
As an FCA-authorised broker that has helped arrange over 800,000 policies, WeCovr provides expert insight into private medical insurance in the UK. This guide explains how smoking and other lifestyle factors can significantly increase your premiums, helping you make informed decisions about your health and your cover.
When you apply for private medical insurance (PMI), insurers undertake a process called underwriting. This is their method for assessing the level of risk you present – essentially, the likelihood that you will need to make a claim. Your age, location, and medical history are primary factors. However, your lifestyle choices, particularly your smoking status, play an equally crucial role in determining the final cost of your premium.
Insurers are in the business of risk management. From their perspective, a smoker represents a higher risk than a non-smoker. The extensive body of medical evidence linking smoking to a wide array of serious health conditions is undeniable. This increased health risk translates directly into a higher financial risk for the insurer, which they offset by charging a higher premium. This article will break down exactly how this works, what you can do about it, and how to find the best value private health cover for your circumstances.
Before we delve into the specifics of smoking, it's essential to understand the core components that make up your private medical insurance premium. Insurers use sophisticated actuarial models to calculate your price, balancing a range of personal and policy-related factors.
Key Factors Influencing Your PMI Premium:
Understanding these elements helps you see that your premium is a personalised calculation. While you can't change your age, you have significant control over your lifestyle choices and the level of cover you select.
To an insurer, smoking is not just a habit; it's a statistically significant risk indicator. The link between tobacco use and a vast range of diseases is one of the most well-established facts in modern medicine.
According to the NHS, smoking is the leading cause of preventable illness and premature death in the UK, responsible for around 76,000 deaths a year. It harms nearly every organ in the body and dramatically increases the risk of developing serious, life-threatening conditions.
Health Risks Directly Linked to Smoking:
For a PMI provider, each of these conditions represents a potential high-cost claim for diagnostics, consultations, surgery, and treatment. While PMI is designed for acute conditions, many of the initial stages of these illnesses require extensive investigation and treatment which a policy would cover. Therefore, an applicant who smokes is viewed as being far more likely to claim, and for more serious issues, than a non-smoker of the same age and background.
This is arguably the most important concept to understand when considering private medical insurance in the UK.
Smoking significantly increases your risk of developing chronic conditions like COPD or heart disease. While PMI will not cover the day-to-day management of these once diagnosed, it may cover acute flare-ups or the initial diagnostic process that leads to the diagnosis. This exposure is precisely why insurers charge smokers more. They are underwriting the heightened risk of you needing treatment for an acute condition that may be a precursor to, or a complication of, a long-term illness.
The "smoker loading" – the extra amount added to a premium for smokers – is significant. While the exact percentage varies between insurers, it's common for a smoker's premium to be 30% to 50% higher than that of an equivalent non-smoker.
Let's look at a hypothetical example to illustrate the financial impact.
Table: Estimated Monthly PMI Premiums – Smoker vs. Non-Smoker
| Applicant Profile | Non-Smoker Monthly Premium | Smoker Monthly Premium (40% Loading) | Annual Difference |
|---|---|---|---|
| 35-year-old, comprehensive cover | £60 | £84 | £288 |
| 45-year-old, comprehensive cover | £85 | £119 | £408 |
| 55-year-old, comprehensive cover | £120 | £168 | £576 |
Disclaimer: These figures are for illustrative purposes only. Your actual quote will depend on your specific circumstances and the insurer you choose.
As you can see, the "smoker tax" is not a trivial amount. Over the lifetime of a policy, it can add up to thousands of pounds. This financial penalty reflects the real cost that insurers anticipate from covering individuals with a higher health risk profile. When you use a PMI broker like WeCovr, we can help you compare the market to see how different providers apply this loading, ensuring you find the most competitive option for your status.
The definition of a "smoker" used by insurers is broader than many people assume. It's not just about cigarettes. If you have used any tobacco or nicotine replacement products within a specific timeframe – typically the last 12 months – you will almost certainly be classified as a smoker.
Products That Classify You as a Smoker:
| Product Category | Examples | Insurer's View |
|---|---|---|
| Cigarettes | Manufactured cigarettes, roll-your-own tobacco | The traditional definition. Any regular or occasional use will classify you as a smoker. |
| Cigars & Pipes | All types of cigars and pipe tobacco | Considered the same as cigarettes in terms of risk classification. |
| Vaping / E-Cigarettes | All vaping devices and e-liquids, with or without nicotine | Most insurers now place vaping in the same high-risk category as smoking due to the unknown long-term health effects. |
| Nicotine Replacement Therapy (NRT) | Patches, gum, lozenges, sprays, inhalators | Using these products indicates a recent history of tobacco use or ongoing nicotine dependency. You will be classed as a smoker. |
| Heated Tobacco | Products like IQOS | These are treated the same as cigarettes by insurers. |
| Cannabis / Other Smoked Substances | Recreational or medicinal cannabis | If smoked, this will classify you as a smoker. |
The key takeaway is that insurers are concerned with your use of nicotine and the act of smoking itself. Even if you've switched to what you believe is a "healthier" alternative like vaping, you will still pay the higher premium until you have been completely free of all these products for at least 12 months.
The good news is that your smoker status is not a life sentence for your PMI premiums. If you quit, you can have your policy re-underwritten and your premiums reduced.
The process generally works as follows:
Some insurers may require a cotinine test (a simple saliva or urine test) to verify your non-smoker status, especially if you are making a large claim shortly after declaring you have quit. Honesty is always the best policy.
Quitting is one of the best things you can ever do for your health and your wallet. The NHS offers a wealth of free support:
While smoking is a primary concern for insurers, it's part of a broader assessment of your overall health and lifestyle. Several other factors can influence your premium, although often to a lesser degree than smoking.
Insurers will ask about your weekly alcohol intake in units. Excessive consumption is linked to liver disease, heart problems, and certain cancers. While moderate drinking is unlikely to affect your premium, consistently high intake can lead to a loaded premium or even a refusal of cover.
Your height and weight are used to calculate your BMI. A very high BMI can be an indicator of potential health problems like type 2 diabetes, high blood pressure, and joint issues.
At WeCovr, we provide complimentary access to our CalorieHero AI app for clients who take out a PMI or life insurance policy. This tool can help you manage your nutrition and work towards a healthier weight, which can have positive long-term benefits for your health and insurance costs.
Insurers generally don't ask about your exercise habits for standard PMI. However, they will ask about any hazardous hobbies or occupations (e.g., mountaineering, motor racing, offshore work). These can lead to exclusions or a higher premium due to the increased risk of injury.
It can be tempting to tick the "non-smoker" box to get a lower quote, especially if you only smoke occasionally. This is a significant mistake.
When you take out an insurance policy, you are entering into a legal contract based on the principle of 'utmost good faith'. This means you must provide completely truthful and accurate information. Failure to do so is known as non-disclosure.
Consequences of Non-Disclosure:
The risk of being caught is high, and the consequences are severe. It is always better to be honest and pay the correct premium for your circumstances. A specialist PMI broker like WeCovr can ensure your application is accurate and help you find the best PMI provider for your needs, whether you're a smoker or not.
Choosing the right private medical insurance can feel complex, especially with the added layer of lifestyle factors. This is where expert guidance makes all the difference.
WeCovr is an independent, FCA-authorised broker with years of experience in the UK private health insurance market. Our service is provided at no cost to you.
Here are answers to some common questions we receive about private health cover and lifestyle choices.
A1: Yes, you absolutely must. Insurers do not differentiate between a "social smoker" and a "regular smoker." If you have used any tobacco products in the last 12 months, you must declare yourself as a smoker on your application. Failing to do so constitutes non-disclosure and could invalidate your policy.
A2: Most UK insurers classify vaping in the same category as smoking. Therefore, you would need to be completely free from all vaping and nicotine products for a minimum of 12 consecutive months. After this period, you can contact your insurer or broker to declare your new non-smoker status and have your premium reviewed at the next renewal.
A3: Generally, no. Standard private medical insurance in the UK does not cover treatments or programs for smoking cessation. PMI is designed to cover acute medical conditions, whereas support for quitting smoking is seen as a preventative measure and is widely available for free through the NHS.
A4: Yes, it would. Cancer treatment is a core benefit of all comprehensive PMI policies. If you were diagnosed with lung cancer after your policy started, your PMI would cover the costs of diagnosis and treatment (such as surgery, chemotherapy, and radiotherapy) up to your policy limits, even if you are a smoker. This is precisely why premiums for smokers are higher – they are covering this increased risk. However, it is crucial that you declared your smoking status honestly when you applied.
A5: It is very unlikely that an insurer would refuse to offer you a policy solely because you smoke. Instead, they will manage the increased risk by charging a higher premium. A refusal of cover is more likely to be due to a combination of factors, such as a very high BMI combined with a history of serious pre-existing medical conditions.
Ready to explore your options for private medical insurance? Let the experts at WeCovr help you find the right cover at the right price, with clear, honest advice tailored to you.
Get your free, no-obligation PMI quote today and see how we can help.






