
As an FCA-authorised broker that has helped arrange over 900,000 policies, WeCovr provides expert guidance on private medical insurance for UK small businesses. This article explores how you can offer this valuable benefit to your staff, helping you navigate group policies, manage costs, and stay compliant in 2025.
For small and medium-sized enterprises (SMEs) in the UK, attracting and retaining top talent is more competitive than ever. While salary is a key factor, a comprehensive benefits package can be the deciding factor. At the forefront of desirable benefits is private medical insurance (PMI).
Offering private health cover is no longer the sole preserve of large corporations. It's an increasingly accessible and vital tool for SMEs to protect their most valuable asset: their people. This guide will walk you through everything you need to know to make an informed decision for your business.
In 2025, the pressure on the NHS remains significant. While it provides outstanding care, waiting times for elective treatments can be lengthy. Data from NHS England regularly shows millions of people on waiting lists. For a small business, a key employee facing a long wait for treatment can cause major disruption.
Offering PMI is a strategic business decision with compelling benefits for both the employer and the employee.
A group PMI scheme is a single policy that covers a group of people, usually the employees of a company. It's generally more cost-effective and easier to set up than multiple individual policies.
PMI is designed to cover the diagnosis and treatment of acute conditions. An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery.
Examples of what's typically covered:
This is the single most important concept to understand about private medical insurance in the UK.
Crucially, standard UK private medical insurance is designed to cover acute conditions that arise after you take out a policy. It does not cover pre-existing conditions or long-term, chronic illnesses.
While PMI won't cover the management of chronic conditions, it may cover acute flare-ups if your policy terms allow. The NHS will continue to provide care for any pre-existing and chronic conditions you have.
The world of insurance can be full of jargon. Here are the key terms you'll encounter when setting up a small business PMI scheme.
| Term | Plain English Explanation |
|---|---|
| Underwriting | The process the insurer uses to assess risk and decide what they will and won't cover. |
| Moratorium Underwriting | The most common type for small groups. The insurer doesn't ask for your medical history upfront. Instead, for the first two years, they won't cover conditions you've had symptoms or treatment for in the five years before joining. If you go two full years on the policy without needing treatment, advice, or medication for that condition, it may become eligible for cover. |
| Full Medical Underwriting (FMU) | You and your employees complete a full health questionnaire. The insurer then reviews your medical history and explicitly lists any conditions that will be excluded from cover from day one. It's more admin upfront but provides absolute clarity on what's covered. |
| Medical History Disregarded (MHD) | Usually only available for larger groups (e.g., 20+ employees). The insurer agrees to cover eligible pre-existing conditions. It's the most comprehensive but also the most expensive option. |
| Excess | A fixed amount the employee pays towards their claim each policy year. A higher excess typically means a lower premium. For example, if you have a £250 excess and a claim costs £2,000, you pay the first £250 and the insurer pays the remaining £1,750. |
| 6-Week Option | A popular cost-saving feature. If the NHS can provide the required treatment within six weeks of it being recommended, the employee will use the NHS. If the wait is longer than six weeks, the PMI policy kicks in. |
There is no one-size-fits-all answer, as the premium is calculated based on a range of risk factors. However, as a small business owner, you can expect the cost to be a key consideration.
The final price of your group policy will be a blend of these elements:
| Factor | How It Affects the Price |
|---|---|
| Average Age of Employees | Younger employees are generally lower risk, leading to lower premiums. |
| Location | Healthcare costs vary across the UK. Policies covering central London hospitals are typically the most expensive. |
| Industry/Occupation | Manual or higher-risk jobs may attract higher premiums than office-based roles. |
| Level of Cover | A basic policy covering diagnostics and in-patient care will be cheaper than a comprehensive one that includes out-patient cover, mental health, and dental. |
| Underwriting Type | Moratorium is standard. Medical History Disregarded is the most expensive. |
| Policy Excess | A higher excess (£250, £500) will lower the premium. A £0 excess will increase it. |
| Hospital List | Insurers have tiered hospital lists. A policy with access to a limited local list is cheaper than one with nationwide access, including premium London hospitals. |
| Optional Extras | Adding dental, optical, or travel cover will increase the cost. |
To give you a clearer idea, here are some illustrative examples for a 10-employee tech company based in Manchester in 2025. These are purely estimates and your actual quote will vary.
| Level of Cover | Average Employee Age | Key Features | Estimated Monthly Premium (per employee) |
|---|---|---|---|
| Entry-Level | 35 | In-patient & day-patient cover, basic cancer care, 6-week option, £250 excess. | £35 - £50 |
| Mid-Range | 35 | As above, plus limited out-patient cover (e.g., £1,000), full cancer care, £100 excess. | £60 - £85 |
| Comprehensive | 35 | As above, plus full out-patient cover, mental health support, dental & optical, £0 excess, full hospital list. | £90 - £130+ |
The UK market is dominated by a few major players, each with its own strengths and focus areas.
| Feature | Bupa | AXA Health | Aviva | Vitality |
|---|---|---|---|---|
| Main Selling Point | Strong brand, extensive direct-settlement network. | Flexible, modular plans with good digital support. | Straightforward, trusted policies from a major UK name. | Focus on wellness rewards to encourage healthy living. |
| Underwriting Options | Moratorium, FMU, MHD. | Moratorium, FMU, MHD. | Moratorium, FMU, MHD. | Moratorium, FMU, MHD. |
| SME Focus | Strong B2B offerings with dedicated support. | Excellent SME portal and tools. | 'Solutions' and 'Healthier Solutions' policies for businesses. | 'Vitality at Work' programme is very popular with SMEs. |
| Digital Health | 'Bupa Blua Health' app for digital GP access. | 'Doctor at Hand' app. | 'Aviva Digital GP'. | 'Vitality GP' app, plus the full rewards platform. |
| Wellness Programme | Health assessments, EAP options. | Proactive Health Gateway, EAP. | EAP, stress counselling helpline. | The core of their offering, tracking activity for rewards. |
Choosing between these providers and their countless policy variations can be overwhelming. This is where an independent, FCA-authorised broker is invaluable.
Instead of approaching each insurer individually, you can work with a specialist like WeCovr. We will:
Here is a simple roadmap to getting your small business PMI scheme up and running.
Offering health insurance is a formal benefit and comes with some administrative and tax responsibilities.
Yes. When a company pays for an employee's private medical insurance, HMRC considers it a 'benefit in kind' (BIK). This means it's treated as part of the employee's income for tax purposes.
The good news for your business is that the cost of the premiums for your group PMI scheme is generally considered an allowable business expense. This means you can deduct the full cost from your profits before calculating your Corporation Tax bill, helping to offset the expense.
Modern health benefits go beyond just insurance. A holistic approach to employee wellbeing can have a profound impact on your business culture and performance.
Many PMI policies now include an EAP as standard or as a low-cost add-on. An EAP is a confidential support service that can help employees with a wide range of personal and work-related problems, including:
They provide a vital, preventative layer of support, often helping to resolve issues before they escalate into serious health problems or long-term absence.
Insurers are investing heavily in digital health. Most now offer a virtual GP service via an app, allowing employees to have a video consultation with a doctor, often within hours. This is incredibly convenient and reduces the need to take time off work for a GP appointment.
At WeCovr, we enhance this by providing our clients with complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero. This helps your team take proactive control of their diet and health, aligning perfectly with a modern wellness strategy.
Promoting a healthy culture doesn't have to be expensive. Encourage:
When you purchase PMI or life insurance through us, we can also offer discounts on other types of cover, helping you build a comprehensive and affordable protection package for your business and your people. Our high customer satisfaction ratings reflect our commitment to finding the right solution for every client.
Ready to explore how private medical insurance can benefit your small business?
The WeCovr team is here to help. We'll provide you with free, no-obligation quotes from the UK's leading insurers, tailored to your budget and your team.
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