
As an FCA-authorised broker that has helped arrange over 800,000 policies, WeCovr understands the unique pressures faced by UK professionals. This guide explores why private medical insurance is an indispensable tool for Personal Assistants, helping you safeguard your health so you can continue to perform at your best.
The role of a Personal Assistant (PA) is one of the most demanding and pivotal in any organisation. You are the gatekeeper, the planner, the problem-solver, and the right hand to the UK's busiest executives and managers. Your ability to be present, sharp, and healthy is not just a personal asset; it's a professional necessity. When you're unwell, the entire operation can feel the impact.
This is where private medical insurance (PMI) becomes more than just a benefit—it becomes a strategic tool. It's about ensuring that when a health issue arises, you have fast access to the best possible care, minimising downtime and allowing you to return to your crucial role without the long waits that can sometimes be associated with NHS services. This guide is designed specifically for PAs, EAs, and administrative professionals, demystifying private health cover and showing you how it can be tailored to your unique lifestyle and career demands.
Before we dive into the specifics for PAs, it's essential to grasp the fundamentals of how PMI works in the United Kingdom.
Private medical insurance is a policy you pay for that covers the cost of private healthcare for specific, treatable medical conditions. It's designed to work alongside the National Health Service (NHS), not replace it. The NHS provides excellent care, particularly for emergencies and chronic conditions, but waiting lists for specialist consultations, diagnostic tests, and non-urgent surgery can be long.
According to NHS England statistics, the median waiting time for consultant-led elective care was 14.5 weeks in May 2024, with hundreds of thousands waiting much longer. PMI offers a way to bypass these queues.
The process is typically straightforward:
This is the most important concept to understand about UK private health insurance.
While PMI won't cover the day-to-day management of a chronic illness, it may cover an acute flare-up of that condition. For example, it wouldn't cover your monthly asthma inhalers, but it might cover a hospital admission for a severe, acute asthma attack.
Insurers will not typically cover conditions you have had symptoms of, or received treatment for, in the years immediately before you took out the policy. This is to prevent people from only buying insurance when they know they need expensive treatment. There are two main ways insurers deal with this, which we will explore later: Moratorium and Full Medical Underwriting.
The unique demands of the PA role make the benefits of PMI particularly valuable. You aren't just managing one diary; you're often the central hub for an entire team or department.
As a PA, your absence creates a significant ripple effect. Executives rely on you for seamless scheduling, travel arrangements, and crisis management.
Example: Sarah, a PA to a CEO in Manchester, experienced persistent knee pain. Her GP suspected a torn meniscus and referred her for an NHS MRI, with an estimated 10-week wait. Using her PMI policy, she had an MRI within three days, saw an orthopaedic surgeon the following week, and had keyhole surgery booked for two weeks later, timed perfectly around a quiet period in her boss's schedule. The total time from GP visit to recovery was less than the initial NHS waiting time for the scan alone.
The PA profession consistently ranks as one of the most stressful. You're juggling competing priorities, managing demanding personalities, and are always "on."
Modern PMI policies are evolving into holistic health partnerships, offering much more than just hospital cover. Key features often include:
PAs are masters of planning and organisation. PMI allows you to apply these skills to your own healthcare.
PMI policies are built in layers. You start with core cover and then add optional extras to create a plan that suits your needs.
| Coverage Type | What's Included | Why It's Important for a PA |
|---|---|---|
| Core Cover | In-patient & Day-patient treatment. This includes hospital accommodation, surgeons' and anaesthetists' fees, nursing care, and diagnostic tests (like scans) while you are admitted to hospital. | This is the foundation of any policy. It covers the 'big ticket' items like surgery or a hospital stay, ensuring you're covered for serious acute conditions. |
| Optional Add-on: Out-patient Cover | Specialist consultations, diagnostic tests (MRI, CT, X-rays), and therapies that do not require a hospital bed. | This is arguably the most valuable part of a policy for a busy PA. It speeds up the diagnosis process, getting you answers and a treatment plan quickly so you can manage your work life effectively. |
| Optional Add-on: Therapies Cover | Physiotherapy, osteopathy, chiropractic treatment. Often limited to a set number of sessions per year. | Desk-based work can lead to back, neck, and shoulder pain. Quick access to a physio can prevent a minor ache from becoming a debilitating problem. |
| Optional Add-on: Mental Health Cover | Access to counsellors, psychotherapists, and psychiatrists. Cover can range from a few counselling sessions to full in-patient psychiatric care. | Given the high-stress nature of the PA role, this provides a crucial safety net for managing mental wellbeing and preventing burnout. |
| Optional Add-on: Dental & Optical Cover | Routine check-ups, emergency dental work, and contributions towards glasses or contact lenses. | A simple way to budget for routine healthcare costs. Particularly useful for PAs who spend long hours in front of a screen. |
Most PAs will find a comprehensive plan offers the best value, but it's important to understand the difference.
| Feature | Core Policy | Comprehensive Policy |
|---|---|---|
| In-patient/Day-patient Care | ✅ Included | ✅ Included |
| Out-patient Consultations | ❌ Not included | ✅ Included (often up to a set limit) |
| Out-patient Diagnostics (Scans) | ❌ Not included | ✅ Included |
| Therapies (e.g., Physio) | ❌ Not included | ✅ Often included as standard or an add-on |
| Mental Health Support | ❌ Usually an add-on | ✅ Often included or available as a higher-tier add-on |
| Best For | Budget-conscious individuals wanting cover for major surgery. | PAs who want fast diagnosis and a full range of benefits to minimise disruption. |
A common misconception is that private health insurance is prohibitively expensive. In reality, a policy can be tailored to almost any budget by adjusting several key factors. An expert PMI broker can walk you through these options to find the perfect balance.
This is how the insurer assesses your medical history to decide what they will and won't cover.
| Underwriting Type | How It Works | Pros for a PA | Cons for a PA |
|---|---|---|---|
| Moratorium (Mori) | You don't declare your full medical history upfront. The insurer applies a blanket exclusion for any condition you've had in the 5 years before your policy starts. This exclusion can be lifted if you go 2 continuous years on the policy without any symptoms, treatment, or advice for that condition. | Quick and easy to set up. If you're generally healthy with a clean medical history, this is the simplest option. | Lack of certainty. You may not know if a condition is covered until you make a claim, which can be stressful. |
| Full Medical Underwriting (FMU) | You complete a detailed health questionnaire when you apply. The insurer assesses your medical history and tells you upfront exactly what is excluded from your policy. | Complete clarity from day one. You know precisely where you stand, which is great for planners. Exclusions are sometimes reviewable. | The application process takes longer. It may be harder to get cover for some conditions you've had in the past. |
These are the dials you can turn to make your policy more or less expensive.
As a PA, you might have two routes to getting private health cover.
Many larger firms and progressive SMEs offer PMI as part of their employee benefits package. If your employer offers this, it's often the best and most cost-effective option.
Key Advantages:
Action: Check your employment contract and benefits portal, or speak to your HR department to see if this is available to you.
If you are a freelance PA, a contractor, or your employer doesn't offer a company scheme, you'll need to purchase an individual policy. This gives you complete control over the level of cover and the provider you choose.
This is where working with an independent broker like WeCovr is invaluable. The market is complex, and comparing policies like-for-like can be challenging. We can:
Furthermore, if you purchase a PMI or life insurance policy through us, we can often provide discounts on other types of cover you might need, such as income protection or critical illness cover.
Your PMI policy is your safety net, but the best strategy is to stay healthy in the first place. Here are some practical tips tailored for the high-pressure PA lifestyle.
The UK has a mature PMI market with several excellent providers. While a broker can give you a full market comparison, here is a brief overview of the 'big four' and what makes them unique.
Disclaimer: This table is for illustrative purposes only. Features and benefits change, and the best provider for you depends on your individual circumstances and budget. Costs are highly personalised.
| Provider | Key Feature / Focus | Best For... | Typical Add-ons |
|---|---|---|---|
| Bupa | Strong brand recognition, extensive hospital network, and a focus on clinical excellence. Often praised for their direct cancer care pathways. | Those looking for a trusted, comprehensive provider with a focus on high-quality clinical networks and customer service. | Mental health, dental & optical cover, travel cover. |
| AXA Health | Large network, excellent digital tools including the 'Doctor at Hand' virtual GP service, and a strong focus on mental health support through their 'Stronger Minds' pathway. | PAs who value strong digital integration, fast access to GPs, and robust mental health support. | Full out-patient cover, therapies, dental & optical. |
| Aviva | A major UK insurer offering a wide range of customisation options. Their 'Expert Select' hospital option can be very cost-effective. Known for good value. | PAs who want a highly customisable policy from a large, stable insurer and are keen to balance cost and cover. | Mental health, 6-week option, dental & optical. |
| Vitality | Unique 'Shared Value' model that actively rewards healthy behaviour with discounts and perks like cinema tickets, coffee, and Apple Watches. | Health-conscious PAs who are motivated by rewards and want their insurance to be an active part of their daily wellness routine. | Full cover options for out-patient, mental health, and dental. |
Choosing the right private medical insurance can feel overwhelming. As independent, FCA-authorised experts, our role is to make the process simple, transparent, and effective for you.
Here's how we help:
Our advice service is provided at no cost to you. We receive a commission from the insurer if you decide to proceed, but this does not affect the price you pay.
Your health is your most valuable asset. As a PA, protecting it allows you to continue excelling in your demanding and rewarding career.
Ready to explore your options? Contact the friendly, expert team at WeCovr today for a free, no-obligation quote and discover how affordable peace of mind can be.






