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Aviva vs Bupa vs Vitality vs Wpa Which PMI Provider Delivers Better

Choosing the right private medical insurance in the UK can feel overwhelming. With so many options, how do you know which provider offers good value for your needs?

Last updated Oct 7, 2026

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TL;DR

Choosing the right private medical insurance in the UK can feel overwhelming. With so many options, how do you know which provider offers good value for your needs? As FCA-authorised brokers who have helped arrange over 1,000,000 policies, WeCovr specialists or broker partners understands this challenge inside and out.

Key takeaways

  • Choose Aviva if: You want a trusted, household name with solid all-round cover, good digital tools, and the option to manage costs with a guided hospital list.
  • Choose Bupa if: You prioritise brand reputation, want the fastest access to specialists (sometimes without a GP referral), and desire well-regarded mental health and cancer support.
  • Choose Vitality if: You are active, motivated by rewards, and want to be financially incentivised for living a healthy lifestyle. You are prepared to engage with the programme to control your renewal costs.
  • Choose WPA if: You value exceptional, personal customer service above all else. You like the idea of a not-for-profit ethos and flexible cost-sharing options to manage your premium.
  • Aviva: Offers various levels, from a few hundred pounds to full cover.

Choosing the right private medical insurance in the UK can feel overwhelming. With so many options, how do you know which provider offers good value for your needs? As FCA-authorised brokers who have helped arrange over 1,000,000 policies, WeCovr specialists or broker partners understands this challenge inside and out.

This guide cuts through the noise, offering an expert, side-by-side comparison of four of the UK's leading PMI providers: Aviva, Bupa, Vitality, and WPA. We'll analyse their benefits, service, and crucial renewal trends to help you make an informed decision.

When comparing private health cover, it’s easy to get lost in policy documents. Value isn't just about the lowest monthly premium; it's about the quality of cover, the ease of making a claim, the long-term cost, and the perks that fit your lifestyle. Let's break down how these four giants stack up.

ProviderBest Known ForTarget AudienceKey Differentiator
AvivaComprehensive cover & digital toolsIndividuals and families seeking a trusted, all-round provider."Expert Select" guided healthcare pathway for lower premiums.
BupaBrand heritage & extensive networkThose wanting premium cover with direct access pathways.Owning their own clinics and offering direct access to specialists.
VitalityWellness & rewards programmeHealth-conscious individuals motivated by rewards for staying active.Linking premiums to lifestyle and activity levels.

| WPA | Customer service & flexibility | Individuals and SMEs prioritising service and flexible cost-sharing. | Not-for-profit ethos and "Shared Responsibility" co-payment. |


The Golden Rule of UK PMI: Acute vs Chronic Conditions

Before we dive into the comparison, it's vital to understand the fundamental principle of private medical insurance in the UK.

UK PMI is designed to cover acute conditions. An acute condition is a disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery. Examples include joint replacements, cataract surgery, or treatment for a hernia.

Standard UK PMI does not cover chronic conditions. A chronic condition is an illness that cannot be cured but can be managed with medication and ongoing monitoring. Examples include diabetes, asthma, high blood pressure, and arthritis. The day-to-day management of these conditions will remain with the NHS.

Furthermore, PMI generally excludes pre-existing conditions that you have experienced symptoms or received treatment for in the years before taking out the policy. The specifics of this depend on your chosen underwriting method.

Understanding this distinction is the single most important step in setting the right expectations for your private health cover.


Core Cover Comparison: What Do You Get as Standard?

All four providers build their policies around a core offering, which typically covers the most expensive aspects of private treatment: in-patient and day-patient care. This includes hospital stays, surgery, and anaesthetist fees.

Here’s a simplified breakdown of what you can expect from each provider's standard policy.

FeatureAviva (Healthier Solutions)Bupa (Bupa By You)Vitality (Personal Healthcare)WPA (Complete Health)
In-patient & Day-patientComprehensive as standardComprehensive as standardComprehensive as standardComprehensive as standard
Cancer CoverExtensive cover, but some advanced options are add-onsComprehensive as standardComprehensive as standardComprehensive as standard
Out-patient DiagnosticsLimited unless added as an optionLimited unless added as an optionLimited unless added as an optionLimited unless added as an option
Mental Health CoverUsually an optional add-onStrong focus, with some cover often includedIncluded as standard, with options to upgradeUsually an optional add-on
GP Video ServiceIncluded (Aviva Digital GP)Included (Digital GP)Included (Vitality GP)Included (WPA Health)

Broker Insight: Don't assume "comprehensive" means identical. For example, Bupa's cancer cover is renowned for covering drugs not yet available on the NHS. Vitality includes a level of mental health support as standard, which is a significant value-add for many. The experts at A WeCovr specialist or trusted broker partner can help you dissect these policy details to see what truly matters for you.


Optional Benefits & Customisation: Tailoring Your Policy

This is where you can truly shape your policy to match your budget and priorities. The main levers you can pull are out-patient cover, therapies, hospital lists, and your excess.

1. Out-patient Cover: This covers specialist consultations and diagnostic tests that don't require a hospital bed.

  • Aviva: Offers various levels, from a few hundred pounds to full cover.
  • Bupa: Provides a choice of monetary limits or full cover.
  • Vitality: Offers a range of limits.
  • WPA: Provides flexible limits, often with a "shared responsibility" element where you pay a percentage.

2. Therapies Cover: This includes treatments like physiotherapy, osteopathy, and chiropractic care.

  • All four providers offer this as an optional add-on. The number of sessions and types of therapy covered can vary. Bupa and Aviva often have strong direct referral pathways for physiotherapy.

3. Hospital Lists: The list of hospitals you can use has a major impact on your premium.

  • Aviva: Their "Expert Select" option directs you to a curated list of high-quality consultants and hospitals, significantly reducing your premium. This is a popular "guided" option.
  • Bupa: Offers tiered lists, including options to exclude expensive central London hospitals to manage costs.
  • Vitality: Has its own "Consultant Select" guided option and tiered hospital lists.
  • WPA: Provides several lists, allowing you to tailor access based on geography and cost.

4. Excess: This is the amount you agree to pay towards a claim each year. A higher excess means a lower premium.

  • Illustrative estimate: All providers offer excesses ranging from £0 to over £1,000. WPA is unique with its "Shared Responsibility" option, where you pay 25% of each claim up to a chosen cap. This can be a very effective way to manage costs if you don't expect to claim frequently.
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Value Beyond Treatment: Wellness Programmes and Member Perks

This is where Vitality has truly disrupted the market. While traditional PMI is a reactive product you use when you're ill, Vitality aims to be a proactive partner in your health.

Vitality's Active Rewards Programme

Vitality’s core proposition is its wellness programme. By tracking your activity (e.g., steps, workouts, mindfulness sessions) through a linked device like an Apple Watch or Fitbit, you earn points.

If you want to estimate your own points, try our Vitality Points Calculator.

When you buy Vitality cover through WeCovr, you still get Vitality's watches and rewards, plus our complimentary CalorieHero app at no extra cost compared to buying direct from Vitality; Vitality does not include CalorieHero, only WeCovr does.

  • Earning Points: You get points for daily steps, gym visits, and completing online health reviews.
  • Rewards: These points unlock weekly and monthly rewards, such as free coffee, cinema tickets, and discounts on Waitrose groceries.
  • Status Levels: The more points you earn, the higher your status (Bronze, Silver, Gold, Platinum).
  • Renewal Impact: Your status directly impacts your renewal premium. A Platinum member could see a significantly smaller price increase (or even a decrease) compared to a Bronze member.

Is it worth it? If you are already active or are motivated by incentives, Vitality offers exceptional value. The rewards can easily offset a significant portion of your premium. However, if you are unlikely to engage with the programme, you may find better value with a more traditional provider, as you could face higher-than-average renewal increases.

How Do the Others Compare?

Aviva, Bupa, and WPA have responded by enhancing their own member benefits, though none are as integrated into pricing as Vitality's.

  • Aviva: Offers discounts on gym memberships and health tech. Their MyAviva app is a powerful hub for managing your policy and accessing digital health services.
  • Bupa: Provides a range of rewards and discounts through its Bupa Touch app, focusing on general wellbeing, fitness, and family health. They also offer a 24/7 health line for any medical query.
  • WPA: As a not-for-profit, their focus is less on commercial perks and more on service and community. They provide excellent health and wellbeing information and support through their app and helplines.

When you purchase a policy through WeCovr, you also gain complimentary access to our AI-powered calorie and nutrition tracking app, CalorieHero, further enhancing the value of your health journey regardless of the insurer you choose.


The Claims Experience & Customer Service

When you need to use your policy, a smooth and supportive claims process is paramount.

  • Bupa: Often praised for its direct access pathways. For certain conditions like cancer, mental health, and musculoskeletal issues, you may be able to bypass your NHS GP and speak directly to a Bupa specialist, speeding up diagnosis and treatment.
  • Aviva: Has a well-regarded digital claims process through their app, but also maintains strong telephone support. Their "Expert Select" pathway guides you through the process, which can simplify decision-making.
  • WPA: Consistently receives industry-leading praise for its customer service. As a smaller, not-for-profit organisation, they are known for their personal touch and efficient claims handling. Many clients report speaking to the same person throughout their claim.
  • Vitality: The claims process is generally smooth, though it can feel more digitally focused. Their app is central to authorising treatment and managing your policy.

Broker Insight: Customer service can be subjective. WPA's personal, UK-based service often appeals to those who value a human touch. Bupa's scale and direct access pathways are a major draw for those who want speed. Aviva provides a reliable, tech-enabled balance.


Your first-year premium is only part of the story. Understanding how your premium will change at renewal is critical to assessing long-term value.

All providers' premiums will increase due to:

  1. Age: You move into a higher age bracket each year, increasing your statistical risk.
  2. Medical Inflation: The cost of private medical treatment consistently rises faster than general inflation, typically by 8-10% per year.

The third factor is your claims history. Most providers use a No Claims Discount (NCD) model, similar to car insurance.

  • Aviva, Bupa, WPA: If you don't claim, your NCD level increases, which helps offset the age and inflation increases. If you do claim, your NCD level is reduced, leading to a larger premium increase at renewal.

Vitality's Unique Model: Vitality does not use a traditional NCD. Instead, your renewal is influenced by your engagement with the wellness programme.

  • High Engagement (Gold/Platinum status): Can lead to minimal or no increases on top of age and inflation adjustments.
  • Low Engagement (Bronze status): Can lead to significant additional increases, making the policy much more expensive in year two and beyond.

Scenario Example:

Imagine two 40-year-old clients.

  • Client A (with Aviva): Doesn't claim in year one. Their premium increases by ~10% due to age and medical inflation, but their NCD increase of ~5% brings the net increase down to ~5%.
  • Client B (with Vitality): Is highly active and reaches Platinum status. Their premium increases by ~10% for age/inflation, but they get a 10% discount for their activity. Their net increase is 0%.
  • Client C (with Vitality): Is inactive and remains on Bronze status. Their premium increases by ~10% for age/inflation, plus a 10% penalty for inactivity. Their net increase is 20%.

This shows the stark difference in long-term value depending on your lifestyle and choice of provider. A specialist at WeCovr or one of our broker partners can model these future scenarios for you, ensuring there are no surprises at renewal.


Underwriting Options Explained

When you apply for PMI, the insurer needs to know about your medical history. This is done through underwriting.

  1. Moratorium (MORI) Underwriting: This is the most common type. You don't declare your full medical history upfront. Instead, the insurer automatically excludes any condition you've had symptoms, advice, or treatment for in the last 5 years. If you then go 2 continuous years on the policy without any issues relating to that condition, it may become eligible for cover. It's simple and fast.
  2. Full Medical Underwriting (FMU): You complete a detailed health questionnaire. The insurer reviews your history and explicitly states what is and is not covered from day one. This provides certainty but can take longer and may result in permanent exclusions for certain conditions.

Most providers offer both, but some have a preference. A broker can advise which is better for your personal circumstances.


Who is Each Provider Best For? A Summary

  • Choose Aviva if: You want a trusted, household name with solid all-round cover, good digital tools, and the option to manage costs with a guided hospital list.
  • Choose Bupa if: You prioritise brand reputation, want the fastest access to specialists (sometimes without a GP referral), and desire well-regarded mental health and cancer support.
  • Choose Vitality if: You are active, motivated by rewards, and want to be financially incentivised for living a healthy lifestyle. You are prepared to engage with the programme to control your renewal costs.
  • Choose WPA if: You value exceptional, personal customer service above all else. You like the idea of a not-for-profit ethos and flexible cost-sharing options to manage your premium.

How WeCovr Specialists or Broker Partners Help You Find True Value

Comparing these four providers, let alone the entire UK market, is complex. Each policy has dozens of variables that determine its true value. This is where an expert, regulated broker is indispensable.

WeCovr specialists or broker partners

  • Analyse Your Needs: We take the time to understand your health priorities, lifestyle, and budget.
  • Compare the Whole Market: We provide unbiased quotes from Aviva, Bupa, Vitality, WPA, and others, explaining the crucial differences.
  • Forecast Future Costs: We model renewal pricing to ensure your chosen policy offers sustainable long-term value.
  • Simplify the Process: We handle the paperwork and make the application process seamless.
  • Offer Ongoing Support: A WeCovr specialist or trusted broker partner can help you at claim time and review your cover each year.

Our service has no separate broker fee for you, as we are paid by the insurer. You get regulated guidance and market access without any extra cost. Plus, when you take out a PMI or Life Insurance policy with us, you can often benefit from discounts on other types of cover you may need.


Can I switch my private medical insurance provider?

Yes, you can switch PMI providers. It's crucial to do this with expert guidance from a broker. Using 'Continued Personal Medical Exclusions' (CPME) underwriting allows you to transfer your cover without losing protection for conditions that have developed while you were with your old insurer. This ensures continuous cover without new moratorium periods.

Does private health insurance cover dental and optical?

Standard private medical insurance policies do not typically cover routine dental check-ups, fillings, or eye tests. However, most providers, including Aviva, Bupa, and Vitality, offer dental and optical cover as an optional add-on for an extra premium. This may cover a percentage of your routine costs as well as more complex procedures.

Is private medical insurance worth it in the UK?

Whether PMI is worth it depends on your personal circumstances and priorities. For many, the key benefits are bypassing long NHS waiting lists for eligible treatments, gaining faster access to specialist consultations, and having more choice over where and when they are treated. It provides peace of mind that you can get prompt medical attention for acute conditions when you need it most.

Ready to find out which provider offers good value for you? Get a free, no-obligation quote from WeCovr today. Our expert advisers will compare the UK providers on our panel and tailor a policy that perfectly fits your needs and budget.

Sources

  • NHS England: Waiting times and referral-to-treatment statistics.
  • Office for National Statistics (ONS): Health, mortality, and workforce data.
  • NICE: Clinical guidance and technology appraisals.
  • Care Quality Commission (CQC): Provider quality and inspection reports.
  • UK Health Security Agency (UKHSA): Public health surveillance reports.
  • Association of British Insurers (ABI): Health and protection market publications.

Important Information and Risks

No advice: This article is for general information only. It is not financial, legal, insurance, or tax advice, and it is not a personal recommendation. WeCovr does not assess your individual circumstances or recommend a specific product through this article.

Policy exclusions and underwriting: Insurance policies, including life insurance, private medical insurance, critical illness cover, and income protection, are subject to insurer underwriting, eligibility, acceptance criteria, terms, conditions, limits, and exclusions. Pre-existing medical conditions may be excluded, restricted, or accepted on special terms unless an insurer confirms otherwise in writing.

Tax treatment: References to tax treatment, HMRC rules, or business reliefs are based on current UK legislation and guidance, which can change. Tax treatment depends on your personal or business circumstances and may differ from examples in this article.

Before you buy: Always read the Insurance Product Information Document (IPID), policy summary, and full policy terms before buying, renewing, changing, or keeping cover. If you are unsure whether a policy is suitable for you, speak to an insurance adviser.

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Why private medical insurance and how does it work?

What is Private Medical Insurance?

Private medical insurance (PMI) is a type of health insurance that provides access to private healthcare services in the UK. It covers the cost of private medical treatment, allowing you to bypass NHS waiting lists and receive faster, more convenient care.

How does it work?

Private medical insurance works by paying for your private healthcare costs. When you need treatment, you can choose to go private and your insurance will cover the costs, subject to your policy terms and conditions. This can include:

• Private consultations with specialists
• Private hospital treatment and surgery
• Diagnostic tests and scans
• Physiotherapy and rehabilitation
• Mental health treatment

Your premium depends on factors like your age, health, occupation, and the level of cover you choose. Most policies offer different levels of cover, from basic to comprehensive, allowing you to tailor the policy to your needs and budget.

Questions to ask yourself regarding private medical insurance

Just ask yourself:
👉 Are you concerned about NHS waiting times for treatment?
👉 Would you prefer to choose your own consultant and hospital?
👉 Do you want faster access to diagnostic tests and scans?
👉 Would you like private hospital accommodation and better food?
👉 Do you want to avoid the stress of NHS waiting lists?

Many people don't realise that private medical insurance is more affordable than they think, especially when you consider the value of faster treatment and better facilities. A great insurance policy can provide peace of mind and ensure you receive the care you need when you need it.

Benefits offered by private medical insurance

Private medical insurance provides numerous benefits that can significantly improve your healthcare experience and outcomes:

Faster Access to Treatment
One of the biggest advantages is avoiding NHS waiting lists. While the NHS provides excellent care, waiting times can be lengthy. With private medical insurance, you can often receive treatment within days or weeks rather than months.

Choice of Consultant and Hospital
You can choose your preferred consultant and hospital, giving you more control over your healthcare journey. This is particularly important for complex treatments where you want a specific specialist.

Better Facilities and Accommodation
Private hospitals typically offer superior facilities, including private rooms, better food, and more comfortable surroundings. This can make your recovery more pleasant and potentially faster.

Advanced Treatments
Private medical insurance often covers treatments and medications not available on the NHS, giving you access to the latest medical advances and technologies.

Mental Health Support
Many policies include comprehensive mental health coverage, providing faster access to therapy and psychiatric care when needed.

Tax Benefits for Business Owners
If you're self-employed or a business owner, private medical insurance premiums can be tax-deductible, making it a cost-effective way to protect your health and your business.

Peace of Mind
Knowing you have access to private healthcare when you need it provides invaluable peace of mind, especially for those with ongoing health conditions or concerns about NHS capacity.

Private medical insurance is particularly valuable for those who want to take control of their healthcare journey and ensure they receive the best possible treatment when they need it most.

Important Fact!

There is no need to wait until the renewal of your current policy.
We can look at a more suitable option mid-term!

Why is it important to get private medical insurance early?

👉 Many people are very thankful that they had their private medical insurance cover in place before running into some serious health issues. Private medical insurance is as important as life insurance for protecting your family's finances.

👉 We insure our cars, houses, and even our phones! Yet our health is the most precious thing we have.

Easily one of the most important insurance purchases an individual or family can make in their lifetime, the decision to buy private medical insurance can be made much simpler with the help of experienced advisers. They are the specialists who do the searching and analysis helping people choose between various types of private medical insurance policies available in the market, including different levels of cover and policy types most suitable to the client's individual circumstances.

It certainly won't do any harm if you speak with one of our experienced insurance experts who are passionate about advising people on financial matters related to private medical insurance and are keen to provide you with a free consultation.

You can discuss with them in detail what affordable private medical insurance plan for the necessary peace of mind they would recommend! WeCovr works with some of the best advisers in the market.

By tapping the button below, you can book a free call with them in less than 30 seconds right now:

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Life Insurance and Private Medical Insurance cover you for two different purposes, so you will need to assess your needs but may wish to consider holding the two policies. Private Medical Insurance covers you if you get sick or need treatment and want or need to go privately. Life Insurance covers you in the case of death, giving a payout to family/those left behind.

Private medical insurance is designed for conditions that start after your policy begins, so pre-existing conditions are usually excluded, at least at first. With moratorium underwriting, a pre-existing condition may become eligible for cover once you have gone two continuous years on the policy without symptoms, treatment or advice for it. With full medical underwriting, the insurer tells you upfront which conditions are excluded. If you are switching from another policy or leaving a company scheme, you may be able to keep your existing underwriting terms, and some larger company schemes use Medical History Disregarded underwriting, where pre-existing conditions aren't excluded. Chronic conditions that need long-term management aren't covered by standard policies.

If you prefer to get straight into treatment in the private sector without the long waiting times with the NHS, or you just prefer the private sector anyway, without having to pay it all yourself, then you would need to have Private Medical Insurance to cover it. Some policies can also cover treatments and drugs that aren't routinely available on the NHS.

There's no fee to get quotes through WeCovr. WeCovr and its broker partners are typically paid a commission by the insurer when you take out a policy. The cost of the policy itself depends on your age, where you live, the cover you choose and your excess.

It depends on your personal choice and preferences. If you are prepared to limit yourself to NHS-covered treatments only and can or want to endure long waiting times to get into treatment, then yes, NHS might work for you. Your cover there is free. If you don't want to be exposed to long waiting times or if your treatment is not covered by the NHS, then you may benefit from Private Medical Insurance.

Private Medical Insurance is an important financial product, and policies differ in ways that matter. Speaking to a specialist at WeCovr or one of its broker partners helps make sure your requirements are understood so you can choose the right cover.

WeCovr's broker partners are firms authorised and regulated by the Financial Conduct Authority (FCA), which requires them to treat customers fairly. You can check any firm on the FCA Register.

WeCovr and its broker partners are typically paid a commission by the insurer when a policy is taken out. The premium is set by the insurer, and you don't pay a separate fee for using the service. You can ask about the commission at any time.

The cost of private health insurance depends on several factors, including your age, location, smoking status, and the type of policy you choose. Your health insurance policy is tailored to your needs, and the cost can vary based on the level of cover you require, such as the amount of excess and specific treatment allowances.

Private health insurance covers eligible conditions that arise after your policy begins. You pay a monthly or annual premium and can claim for private healthcare covered by your policy. Benefits can include quicker access to treatment than on the NHS and, on some policies, access to drugs or treatments that aren't routinely available on the NHS.

Most health insurance covers private hospital stays and may include outpatient treatments like scans, tests, or appointments. Policies vary in coverage, and exclusions often include emergency treatment, maternity care, cosmetic surgery, chronic conditions and conditions present before the policy started.

Usually not on a new personal policy: pre-existing conditions are generally excluded, whatever the premium. Depending on your underwriting, a condition may become eligible later, and if you are switching policies or leaving a company scheme you may be able to keep existing terms. If you have questions about what is covered, contact WeCovr and a specialist at WeCovr or one of its broker partners can explain the options.

Your health insurance policy begins once you've selected your policy and set up your payment. After setup, you'll receive your cover documents detailing what is and isn't covered. It's important to review these details carefully as policies differ.

An excess is the amount you contribute towards treatment when you make a claim. Choosing a higher excess can reduce your policy's monthly cost but requires a larger contribution when claiming. Depending on the insurer, it applies once per policy year or once per claim. A specialist at WeCovr or one of its broker partners can explain the excess options available.

To reduce health insurance costs, consider choosing a higher excess, which lowers the monthly premium. However, ensure the plan still meets your needs. Other factors affecting cost include lifestyle choices like smoking and potential savings for couples or family plans.

Some insurers have an upper age limit for new customers, while others don't, and age affects the price. Many insurers will renew an existing policy regardless of age. A specialist at WeCovr or one of its broker partners can help you find insurers that accept your age.

A specialist at WeCovr or one of its broker partners can compare health insurance plans from a range of insurers for you, with no fee to you. Consider individual, couple, or family plans and review coverage details thoroughly before choosing.

Usually, yes. Many insurers let you add a partner or dependent children, either at any time or at renewal, depending on the insurer. The cost depends on factors like their age, where you live and the cover you choose. Contact WeCovr or your insurer for help adding someone to your policy.

UK private medical insurance is designed for treatment in the UK, although some policies include limited cover abroad. If you live or work abroad, international health insurance may be more suitable, and WeCovr or one of its broker partners can help you compare options. For holidays, travel insurance is recommended.

Comprehensive cover usually includes more extensive benefits, such as fuller outpatient cover for consultations, diagnostic tests, physiotherapy and mental health therapies, within the policy limits. A specialist at WeCovr or one of its broker partners can explain the different levels of cover.

Private health insurance typically does not cover routine dental treatment, although some insurers offer a dental option and there are standalone dental policies. A specialist at WeCovr or one of its broker partners can help you compare policies with dental options.

Most private medical insurance policies include cover for cancer diagnosed after the policy starts, but the level of cover varies: some policies limit drugs, treatment time or cost. A specialist at WeCovr or one of its broker partners can help you compare cancer cover between policies.

You can usually change your cover at renewal, and some insurers allow changes during the year. You also have a 14-day cooling-off period after receiving your policy documents, during which you can cancel. A specialist at WeCovr or one of its broker partners can help with changes.

Many policies include a digital GP service provided by the insurer, often with same-day or next-day appointments. Check what your policy includes.

Yes, family members on the same policy can potentially have different levels of cover tailored to their individual needs.

Yes. Insurers offer a range of cover levels to suit different budgets and needs, and a specialist at WeCovr or one of its broker partners can talk you through the options.

Your insurer can tell you which hospitals and specialists are included in your policy. For help comparing policies' hospital lists, tap one of the buttons above or below and fill in a few details, and a specialist at WeCovr or one of its broker partners will be in touch.

A fee-assured (or fee-approved) consultant has agreed to charge within your insurer's fee limits, so for eligible, authorised treatment you shouldn't have to pay a shortfall for their fees.

Many policies include some mental health cover, either as standard or as an option, usually with limits on therapy sessions or costs. Cover varies between insurers, so check the details.

Yes, children up to a certain age can usually be included on your policy, and some insurers offer discounts for children.

Like most health insurance plans, premiums may increase annually due to factors such as age and medical cost inflation.

The cost of health insurance varies based on several factors. Tap a button below to get your own personalised quote through WeCovr.

Private health insurance can offer quicker access to consultations and treatment for eligible conditions, and more choice over when and where you are treated.

Many policies include physiotherapy, sometimes with limits on sessions or cost. A specialist at WeCovr or one of its broker partners can help you find plans that include it.

Services such as the insurer's digital GP app are usually available as soon as your policy starts.

You can obtain a range of suitable quotes easily by tapping one of the buttons above or below and filling in a few details for personalised assistance.

Health insurance covers eligible new conditions that arise after the policy starts. Pre-existing conditions are usually excluded, chronic conditions aren't covered, and other exclusions apply.

Health insurance pays for eligible private healthcare, such as consultations and treatment, up to your policy limits. A specialist at WeCovr or one of its broker partners can help you arrange cover.

Outpatient cover includes consultations, physiotherapy, and mental health therapies outside hospital admissions.

Usually, yes: cover for eligible new conditions starts when your policy starts, and services like a nurse helpline or digital GP app are usually available straight away. If you make a claim soon after starting, the insurer may ask for a report from your GP. Health insurance is designed to cover new conditions that arise after the policy has started.

No, health insurance does not cover A&E (Accident and Emergency) visits. Private hospitals do not typically have the facilities for handling A&E cases. In case of an emergency, please dial 999 or use the NHS emergency services. However, if you require follow-up treatment after an emergency situation, your private medical insurance may be able to assist.

Yes, many insurers offer rewards in leisure, wellbeing, and health. Visit your insurer's website, or ask a specialist at WeCovr or one of its broker partners, for details of member rewards.

You may be able to continue your cover with the same insurer on a personal policy, or take out a new policy. Continuing with the same insurer can mean keeping your existing underwriting, so conditions covered under the company scheme may stay covered. A specialist at WeCovr or one of its broker partners can talk you through your options.

You can tap one of the buttons above or below and fill in a quick form to arrange a call to discuss your options.

Your cover may be similar but not identical, and ongoing medical conditions may be covered, depending on the terms. A specialist at WeCovr or one of its broker partners can help you find the right level of cover.

Usually not, because employers often pay for or contribute to staff cover and group schemes are priced differently. Your cover level and age also affect the price. A specialist at WeCovr or one of its broker partners can give you more detail.

There is usually a limited window after leaving, set by the insurer, so check as early as possible. Your personal policy can often start the day after your work cover ends, and a specialist at WeCovr or one of its broker partners can explain other options.

Have your leaving date and your current policy details ready, then contact WeCovr to discuss your options with a specialist at WeCovr or one of its broker partners.

Ongoing treatment may be covered if you continue with the same insurer on a personal policy, although it could affect the price. A specialist at WeCovr or one of its broker partners can explain your options.

Your insurer will explain how to pay your excess when you contact them for treatment authorisation. Usually you pay it to the hospital or consultant.

Usually not: with most insurers, there's no excess for services such as a digital GP. Check your policy.

Excess changes are usually made at renewal, although some insurers allow changes at other times.

No claims discounts can impact renewal costs based on claims history.

Pre-existing conditions usually aren't covered on a new personal policy. A specialist at WeCovr or one of its broker partners can explain the underwriting options.

This involves health-related questions before policy enrolment to determine coverage.

Moratorium underwriting simplifies enrolment but may require health disclosures during claims.

Claims may require additional information if under moratorium underwriting.

Pre-existing conditions are medical issues that existed before your policy started. Many insurers treat any condition you've had symptoms of, treatment for or advice about in the five years before the policy started as pre-existing. A specialist at WeCovr or one of its broker partners can help you understand how pre-existing conditions affect your options.

While some insurance providers automatically renew your private healthcare cover, it's worth comparing policies when yours is due for renewal to check it still offers good value for the cover you need. A specialist at WeCovr or one of its broker partners can help you compare.

Typically, you must be over 18 to take out your own policy, but children can usually be included on a family policy. Some insurers have an upper age limit for new customers, and premiums typically increase with age. A specialist at WeCovr or one of its broker partners can explain the age rules of different insurers.

Some insurers charge less if you pay annually, but this depends on the insurer. A specialist at WeCovr or one of its broker partners can tell you whether paying annually would save you money.

If your employer offers private health insurance as part of your benefits package, you likely don't need additional cover. However, there may be limits on the cover you receive, and it may not extend to your entire family. Remember, any insurance you get through work only covers you while you're employed there.

Usually not. With full medical underwriting you complete a medical questionnaire, and the insurer may occasionally ask your GP for a report. With moratorium underwriting there's no medical questionnaire upfront. A specialist at WeCovr or one of its broker partners can explain the requirements of different policies.

Many private health insurance providers now offer GP services, either digitally or face-to-face. This means you can often get a private GP appointment quickly, sometimes even on the same day. A specialist at WeCovr or one of its broker partners can help you find policies that offer GP services.

With private health insurance, you can often get a GP appointment much more quickly, sometimes even on the same day, through the insurer's GP service. A specialist at WeCovr or one of its broker partners can help you find policies that include it.

Inpatient care refers to any treatment requiring a stay in a hospital or clinic for at least one night. Outpatient care refers to treatments or tests that don't require hospital admission, such as minor diagnostic tests or physiotherapy sessions. A specialist at WeCovr or one of its broker partners can help you understand the different types of care and find a policy that suits your needs.

Private health insurance pays for eligible medical treatment if you fall ill, while critical illness cover pays a lump sum if you are diagnosed with one of the illnesses listed in the policy, which you can use however you choose, for example to replace lost income. A specialist at WeCovr or one of its broker partners can help you understand the differences.

Health insurance policies are designed for cover in the UK. For cover abroad, consider travel insurance for short trips or international health insurance for longer stays or if you have a holiday home overseas. A specialist at WeCovr or one of its broker partners can help you find appropriate cover.

If your employer pays for your health insurance, it's usually a taxable 'benefit in kind': you pay income tax on its value, normally through your tax code or payroll, and your employer pays Class 1A National Insurance. For the employer, the premiums are usually an allowable business expense. If you buy a personal policy, you pay for it from taxed income. For advice on your situation, speak to an accountant.

When you purchase a policy, you choose how much excess you pay, which is your contribution to the cost of treatment if you make a claim. The higher your excess, the lower your premium is likely to be. A specialist at WeCovr or one of its broker partners can help you understand how excess works and choose the right level for you.

These are two methods of underwriting a health insurance policy, relating to how insurance providers consider your pre-existing medical conditions when you take out cover. A specialist at WeCovr or one of its broker partners can help you understand the differences and choose the right option for you.

Some private health insurance providers offer a no-claims discount, similar to car insurance. Each year you don't claim typically adds to your no-claims discount, which can reduce your premium at renewal. A specialist at WeCovr or one of its broker partners can help you find policies that offer no-claims discounts.

To find the right health insurance for you, compare policies to find one that offers the features you need at a price you can afford. Consider your personal circumstances and what you want from your policy. A specialist at WeCovr or one of its broker partners can help you evaluate your options.

If you need treatment, a GP referral is not always necessary. However, this depends on how you plan to pay for your treatment. Most hospitals will allow you to book appointments with a consultant without a GP referral if you are paying out-of-pocket. If you have private medical insurance, check your policy terms to see whether your insurer requires a GP referral first (many do). Some policies offer direct access without a referral for certain conditions, such as muscle and joint problems or counselling for mental health issues.

Yes, you can obtain financing for a loan to cover the cost of surgery. Many private healthcare companies have partnerships with finance companies to allow you to spread the cost of private treatment over time. You could also explore getting an ordinary loan from your bank if this option proves to be more cost-effective for you.

WeCovr has published research into the cost of private health insurance in the UK. Click the link to find out more detailed information.

Yes, you can continue to receive treatment through the NHS even if you have private health insurance and have received private treatment in the past. This could be for rehabilitation after private surgery or for treatment that is not covered by your health insurance policy. For example, some cosmetic surgeries may be available through the NHS but are generally not covered by private medical insurance.

This is a difficult question to answer definitively. There are certain services that cannot be obtained privately, such as emergency treatment at an Accident and Emergency (A&E) department. Many NHS consultants also practise privately, so you could potentially see the same consultant either way. However, private healthcare typically offers shorter waiting times, usually a private room, and more flexible visiting. Some policies also give access to treatments and drugs that are not routinely available through the NHS.

Yes, you can self-refer to a private specialist without the need for a GP referral. However, the British Medical Association believes that in most cases, it is best practice to start with your GP, as they are familiar with your medical history.

Usually, yes. If you have private tests or scans but then want NHS treatment, your GP or private consultant can refer you to the NHS and share your results, although the NHS team may want to repeat some tests.



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