
As an FCA-authorised expert that has helped arrange over 900,000 policies, WeCovr explains how telemedicine is revolutionising access to healthcare. This guide explores how virtual appointments are fast becoming the new standard for GP access within the UK private medical insurance market, offering unparalleled convenience and speed.
The way we see a doctor has fundamentally changed. Gone are the days when a trip to the GP surgery was the only option. By 2026, telemedicine—the practice of consulting a doctor remotely using technology—has cemented its place as a primary method for initial healthcare consultations. This digital shift, accelerated in the early 2020s, now offers a level of convenience and efficiency that has reshaped patient expectations and the very structure of UK healthcare.
For anyone considering private medical insurance in the UK, understanding the power of virtual GP services is essential. These services are no longer just a 'nice-to-have' feature; they are a cornerstone of modern health cover, providing a vital first step for accessing specialist care quickly and efficiently.
To understand where we are now, it's helpful to look back. Before 2020, telemedicine was a niche service. NHS Digital data from late 2019 showed that over 80% of GP appointments in England were face-to-face. The global pandemic acted as a powerful catalyst, forcing a rapid and widespread adoption of remote consultations out of necessity.
By mid-2020, the numbers had flipped, with telephone and video calls accounting for the majority of appointments. While face-to-face consultations have since returned for necessary physical examinations, the digital habit has stuck. NHS data from 2024 and 2025 consistently shows that a significant portion, often around 30-40% of the 300 million+ annual GP appointments, remain remote.
This sustained use demonstrates a clear preference from both patients and clinicians for the efficiency that telemedicine brings to the healthcare ecosystem.
While many people think of telemedicine as just a video call with a doctor, the term covers a broader range of remote healthcare services. It's helpful to understand the different forms it can take.
| Type of Service | Description | Common Uses |
|---|---|---|
| Video Consultations | A real-time, face-to-face appointment with a GP or specialist via a secure app on your smartphone, tablet, or computer. | Diagnosing common illnesses, visual assessments (rashes, swelling), mental health consultations, follow-up appointments. |
| Telephone Consultations | A traditional phone call with a clinician. Often used when a visual assessment isn't necessary or if the patient has poor internet access. | Discussing symptoms, renewing prescriptions, reviewing test results, general medical advice. |
| Asynchronous Messaging | Communicating with a healthcare provider via secure text-based messaging or email. You send your query, and the clinician responds when available. | Non-urgent questions, requesting prescription renewals, follow-up queries after a consultation. |
| Remote Monitoring | Using digital devices to collect health data (e.g., blood pressure, glucose levels, heart rate) and share it with a medical team remotely. | Managing long-term conditions (though this is not typically covered by standard PMI). |
Most private health cover policies in the UK focus on providing on-demand video and telephone consultations with a private GP, 24 hours a day, 7 days a week.
Several powerful factors have combined to make telemedicine the new standard for initial GP access.
The primary driver is the sheer convenience. Patients no longer need to take time off work, arrange childcare, or travel to a surgery. Recent NHS statistics show that millions of patients still wait more than two weeks for a routine GP appointment. In contrast, virtual GP services included with private medical insurance typically offer appointments on the same day, often within a couple of hours.
This speed is transformative. A worrying symptom can be addressed almost immediately, providing either rapid reassurance or the first step towards a specialist referral, bypassing lengthy NHS waiting lists.
The technology powering telemedicine is now seamless and secure. User-friendly apps, high-definition video, and robust data protection have built patient trust. Furthermore, the integration with wearable technology is becoming more common. Data from your smartwatch or fitness tracker can, with your permission, provide your GP with valuable insights into your lifestyle and symptoms.
Modern consumers are accustomed to on-demand services in every other area of life, from banking to shopping. Healthcare is no exception. The expectation is for services to be fast, accessible, and digitally enabled. Insurers and healthcare providers have responded to this demand, making virtual care a standard offering.
Within the private sector, a virtual GP consultation is the most efficient starting point. Here’s how it typically works:
This seamless process is a key reason why many people invest in private medical insurance UK.
Virtually all major UK health insurance providers now include a 24/7 virtual GP service as a standard benefit on their policies. This feature has become a major selling point, as it directly addresses one of the biggest frustrations with public healthcare: access to a GP.
| PMI Provider | Typical Virtual GP Service Offering | Key Benefit |
|---|---|---|
| AXA Health | Doctor at Hand (via Teladoc Health) offering 24/7 video or phone appointments. | Strong integration with their specialist network for fast referrals. |
| Bupa | Digital GP service offering 24/7 access to doctors by phone or video. | Includes prescription delivery service and seamless referrals. |
| Vitality | Vitality GP app offering video consultations within 48 hours, plus advice lines. | Integrated with the broader Vitality wellness programme, rewarding healthy living. |
| Aviva | Aviva Digital GP app (powered by Square Health) provides 24/7 access. | Allows you to choose the same GP for follow-ups, ensuring continuity of care. |
As an independent PMI broker, WeCovr can help you compare these policies to find the one whose digital offering and overall benefits best match your needs, at no extra cost to you.
It is vital to understand what private medical insurance is for. Standard UK PMI policies are designed to cover acute conditions that arise after you take out the policy. An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery.
PMI does not cover pre-existing conditions (ailments you had before the policy started) or chronic conditions (illnesses that are long-term and cannot be cured, like diabetes, asthma, or high blood pressure). The virtual GP can give advice on any condition, but your insurance will only pay for onward treatment of eligible acute conditions.
The advantages of using a telemedicine service included with your private health cover are extensive:
Sarah, a 38-year-old graphic designer and mother of two, wakes up on a Saturday with a painful, swollen eye. Her local GP surgery is closed for the weekend, and she dreads the thought of spending hours in an urgent care centre.
She remembers her private medical insurance policy from WeCovr includes a 24/7 virtual GP. She opens the app on her phone and books a video appointment for 45 minutes later.
A friendly GP appears on her screen. Sarah shows her the eye, describes the symptoms, and answers a few questions. The GP diagnoses it as a mild infection and electronically sends a private prescription for antibiotic eye drops to Sarah's local 24-hour pharmacy. The whole process, from booking to having the prescription ready, takes just over an hour.
Sarah feels immense relief. She has avoided a stressful trip to A&E, received a diagnosis and treatment plan quickly, and can get on with her weekend with her family.
While the benefits are clear, it's important to be aware of the limitations of telemedicine.
At WeCovr, we believe that modern health support goes beyond just treating illness; it's about promoting wellness. That's why, in addition to helping you find the perfect private health cover, we provide our clients with valuable tools to support a healthy lifestyle.
Our commitment to client wellbeing and value is reflected in our consistently high customer satisfaction ratings.
The digital health revolution is far from over. Looking ahead, we can expect even more exciting developments:
Telemedicine is no longer a futuristic concept; it's a present-day reality and the established standard for convenient GP access. By 2026, its integration into the UK healthcare system, particularly through private medical insurance, has made it an indispensable tool for anyone who values their time and their health.
Ready to embrace the convenience and speed of modern healthcare? Let WeCovr help you find the best private medical insurance policy with a leading virtual GP service. Our expert advisors will compare the market for you, explain the benefits, and provide a no-obligation quote—all at no cost to you.
[Get Your Free, No-Obligation PMI Quote Today]






