✅ FREE consultations by our experienced advisers
✅ All the searching and paperwork done for you
✅ Top-notch affordable life cover
✅ Critical illness, income protection and more
✅ Underwritten by UK's leading insurers
Liverpool Victoria, trading as LV= since May 2007, is one of the UK's largest insurance companies, serving over five million customers. With headquarters based in Bournemouth, LV= offers a range of insurance and retirement products, providing comprehensive coverage to individuals across the nation.
LV= has a rich history dating back to 1843 when it was founded as a burial society, initially known for its 'penny policies' that enabled people of modest means to save for life insurance by paying just a penny a month. Over the years, LV= evolved from 'The Liverpool Independent Legal Victoria Burial Society' with its first offices in Liverpool to becoming Liverpool Victoria Financial Services in 2020. Throughout its 175+ years, LV= has continued founder William Fenton's mission of helping people live more confident lives.
Liverpool Victoria offers a comprehensive Life Insurance policy with various additional benefits included at no extra cost:
If you need to make a claim on your LV= Life Insurance policy, use the following contact details based on your policy number:
For international callers, dial +44 1392 366 685.
A Term Life Insurance policy does not provide a cash sum if you outlive the term. Premiums for these policies tend to be lower as most policyholders outlive the policy, making it suitable for those who do not want to leave a financial burden on their family, such as mortgage payments.
Yes, Critical Illness cover can be added to your Life Insurance policy, providing a tax-free sum payout upon suffering a serious illness. Speak to an expert advisor to determine the best policy for your needs.
No, your Life Insurance payout will not be liable for tax.
This comprehensive guide outlines LV='s Life Insurance offerings, benefits, and answers common questions related to life cover. For personalised advice and to get a free quote, contact LV= today.

One of the best gifts one can make tax-free to one's loved ones, a financial legacy to help them cope
Many UK families still don't realise that life, income protection and critical illness insurance is one of the most effective and efficient ways to protect their family's finances

To get a life insurance quote, you'll just need to tell us:
The options our advisers provide will also address extras you might want to consider, such as critical illness or income protection cover

Let the hassle of searching the whole life insurance market for the best cover be done for you for FREE by experienced experts
We work with only FCA-authorised and even experienced insurance brokers, who will only offer matching products. They search the whole market, including large well-known brands and smaller insurance providers, so you can get the best coverage at the right price.