
Starting a family is one of life’s most exciting adventures. From the joy of a first home to the pitter-patter of tiny feet, each milestone brings new responsibilities. Amidst the excitement, a crucial question emerges for many young parents: "How do we protect our family's future if the worst should happen?"
This is where life insurance steps in, acting as a financial safety net for your loved ones. In the UK, Legal & General (L&G) is one of the most recognised names in the insurance landscape, offering a range of products designed to provide peace of mind. But with so many providers vying for your attention, how do you know if L&G is the right fit for your family's unique needs?
This comprehensive guide is designed to demystify Legal & General's life insurance offerings for young families. We'll delve into their core products, explore their value-added benefits, and crucially, compare them against key rivals in the market. Our goal is to equip you with the knowledge to make an informed decision, ensuring your family's financial security is in safe hands.
Legal & General is a titan of the UK insurance industry, with a history stretching back to 1836. Their sheer size and brand recognition mean they are often the first port of call for families seeking protection. For many, their reputation for reliability and paying claims is a significant draw. In 2023, Legal & General paid out over £883 million in life, critical illness, and income protection claims, supporting more than 19,500 individuals and their families.
However, the UK protection market is fiercely competitive. Innovative insurers like Aviva, Royal London, Vitality, and Zurich continually challenge the status quo with enhanced policy features, broader critical illness definitions, and integrated wellness programmes.
Choosing the "best" insurer isn't about picking the most famous name. It's about finding the policy that offers the most relevant protection for your specific circumstances, health profile, and budget. At WeCovr, we help families navigate this complex market every day. We analyse the small print, compare the critical differences between providers, and match your needs to the policy that delivers the most robust and appropriate cover. This guide will give you a head start, using our expertise to shine a light on where L&G excels and where other providers might offer a better solution for you.
Before we dive into L&G specifically, let's clarify the key types of protection that form the foundation of a solid family financial plan.
This is the most common and straightforward type of life insurance. You choose a lump sum amount (the 'sum assured') and a policy length (the 'term'), typically aligned with your mortgage or until your children are financially independent. If you pass away within the term, the policy pays out the lump sum to your beneficiaries. If you outlive the term, the policy expires, and there is no pay-out.
There are two main variants:
Often added to a life insurance policy for an extra premium, Critical Illness Cover pays out a tax-free lump sum if you are diagnosed with one of a specific list of serious medical conditions, such as some types of cancer, heart attack, or stroke.
This money can be a lifeline, helping you to:
The quality of a CIC policy is determined by the number of conditions covered and, more importantly, the specific definitions for those conditions.
Instead of a single lump sum, Family Income Benefit pays out a regular, tax-free income to your family if you pass away. This income is paid from the time of the claim until the end of the policy term.
FIB can be an excellent option for young families as it replaces the lost monthly salary, making budgeting much easier for the surviving partner. It's often more affordable than an equivalent lump sum policy because the total potential pay-out decreases as the policy term progresses.
Legal & General's protection products are designed to be straightforward and accessible. Let's break down their core offerings for families.
This is L&G's flagship product. It's a flexible term assurance policy that can be set up to provide a level or decreasing sum assured.
Key Features:
L&G's CIC can be added to their life insurance policies. They offer a comprehensive list of conditions, but it's the definitions that matter.
What's Covered? L&G's standard CIC policy covers a wide range of conditions. Below is a simplified table of some key conditions they cover.
| Category | Example Conditions Covered by L&G |
|---|---|
| Cancer | Cancer (excluding less advanced cases) |
| Heart | Heart Attack, Coronary Artery By-pass Grafts |
| Brain/Nervous System | Stroke, Multiple Sclerosis, Motor Neurone Disease, Parkinson's Disease |
| Organs | Kidney Failure, Major Organ Transplant, Liver Failure |
| Disability | Total Permanent Disability (TPD), Traumatic Brain Injury |
Children's Critical Illness Cover: This is automatically included at no extra cost if you add CIC to your policy. It typically covers a percentage of the adult's sum assured (e.g., up to £25,000) if a child is diagnosed with a specified condition. L&G's children's cover is highly regarded and includes a childbirth benefit for certain complications.
This is an area where insurers are increasingly competing. Beyond the core promise of a pay-out, what other support is available? L&G's "Umbrella Benefits" package provides access to a range of wellbeing services.
These services are valuable and provide tangible support at a time of immense stress. However, as we'll see, other providers offer different, sometimes more digitally-integrated, support packages.
No insurer is the best at everything. An insurer might be very competitive for a 30-year-old non-smoker but more expensive for someone with a pre-existing medical condition. Here's how L&G compares to some major rivals on key features beyond just price.
Feature Comparison: L&G vs. Key Rivals
| Feature | Legal & General | Aviva | Royal London | Zurich |
|---|---|---|---|---|
| Core CIC Conditions | Strong, covers key conditions. | Very comprehensive, often with enhanced definitions. | High number of full pay-out conditions. | Strong core list, with optional enhancements. |
| Partial CIC Payouts | Covers a good range of less severe conditions. | Strong list of additional payment conditions. | Known for a very generous list of partial payouts. | Good, with a focus on early-stage cancers. |
| Children's CIC | Excellent, includes a childbirth benefit. | Enhanced cover includes educational support and advance payments for hospital stays. | Very comprehensive, often covering more child-specific conditions. | Strong cover, convertible to an adult policy at age 21. |
| Value-Added Service | Umbrella Benefits (Nurse support, Second Opinion). | Aviva DigiCare+ (incl. digital GP, nutrition & mental health consults). | Helping Hand (Dedicated nurse support from RedArc). | Support Services (Counselling, legal & financial guidance). |
| TPD Definition | Typically 'Own Occupation' for many roles. | Often offer a strong 'Own Occupation' definition as standard. | A market leader in providing 'Own Occupation' cover. | Strong definitions, especially for professional occupations. |
| Claims Payout Rate | Consistently high (e.g., ~97% for Life Claims). | Consistently high. | Consistently high. | Consistently high. |
Key Takeaways from the Comparison:
This is where working with a broker like WeCovr is invaluable. We have access to the detailed policy documents for all these insurers and can quickly identify which provider's definitions and features best match your personal and professional circumstances.
One of the biggest hurdles for young families is figuring out the right amount of cover. It's easy to pluck a number out of the air, but a more structured approach ensures you're not under-insured.
A common rule of thumb is to seek cover equal to 10 times your annual gross salary. However, a more precise method is the D-E-A-D calculation:
Let's imagine the Sharma family. Raj is 35 and earns £55,000. Priya is 34 and earns £40,000. They have two children, aged 4 and 2.
Total Lump Sum Needed for Raj: £260,000 (Debts) + £50,000 (Education) + £180,000 (Expenses) + £5,000 (Funeral) = £495,000.
They might decide to cover this with a £250,000 Decreasing Term policy to clear the mortgage, and a separate £250,000 Level Term policy to cover the other costs. They might also consider a Family Income Benefit policy to provide a monthly income instead of the lump sum for expenses.
This calculation shows that your "number" is personal. An expert adviser can help you run through these calculations and structure your policies in the most cost-effective way.
Applying for life insurance involves a detailed look at your health and lifestyle. Insurers need this information to assess the level of risk you present and calculate your premium fairly.
What to Expect:
The Golden Rule: Full and Honest Disclosure It is absolutely vital that you answer every question truthfully and completely. Failing to disclose something, like a previous medical consultation or that you're a smoker, constitutes 'non-disclosure'. If you were to make a claim and the insurer discovered this, they would have the right to reduce the pay-out or void the policy entirely, leaving your family with nothing.
Underwriting: The Insurer's Assessment Once you submit your application, it goes to an underwriter. This is the person who assesses your risk. For most young, healthy applicants, the process is quick and automated. In some cases, the underwriter might:
This process ensures the premium you pay is fair and accurately reflects the risk.
If you're a freelancer, contractor, or a director of your own limited company, your protection needs are more complex. Your family's financial security is often intrinsically linked to the health of your business. Standard family protection is essential, but you should also consider business-specific cover.
Often described by financial experts as the most important protection policy of all, Income Protection is designed to replace a portion of your income (usually 50-70%) if you're unable to work due to any illness or injury.
Unlike Critical Illness Cover, which pays a lump sum for a specific condition, IP pays a regular monthly benefit until you can return to work, the policy term ends, or you retire. It covers a far wider range of eventualities, from a bad back or mental health issues to more serious conditions. For a self-employed person with no access to sick pay, it's a non-negotiable safety net.
If you're a company director, you can have your business pay for your Income Protection policy. This is known as Executive Income Protection.
Key Advantages:
What would happen to your business if you, or another crucial member of staff, were to die or become critically ill? Would profits fall? Would you lose clients? Would you struggle to repay a business loan?
Key Person Insurance is a life and/or critical illness policy taken out by the business on a key employee. If a claim is made, the pay-out goes directly to the business to help cover lost profits, recruit a replacement, or clear debts. This protects the business's stability, which in turn protects your family's income stream.
Legal & General, along with providers like Liverpool Victoria (LV=) and Scottish Widows, offer a strong range of business protection solutions. An adviser can help you determine the right structure for your company.
Insurers are not just interested in your health when you apply; they are increasingly invested in helping you stay healthy. This isn't just altruism – a healthier client is less likely to claim, which is good for business. This creates a win-win scenario for you.
The Big Three Factors Affecting Your Premiums:
Taking proactive steps to manage your health can lead to significant long-term savings on your insurance. Small changes to your diet, increasing your physical activity, and ensuring you get enough quality sleep can have a big impact.
As part of our commitment to our clients' long-term health, WeCovr provides complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero. It's a simple, effective tool to help you understand your eating habits and make positive changes, supporting you on your journey to a healthier lifestyle and potentially lower insurance costs.
Legal & General offers a solid, dependable, and often competitively priced range of life insurance products that are a very suitable choice for many young families. Their brand strength, high claims pay-out record, and straightforward product design provide a great deal of reassurance. Their children's critical illness cover is a particularly strong feature.
However, the UK protection market is rich with choice, and L&G is not always the "best" option for everyone.
The ultimate decision depends on a detailed analysis of your individual needs, health, and budget. Price is important, but the quality of the cover and the small print in the policy document are what truly matter at the point of a claim.
The best way to navigate this choice is to seek independent advice. A specialist protection broker like us can compare the entire market for you, highlighting the crucial differences between policies from Legal & General and all its main competitors. We'll help you find the provider that offers the most robust protection for your family, at the best possible price.






