
As an FCA-authorised UK broker that has helped arrange over 800,000 policies, WeCovr understands the evolving landscape of private medical insurance. This article explores one of the most valuable modern benefits: virtual GP services, a feature revolutionising how we access primary care in the UK.
Getting a timely GP appointment on the NHS can be a challenge. The long waits and difficulty in securing a convenient time slot have led many to seek faster, more flexible alternatives. This is where private medical insurance (PMI) steps in, with virtual GP services becoming a cornerstone of modern health cover.
These digital services offer round-the-clock access to a qualified GP from the comfort of your home, office, or even while on holiday. In this comprehensive guide, we'll break down everything you need to know about PMI with virtual GP access, review the top providers, and explain how to choose the right policy for you.
A virtual GP service, also known as a digital GP or remote GP, allows you to have a medical consultation with a UK-registered General Practitioner over the phone or via a video call. Think of it as a doctor's appointment conducted through your smartphone, tablet, or computer.
These services are typically delivered through a dedicated app provided by your insurer. During the consultation, a GP can:
It’s a fast, convenient, and secure way to get the primary care you need, when you need it.
The demand for faster access to primary healthcare has never been higher. While the NHS remains a cherished institution, its resources are under immense pressure.
Recent data paints a clear picture. According to NHS Digital figures for 2024, millions of patients face significant waits for a GP appointment. For instance, in a single recent month:
These delays can cause anxiety, prolong discomfort, and potentially worsen health outcomes. For busy professionals, parents with young children, or anyone who values their time, waiting weeks for a 10-minute consultation is simply not practical.
Benefits of a Virtual GP Service:
A virtual GP service is more than just a convenient add-on; it's the gateway to your entire private health insurance policy. Here’s how it typically works:
An open referral is a crucial document. It confirms that you need further investigation or treatment without naming a specific specialist. You then give this referral to your insurance provider, who will use their network to help you find a covered specialist at a convenient time and location. This process activates the main benefit of your PMI: fast access to private diagnosis and treatment.
Most leading UK private medical insurance providers now include a virtual GP service as a standard or optional benefit. However, the specifics of the service can vary. Here, we review what the major players offer in 2025.
| Provider | Service Name | Platform Provider | Key Features |
|---|---|---|---|
| Bupa | Digital GP | Teladoc Health | 24/7 access; video & phone; unlimited usage on most plans; prescription service; open referrals. |
| AXA Health | Doctor at Hand | Doctor Care Anywhere | 24/7 access; video consultations; up to 5 appointments per person, per year on some plans; prescriptions and referrals. |
| Aviva | Aviva Digital GP | Square Health | 24/7 access; video & phone; choice of GP by gender; unlimited usage on core policies; prescription service. |
| Vitality | Vitality GP | Vitality's own network | 24/7 video GP advice line; bookable video consultations (may have a small excess); prescriptions and referrals. Integrates with their wellness programme. |
| The Exeter | Healthwise | Square Health | Included as standard; 24/7 GP access via phone or video; prescription service; access to second medical opinions. |
Bupa's 'Digital GP' service is one of the most established in the market. Powered by Teladoc Health, it offers robust 24/7 availability. A key advantage is that most of Bupa's core policies include unlimited use of this service, so you don't have to worry about hitting a cap on appointments. It's a seamless way to get a diagnosis or a referral to start a claim.
AXA Health offers 'Doctor at Hand', provided by Doctor Care Anywhere. It's a high-quality service, but it's important to check the policy details. Some plans may limit the number of free consultations per year (e.g., five per person). While this is often sufficient for many, families or individuals with more frequent needs should bear this in mind.
Aviva's 'Digital GP' is powered by Square Health and is a core component of their 'Healthier Solutions' policy. It stands out by offering unlimited appointments and giving users the choice to select a GP by gender, which can be an important factor for comfort and privacy. The integration is smooth, making it easy to get a referral and begin the claims process.
Vitality is unique in its focus on wellness and rewards. Its 'Vitality GP' service is part of this ecosystem. While they offer a 24/7 advice line, bookable video consultations may sometimes require a small payment or be subject to an excess depending on your plan. The real strength is how it integrates with the wider Vitality programme, which rewards you for healthy living.
As a friendly society, The Exeter often packs a lot of value into its policies. Their 'Healthwise' app, which includes the GP service from Square Health, is typically included as standard. It not only provides 24/7 GP access but also bundles in other valuable services like second medical opinions and mental health support, making it a comprehensive health and wellbeing package.
Comparing these subtle differences is where an expert PMI broker like WeCovr can be invaluable. We help you look past the headlines and understand which policy truly fits your needs and budget, at no extra cost to you.
This is one of the most important aspects to understand about private medical insurance in the UK.
Standard PMI policies are designed to cover acute conditions that arise after you take out your policy.
While you can use the virtual GP service to discuss a pre-existing or chronic condition, any subsequent referrals for private treatment for that specific condition would not be covered by your insurance. The NHS remains the primary provider for managing these ongoing health issues.
Modern private health cover is about more than just reacting to illness; it’s about proactively supporting your wellbeing. The same apps that provide virtual GP access often serve as a hub for a range of other valuable services.
These can include:
When choosing a policy, it's wise to consider the entire package of benefits. A policy that supports your overall health can be far more valuable than one that simply waits for you to get sick.
While having great health insurance is a fantastic safety net, the best strategy is always to invest in your own health. Here are some simple, evidence-based tips to enhance your wellbeing.
A balanced diet is fundamental to good health. Focus on whole foods:
As a WeCovr client, you get complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero, to help you stay on track with your diet goals.
Sleep is not a luxury; it's a biological necessity. Poor sleep is linked to a host of health problems, from a weakened immune system to an increased risk of chronic disease.
Regular physical activity is a powerful tool for both physical and mental health. The NHS recommends adults aim for:
Find an activity you enjoy, as you're more likely to stick with it. It could be dancing, gardening, hiking, or team sports.
Choosing the right private medical insurance UK policy can feel overwhelming. With different underwriting options, benefit levels, and hospital lists, it’s easy to get lost in the details.
This is where an independent broker makes all the difference.
Let us handle the complexity so you can focus on what matters most: your health.
Ready to find a private health insurance policy that gives you the peace of mind of 24/7 GP access? The expert team at WeCovr is here to help. Get your free, no-obligation quote today and let us compare the market to find the perfect cover for you.






