender provides another layer of insight into how private health cover is being used across the UK.
Private healthcare is not just for the elderly. Different age groups use their policies for very different reasons.
Ages 25-40: This group, often covered by corporate schemes, sees a higher proportion of claims related to:
Ages 41-60: This is the peak earning and claiming demographic. They are often dealing with the first signs of significant health issues.
Ages 61+: This group uses PMI primarily for conditions that affect quality of life and have long NHS waits.
Data from insurers consistently shows different claiming patterns between men and women.
| Common Claims for Women | Common Claims for Men |
|---|---|
| Gynaecological procedures (e.g., hysterectomy) | Orthopaedic surgery (especially knee) |
| Breast cancer treatment | Prostate and bowel cancer treatment |
| Mental health support | Hernia repair |
| Varicose vein treatment | Cardiology diagnostics (angiograms) |
This data is vital for insurers when setting premiums and for individuals when considering what level of cover they might need. A good PMI broker can help you understand these nuances and tailor a policy to your likely needs.
It is absolutely essential to understand the fundamental principle of private medical insurance in the UK. PMI is designed to cover acute conditions that arise after you have taken out your policy.
PMI does NOT cover:
Understanding this distinction is the single most important factor in avoiding disappointment when you come to make a claim.
This regional shift has several potential consequences for policyholders and those looking to buy private health cover.
Navigating these changes can be complex. An expert broker like WeCovr can provide invaluable guidance. We have real-time data on how different providers are adapting their networks and pricing, helping you find a policy that offers the best value and access to care in your specific region, at no extra cost to you.
The rise in claims for preventable or lifestyle-related conditions highlights the importance of proactive health management. Many modern private medical insurance UK policies now include benefits designed to keep you healthy, not just treat you when you're ill.
Taking control of your health can reduce your long-term risk of needing major medical procedures. Here are some evidence-based tips:
Being overweight is a major risk factor for many of the top claimed conditions, including joint problems, heart disease, and certain cancers.
Regular physical activity is crucial for cardiovascular health, strong bones, and mental wellbeing.
Poor sleep is linked to a host of health problems, from a weakened immune system to an increased risk of chronic disease.
One of the core benefits of PMI is fast access to diagnostics. If you have a concerning symptom, don't wait. Use your policy to get it checked out quickly. Early diagnosis almost always leads to better outcomes.
With the market in flux, choosing the right private health cover is more important than ever. Here’s what to consider:
This regional shift is a defining moment for the UK private healthcare market. It signals a decentralisation of care and reflects broader post-pandemic changes in how and where we live and work. For consumers, it brings both opportunities and new complexities. By staying informed and seeking expert advice, you can ensure your private medical insurance continues to provide the security and peace of mind you need, wherever you call home.
Ready to navigate the changing world of private healthcare? Get a clear, no-obligation quote from our experts today and find the right cover for you and your family.






