TL;DR
Struggling to get a timely GP appointment? You're not alone. With NHS waiting times on the rise, many in the UK are turning to private medical insurance (PMI) for faster access to healthcare.
Key takeaways
- 24/7 Access: The ability to book a consultation at any time of day or night.
- Remote Consultations: Convenient appointments via phone or video call from the comfort of your home or office.
- Fast Appointments: Often, you can speak to a GP on the same day, sometimes within a matter of hours.
- Direct Referrals: A seamless pathway to a specialist if further investigation or treatment is required.
- According to the latest data from NHS Digital, millions of GP appointments involve a wait of more than two weeks. In a recent month, over 5 million appointments in England alone occurred more than 14 days after booking.
Struggling to get a timely GP appointment? You're not alone. With NHS waiting times on the rise, many in the UK are turning to private medical insurance (PMI) for faster access to healthcare. As an FCA-authorised broker that has helped arrange over 900,000 policies, WeCovr provides expert guidance on finding the right cover.
This comprehensive guide explores the private medical insurance UK plans that include same-day or next-day GP appointments as a standard feature, putting you back in control of your health.
Plans that include same-day GP appointments as standard
In today's fast-paced world, waiting weeks for a GP appointment can feel like an eternity, especially when you're feeling unwell or worried. The traditional route to seeing a doctor via the NHS, while a cornerstone of our society, is under immense pressure. This has led to a significant shift in what consumers demand from private health cover.
Recognising this need, the UK's leading PMI providers have integrated digital GP services directly into their core offerings. These services are no longer a niche add-on; for many insurers, they are a fundamental part of the policy, designed to act as your first port of call.
These built-in services typically offer:
- 24/7 Access: The ability to book a consultation at any time of day or night.
- Remote Consultations: Convenient appointments via phone or video call from the comfort of your home or office.
- Fast Appointments: Often, you can speak to a GP on the same day, sometimes within a matter of hours.
- Direct Referrals: A seamless pathway to a specialist if further investigation or treatment is required.
Essentially, these features provide a fast and efficient "digital front door" to your private medical insurance, bypassing NHS queues and getting you the advice and referrals you need without delay.
Why is Private GP Access a "Must-Have" PMI Feature in 2025?
The demand for private GP access isn't just about convenience; it's a direct response to the mounting challenges within the NHS primary care system. Understanding these challenges highlights why a private GP feature is now considered essential by many.
The Reality of NHS GP Waiting Times
Recent statistics paint a stark picture of the pressures on general practice in the UK.
- According to the latest data from NHS Digital, millions of GP appointments involve a wait of more than two weeks. In a recent month, over 5 million appointments in England alone occurred more than 14 days after booking.
- The GP Patient Survey, a major independent poll, consistently shows a decline in patient satisfaction regarding appointment availability. The percentage of patients reporting a "good" experience of making an appointment has fallen significantly over the past decade.
This isn't a criticism of the hardworking NHS staff, but a reflection of a system grappling with a rising population, complex patient needs, and workforce shortages. For many people, a two-week wait for a persistent cough or a worrying new symptom simply isn't acceptable.
The GP as the "Gateway" to Further Care
In the UK healthcare system, the General Practitioner acts as a "gatekeeper." To see a specialist—like a cardiologist, dermatologist, or orthopaedic surgeon—you almost always need a referral from a GP first.
The NHS Pathway:
- Experience a health concern.
- Try to book an NHS GP appointment.
- Wait, potentially for several days or weeks.
- Have a short consultation (often 10 minutes).
- If necessary, get referred to an NHS specialist.
- Join another waiting list for the specialist appointment, which can take months.
The Private Pathway with Integrated GP Access:
- Experience a health concern.
- Open your insurer's app and book a private GP appointment, often for the same day.
- Have a longer, more in-depth video or phone consultation.
- If necessary, receive an "open referral" to a private specialist.
- Use your PMI policy to see the specialist within days or weeks.
The private GP service effectively unlocks the full potential of your private medical insurance, providing a swift and direct route to specialist diagnosis and treatment.
How Does Private GP Access Work Within a PMI Policy?
While the concept is simple—fast access to a doctor—the mechanics can vary slightly between insurers. Understanding how it works is key to choosing the right policy.
Most private GP services included with PMI operate on a digital-first model.
The Process: From Symptom to Solution
- Booking: You log into your insurer's dedicated smartphone app or online portal. You select a time slot for a phone or video consultation, often with a choice of GPs.
- Consultation: At the scheduled time, a UK-based, GMC-registered GP contacts you. These consultations are typically longer than the standard 10-minute NHS slot, allowing for a more thorough discussion of your symptoms and concerns.
- Outcome: The consultation can have several outcomes:
- Peace of Mind: The GP provides reassurance and advice on managing minor ailments at home.
- Private Prescription: If medication is needed, the GP can issue a private prescription. You can usually have this sent to a local pharmacy for collection or, in some cases, delivered to your home. Note: You will have to pay for the cost of the prescribed medication yourself.
- Referral for Treatment: This is the most critical function for a PMI policyholder. If the GP believes you need to see a specialist, they will issue a referral.
The Power of the "Open Referral"
Most private GP services provide what's known as an open referral. This is a significant benefit.
- Named Referral: A referral to a specific, named specialist (e.g., "Dr. Jane Smith, Cardiologist"). This can be restrictive.
- Open Referral: A referral to a type of specialist (e.g., "a cardiologist"). This gives you and your insurer the flexibility to choose from any approved specialist within their network, ensuring you can be seen by someone who is available quickly and conveniently located.
This open referral is your key to unlocking the main benefits of your health insurance policy, allowing you to book specialist consultations, diagnostic tests, and subsequent treatment privately.
UK Insurers Offering Integrated Private GP Services
Nearly all major UK private medical insurance providers now offer a digital GP service as standard. While the core function is similar, the specific features, branding, and user experience can differ.
Here is a comparison of the leading services available in 2025.
| Provider | GP Service Name | Access Method | Availability | Key Features |
|---|---|---|---|---|
| Bupa | Bupa from Babylon | App, Phone, Video | 24/7 | Same-day appointments, symptom checker, open referrals, prescription service. |
| AXA Health | Doctor at Hand | App, Phone, Video | 24/7 | Provided by Teladoc Health, video consultations, open referrals, prescription delivery. |
| Vitality | Vitality GP | App, Phone, Video | 24/7 | Up to £100 towards minor tests/meds, integrated with wellness programme, video consultations. |
| The Exeter | Health+ | App, Phone, Video | 24/7 | Remote GP access, prescription service, and second medical opinion service included. |
| Aviva | Aviva Digital GP | App, Phone, Video | 24/7 | Provided by Square Health, unlimited consultations, choice of GP, open referrals. |
A Deeper Look at Each Provider
Bupa
Bupa's digital GP service, Bupa from Babylon, is one of the most well-known in the market. It's seamlessly integrated into the Bupa ecosystem.
- Strengths: The app is user-friendly and includes a sophisticated AI-powered symptom checker to help guide you before you even book an appointment. Bupa's strong brand and extensive network of consultants and hospitals mean that a referral from their digital GP service leads to a very smooth patient journey.
AXA Health
AXA Health partners with Teladoc Health to provide its Doctor at Hand service.
- Strengths: Teladoc is a global leader in virtual care, so the technology is robust and reliable. They place a strong emphasis on video consultations, which many patients prefer for a more personal interaction. Their referral process is highly efficient, designed to get you authorised for specialist treatment quickly.
Vitality
Vitality is unique in its approach, deeply embedding its Vitality GP service within its overall wellness and rewards programme.
- Strengths (illustrative): Vitality actively encourages you to be proactive about your health. Not only do they provide 24/7 GP access, but they also include a benefit of up to £100 per policy year towards the cost of private prescriptions and minor diagnostic tests recommended by the Vitality GP. Using the service is straightforward, and it's all part of their philosophy of rewarding healthy living.
The Exeter
The Exeter is a mutual society known for its flexible and member-focused approach. Their Health+ benefits package, which includes remote GP access, is often included as standard.
- Strengths: The Exeter's Health+ provides more than just GP access; it also includes services like a second medical opinion and mental health support. This makes it a comprehensive value-added benefit that supports your overall wellbeing, not just your acute medical needs.
Aviva
Aviva's Digital GP, powered by Square Health, is a strong and competitive offering.
- Strengths: Aviva promises unlimited consultations and allows you to choose your GP from a selection of doctors, which can be helpful for continuity of care. The app is simple to use, and like the others, it provides a fast track to open referrals for when you need to use the core benefits of your Aviva PMI policy.
An expert PMI broker, such as WeCovr, can help you compare the finer details of these offerings and determine which provider's ecosystem best aligns with your personal needs and preferences.
What to Look For When Comparing PMI for GP Access
When you're choosing a policy, don't just tick the "private GP" box. The quality and specifics of the service matter. Here's a checklist of what to consider:
- True 24/7 Availability: Does it cover evenings, weekends, and bank holidays? Illness doesn't stick to a 9-to-5 schedule.
- Consultation Method: Does the service offer video calls, or is it phone-only? Many people find a face-to-face video call more reassuring.
- In-Person Option: While most services are digital-first, some providers offer a limited number of face-to-face private GP appointments as part of their top-tier plans. Check if this is an option and if it's important to you.
- Ease of Use: A great service is useless if the app is clunky and difficult to navigate. Look at app store reviews for the provider's GP service to get real user feedback.
- Seamless Referral Pathway: How easy is it to get an open referral and have it approved by the insurer? A smooth, integrated process is a huge plus.
- Prescription Service: How does it work? Do they send the prescription to any pharmacy, a specific chain, or offer home delivery? Remember to factor in the cost of the medication itself.
- Family Coverage: If you have a family policy, can your partner and children use the GP service too? Check the terms, as some providers have age limits for children using the app.
- Usage Limits: Most providers offer unlimited consultations, but it's always wise to confirm this. You don't want to be caught out by a fair usage policy.
The Crucial Point: Pre-existing and Chronic Conditions
This is the single most important concept to understand about private medical insurance in the UK. Failure to grasp this can lead to disappointment and frustration.
Standard UK private medical insurance is designed to cover new, acute conditions that arise after your policy begins.
Let's break down the key terms:
- Acute Condition: A disease, illness, or injury that is short-lived and likely to respond quickly to treatment, leading to a full or near-full recovery. Examples include a broken bone, appendicitis, cataracts, or a joint needing replacement.
- Chronic Condition: A condition that is long-term, has no known cure, and requires ongoing management. PMI does not cover the routine management of chronic conditions. Examples include diabetes, asthma, high blood pressure, eczema, and Crohn's disease.
- Pre-existing Condition: Any disease, illness, or injury for which you have experienced symptoms, received medication, advice, or treatment in the years leading up to your policy start date (usually the last 5 years). Standard PMI does not cover pre-existing conditions.
What does this mean for Private GP access?
You can use the private GP service to discuss any health concern you have. However, if that concern relates to a pre-existing or chronic condition, the GP can offer advice but cannot refer you for private treatment under your PMI policy for that condition. The insurer will decline cover.
Example:
- Scenario 1 (Covered): You develop new, sharp abdominal pain. You use the private GP app, they suspect appendicitis and give you an open referral to a general surgeon. Your PMI policy covers the specialist consultation and subsequent private surgery. This is a new, acute condition.
- Scenario 2 (Not Covered): You have had asthma (a chronic condition) for 10 years. You use the private GP service to discuss your inhaler technique. The GP can provide advice, but they cannot refer you to a private respiratory specialist for routine management of your long-term asthma under the policy.
Understanding this distinction is vital. PMI is your safety net for the unexpected, not for managing long-term health issues you already have.
Beyond GP Access: The Added Value of Modern PMI
Today's best private health cover goes far beyond just paying for hospital stays. Insurers are increasingly focused on preventative care and holistic wellbeing, bundling a range of valuable services into their policies.
When you invest in PMI, you often gain access to:
- Mental Health Support: This is a huge area of growth. Most policies now include access to telephone counselling helplines, and many offer a set number of face-to-face or virtual therapy sessions (e.g., CBT) without needing a GP referral.
- Physiotherapy and Musculoskeletal (MSK) Support: Many insurers provide services to help you manage back, neck, and joint pain early on, sometimes before you even see a GP. This can include telephone triage with a physiotherapist or access to self-management apps.
- Wellness Programmes: Vitality is the leader here, but other insurers are following suit. These programmes reward you with discounts, vouchers, and other perks for tracking your activity, eating well, and completing health checks.
- Exclusive Member Benefits: As a policyholder, you often get access to extra perks. For example, customers who arrange their PMI through WeCovr receive complimentary access to CalorieHero, a powerful AI-driven calorie and nutrition tracking app to support their health goals. Furthermore, WeCovr clients can enjoy discounts on other insurance products, such as life or income protection insurance.
Simple Tips for Staying Healthy
While insurance is there for when things go wrong, the best strategy is always to stay healthy.
- Diet: A balanced diet rich in whole foods, fruits, and vegetables is crucial. Using a tool like CalorieHero can help you understand your nutritional intake and make healthier choices.
- Activity: The NHS recommends at least 150 minutes of moderate-intensity activity a week. Find something you enjoy, whether it's brisk walking, cycling, swimming, or dancing.
- Sleep: Aim for 7-9 hours of quality sleep per night. It's essential for physical and mental recovery.
- Stress Management: Chronic stress can impact your health. Practices like mindfulness, spending time in nature, or engaging in hobbies can make a big difference.
How a PMI Broker Like WeCovr Can Help
The UK private medical insurance market is complex. With dozens of policies, add-ons, and different underwriting options, choosing the right one can be overwhelming. This is where an independent PMI broker is invaluable.
An expert broker like WeCovr acts as your professional guide.
- Unbiased, Expert Advice: We are authorised and regulated by the Financial Conduct Authority (FCA). Our primary duty is to you, the client. We are not tied to any single insurer.
- Whole-of-Market Comparison: We use our expertise and technology to compare policies from all the leading UK providers, saving you hours of research. We analyse the details that matter, including the quality of their private GP service.
- No Cost to You: Our service is free for you to use. We receive a commission from the insurer if you decide to proceed with a policy, which is already built into the premium. You don't pay a penny more than going direct, and in many cases, we can find better deals.
- Personalised Recommendations: We take the time to understand your specific needs, your budget, and what's most important to you in a policy. Are you focused on cancer care? Mental health? Fast GP access? We tailor our search to find the perfect fit. Our high customer satisfaction ratings reflect our commitment to finding the right solution for every client.
Choosing the right private health cover is a significant decision. Let us do the heavy lifting for you.
Can I use the private GP from my PMI for a pre-existing condition?
Does using the private GP service affect my No Claims Discount (NCD)?
Are private prescriptions covered by my health insurance?
What is an "open referral" and why is it important?
Ready to get fast, expert medical advice when you need it most?
Take control of your health today. Contact WeCovr for a free, no-obligation quote and let our expert advisors compare the UK's leading private medical insurance plans to find the perfect cover for you and your family.
Sources
- Office for National Statistics (ONS): Mortality, earnings, and household statistics.
- Financial Conduct Authority (FCA): Insurance and consumer protection guidance.
- Association of British Insurers (ABI): Life insurance and protection market publications.
- HMRC: Tax treatment guidance for relevant protection and benefits products.











